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  • CONTENT STANDARD  |  MONDAY, AUGUST 14, 2017
    [Work] Are Authentic Stories the Key to Experience Marketing?
    Bayley works with big-name sports clubs and grounds to give limited access to regular Joes. Through marketing great experiences and utilizing his years of working in sponsorship, Vitoria built a reach of more than 5.2 He works with top-level sports clubs in the UK to establish networking events for local businesses. Traditional marketing scholars teach the 4 Ps: product, price, place, and promotion. It’s not about experience marketing.
  • CONTENT STANDARD  |  THURSDAY, JULY 27, 2017
    [Work] An Introduction to Educational Content for B2B Healthcare Marketing
    We all know that retaining customers is cheaper and more profitable than going after new ones, so it makes sense that businesses should be working to build and maintain the best relationships possible with their existing buyers. That only scratches the surface of GE’s work in educating their customers. Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Work] The Best Promotional Product Videos Ever (And Why They Make You Buy)
    If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. A lot of our work is based on doing things that'll create a positive effect on the design community and that will elevate the role of the designer within their organization.".
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 9, 2016
    [Work] How B2B Marketers Are Preparing for the Future of Content [Interview]
    That’s where content technology tools make the process more effective, allowing marketers to optimize the content in real time, and enabling a whole new layer of measurement to answer the question: Is your content actually working?”. In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Work] 8 of the Biggest Marketing Faux Pas of All Time
    The lesson social media marketers can learn from this awful mistake is that humor doesn’t work if you're newsjacking something contentious. if your contest works (and you're designing a contest based on the premise that it will work, I presume) your reach will get bigger with each new participant. Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives , maybe escaping with just a touch of public shaming.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Work] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    ” This monologue plays out in my head every morning commute to work. I used to visit the same coffee shop every morning before work. By logging onto Instagram, it’s easy to find retailers working with social celebrities to promote products concurrent to enterprise organizations partnering with YouTube stars. Working with external influencers can yield major results.
  • VIDYARD  |  FRIDAY, MAY 5, 2017
    [Work] How to Plan Your Video Marketing Strategy
    After determining your content pillars (essentially the stories you must tell within each function across your organization), you’ll be able to brainstorm the types of videos that work to tell those stories. You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues!
  • HUBSPOT  |  SUNDAY, FEBRUARY 21, 2016
    [Work] The Art of Emoji Marketing: 7 Clever Examples From Top Brands
    Sure, this example may be a little crass, but so too is the character the movie is promoting , and that type of on-brand messaging works. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right.
  • HINGE MARKETING  |  WEDNESDAY, MAY 10, 2017
    [Work] Why Merger and Acquisition (M&A) Growth Strategies Fail
    Smaller deals — such as a consulting firm that acquires a similar organization in another city — are somewhat more likely to work out in the end. The strategy has worked because the companies they acquired were operated by accountants like themselves. If these two worldviews aren’t compatible, chances are the whole thing won’t work out. Mergers and Acquisitions (M&A) are time-honored strategies to grow a business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Work] How Google’s failure helped me become a dramatically better writer
    I’m just reporting an experience that worked out for me. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Who knows? Brian Shih, former leader of the Google platform, said it was political. In any event, it made no sense to kill it. Reader had dominant marketshare, it didn’t cost too much to maintain and it seemed to have at least as much utility as some of the Google apps that survived.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Work] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    How is your onboarding process working? True or False: Modern marketing departments are dominantly focused on demand generation activities? Well, the answer is slightly more complex than true or false… but if we had to choose, we’d say false. While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen.
  • HUBSPOT  |  SATURDAY, JANUARY 31, 2015
    [Work] How to Use Psychological Biases to Sell Better and Faster
    For all the powerful processing work the human mind can do, it''s still prone to making bizarre assumptions or jumping to an illogical conclusion every now and then. If your brain works like most people''s, you''d probably opt for the first option rather than risk a very unpleasant midday meal. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Work] Google Knocks out Authorship Photos
    With a little work, this handy tool added some unique information to your content when it popped up in search results, including your picture and the number of followers in your Google+ community. Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators. Many small businesses with a penchant for producing quality content flocked to Google Authorship.
