Crimson Marketing

APRIL 23, 2015

Buyer personas are a tool to help guide business and marketing strategy: “What I have seen work for B2B marketers is treating personas as a very practical, tactical guide to help inform decisions in content marketing, demand generation, sales strategy, and more. ” – Katie Martell, Co-Founder and CMO of Cintell.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

NOVEMBER 18, 2013

What works for one company, product offering, etc may not work for another. Figure out what content strategy works best for you and keep track of best practices to help others in your company learn. “The only way to understand what’s working and what isn’t is to track and analyze key metrics.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JULY 28, 2014

Talking to them about what’s working and not working helps paint a vision of what’s possible for them and helps build my own thought leadership. . By pulling together from the collective of different CMOs, I am able to see their wisdom and best practices.

CMO 100

CMO Video Marketing Thought Leadership Practices 100

Crimson Marketing

JULY 23, 2015

By working with the inside sales team, Marketing can further qualify leads. Sales and Marketing coordinate more and work better together to realize real business growth. Documenting the results of marketing work in filling the pipeline, moving prospects along the sales cycle, and closing deals increases credibility for Marketing.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

APRIL 9, 2015

Marketing automaton makes it possible to “consolidate everything while still keeping your tools of choice,” meaning “you’ll wind up with a system that’s custom-tailored to the way you want to work, that correlates all the data from everything.” Marketing Automation Lets You Measure What Matters Most.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

FEBRUARY 6, 2014

Filing the gap: 60% are seeking working with greater technical comfort and facility . Works well in a team environment, highly adaptable . At the close of 2013, inbound teams planned to hire an average of 9.3 125% more growth than teams not executing inbound marketing. Enterprise inbound teams plan to hire an average of 18.6

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

JULY 25, 2014

This ad placement worked out well for the diabetes billboard…probably not so much for the McDonald’s ad. Image: Courtesy of The 10 Most Known. The post #BADMarketing on Billboards appeared first on. BADMarketing'

Ads 100

Ads 100

Crimson Marketing

JULY 2, 2014

This allows specialty marketing technology makers to build plug-ins and allows users to pick and choose their own ‘Frankenstacks’ of marketing technology products that work together. Scott prescribes a philosophy for determining where to start.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

APRIL 16, 2015

Work with thought leaders to create and promote content. Working with influencers who have mutual goals to yours gives both of you the opportunity to reach a greater audience. Understand how your buyers like to consume content. Is it visual. audio, text, interactive? And then make your call to action compelling and clear.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

AUGUST 27, 2014

Community Service: Sanjay shows how Sumo Logic pulls rich data from different touch points and queries within its customer base to develop a body of “communal knowledge” of what is working and what is not working.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

JUNE 23, 2015

If you pay attention… they are telling us what they want, what’s relevant to them (and) how you can better engage with them…it’s a lot of work to use…marketing technology (martech) to capture the data, but that’s the name of the game.”. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

MARCH 24, 2014

You can put that knowledge to work in your social media strategy, The post Best Practices from Dell: 3 Ways Your Content Can Give the Most Value appeared first on. We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. Corporate Marketing'

Practices 100

Practices Best Practices Content Social Media 100

Crimson Marketing

DECEMBER 16, 2013

Whoever is the most flexible and able to work into these systems will ultimately win the sale. Online forums and cloud-based applications will allow buyers to work together and share experiences. Negotiation of pricing will also come in to play with almost every interaction. Buyers Will Start To Collaborate.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. .

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

OCTOBER 16, 2013

Marketing and Sales need to start working closer together. When Marketing and Sales work together, they can determine a solution for improving leads. It doesn’t matter if you have a million leads – they could predominately be low quality! So how do you fix this terrifying problem? A key focus area is your audience.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

APRIL 21, 2015

Do big data marketing analytics really work? . It is probably not very hyperbolic to say that the subject Big Data comes with some hype attached, though it is clearly not just hype—marketing analytics works to increase sales. Rinse, Wash, Repeat: The work does not stop there. Try googling the words “Big Data.”

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

DECEMBER 4, 2013

Jeremy Waite, Chief Social Strategist at Adobe, says you need to stop worry about what everyone else is doing and focus on your self, the marketing strategy that works best for you. Do you agree? Or do you think there’s something to be learned from your competitors? Video: Courtesy of Pivot Conference/CMO.com .

Social Marketing 100

Social Marketing Video Marketing Conference Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 5, 2013

Working through several different road-maps will help you determine which is the best product idea and plan for your company. This soft launch will create buzz on it’s own and give you time to work out any bugs before mass release. Some simple requirements can make it easy to filter out the “bad ideas” right away: .

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

JUNE 17, 2013

The problem is what works today isn’t necessarily going to be what works tomorrow. Each time you make a promise and keep it, you’re building trust and reliability This is true across any and all relationships. ” 2.

