Kaon

AUGUST 15, 2018

Yes, there remains much work to do to fully realize the potential of these technologies, but early adopters are already proving how much better their prospects and customers understand the value of complex products and solutions after engaging with these experiences. Simply put, these experiences work. What’s driving Kaon’s growth ?

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

AUGUST 16, 2017

Kaon AR works on all Tango-enabled devices and personalizes the B2B marketing and sales experience. Kaon VR works on all Daydream-enabled devices to fully immerse users in a virtual environment, all within their Kaon applications.

Press 133

Press B2B Lead Ranking Trade Show 133

Kaon

OCTOBER 13, 2020

Showing off how electronics work, and providing walkthroughs of visual representations of the design process, will make the actual devices seem that much more sophisticated and desirable. Conclusion.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Kaon

SEPTEMBER 21, 2015

Why not leverage other companies to work on getting leads and creating a partnership or marketing relationship that compliments your brand. Relationship marketing is when two entities work together to create marketing that targets your mutual audience to achieve your goals. . “When spider webs unite, they can tie up a lion.”

Hubspot 100

Hubspot Conference Buyer Personas Inbound Marketing 100

Kaon

AUGUST 9, 2017

Last week, Kaon Interactive participated in the VR/AR Association Boston Chapter (VRARA) Midsummer Event at Cambridge’s newest incubator and co-working community Alley Cambridge , powered by Verizon.

Storytelling 147

Storytelling Interactive Marketing B2B Sales Communities 147

Kaon

JULY 26, 2017

Will the AR application you previously created work on iOS 11 devices? An all-inclusive marketing platform enables all of your interactive storytelling applications (including AR and VR applications) to work on all of your sales team’s devices, online or offline and globally.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Kaon

SEPTEMBER 28, 2015

Imagine creating an app once and from that moment it always works without having to worry about software updates crashing your application? The Kaon ADN eliminates the hidden costs of maintaining interactive applications on multiple platforms, ensuring that these engaging experiences ALWAYS work, regardless of the device or geography.

Interactive Marketing 100

Interactive Marketing Mobile Marketing B2B Sales Paid Search Agency 100

Kaon

AUGUST 23, 2017

Finn has an extensive marketing background, having worked with several early Internet companies. Currently, Kaon Interactive’s AR/VR applications are compatible with Android and will be working on Apple devices come to the iOS11 launch (scheduled for September). In 2005, Finn joined the company as its CEO and President.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

JULY 12, 2017

A high velocity sales and marketing model is necessary to stay competitive in the B2B landscape today, and an integrated marketing platform makes it simple and efficient so your sales force can focus on working smarter, not harder. In this webinar learn… New Marketing Innovation Platforms for 2017. Ways to Increase Marketing Efficiency.

Webinar Metrics 0

Webinar Metrics B2B Marketing B2B B2B Sales 0

Kaon

JUNE 16, 2015

The multi-generational workforce now contains employees of all ages, who are complex individuals, especially with a work environment that’s becoming more virtual and diverse every day. Shorter attention spans are having a profound impact on marketers because they have to work harder to win and sustain attention. Appeal to the Senses.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

OCTOBER 4, 2017

When, for example, artificial intelligence (AI) was emerging as a computational and cognitive force, researchers and university professors were constantly in the media explaining how neural networks and machine learning worked, and how this technology (and many other forms of AI) differed from traditional computer programs.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

AUGUST 1, 2018

We are pleased to be working alongside the biggest names in the telecommunications, industrial and life science industries, to help them effectively communicate their unique value differentiation to customers and prospects, positively affecting their bottom lines.”.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Kaon

JUNE 18, 2018

We worked with Kaon Interactive to develop the Tecan Cavro® Omni Robot Configurator to put a fully interactive virtual 3D product (which looks and behaves exactly like the actual robot) into the hands of our sales representatives, partners and tradeshow booth staff using iPads and laptops.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

MAY 24, 2018

We are in awe of the work that Kaon is doing in the enterprise,” commented Gunjan Shah, North America Connected & Smart Devices GM at Lenovo. By eliminating the PCs, tethers and external sensors, it becomes possible to outfit an event with dozens of immersive VR experiences for more prospects, increasing the VR experience’s ROI.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

JANUARY 9, 2017

It’s always a work in progress. Apps work best as a system, or platform. Here are three things marketers should think about when developing their mobile app road map: You are never done. When marketers create an app, there is no “end date.” When an app is released, it is not really complete. Don’t ever budget for an “one-and-done” app.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

JULY 20, 2015

We go back and forth with the client to see what works for them, what fits with their brand and what kind of messaging works best. So we’re leading our customers in which technologies are becoming more popular and common, and working with them to capture their unique value stories in the most effective way.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

SEPTEMBER 17, 2015

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience.