  • SALESFUSION  |  MONDAY, FEBRUARY 22, 2016
    [Work] Breaking Down the Buyer’s Journey for SMB Marketers
    In his role as an operations manager, Mitch regularly monitors his company’s equipment to make sure everything is working properly. Now, Innovative Machines has information about who Mitch is (where he works, what his role is, his email address) and the topics in which he might be interested. If you feel like discussions about the buyer’s journey have suddenly popped up all over the place, you’re not imagining it.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Work] B2B CMOs Should Invest in These Marketing Innovations
    Working with an experienced B2B marketing agency gives you a business partner experienced in rapidly evolving technology who can help you connect with your target audience. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. In addition, a recent article suggests B2B CMOs should invest in these innovations to increase lead generation conversion. Mobile tech.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Work] Black Friday and Cyber Monday Are Over. Now What?
    Amazon and Netflix are well-known examples of how to go the extra mile, and frankly the work they are doing to make suggestions and recommend additional related items is pretty basic. Author: Mike Moeller I am depressed. After seeing “Door Buster” ads 1,327 times in the past week, I got up in the wee-hours of Black Friday and before I had finished my first cup of coffee, I was waiting in line at the local big box retailer waiting for the doors to open.
  • CAPTORA  |  MONDAY, JANUARY 25, 2016
    [Work] 3 Big Questions With B2B Marketing Pro Doug Kessler
    The work didn’t speak to him, so he made the leap to B2B marketing. An analyst who can keep it on track by looking at the data and optimizing your program around what works. Quality not quantity. That will be the mantra of B2B marketing campaigns in 2016, says Doug Kessler, co-founder and creative director at Velocity Partners , a successful B2B-focused marketing agency in the United Kingdom.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Work] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    That doesn’t mean the organization agrees to deliver these types of leads, but it is critical to find a way to get as close as possible to creating a qualified lead definition that sales is willing to work with. If the parameters are too narrow, what may look like the best possible lead definition might not work because marketing won’t be able to supply sales with enough leads to fill the pipeline.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Work] Get a Jump on Your Competition with Pre-Launch Marketing
    The benefits of doing this work early can be huge. “But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!” ” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing. Putting in an early effort can help you get a jump on the competition.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Work] Voice Search Strategy: What Marketers Need to Know Now
    So when I had sushi at work last week, it wasn't long before I was frantically yell ing , "Siri, h ow can I get soy sauce out of white pants?”. While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. When you wear white, do you inevitably spill something all over yourself?
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Work] Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
    Written definitions of bots are one thing, but sometimes it helps to understand how a bot works in action. You can see here how the conversational interface works. Back in April, Mark Zuckerberg announced the launch of Facebook's Messenger Platform -- a new service that enables businesses of all sizes to build custom bots in Messenger. In the days following the announcement , the tech and marketing space lost its mind.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Work] [VIDEO] The Value of Sales Intelligence vs Data
    On top of that, if I can tell she has an existing Head of Marketing Operations that reports directly to her that has implemented a competitive solution currently and is the one in charge of the sales intelligence tool, I understand that I will need to work with that person as a key influencer in my sales process. There are a lot of sales and marketing data providers out there.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Work] 3 Simple Ways to Increase Your Landing Page Conversions
    You’ll never know which combination of these work best for your audience unless you try them out. Author: Mike Madden Picture this: You’re at a car dealership. A salesman approaches you and says “Hi there. Can I please get your first name, last name, email address, home phone number, and home address?”
  • THE ROI GUY  |  THURSDAY, MARCH 26, 2015
    [Work] Top Priority: Content Overhaulin?