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

AUGUST 7, 2013

When you’re really proud of your work, it’s hard to hear any feedback that isn’t positive. You would be wise to remember that constructive criticism is what helps you grow and break boundaries. This is a great opportunity to take feedback and discover something you may not have initially thought of. .

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Positioning Product 100

Crimson Marketing

SEPTEMBER 23, 2015

That means you need to figure out which of your digital marketing solutions are working and which aren’t. Companies who are really focused on going digital challenge themselves to think long term, about new business models, and are disruptive. Digital companies are willing to make tough decisions right now, today.

Video Marketing 100

Video Marketing Digital Transformation Lead Ranking Organic Leads 100

Crimson Marketing

SEPTEMBER 4, 2013

He is an expert in creating effective marketing strategies by identifying key trends and leveraging the strengths of the organizations where he has worked. He is an expert in creating effective marketing strategies by identifying key trends and leveraging the strengths of the organizations where he has worked.

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

Crimson Marketing

MAY 13, 2015

One of the interesting effects of having technologists working in the marketing department is that they’re cross-pollinating management methods from choosing marketing software and IT development…[to] helping shape “agile marketing” practices. Agility’s role in successful marketing technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

NOVEMBER 18, 2015

Dimitrios explores how smart networks will soon affect the way we live, work, consume and make every day decisions. Not only is Chargepoint a means for EV drivers to charge up, it is also one of the fastest growing “smart networks” in the world, collecting market intelligence about EV drivers movement, interests and consumption habits.

Network Marketing 100

Network Marketing Features Work Management Spending 100

Crimson Marketing

NOVEMBER 2, 2015

For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time. Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social.

Ideal Customer Profiles 100

Ideal Customer Profiles Features Campaigns Paid Search Agency 100

Crimson Marketing

OCTOBER 15, 2013

Help your partners target the right market segments by working together on determining demand tactics. Your role is that of the marketing advisor. That means you need to maintain ongoing communication with your channel partners. Tactic Selection. Deliverables. Be available to help and answer questions.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Deliverability 100

Crimson Marketing

NOVEMBER 19, 2014

When not writing or editing the work of close peers, he enjoys attending EDM concerts, hanging with his children and looks forward to the Comic Con and E3 conventions every year. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Crimson Marketing

OCTOBER 5, 2015

Daina shares stories from her work at Performex and Elon Musk’s experience at SpaceX that suggest “four” may be the magic number for success with this kind of marketing system. Fail four-word: “In order to champion (the 5 ‘nurturist’ values), the company needs to adopt this whole ‘embrace risk and champion failures’ culture.”

Organization 100

Organization Budget Programs Barriers Twitter 100

Crimson Marketing

MAY 16, 2013

Are you just doing what you know works? Do you focus more on your campaign idea than your customer? Are you trying to control your customer? Do you cater to a vocal minority? Check out the original article here for a more in-depth overview. Other Interesting Topics marketing concepts marketing message marketing solutions'

Planning 100

Planning B2B Marketing Act-On B2B 100

Crimson Marketing

JUNE 28, 2013

Langstaff has received more than a dozen awards for her work in marketing and PR. Langstaff has received more than a dozen awards for her work in marketing and PR. She has held board positions in the Silicon Valley chapter of the PRSA as well as the International Association of Business Communicators.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

FEBRUARY 11, 2015

So how do you choose which providers to work with for your marketing technology needs? Steven shares his experiences contending with influence models in a constantly shifting product marketing landscape and highlights the importance of master data management to attribution.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

APRIL 4, 2013

Last-click measurement provides an accurate picture of where your marketing dollars are working. The 7 misconceptions listed below seem to be a good start: . Branding isn’t as important in B2B as it is in B2C. Getting in front of the right company makes for successful B2B marketing. All B2B targeting is all created equally.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Crimson Marketing

APRIL 25, 2013

There is a lot of work and planning that goes into creating a successful product launch. Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences.

Resources 100

Resources Planning Product Advertising Agencies 100

Crimson Marketing

OCTOBER 15, 2015

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Social Can Only Work For A Few Select Industries. There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

NOVEMBER 24, 2014

He reveals the thinking and marketing technology his company used to determine their cycle and relevant buyer touch points and get smarter by working out ‘the big phases.’. Keep it Simple: Too much data, Mark says, can be overwhelming, and can obscure the insights needed.

Planning 100

Planning CMO Lead Qualification Business 100

Crimson Marketing

OCTOBER 8, 2014

Their telepresence, video and voice solutions enable geographically dispersed work forces to communicate and collaborate more effectively and productively over distances. Jim Kruger is the Executive Vice President and Chief Marketing Officer at Polycom , a leader in unified collaboration solutions.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

JULY 1, 2013

People working in the channel don’t have time – they’re just too busy. Utilizing videos in the channel is the hot thing right now. you might ask: 1. Video has the ability to tell memorable stories. Short videos are more likely to attract their attention than text. Videos can be viewed all day any day.

Advertising Channels 100

Advertising Channels Video Marketing Advertising Agencies Viral Marketing 100