Hubspot 100

Hubspot Conference PR Public Relations 100

Kaon

SEPTEMBER 22, 2015

Shift the discussion to revenue and find out what is working vs. what is not. Measuring each and every step of the buyers journey is more important for marketing than knowing if they end up in a closed deal. Discuss what the number of leads you should be sending to inside sales per week are. What is marketings contribution to revenue?

Hubspot 100

Hubspot Conference CMO Buyer's Journey 100

Kaon

OCTOBER 21, 2015

Now that Seagate is building entire computing systems, demonstrating products through the equipment itself wasn’t going to work. Working with the sales team also came in handy in this push as well. It just provided an opportunity to demonstrate how it worked, Hagay added. Gain buy-in for new technology.

Display 100

Display Paid Search Agency Trade Show Case Studies 100

Kaon

NOVEMBER 23, 2015

In fact, digital platforms are completely changing the way marketers must think of their world and their work. It is no longer sufficient for marketers to “go digital”. The business model of marketing has changed from being event-driven (e.g.

Deliverability 100

Deliverability Trade Show Business Storytelling 100

Kaon

SEPTEMBER 25, 2015

One organization (Sales and marketing working together). The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. What is the unified business model? One process. One set of highly relevant KPIs.

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Kaon

JUNE 26, 2019

Perhaps no solution story is more complex or has a more potent impact than the inner workings of a laboratory. A cluster of intricate instruments and highly customized workflows all need to work harmoniously in a small space. Moving Biotechnology Buyers from Awareness to Decision-Making Faster.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

NOVEMBER 8, 2016

Digital works best as a system, or platform. This is an advantage, of course, because digital assets are easier to modify and reuse, so their relevance and applicability have a very long “shelf life” Don’t ever budget for a “one-and-done” digital marketing program.

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Kaon

JULY 19, 2017

That’s right: what started as gaming technology is now being used for B2B marketing and sales purposes, and it is working. While Pokémon Go is a great consumer example of AR, there are much more robust use cases in the world of enterprise. Let’s go back a couple of weeks to Cisco Live U.S. in Las Vegas.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

NOVEMBER 9, 2017

In order to make sure that the sales team focuses on these brand benefits, be prepared to monitor their work. Although both teams can take actions individually to help improve your company’s sales and marketing strategy, they also need work together on creating, maintaining and implementing brand guidelines. Where to Start.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

MARCH 21, 2017

“The effectiveness of marketing and sales experiences are dramatically increased when customers can see your products appear in their actual physical space and can then contextualize the benefits of that solution because they have that clear mental image of how that product fits and works,” Finn said.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

JULY 27, 2015

C-level executives require specific deliverables from the marketing organization, and top-performing CMOs have a comprehensive understanding of their organizations’ needs and focus on building marketing teams that work to meet or exceed those expectations. CEOs Need CMOs to Be Visionaries.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

DECEMBER 5, 2016

B2B researchers are not just using mobile devices when they are out and about, but also when they are at work conducting research. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Web mobile optimization is a must.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

JUNE 23, 2015

If the reason is that they did not pay enough attention to detail, then the implication is that this is exactly the kind of result that should be expected in other areas of their work. People do not overlook bad writing.

Knowledge Base 100

Knowledge Base Impressions Tagging Email Marketing 100

Kaon

FEBRUARY 27, 2020

These interactive sales and marketing experiences are device-agnostic and work across mobile devices, desktop, web, augmented reality, virtual reality, and more. It is a testament to the work we do everyday to create amazing applications that transform our customers’ business.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Kaon

JULY 2, 2015

With 65% of people being visual learners, it is vital for companies to utilise interactive storytelling applications to effectively show visual representations of how their products work.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

JULY 23, 2018

That’s why the culmination of all of the challenges mentioned above needs to be solved by marketing and sales working together to create a deep breakdown of each buyer persona. Whatever the challenges, there are solutions to solve them.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

MAY 21, 2020

Using interactive applications, like those developed by Kaon Interactive for its customers, bring back that engagement and memorability to virtual meetings and events while everyone is working remotely.

Features 29

Features Video Marketing Storytelling Differentiation 29

Kaon

FEBRUARY 7, 2017

The impact of a fully immersive VR experience is immensely powerful, transforming the prospect from a viewer/listener to an active, integral participant in a resonant narrative.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

JANUARY 2, 2020

As you work your marketing strategy this year, schedule a quick demo with a member of our team to learn how Kaon can help you amplify and achieve your sales and marketing goals! We welcomed many newcomers to our Kaon family, expanding existing team and creating new roles as our business needs change and expand.

Digital Transformation 29

Digital Transformation Case Study Case Studies Class 29

Kaon

MAY 26, 2020

When working at home isn’t a choice, staying productive, secure, and focused is of critical importance,” said Mike Harold, Director Global Marketing, Production Inkjet Technologies at Ricoh.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

AUGUST 2, 2017

These complex hardware and software products can be displayed in an immersive environment that provides the user with the sense that they are in the real data center, but uncovers how the software works, providing a clearer understanding.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100