    On Overhaulin’ , when Foose gets an antique to makeover, he first has to cut back a lot of rust and outdated design elements, and then goes to work crafting a cleaner, absolutely stunning one-of-a-kind show car. On the Velocity TV show Overhaulin’, legendary car customizer Chip Foose secretly schemes with family and friends to transform an unsuspecting owner''s old and tired antique car into a custom masterpiece.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Work] Spark New Results from Your B2B Marketing at Mid-Year
    Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Work] 37 Fantastic SEO Guides, Tips and Tactics
    Reassuring that “Not all search engine penalties are permanent, and with a little detective work and remedial action, you should be able to restore your previous rankings and rebuild the flow of organic traffic to your site,” Sujan Patel (again) outlines a five-step process to determine if your site has been penalized, and it so, recover from it.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Work] Team Building Resolution Update: Team Color Run
    To help us prepare for the race, we’re planning on running together after work once a week (once the snow finally melts, that is). Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. Our hope was that by taking some time to prioritize team-building activities, we’d grow to be an even more efficient, communicative, productive group.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Work] What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)
    " I admit this could make for a great episode of Dr. Phil but the fact is marketers need to break down internal marketing silos that pass marketing inefficiencies onto the consumers Marketing teams need work together collaboratively and efficiently to orchestrate channel programs with that deliver consistent and personalized experiences for the customer.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Work] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    You can’t count on what worked in the past; market conditions change, and so do your buyers. For example, if you want to know whether phrasing a subject line as a question works with a particular segment, you might keep it as similar as possible to the control: Get Tips for a Healthy Heart. If we wanted to test whether a positive message works as compared to a fear-based message, then we could use one of the scary subject lines.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 6, 2017
    [Work] 6 Easy Ways to Perfect Your Landing Pages
    Check out the many resources available to you, and try some of these tips to see if they work for your company! Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark. So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills.
  • MODERN MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Work] Don’t Drop the Ball: 4 Ways The Marketing Juggler Stays Organized
    There are a lot of ways to organize campaign creation, so you need to think about what works best for your team and your goals. Measurement: Understanding what works and what doesn’t and then going back and reworking your plans is an essential part of any marketing strategy. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Anne Murphy , Managing Editor at Kapost , creators of content marketing software.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Work] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. Here are some examples based on our own experience working with clients and senior leadership.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Work] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    No matter what company you work at, you''ll be able to learn something about data analysis by reading and following this blog. I''ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By the time I was 16, I was building Pivot Tables with my cell phone bill to figure out who I texted the most. (I I promise I had other hobbies.).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Work] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    So if you’re not working at one of those firms, consider the rest of this article a template for what you might look for elsewhere. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well. In some ways they are even more interesting because they illustrate a mature version of the concept.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Work] How the CEO Can Enhance Sales, Marketing, and the Executive Branch
    That is because not every senior executive wants to be treated like the human equivalent of a pin ball—capturing your attention only after they have hit the right bumpers and scored enough points (this basically describes how marketing automation works). Someone once told me that CEOs don’t care about leads. They only care about revenue. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Work] 7 Tips to Creating a Memorable Slogan
    You have to change with the times, but when you’re working on a slogan you want to think of its longevity. What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. According to The Washington Post , the top four most recalled slogans are: Just do it! Nike). I’m lovin’ it (McDonald’s). Have it your way (Burger King).
  • MODERN B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Work] Lead Generation: How Do You Balance Quantity with Quality?
    Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. But it doesn’t work to only reward for the number of leads. by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Rewarding people to do it well is even trickier business. A good lead generation team keeps your sales team fed and focused on closing deals. It fills your pipeline, creating a steady revenue stream.
  • INFER  |  SUNDAY, OCTOBER 2, 2016
    [Work] CEO Insights: AI-First, the Overhype, and the Last Mile Problem
    If we could apply machine learning, and if it worked, it could drive more revenue for companies. AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Consumer companies like Google and Facebook also love AI, with notable apps like Newsfeed, Messenger, Google Photos, Gmail and Search leveraging machine learning to improve their relevance.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 10, 2016
    [Work] Is Binge Watching the Next Video Marketing Metric?
    Binge watching, which was once only possible through infrequent “marathons” has now become a norm that Netflix has begun to research and work into its own formula. As with all marketing, every action your user has to make will cause some friction that may cause them to leave your video flow, so putting the work in on the front end to make it easy for users to start-and-leave your content gives you the best chance for a binge viewing session.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Work] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    Start measuring somewhere or you’ll never know what works. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content , which highlight predictions from notable subject matter experts. The discussion has come full circle to AdExchanger’s inaugural Industry Preview event, which brought more than 200 marketers together this week at The Times Center in New York.
