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  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Work] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. The style that works best is relaxed, informal and a little edgy. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Work] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    To help you avoid some common, and not so common, mistakes on social media, I put together this list revealing some of the hidden reasons why your social media efforts might not be working out exactly as you hoped. Social networks have bugs and issues, (cue Twitter’s Fail Whale) and some days your profiles or social tools won’t work the way they’re supposed to. Social media is the most volatile and unpredictable marketing channel we’ve ever seen.
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Work] From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work
    I suppose what I'd really meant was that all I did was work: I got to work early, worked through lunch, broke for dinner, and then proceeded to sign back online to wrap a few things up after that. Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. The less you socialize during the day, the more work you put out. The less you move during the day, the more work you put out. 1) Work less.
  • ABERDEEN CMO ESSENTIALS  |  MONDAY, APRIL 17, 2017
    [Work] You Need to Work on Your Writing
    In his response, Ken emphasizes the hard work of writing and recommends that designers aspiring to write crack open some great works in order to hone their craft. As he puts it, “Our finest works of literature remain, now as ever, our best writing instructors.” The post You Need to Work on Your Writing appeared first on Aberdeen Essentials. My friend Ken Gordon is a writer.
  • HUBSPOT  |  MONDAY, SEPTEMBER 14, 2015
    [Work] Why You Need to Encourage Experimental Learning At Work [SlideShare]
    How can a leader create an environment at work that promotes learning? "The greatest barrier to success is the fear of failure.". There's a reason that Sven Goran Eriksson quote is famous -- it rings true for many of us. We often avoid taking risks because we're afraid of failing. We're afraid that if we fail we'll be judged. We're afraid of the unknown. We're afraid to get started on something that could potentially go wrong. And hey, there's a good chance we're right.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Work] How Google Search Works, In a Nutshell
    Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. Yesterday, Google's head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called "How does Google search work?" As Cutts states in the video, he could spend hours and hours talking about how Google search works, but he was nice enough to parse it into the following 8-minute video.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Work] How Marketing Can Work With Sales to Close More (and Better) Leads
    It might even erode most of the trust your marketing team has worked so hard to build up.". In my work with HubSpot customers, I see it all. In my job at HubSpot, I chat with marketers very often about what problems they're facing. One of the most common issues I hear about is lead flow -- a marketing department generates hundreds of leads per month, but many of them aren't closing. Nobody knows where to turn. Sales points fingers at marketing. Marketing points fingers at sales.
  • HUBSPOT  |  SUNDAY, FEBRUARY 28, 2016
    [Work] The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work
    One of the best places I've found to look for tips on the workplace is in recognizing which tips work great for relationships in general. In Your Brain at Work , David Rock covers the different science behind working smarter on the job. Here are some highlights: Exhibit a ferocious and intelligently applied work ethic directed at continual improvement. Demonstrate respect for each person in the organization and the work he or she does.
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Work] 7 Tactics that Are Working for B2B Lead Generation Today
    Every successful brand in the world has been built on the strong foundation of a proven process, a formula that works. And yet, there are certain time-tested methods that we still need to use because we know they will work. Here is a quick list of the B2B lead generation tactics that are working today. If a prospect is just about floating at the top of the funnel, gated content won’t work—you need to give away something valuable, easily, with no strings attached.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Work] Social Media Managers Must Work Around Lousy Business Models
    The company requested my ticketing information and went to work trying to help me. Work to build a direct line of communication with the customer support team. If the model is something you can''t control, though, then just work your butt off to resolve issues for -- and ultimately satisfy -- customers who have legitimate issues that they share on social media. Raise your hand if you''ve ever been screwed over by an airline. Yeah, me too -- multiple times.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Work] Type A vs. Type B: Does Personality Type Matter at Work?
    While the Type A or Type B labels can apply in all areas of life, people often use them to describe working and collaboration style. Despite both erring on the side of Type B, the steady person and the influential person still sound like they'd have very different personality types, working styles, and collaboration styles. What matters really matters is how you work in day-to-day scenarios. Which systems help you stay organized at work?
