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JANUARY 8, 2024

What’s working? How does that work exactly? Storytelling works because it can establish an emotional connection, and emotions are a driving force behind consumer behavior. The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What are the reliable tactics that deliver?

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

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APRIL 19, 2022

Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth. When you use target hiring ads, you’re looking to reach out to those with specific experience, interests, or who have worked in a specific job role or for a competing company in the past.

Media 123

Media Social Media Budget Programs Paid Social Agency 123

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SEPTEMBER 27, 2023

In a 2016 article in The Atlantic magazine , cognitive scientist Scott Barry Kaufman zeroed in on this myth of neuroticism, addressing an opinion piece that cited “a study of advertising-industry employees showing that those working in creative roles tend to score significantly higher on neuroticism than employees in ‘noncreative roles.’

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

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JANUARY 5, 2024

The acronym is often found on a service vehicle as a reminder to not back out or turn without checking the surroundings, but it works as a prompt for those who need reminding that they live in a bigger world. Analyzing data provides pivotal insights into what is working and what needs improvement. Get out and look.

Planning 65

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DECEMBER 11, 2023

Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give them what they want. The modern buyer wants to know the product and have a relationship with the brands they work with. Starting conversations by interacting with your potential buyers should be a priority.

Effectiveness 65

Effectiveness B2B Buyer Personas FAQ 65

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JULY 31, 2023

“We feel privileged to work with a client in the building industry who not only has a quality product, but one that helps to address how the world and siding industry are changing,” Elton Mayfield, ER Marketing’s president and co-founder, said.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Product Advertising Agencies 65

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OCTOBER 23, 2023

For example, consider someone who takes the bus to work in a busy urban center. He spots a restaurant’s billboard ad while waiting to hop on the bus for his morning work commute. He pulls out his smartphone while riding home from work later that evening and sees the same restaurant advertising on his Facebook feed.

Inbound Marketing 65

Inbound Marketing Paid Search Agency Demographics Marketing & Strategy 65

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APRIL 17, 2023

. – ER Marketing is honored to receive seven awards from the Hermes Creative Awards , administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest, and most respected evaluators of creative work in the marketing and communication industry.

Creativity 65

Creativity Public Relations Press Advertisements 65

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JANUARY 11, 2024

Yelp reviews can significantly impact your local search rankings and visibility, so it’s smart to understand how it works. Encourage them to leave reviews and share their (specific is best) experiences working at your company. Continue to work to achieve consistent and quality service. or G2), it goes far beyond that.

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

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MAY 30, 2023

The heart of the question(s) morphs into, what is school responsible for and what do individuals owe themselves if they’re looking to work in current-day marketing straight out of college, or continue their marketing education? Many courses try to mimic the atmosphere in the corporate world of collaborative work with group projects.

Work Management 65

Work Management Marketing Management Peer-to-peer Education 65

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DECEMBER 6, 2023

Shaw has worked with retailers and manufacturers, including Family Dollar, Tractor Supply, Delhaize, Martha Stewart Kitchen, Virbac, CocoGoods, by helping them to establish a distinctive brand position and seamlessly integrating tailored marketing plans that align with the companies’ strategic goals.

Paid Search Agency 81

Paid Search Agency Planning Advertising Agencies Work Management 81

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MAY 25, 2022

In addition to time at KU, Benson has extensive agency experience having worked on global accounts at McCormick Group in Kansas City, McClatchy in Sacramento and Lowe and Partners in New York City. So pleased to be working with ER Marketing, the Thomas Hart Benton of B2B: Smart, creative and successful – right here in Kansas City.

Copywriting 65

Copywriting Advertising Agencies Paid Search Agency Press 65

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AUGUST 29, 2023

RELATED: The Next Big Trend for Building Products Marketing As a marketer, the ultimate goal is that your work drives sales, and often, a sales promotion might be one of the biggest projects of your year. Offer compelling incentives to the sales team to encourage them to work harder and promote the promotion to their customers.

Promotion 65

Promotion Top of Funnel B2B Sales FAQ 65

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FEBRUARY 6, 2023

Because trade shows can be such an effective way to get in front of your target and introduce your brand to those who can help your products or services gain popularity and demand, you want to be sure the space in your trade show’s exhibitor center works for you. If you’re not planning an elaborate display, avoid an island booth.

Trade Show 65

Trade Show Display Verticals Sales Qualified Leads 65

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OCTOBER 4, 2023

You can see through basic web analytics what the number of visitors is by source and work to further optimize or advertise to push more visitors from each source category. If you don’t know this data, know that it’s “knowable” and work with trusted partners to get it set up for your site, advertising account, analytics platform, etc.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

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NOVEMBER 16, 2023

Offer an Incentive Engaging your customers in surveys can be a challenge, but a well-thought-out incentive can work wonders. What types of incentives work best for survey participation? This shift in approach not only makes the survey more interesting but also helps you uncover deeper insights into your customer base.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

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SEPTEMBER 7, 2023

By taking the time to work through wireframes, it’s much easier to throw out large blocks of content and alter key sections, instead of having to change the design concept down the road. In other words, you’ll know very early what’s going on your B2B site, where it’s going, and why it’s important.

FAQ 65

FAQ Design Paper B2B Sales 65

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MAY 22, 2023

Evaluate what seems to work for your competitors. Tip #2: Purposefully Choose Categories for Posts Coming up with interesting and engaging content is much easier if you’re working through a handful of categories. Look for what seems to work for your competitors in terms of content, engagement, and overall strategy.

Social Media 65

Social Media Planning Tips Media 65

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FEBRUARY 18, 2022

To put it simply, consumers want to work with companies that put environmental causes at the forefront. This includes when they choose specific brands to work with when building a home or office. If your brand isn’t working to be a part of this process, there’s a good chance you’ll be overlooked for a competitor that is.