  • VIDYARD  |  WEDNESDAY, MAY 24, 2017
    [Work] 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer
    Sales and marketing must work together, but don’t forget about the product team! Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! They bantered for nearly an hour by the toasty fire, but since everyone likes things short and sweet these days, we figured we’d wrap up six of the biggest takeaways. But hey, if you have some time, check out the full recording at the end of this post!).
  • TYPE A COMMUNICATIONS  |  MONDAY, JULY 28, 2014
    [Work] Content Marketing: Don’t Knock it ‘Til You’ve Actually Done It
    I’ve seen plenty of headlines lately about why content marketing doesn’t work, why it’s a fad or why it’s a fading fling. But nothing will work – regardless of how foolproof it is – if you don’t actually do it. July 29, 2014. The complainers and naysayers are quick to point out the shortcomings of content marketing. But what they’re grossly overlooking is that the examples they’re using aren’t true examples – because either it lacked a sound strategy or the execution wasn’t there.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 31, 2014
    [Work] How to Own Your Next Presentation
    Another downside to relying on a script is that when something goes wrong – the wifi doesn’t work, or your slides don’t save correctly, or an interruptive audience member throws you off – you’ll be completely at sea. Have a friend film you practicing (even a smartphone camera will give you plenty to work with), or leave a message on your own voicemail. Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”?
  • SHARPSPRING  |  THURSDAY, APRIL 27, 2017
    [Work] By the Numbers: A SaaS Growth Story
    Time may be working in your favor, especially if you are diligent about continuous improvement and you watch your key metrics carefully. Obviously the best way to reduce it is to tackle both factors, working to lower customer churn while also creating more expansion revenue. Here’s how it works. This post departs from our usual blog topics to tell the story of SharpSpring’s growth from the perspective of our key metrics.
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Work] Customer Experience, Transformation and Personalization at #MME16
    He has worked with multiple social media platforms and has had to transform his talents to adapt to each. Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. The keynote content highlighted lessons learned in those areas and how to reframe your thinking as it relates to marketing, to business and to life.
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Work] My Love/Hate Relationship with B2B Events
    Unfortunately, too many sales people use this same approach when working the show floor. As I said, there is a lot about them to love, but there’s also some work to do to eliminate the things many of us hate. I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Work] How to Recognize and Reward a Great Marketing VP
    At Fusion Marketing Partners, we work with several outstanding marketing VPs and I have known dozens over my 25 year marketing career. An ability to work well with their sales counterparts. I recently wrote a blog post titled, Top Three Signs Your Marketing VP Might Be in Trouble.
  • EVERYONESOCIAL  |  THURSDAY, AUGUST 31, 2017
    [Work] The Future of Social Selling
    Being that we work with many organizations already engaged in social selling, I want to give you a sense of the future of social selling; what’s coming down the pike and how it’s going to affect your business. Consider this for a second: your company (assuming you work at a moderately sized company) has more detailed, up-to-date, valuable data on everyone you want to connect with (prospects, potential hires, partners, etc.) Future of Social Selling: What’s Next?
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Work] How to Create a Google+ Business Page in 5 Simple Steps
    has indicated that Google+ has already started working on multi-admin support and ownership transfer, which will be available in the coming weeks/months. Google has announced the launch of Google+ Pages , pages specifically engineered for businesses on Google+. While Google indicated that Google+ Pages wouldn't be immediately accessible to all, it looks like they're actually becoming readily available. (In
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Work] Steps to Take After Receiving a Link Warning from Google
    If you work at building quality links that point to your site the good links will outweigh the bad ones. Image via CrunchBase. It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 13, 2012
    [Work] If it exists, there is porn of it, no exceptions
    They have either been BSing you that social media is a bad investment of your time because “your product/service/agency/ organization is too vertical to make social media worthwhile” because they just don’t know how to find them or that they’re there at all; or, they’ve just been too lazy to do the hard work required to discover, collect, engage, message, and then convert them into fans, brand ambassadors , evangelists, and true blue, life-long customers.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Work] How to Create Evergreen Event Themes, Without the Christmas Trees
    Also your brand/design team, who take pride in the quality of their work, is probably going to be frustrated with having to scramble in different directions. Or it can be something as simple as not talking about demand generation when working with a consumer audience. Look at the cost of renting something, rather than owning, and work with the production company to build a new concept.