  • MARKETRI  |  FRIDAY, APRIL 13, 2012
    [Work] How In-House and Outsourced Marketers Can Work Together
    Personally, I’ve been on both sides of the fence (previously in-house working with an outsourced and now outsourced working with in-house marketers). And how can outsourced and in-house marketers work best together? In my experiences, working with in-house marketers has been greatly positive. One universal strength an inside marketer has is a close working relationship and daily access to all the firm’s professionals involved in the marketing effort.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Work] 5 Tips for Crafting Provocative E-Mails That Work!
    Research from IDC says that your buyers are always willing to engage with a sales rep who can help them: Understand more about their industry landscape Gain insights on potential challenges that should be addressed Learn about innovative strategies that have worked well at similar companies Detail and quantify specific revenue growth, competitive advantage, or bottom line improvements you can deliver.
  • MARKETING INSIDER GROUP  |  THURSDAY, AUGUST 20, 2015
    [Work] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    As many marketing consultants and freelancers know, there’s nothing like working from home. But, is working from home all it’s cracked up to be? Working from home isn’t without its problems, however. This post will look at strategies you can implement in order to stay focused, motivated, and productive when working from home. Networking is important for anyone working in the industry, and even more so for at-home workers. Exercise During The Work Day.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Work] 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
    The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time. When you neglect exercise, you're putting both your physical and your mental health at risk, which can negatively impact your productivity and effectiveness at work. Work physical activity into your everyday routine. 10 Little Ways to Sneak in Exercise at Work. 2) Work out during lunch.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Work] Work Hard, or Work Smart? Automate Your Lead Nurturing
    Artillery B2B Marketing Blog > The Forward Observer Are you losing touch with prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch. The B2B buying process has changed forever. Prospects are spending more time on the web doing research about your company’s products and services. They are getting information from their peers and third parties.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Work] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. Forrester analyst Zachary Reiss-Davis points out several key factors in his blog post, “ In Business Everybody Uses Social Media for Work; the Question Is How ?” People don’t use social media in general ways; they use it very specifically, and may choose different channels for work and personal purposes.
  • EMEDIA  |  WEDNESDAY, DECEMBER 16, 2015
    [Work] Content Strategy: What Works to Move Customers Down the Funnel
    Discover how content fits into the ever changing sales funnel and what types you need to invest in. The sales funnel has undergone some changes in the B2B realm over the past few years and content marketing is a rising star in carrying customers through (or around) the sales funnel. Learn how content can be used in your customer journey.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 22, 2008
    [Work] Why PowerPoint rules the business world
    We need an ABC book of visual language (a project I am working on ). A CALL FOR VISUAL LITERACY. In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. In the early stages of an initiative, PowerPoint is used in strategy sessions, to present proposals and put forth plans. Later, it's used for updates and progress reports. In the final stages, it's used to report back and to present findings and conclusions.
  • CONTENTLY  |  MONDAY, MAY 16, 2016
    [Work] 13 Classic Works of Literature With Upworthy Titles
    What we did wouldn’t make any of our old English teachers proud: We retitled 13 classic works of literature and did our best to rid of them of all prestige. The post 13 Classic Works of Literature With Upworthy Titles appeared first on The Content Strategist. Is the art of headline creation really dead?
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Work] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    It’s the self-help topic du jour: achieving “work/life" balance. Tips for reaching this coveted state-of-being range from the physical (like exercising and unplugging from technology) to the psychological (like meditating and mentally “disconnecting” from work) to the sociological (like meticulously scheduling all of your outside-of-work interactions/activities with friends and family). In fact, at HubSpot, we often encourage "work/life" balance in employees.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 5, 2014
    [Work] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    How Do You Work Content Into Your Marketing Mix? by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). The wealth of information about content marketing is a true testament to its value in the customer engagement process.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Work] Build an ABM Strategy That Works with Your Business
    We called them whale hunters because they spent months, even years in pursuit of the big fish—working a handful of accounts, building relationships and getting to know the people and what they needed to succeed. Even a manual, one-on-one approach works. Develop a process that works for you (that’s key) and automate that process as you have the budget and expertise. The post Build an ABM Strategy That Works with Your Business appeared first on HG Data.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Work] B2B Social Media Marketing -- Does It Work?
    Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Work] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    According to Software Advice, respondents primarily hailed from larger businesses, with 73% working at organizations with 100 employees or more. For obvious reasons, developing video is a lot easier for marketers working for large companies. Some have in-house video teams, and many work with creative agencies that offer video as part of their service portfolio. If you’re working for a non-profit, fundraising videos are a must-have.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Work] Why Individuals Slack Off When They're Working on a Team
    Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department -- it's likely that you've experienced the feeling of strength in numbers. And when I ask people if they prefer working in groups or as individuals, they often say, “by myself.”. His findings illuminate why most people prefer working as individuals than in groups. Make Work Identifiable.
  • MARKETING INSIDER GROUP  |  TUESDAY, JULY 11, 2017
    [Work] How Remote Working Has Changed Businesses Forever
    Remote working has become one of the most popular modern working preferences. Also known as telecommuting and telework, remote working is when an employee carries out duties outside an office. The post How Remote Working Has Changed Businesses Forever appeared first on Marketing Insider Group. Source: [link] In the age of technology and flexibility, the landscape of modern office is changing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Work] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry.
  • HUBSPOT  |  SATURDAY, AUGUST 1, 2015
    [Work] How to Work the Room at Your Next Networking Event [Infographic]
    And let's be real -- you're not going to accomplish any of that if you sit at a table texting or pretending to do work on your laptop until it's time to meet up with your colleagues for the afterparty. Be sure to read through the each step carefully to uncover the best advice on how to work the room at your next event. This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Work] How Effective Conversion Paths Work [Cartoon]
    But your work isn’t done just yet! I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures. See what I did there?
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Work] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    With LinkedIn''s fairly new professional portfolio feature, launched back in May , LinkedIn users can now easily display their professional work via their personal profiles. This means you now have ability to showcase your presentations, ebooks, blog posts, videos, portfolios (or any work really) right on your profile. The idea is to give users the opportunity to display their work rather than just talk about it. Click this to either upload a file or add a link to your work.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [Work] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    For marketing to do this, some math will be required, working backwards from sales: What is your company or division''s revenue goal ? If marketing and sales sit together at work, it boosts communication dramatically. Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here''s how to make peace between the two and boost revenues.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Work] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” ” 4.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 29, 2015
    [Work] Why you should merge your traditional and digital marketing work
    But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks. Do we take the people doing the old-fashioned work and group them with the newfangled social/search/local/mobile mavens? The post Why you should merge your traditional and digital marketing work appeared first on Biznology.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Work] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Entry and mid-level workers are encouraged to make changes and improvements to their work as they see fit, without fear that the hierarchical system will impede these efforts. People are accountable for their actions, and this mindset resonates throughout the organization, ultimately resulting in higher work quality and attention to detail. 2 Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Work] How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture
    How to Avoid Burnout at Work. We’re stepping up our manager training, and we’re working on trainings to support them with their teams,” she explains. That way, you’re working to manage her workload in a way that prevents burnout. For that reason, it’s fair to request as much advanced notice as necessary, so you can work together to make sure there’s a support system in place at the office that can allow that person to fully disconnect.
  • TYPE A COMMUNICATIONS  |  THURSDAY, SEPTEMBER 14, 2017
    [Work] Storytelling Will Never Work Without This One Thing
    September 14, 2017 by Carla Johnson Twenty years hasn’t faded Jayson Zoller’s memory much. At least when it came to one of his biggest learnings. When Jayson was in college, read more. Marketing Storytelling B2B Marketing Carla Johnson Digital Storytelling Lead With A Story marketing Paul Smith storytelling Type A Communications
  • HUBSPOT  |  THURSDAY, FEBRUARY 18, 2016
    [Work] Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]
    So what exactly is Snapchat, how does it work, and how are brands using it for business? Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But with over 100 million daily active users, it's clear the app is here to stay -- and yet, many marketers are still struggling with the concept of actually using it for their businesses. (In In fact, a lot of marketers are still struggling to take it seriously as a social media platform at all.).