Ad Building 65

Ad Building Demand Lead Scoring Lead Ranking 65

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SEPTEMBER 20, 2023

The proof that infographics work to boost and enhance content marketing is everywhere. If you’re in interested in how infographics can work in your content marketing, call or email. Companies across industries use infographics frequently in countless educational, promotional and training materials.

FAQ 65

FAQ Hubspot Social Media Design 65

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DECEMBER 7, 2023

There are multiple strategies that will work for your business. B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers. B2B companies also employ creative LinkedIn ad campaigns to target their industry-specific audiences.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

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MAY 18, 2023

We like it because it uses data to illuminate what works and what doesn’t in the world of both traditional and digital marketing. Sharp’s book is different from other branding-centric books because it’s focused on debunking the myths on which marketers often rely. If you appreciate evidence-based insights, you’ll probably relate.

Branding 123

Branding Brand Identity B2B B2B Thought Leadership 123

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MAY 30, 2023

Diversity and inclusion work together, but they aren’t the same thing. We encourage listening to be part of the marketing process regardless, but particularly if you’re working to be inclusive with your marketing. It’s the inclusion piece that continues to get stuck in the gears. Ditto your marketing efforts.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

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JUNE 8, 2022

To do this, they work with you to set goals, a path forward, and the marketing strategy needed to follow that path. This is how to work with agencies. No marketing agency can work completely siloed from your organization. Know how to work with a marketing agency, and they’ll better understand how to work for you.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 65

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APRIL 27, 2022

I couldn’t be more appreciative of the hard work that our team has put into these projects,” Elton Mayfield, co-founder, said. “It It means a lot to us that our work not only makes our clients happy but delivers results.”.

Press 65

Press Marketing Prospects Advertisements Advertising 65

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AUGUST 3, 2023

RELATED: How to Never Run Out of Email Marketing Content Again Through a web-based interface, you can purchase the numbers you need and forward them to your existing number(s) so there doesn’t need to be any extra work for whomever answers the phone. How does phone call tracking work?

Marketing Analytics Tools 65

Marketing Analytics Tools Product Ad Building Paid Search Agency 65

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SEPTEMBER 29, 2022

And yes, it can work in the B2B building materials industry. First, treat them well, or this doesn’t work. Ask employees to refer people who work at businesses that may need your building materials. Ask employees to refer people who work at businesses that may need your building materials.

Examples 65

Examples Word of Mouth Marketing Budget Branding 65

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JANUARY 10, 2024

RELATED: Better Manage Your Metrics An eCommerce security hardware company working toward the fastest growth in its sector may identify year-over-year revenue growth as its chief KPI. They are the metrics to measure how well SEO strategies work and they include organic traffic, keyword rankings, click-through rates (CTR) and conversion rates.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

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SEPTEMBER 25, 2023

You and your domain name, which is comprised of a top-level domain (sometimes called an extension or domain suffix), a domain name (or IP address) and an optional subdomain, need to work well together over time, so it needs to be flawlessly functional. Work to make your domain name easy to remember, easy to type and easy to say.

Domain 65

Domain Tips Work Management Copyright 65

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AUGUST 19, 2021

As an architect, you work hard to create spaces that are eye-catching, unique, and safe for your community. These can be professional photos of a project you worked on arranged together in a great video slideshow or even an online album. Why does this work well? The good news? Architecture is a very visual field.

Lead Generation 65

Lead Generation Generation Marketing Qualified Leads Leads 65

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JANUARY 2, 2023

The channels must work seamlessly together. Instead of operating channels in silos, a unified strategy applies to all marketing channels, even when they work in different ways or target different audiences.”. And is more likely to work to persuade others. Different departments, functions and people must work together.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

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MARCH 6, 2023

The authors summarize the trends and issues transforming the practice of internal communication: digitization, globalization, diversity and inclusion, work-life balance, and a concern for corporate social conscience.” times more likely to feel empowered to perform their best work.” Still unsure as to its value and comes-first status?

Public Relations 65

Public Relations Lock-In Work Management PR 65

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DECEMBER 2, 2021

Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Unless you’re actively working to save money during those high peaks, you might even have to close your doors due to a lack of cash flow. Work on Your SEO and Content Marketing.

Paid Content 65

Paid Content Paid Search Agency Marketing & Strategy Click Rate 65

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SEPTEMBER 23, 2021

How algorithms work is like this. Keywords are what make the whole search engine thing work — after all, this is what people type into the search box to find your page, right? Algorithm changes are often in response to companies who have overused these techniques to fast-track higher rankings without actually putting in the work.

SERP 119

SERP Keywords SEO Search Marketing 119

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FEBRUARY 28, 2023

Rudolph, from a family of entrepreneurs, said he strives to understand how businesses work from the inside out and is eager to dive deep into the details with every ER Marketing client. “As “I look forward to joining a talented team and being part of an agency that truly understands its clients and has the skills to make a real difference.”

Creativity 65

Creativity Paid Search Agency Advertising Agencies Work Management 65

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APRIL 6, 2021

Unfortunately, a terrible website forces them to make the assumption that your work is just as sloppy. By being as picky about your website as you are at your work, you’ll be able to convey that professional appeal that your customers are looking for. Instead, make sure your website design features a crisp, clean appeal.

Design 65

Design Tips Best Practices Landing Pages 65

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DECEMBER 14, 2023

Instead of working blindly, you can measure your progress and track key performance indicators (KPIs). Regularly assessing your progress against your goals enables you to identify what’s working and what’s not. They give your team a clear target to work towards, fostering a sense of achievement when milestones are reached.

Social Media 65

Social Media Allocation Social Marketing Media 65