  • SCRIBBLELIVE  |  MONDAY, AUGUST 14, 2017
    [Work] Three Reasons Why We’re Excited for Content Marketing World 2017
    Brands can now work directly with world class photographers to produce custom photography. He’s worked with some of the biggest brands in content marketing, including Nike, Adidas, and Live Nation. September’s fast approaching, bringing us closer to that time of year again. With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 16, 2013
    [Work] 3 Important Lessons for Lead Gen and Life
    I probably am more acutely aware of this because I work for MECLABS, an organization that is laser-focused on learning and teaching others – including many global organizations – about how to continuously improve marketing. Tweet This year, more than ever, has been humbling for me. People look to me as an expert at lead generation because I wrote a book and speak about it. But it seems the more I learn, the less I think I know.
  • LEADERSHIP  |  FRIDAY, MAY 29, 2015
    [Work] Interesting Infographics: A Social Media Etiquette Guide for Business
    This infographic by Toll Free Forwarding offers insights into the etiquette that some of the bigger social network users expect from businesses like yours, to ensure you take the right steps when working with these platforms. When working with Google Plus, keep this etiquette in mind: Always +mention users when you comment on their posts so they’re notified. Keep your posts safe for work, and be sure you avoid the stereotypical selfies, food shots, and family pictures.
  • SNAPAPP  |  TUESDAY, APRIL 14, 2015
    [Work] Oracle’s Modern Marketing Experience Asks: What Does It Mean To Be Modern?
    And IF we manage to inspire, do we have the metrics in place to know it’s working? You never know what works with your customers unless you try. Last week, I joined nearly 3,000 marketers in Las Vegas for the inspiring Oracle Marketing Cloud Modern Marketing Experience – a 3 day, action packed event celebrating amazing customer experiences that only marketing can deliver.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Work] What A CMO and a Politician Have in Common
    "It works because the technology can connect behaviors that take place across a variety of online and offline channels to one unique person." Let me make one thing perfectly clear. a CMO and a politician do have some things in common. You will pardon my unintentionally intentional reference to Richard Nixon but seeing how the topic today deals with politicians, I thought 'what better way to start it off then with a political reference?'
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 8, 2011
    [Work] Neuromarketing Books for Marketing to Brains
    Neuromarketing and How Content Marketing Works. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Work] Content Strategy Before Technology Acquisition
    The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks. Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Work] 78 Tweetable Moments From Social Media Plus #SMPlus
    JessKupferman: Have to be much different than everyone else via @danwaldo – our generation thinks we can work smarter not harder and it’s a lie. PhiladelphiaAMA: If you stop doing the right thing before it starts working, then you’ve done the wrong thing @danwaldo. Does not work today! Returning from a conference I always have that crazy buzzing going on in my head.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Work] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    In my experience (and because of the negative reaction list posts sometimes get), longer, more comprehensive pieces typically work better for both lists and collaborative posts. Sometimes the best link building ideas simply come from understanding initiatives clients and business units already have in the works. Link building remains a critical component of SEO performance.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Work] How to Write Better Headlines for Your Facebook Ads
    Galvanize’s Ad headline does a great job of listing the benefit of working with them: If the headline were “Take Our Coding Class,” it would get a similar message across, but in a less helpful tone. According to Maria Konnikova , the listicle has exploded into such a popular content medium due to the way our brains work: when we see information, our brains immediately try to process it, and numbers help break up the masses of written content we see on social media every day. With 1.13
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Work] Are Social Employees The Future of Marketing?
    I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill. As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ?