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Work] How Marketing and Sales Can Work Together to Close More Leads
    This is what we mean by S ales and Marketing alignment : when Sales and Marketing work together to improve the process for customer acquisition (lead generation, lead nurturing, lead qualification and sales closing). By having the two departments communicate with each other, you can improve sales outcomes by giving both Sales and Marketing a complete understanding of what’s working and what isn’t. This post originally appeared on the Insiders section of Inbound Hub.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 15, 2016
    [Work] Why email marketing still matters–and how to make it work
    Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. In this free 30-minute Biznology® webinar with Andrew Schulkind, you will learn the concepts that work regardless of your industry and audience, and learn the metrics to track to ensure your email marketing is always improving.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Work] How to Become a "Best Place to Work": Lessons From Recent Winners
    People are working, going about their business, and they’re happy. These companies know a thing or two about what makes a company a great place to work. Find out what it is your company believes in and let it be the thing that gets you pumped up for work every day. That’s cool, neither do we -- but that doesn’t mean that we don’t have a shared, deliberate goal driving our business and work every day. 4) Practice What You Preach About Work/Life Balance.
  • THE POINT  |  MONDAY, JUNE 9, 2014
    [Work] But Wait, There’s More! Why Cheesy Copy Still Works.
    Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. Good email copy does one thing – it generates a response.
  • BIZIBLE  |  MONDAY, SEPTEMBER 12, 2016
    [Work] What If Attribution Shows That Your Marketing Isn't Working?
    And when your work can be tied to revenue, it usually leads to being accountable for revenue. Finally, what if attribution shows that your marketing isn't working? Adopting a sophisticated, accurate marketing attribution solution can be scary. For many, it’s the first time that marketing can be tied to actual business metrics like revenue. On one hand, being able to prove your value with revenue is really exciting. On the other, it’s a bit daunting.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 20, 2015
    [Work] How Visitor Tracking Works
    You’ve probably heard of website visitor tracking , but how does it work? We explain how visitor tracking works and disclose the details of how companies are able to identify people and businesses that visit your website. Website visitor tracking works by placing a small snippet of JavaScript code onto your website, usually in the footer. The post How Visitor Tracking Works appeared first on Lead Liaison.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Work] B2B Marketing Survey Says Email and Twitter Work
    A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Work] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. I know we work with both enterprises and small businesses, how might that plan differ amongst them? Work to get them peeling back that onion of information inside them. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Work] Shameless Marketing Tactics That Totally Work [Infographic]
    We've all done it. You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. But you know what's even better than writing about them? Visualizing them! I'm not sure whether this qualifies as an infographic (it is a graphic with info on it though, right?).
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Work] How Facebook's New 'Reactions' Feature Works & What It Means for Marketers
    In this post, I'll first touch on how the reactions buttons work. How the New 'Reactions' Feature Works. Now that we have a better understanding of how the new reactions feature works, let's talk about what it means for marketers. Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, MARCH 1, 2015
    [Work] Why Your B2B Marketing Isn’t Working
    Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY. There’s no better way to find if and how well your marketing strategies are working, or to gain an understanding of the marketplace. Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage.
  • PUZZLE MARKETER  |  TUESDAY, JULY 10, 2012
    [Work] Multitasking Puts Your Brain on Information Overload [Infographic]
    Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.”
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Work] Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)
    And it's working. Are Clinton's Efforts Working? In a Washington Post article from last February, reporters Philip Rucker and Anne Gearan wrote about the marketing team that's worked to revolutionize Clinton's brand in preparation for her presidential campaign. What do Taylor Swift and Hillary Clinton have in common? They've both been on the cover of Vogue. They both made TIME 's "100 Most Influential People" list.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Work] Desk Ergonomics: Posture Tips to Stay Happier & Healthier at Work [Infographic]
    You may not spend much time thinking about your posture when you're getting work done at your desk each day, but it can have a significant long-term impact on your health. Just think about how much time you spend at your desk. Often, you'll be sitting or standing in the same position, hour after hour, day after day, week after week. If your position of choice is hunched over, or puts a strain on your neck, or means you type in a way that stresses out your wrists.
  • SNAPAPP  |  THURSDAY, APRIL 24, 2014
    [Work] What Is Interactive Content And Why It Works?
    But what is interactive content, and why and how does it work? Content marketing has taken the demand generation world by storm in recent years, and the issue has shifted from whether or not to participate in it, to how you can make the most of it.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Work] 5 Ways to Say 'No' At Work (Without Feeling Guilty) [Infographic]
    Achieving better work-life balance? If something like that makes us feel bad, how can we possibly be expected to feel good about turning work down? With the new year well under way, we thought it might be fun to check in on how those resolutions are going. Are you eating more vegetables? Doing more community service? That last one is tricky, and might even conflict with other goals, like getting a raise or being more productive.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Work] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    For this content marketing-assisted sales approach to work effectively, however, the content needs to synch up with where the buyer is in their research or “buyer’s journey.”. That way you’ll be better able to determine if the content will work hard (and smart). Artillery B2B Marketing Blog > The Forward Observer You''ve got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? To know, follow the buyer''s journey.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Work] The most important questions to make your marketing work
    The post The most important questions to make your marketing work appeared first on Biznology. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Work] Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew
    Once upon a time, I worked as a freelancer. So to help you establish a more productive working relationship with your contractors, I put together a list of things I always wished my customers knew about freelancing. Freelancers are a one-person show, and as a result, they have to do much of the same work as a small business owner. Stay on top of accounts payable and make sure your company expedites payments to your freelancers right after the work has been delivered.
  • BIZIBLE  |  MONDAY, APRIL 4, 2016
    [Work] Attribution Heat Map: Where the Most Advanced B2B Marketers Work Today
    The B2B marketing attribution scene has been expanding across the US over the past few years. More and more B2B companies are realizing its unique and transformational benefits as they seek to track marketing’s direct impact on revenue. The heat map below shows the concentration of attribution users across the United States. The map was created using data pulled from the State of Pipeline Marketing 2015 Report , as well as from Bizible’s in-house data. click to view larger).
  • HUBSPOT  |  FRIDAY, JANUARY 19, 2018
    [Work] How to Handle Negative Emotions at Work [Infographic]
    Have a look, and bookmark this post for the next time you find yourself experiencing these thoughts and emotions at work. There's a popular phrase that I've heard quite a bit throughout life: "Don't get mad. Get even.". Sure, that makes sense -- if you're a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful. Anger, however -- now that, surprisingly, can actually benefit you and your colleagues in the workplace.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Work] Being Busy is Not Being Productive
    The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. I just finished the 4-Hour Workweek by Timothy Ferriss, a masterful book on automating your work so that you can “join the new rich” and “design a great life style” This is on my recommended reading list. Work-Life / Productivity 4-hour workweek productivity tasks timothy ferriss
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Work] How to Build a Website Style Guide: Lessons from Working on HubSpot.com
    I’d been working on the HubSpot website for several months when the déjà vu struck. Many style guides also formalize the best practices and processes for how the team should work together. With so many different designers and developers working on the website, we found ourselves with a hodgepodge collection of templates, style sheets, and modules on our hands. We get to work with cleaner, more scalable code.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Work] How to Work Less and Accomplish More: Career Principles to Live By
    If only we could find more time to work on planning, preparation, and prevention, we’d surely be more profitable and grow faster. Everyone on the team has to be on the same page, working toward the same goals, with accountability. You have to have clear goals and work your ass off to ensure you’re moving toward them. The good news is that by applying the principles of this article you can actually work less and accomplish more.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Work] 5 Lead Conversion Tips That Work for Any Marketing Program
    Tip: Work lock step with the sales team to avoid unnecessary collisions. Just like your follow up campaigns, nurturing works best when it’s tailored to buyer role and stage. 5 Lead Conversion Tips That Work for Any Marketing Program is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 26, 2008
    [Work] Harold Jarche " The work literacy gap
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 24, 2008
    [Work] Work Literacy Home
  • MARKETING INSIDER GROUP  |  FRIDAY, SEPTEMBER 2, 2016
    [Work] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    The post Content Planning Tools: What These 4 Teams Use to Work More Efficiently appeared first on Marketing Insider Group. Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to execution and delivery. So we wanted to […].