  • SNAPAPP  |  WEDNESDAY, APRIL 8, 2015
    [Work] How To Plan Your Most Creative Marketing Campaign Ever
    And it worked – this campaign didn’t win a Killer Content Award just for looking pretty. We’ve taken this concept and applied it to marketing campaign planning, giving you an at-a-glance overview of the working parts of a campaign and how they connect to key thoughts, emotions, and concepts. Print it out and keep it on your desk as a daily reminder of the core concepts of your campaign and the goals you’re working toward.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 11, 2011
    [Work] Social Sharing Might Get You Sued: Social Media And Copyright Law
    The term “all rights reserved&# or a trademark is commonly used by the owner or author of an original piece of work to identify that the author is providing notice that they hold all the rights to that content, its distribution and derivatives of the work. . That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. You could even get sued. And the penalty might be more than a little slap on the wrist.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 30, 2014
    [Work] 4 (More) Attributes of Your Next Content Marketing Star
    Industry, Product & Customer Knowledge - Marketers should work with other departments of the company to ensure they know what they're writing about. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Work] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    How Facebook Search Now Works. Often, those interactions include the words "HubSpot" and "blog," purely because I work on the blog team here at HubSpot. Android will be released once more bugs and technical issues have been worked out. Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. In theory, it seemed like it could help me.
  • SALESCHOICE  |  TUESDAY, JUNE 6, 2017
    [Work] Why AI will solve Attention Deficit Disorder in Sales Professionals
    In a recent Time-Warner Study, “ Digital Natives ” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour. “Digital immigrants,” who grew up with old-school technology and adapted to digital, switched media venues 17 times per non-working hour. This increasingly rapid pace of life has impacted both our work and home environments. Our Distracted, Always-On Reality.
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Work] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
    This is the type of information you need to collect to determine which networks are working best for your competitors. Alright, to make this whole social competitive analysis thing a little clearer, let's pretend you work for Dunkin' Donuts' social media marketing team, and you're curious how you stack up against Starbucks. If I worked at Dunkin' Donuts, I'd say that Starbucks takes the cake. Alright, I think marketers have jumped on the social media gravy train.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Work] The Do’s and Don’ts of YouTube Marketing
    While you’re working to optimize your channel and incorporate the YouTube Channel “Do’s,” try to avoid these “Don’ts”: Don’t try to make all your videos “viral”: Just because you can funnel traffic to your YouTube channel via other video websites. Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Work] Webinar Recap: The Top 5 Brand Building Strategies
    Not only is content marketing less expensive than traditional outbound marketing, it also works. Save time, because your content is always working even when you aren’t. Creating content in conjunction with specific lead nurturing campaigns can also work wonders on your conversion numbers. In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Work] Start 2017 with the world’s most famous chief marketing technologist
    The strategy to make that real will include all the ingredients of a data-driven marketing organization that works in partnership with product, content, and business teams. Now that you’ve worked with a variety of different companies, including board positions with more traditional firms, are there common patterns around the technological evolution of marketing that you’ve discerned? Happy New Year, dear readers!
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Work] 2017 Marketing Predictions [Slide Deck]
    What types of content works the best for your business? Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Here are four key themes that we see taking center stage in the upcoming year: 1. Customer-Centric Marketing. Customer centricity as a trend in marketing should not be a shocker to anyone.
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Work] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The requirement for submitting work to the Stackies was to “create a single 16×9 slide that visually organizes your marketing technology stack however you think best represents the way you think of it.” What’s better than being recognized for doing great work and then being able to help a nonprofit also doing great work? The following is a guest post by Kevin Hanley of Delphic Digital.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2012
    [Work] Marketers, Managers and the Parable of the Monkey Tree
    We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs. Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. But something gets in the way… The problem, it seems, is that we see completely different challenges in the roles we play and are quick to point fingers to the other.
  • SALESFUSION  |  TUESDAY, NOVEMBER 17, 2015
    [Work] The Top 10 Do’s and Don’ts of Email Marketing
    Do all the links work properly? From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. What exactly do you need to know to take your efforts to the next level? We recommend following (and avoiding!) these best and worst practices. 5 Email Marketing Do’s. Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 13, 2014
    [Work] Understanding Relationships Within the Marketing Technology Landscape
    I''m working on it as part of a larger methodology to help marketers assess the value of a Customer Data Platform and plan for deployment. Scott Brinker, a.k.a. chiefmartec *, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Work] FOUND the ROI of Social Media for B2B Marketers!