  • PUZZLE MARKETER  |  MONDAY, MARCH 19, 2012
    [Work] Recommended Books to Read
    Work-Life / Productivity chip & dan heath eric ries gary vaynerchuk getting more keith ferrazzi made to stick marshall goldsmith never eat alone patrick lencioni stuart diamond the 4-hour workweek the five dysfunctions of a team the lean startup the thank you economy timothy ferriss what got you here won't get you there
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Work] From Vague to Valuable: Putting Buyer Personas to Work
    Something we’ve found to work particularly well at HubSpot that has formed the basis for our segmentation strategy (and our tools) is segmenting by both persona and lifecycle stage. “You’ve got to know your customer.” ” It’s a business cliche that has reached fever pitch in the past couple of years. And if it wasn’t 100% true, I’d hesitate to mention it yet again.
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Work] How to Work With a Developer: 6 Tips for Improving Your Relationship
    But before you start putting work on their plate, you should know that developers are a special breed of people. (I To set both yourself and your developers up for success, we've outlined six tips for building a more productive working relationship. 6 Tips for Working With Developers. Imagine you're a builder working on a brand new house. For example, I was recently approached with an "easy" task that took nearly 12 hours to work through. You did it.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Work] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As modern online marketers who are totally in tune with everything that happens on the world wide web, we should -- undoubtedly -- be able to teach others how all of this “internet" stuff works. As it turns out, explaining how the internet works in a way that even the most internet-agnostic person can understand is easier said than done. Unfortunately, packet-switching technology alone can''t explain how the entire internet works.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Work] Where Time Gets Lost at Work (And How to Get It Back) [Infographic]
    You decide to work at your desk so you can keep cranking on that project. Have any tips for how you can use your time more productively at work? We've all been there: heads down on an important project, cranking away, and then woosh. You fly into a meeting. And then woosh , you fly into another meeting. Your stomach grumbles. It's lunchtime. But then ping , there's a message from your manager. You have to drop everything and help put out a (digital) fire.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Work] How Does Inbound Work for Membership Marketing?
    Your attraction strategies are working. To remain active members who will become some of your organization's best ambassadors as they share your content and work on and offline to their communities, attracting more people. Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn't just about closing sales. It's about identifying and building trust with people in your target market.
  • MARKETING INSIDER GROUP  |  FRIDAY, DECEMBER 23, 2016
    [Work] Weekend Reading: “Does It Work?” by Shane Atchison & Jason Burby
    For the 102nd episode of The Marketing Book Podcast, I interviewed Jason Burby, co-author of “Does It Work? The post Weekend Reading: “Does It Work?” 10 Principles for Delivering True Business Value in Digital Marketing.” ” Jason Burby is the President of the Americas Region for the digital agency POSSIBLE, part of the holding company WPP. His co-author, Shane Atchison, is the CEO of […].
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Work] Do’s and Don’ts of Working with Technical Teammates
    Having had the opportunity to work with plenty of these techy types over the years, I’ve developed my own personal list of do’s and don’ts for working with them. All of these do’s and don’ts for working with technical teammates are simply practicing good interpersonal skills: 1. I recently went through the Google Analytics (GA) Digital Analytics Fundamentals online course with the goal of eventually getting certified (still working on that).
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Work] This Content Campaign Increased Applications to Work at GE by 800 Percent
    The spots follow Owen as he tries to explain his new cool new job developing breakthrough code as a GE engineer to his befuddled friends and family, who think that he’s going to go work on a train or live a life of manual labor. “[It’s] increased applications to work at GE eightfold,” Boff said. The post This Content Campaign Increased Applications to Work at GE by 800 Percent appeared first on The Content Strategist.