    Others are looking for a tool to do the work for them and I would argue that they shouldn’t be focused on finding the right tool, they should be focused on finding the right approach! I never read a Social Media case study that started with “we completely ignored this customers issue they were blogging or tweeting about and everything worked out great” in fact it is always the opposite.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Work] Here’s just a taste of what transpired at MarTech Europe this week
    Rather than a glossy, sanitized story of “how everything worked out fine!”, One point he made that leaped right out at me was that in their own work, they’ve found interactive content is 2X more valuable than passive content. Strong>Open your mind — to new ways of working, new influences, people who aren’t in your industry or people you don’t normally work with.
  • GREAT B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Work] Why Your Allies and Actions Are Crucial in B2B Marketing
    Research is short and inexpensive because you know that the true test of whether something is going to work is at the point of purchase, not in a focus group or survey questionnaire. Tom Peters, noted management guru and author of groundbreaking books like In Search of Excellence and Pursuit of WOW , published some great (and free) content about the importance of allies and action for driving change in business. You can download a copy here.
  • KAPOST  |  FRIDAY, FEBRUARY 24, 2017
    [Work] Not Your Parents’ Salesperson: Using Content to Drive ABM
    But the truth is I’m lucky to work for a company ( Kapost ) that doesn’t arm its salespeople with a boiler room-type atmosphere, a phone, and a talk track. If producing high-quality content isn’t serving as a marketing org’s true north, the sheer volume of content it’s producing is irrelevant, and might actually be actively working against the marketing org’s goals. This works to establish that: I’m not immediately trying to sell something.
  • WEBBIQUITY  |  TUESDAY, JUNE 6, 2017
    [Work] How to Make Your Content Stand Out in 2017: Three Expert Tips
    Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. With an estimated 2.7
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 29, 2011
    [Work] B2B Marketing Automation Report Is Now Available Online. Thanks, OfficeAutoPilot
    This is what made it perfect for Raab Associates' own needs, since the specific roadblock to selling the VEST on the existing Raab Guide Web site was that the e-commerce bit wasn't working. The OfficeAutoPilot staff spent nearly two full days working to get me running, drawing on best practices to create a much more sophisticated process than I would have started with by myself.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2015
    [Work] Blueshift Offers a Simple B2C Customer Data Platform
    Blueshift says can be operational in as one day (if data is loaded through an existing Web page tag or push-button integration with Segment ) or under two weeks if some work is required. The main limit is that it works only with known individuals (i.e., It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself.
  • HUBSPOT  |  WEDNESDAY, AUGUST 30, 2017
    [Work] How to Create 30 Days Worth of Instagram Posts in One Day
    At HubSpot, our social media team works on our Instagram content schedule well in advace, making sure to keep a stock of posts handy to schedule out everyday. If you're a marketer wearing lots of different hats at your company, though, you may find it difficult to work far as far in advance. Did you know that 50% of Instagram users follow a business , and 60% actually use Instagram to learn about a product or service?
  • PUREB2B  |  SUNDAY, JUNE 12, 2016
    [Work] Differences Between Demand Generation and Lead Generation
    In this article, we will talk about their key features and how to make both initiatives work for you. The higher the awareness, the higher the chances are that lead generation services will work. “Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Work] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    In China, many people, especially those working in traditional B2B industries, prefer speaking directly by phone or chatting tools and rarely use emails. In order to convert leads into paying customers, marketers need to work closely with the sales team. The ultimate goal of business is to capture more customers and close more deals. But this does not happen overnight. Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Work] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    As a non-profit, you work hard to offer unmatched services, promote a cause and improve your community. Solid return on investment To reiterate, email and social media marketing is an affordable marketing option , which is especially attractive to non-profits working with donations and limited grant money. If you work to grow your email list and social media following, you’ll be able to reach your audience in real time.
  • FATHOM  |  TUESDAY, JUNE 28, 2016
    [Work] Conquer Big Data with a CMO-CIO Partnership
    It involves everything from creative work to revenue tracking. Working with data seems inherently the job of the IT team. Because marketing technology and big data are so intertwined with understanding the customer journey and, therefore, affects marketing efforts and consequential customer acquisition, the CMO and the CIO have a built-in incentive to mend relations and work together.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Work] Is Social Media Going to Kill Email?
    Social and email can comfortably co-exist, to a point where they work in tandem. Mobile and email work well together. by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.
  • MARKETING ACTION  |  THURSDAY, MARCH 7, 2013
    [Work] Unpack Your Sales Funnel
    The key: Sales and marketing need to be very closely aligned and able to work together. To go back to our Glengarry Glen Ross model, salespeople used to work only through the bottom funnel. From here on, the sales rep is working hard to help the prospect see how their solution meets the needs, justifying the cost, and differentiating themselves from the competition. Sales has come a long way from the Glengarry Glen Ross days of high pressure and aggressive tactics.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Work] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    Think of your landing page as a work of art. At this stage, you still don’t know what is going to work and what isn’t. Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 16, 2011
    [Work] Now connecting with the sexiest bloggers is easy
    I am also working on Bounce Perks. Klout just got sexy. And I called this one … Unfortunately. A year ago in the first article I wrote about Klout ( Get Ready. Social Scoring Will Change Your Life ), I predicted that social scoring systems would fragment along different demographic lines: “Forget about Klout scores, there will be competitive rating systems for everything and it will be available to anybody at a push of a button.
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Work] 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]
    I''ve conducted quite a bit of research about social media marketing , and as a result, I''ve gotten quite a lot of insight into the tactics that do and don''t work. As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science.
  • HG DATA  |  WEDNESDAY, MAY 24, 2017
    [Work] See How Intacct Improves Sales Focus and Close Rates
    Intacct began working with HG Data Technographics because it needed a way to prioritize a list of more than 70,000 for its sales team. Intacct provides award-winning, cloud based ERP software. Its solutions are used by companies of all sizes to improve performance and make finance teams more productive.
  • CONTENTLY  |  FRIDAY, OCTOBER 21, 2016
    [Work] Can AI Really Help You Write Better Emails?
    On the other hand, even if I draft an email that Respondable deems “very likely to receive a response” and send it to an editor at The New Yorker I’ve never worked with before, I wouldn’t hold my breath. About a third of the respondents were editors I’d worked with before. Of those who didn’t respond, all but two were editors I hadn’t worked with before, so I had less expectation of a speedy response anyway.
  • SNAPAPP  |  MONDAY, FEBRUARY 29, 2016
    [Work] 3 Steps to Embed Your Buyer Personas into the Fabric of Your Organization
    In order to be successful, the information you’ve worked so hard to research and create must have a broad, company-wide reach. Message to your executive champion: “Our team has been working on creating in-depth customer and/or buyer personas and feel strongly that the entire organization can benefit from our research. Let’s work together to share them w/ your team and determine how we can collaborate going forward to make sure they remain useful and up-to-date. (PS
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Work] How Empathy Will Grow Your Sales and Marketing Pipeline
    IDEO’s Empathy on Edge puts it this way, “When organizations allow a deep emotional understanding of people’s needs to inspire them—and transform their work, their teams and even their organization at large—they unlock the creative capacity for innovation.”. Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Work] B2B Content Marketing as Storytelling: Is It Really That Simple?
    I recently returned to work after essentially living on another planet for three months (i.e., Another way to think about this is to ask yourself what sorts of obstacles you’ve overcome when working with a client or a prospective client. I had a baby).
  • MODERN MARKETING  |  SUNDAY, DECEMBER 22, 2013
    [Work] Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]
    The data indicates that the marketing activities worked, as the number of average web site visits spiked upward for healthcare payors and providers. by Peter Rojas | Tweet this After all the mixed news about healthcare.gov and healthcare reform, we sought to find out how different healthcare industry marketers performed in the dawn of the Affordable Care Act. Did healthcare marketers increase their marketing activities?
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