  • THE MX GROUP  |  MONDAY, NOVEMBER 20, 2017
    [Work] Why Great Work Demands a Great Workplace Culture
    We’re not a typical B2B agency by any stretch: With our team of digital developers who work alongside traditional creatives, our in-house telemarketing professionals, and our marketing automation specialists, we have the unique ability to connect disparate functions into cohesive teams and programs that drive results. People weren’t friendly, and work didn’t get done.”. I liked acquiring new skills and working with different kinds of clients.
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Work] 35 Marketing Tips to Make Your Work Day More Productive
    We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. . Think that other websites might be stealing the content you worked so hard to create? If you have multiple people working on a piece of content, use Google Docs so you have access to the revision history. You marketers aren’t just busy people – you’re jugglers. .
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Work] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. through the launch of its new, self-service ad platform.
  • MARKETRI  |  TUESDAY, APRIL 23, 2013
    [Work] How Can Marketing and Business Development Work Together to Maximize Results?
    But, how do these departments and key attributes effectively work together to increase a firm’s ROI? While each department has its separate “duties” and functions, ultimately, they must work together to support the firm’s overall goal -- to grow the business. Marketing and business development naturally have skill sets that complement each other, and while each function is separate, they work together to support the business.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 26, 2017
    [Work] 4 Updated Old-School Demand Generation Hacks that Still Work
    The post 4 Updated Old-School Demand Generation Hacks that Still Work appeared first on Marketing Insider Group. Companies that do have the resources may be using fantastic AI-informed social media marketing campaigns and interactive brand apps to create demand for their products and services.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Work] How Do Conversion Paths Work? [FAQs]
    Imagine, for example, you work at a pet store and have created an ebook on raising a puppy. As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough. But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their contact information in exchange.
  • I-SCOOP  |  FRIDAY, SEPTEMBER 2, 2016
    [Work] What is blockchain technology, where is it used and how does it work?
    Is there anything that blockchain technology isn’t going to change? According to its many believers it will change a whole lot and we’re just in the very early days. Some, such as Don Tapscott, even call blockchain technology, also known as Distributed Ledger Technology, a bigger deal than the Internet. And, if you happened to […
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Work] Pushing Boundaries with Video: 6 Steps to Make a Video That Works
    I’ve also seen companies foul it up beyond all recognition, wasting time, money, and effort on something that was never, ever going to work. 6) Work with Professionals. Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department , I’ve seen first-hand the power of video.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Work] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning.
  • CHIEFMARTECH  |  SUNDAY, JUNE 25, 2017
    [Work] If a marketing tactic works, but people hate it, should you use it?
    I asked that question on Twitter and was immediately told the obvious, “Because it works.” P.S. Here’s the data on the mobile ads people hate most — modals are really infuriating there: The post If a marketing tactic works, but people hate it, should you use it? It’s a scenario straight out of Kiefer Sutherland’s TV series 24. There’s a ticking time bomb somewhere in the city.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Work] The Do’s and Don’ts for Sending Email at Work
    With email being a key piece in the way we communicate, there are certain “do’s” and “don’ts” we should be following while emailing at work: The DO''s of Email at Work. When I think of a scary movie being set around a work environment, seeing hundreds of unopened emails would make me sink into the couch and cover my eyes with a blanket. The DON''Ts of Email at Work. But you want to send a work email that requires serious thought and inquiry…STOP!
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Work] 5 Reasons Why Your Inbound Marketing Isn’t Working
    Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume: 1. Inbound works by canvasing the internet with content in the hopes people will find you. It’s far more likely that they assign this exercise to someone working for them. Want to learn more about how to tap into the power of inbound marketing and develop a strategy that works?
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Work] How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career
    Think of the people you''ve worked with over the years who have really, really kicked butt at their job but never seemed to rise up the ranks. They delivered on every task that was asked of them, demonstrated great work ethic, kept out of petty office politics, stayed late at the office -- basically, they ticked off every box from those articles you''ve read on how to get promoted. How Promotions Work. How Promotions Don''t Work.
  • I-SCOOP  |  FRIDAY, NOVEMBER 11, 2016
    [Work] Banks work with FinTechs to tackle innovation challenges
    Banking and finance Research
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Work] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    You’ve been working to sell a prospective client on a retainer for months. They’re not quite sure how this will work within their current structure. If the company is wavering in their decision or they are questioning how it will actually work within their organization, a workshop will provide the team with the knowledge they need to buy into the idea. The college lecture approach doesn’t work for this. This post originally appeared on HubSpot's Agency Post.
  • TERMINUS  |  MONDAY, AUGUST 7, 2017
    [Work] How Marketing Automation & Account-Based Advertising Work Together
    Let’s take a look at how B2B marketing automation and account-based advertising work together. The post How Marketing Automation & Account-Based Advertising Work Together appeared first on Terminus. A common misconception among B2B marketers is that marketing automation is all you need to do account-based marketing (ABM). In reality, marketing automation platforms (MAPs) weren’t designed with an account-first approach in mind.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Work] The Triggered Emails You Need to Make Your Marketing Automation Work
    Using some of the same technology, you can reorient your marketing to work around your prospect''s timeline instead of your own, while continuing to drive the actions you desire. For the sales reps out there, the same approach of leveraging triggers works incredibly well in eliciting a response from your prospects. When you hear the phrase "marketing automation," what do you think of first?
  • KEO MARKETING  |  THURSDAY, JUNE 11, 2015
    [Work] Google Working on New Fact-Based Ranking System
    A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. This would be a radical shift from the existing system that is essentially a popularity contest, ranking a site based on the number of links to it. While on the surface, ranking sites based on popularity may have seemed to make sense initially, it’s easy to see how that approach quickly went off track.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 21, 2013
    [Work] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. A (relatively) small technology investment will help sales and event professionals work smarter.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Work] Bye-Bye Clip Art: Here Are 25 Works of Microsoft "Art" We're Gonna Miss
    Middle school book reports will never be the same. Yesterday, Microsoft announced they''re getting rid of Clip Art in favor of Bing image search. Apparently , nobody used Clip Art -- not even hipsters being ironic -- so it was time to say goodbye. Gizmodo''s Mario Aguilar put it best: "Farewell Clip Art. We didn''t know we missed you until you were gone."
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 16, 2011
    [Work] Marketing for leads and sales: What’s working for technology companies today
    This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Make an effort to look at all your marketing activities and see what’s working and what isn’t.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Work] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    They’d take the gold if not for two things: first, moms usually want something that doesn’t hint at chores or work for their special day (kudos for the jewelry thrown in as an afterthought). An inspiring call-to-action is equal parts design and psychology. Prompting the desired response is never easy, especially as consumers become savvy to the tricks and tactics that online retailers use.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Work] Sober Up: Account-Based Marketing Can Work in an Inbound World
    “ABM works really well when there are specific fish you want to catch, where it’s not effective to wait around for them to swim into your net, but you have to actually reach out to them,” Miller said in an interview with Megan Golden. There needs to be a consistent brand voice across both the sales and marketing departments, and both sides should be working from the same game plan for each account, making sure that there aren’t any gaps in the presentation.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 1, 2013
    [Work] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    Here are 3 ways automation technology helps you work around different global holidays to present united, engaging communications that help you keep your reporting burning strong — even while you’re watching the embers of the season’s last campfire burn out. You also can keep communications running to optimize initiatives such as webinars, renewal/upsell campaigns, and customer marketing campaigns, all in a day’s [off] work. by Amanda Batista | Tweet this Today the U.S.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Work] B2B Marketers Going Beyond Buyer Personas, Working with Sales
    The need for marketing to work with sales is more important than ever. Sales and marketing must work together, analyze data and research the sales cycle, and master the art of providing the right materials and information at the right time. The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers.
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