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  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Work] 9 SEO Tactics That Just Don’t Work Anymore
    Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore! In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. It's 2015 and SEO hasn't gotten any easier for digital marketers.
    [Work] What Marketing Content Works Best for B2B eNewletters?
    Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. I have found that the eNewsletters I like include a combination of interesting and valuable content. They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes.
  • NUSPARK  |  SATURDAY, MARCH 10, 2012
    [Work] Is Your Website Working for Lead Generation and Inbound Marketing?
    By studying the page navigation as well as page exit rates, you can make note of which pages aren’t working, and make strategic changes to the page look, content, and navigation, so that the key page becomes a better, more engaged, contribution to your solution story. Ads, website descriptions, keywords, landing pages, website content, and call-to-action all need to align for the funnel to be optimized, and make your website work. How’s your website doing? .
    [Work] 3 Ways to Make Controversial Content Work for Your Brand
    What made this campaign work is that although the results are controversial, the content still relates back to the services offered by the brand–specifically any visitors using Travelmath to find hotels for a future trip. The video worked because it connected directly to the organization’s mission, which is to “produce, distribute, and promote campaigns that improve everyday lives.” How to Make Controversy Work for Your Brand.
    [Work] 5 Reasons Your Lead Generation Strategy is Not Working
    The post 5 Reasons Your Lead Generation Strategy is Not Working appeared first on Marketing Insider Group. In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may […].
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Work] Why Emotional Well-Being Matters at Work [Infographic]
    It goes like this: Great work leads to big success, which leads to happiness. Sounds like it should work out that way, right? Happiness isn't a destination; it's a starting point -- one that enables positive outcomes at work. When employees are happy first, they tend to work harder and be more productive. At the same time, the companies happy employees work for tend to see less turnover, higher revenue, and smoother operations overall.
    [Work] How to Generate a Lot More Content While Working Only a Little Bit Harder
    The post How to Generate a Lot More Content While Working Only a Little Bit Harder appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture
    [Work] How to Design Content Remarketing Campaigns That Actually Work
    You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Ad formats matter to marketers because of how the ad auction works. Not surprisingly, we found that the same stories that work well on social media also tend to do very well as featured content within ads. How the heck does that work?
    [Work] Marketers Reveal Their 15 Favorite Apps For Work
    I loved this post and so with their permission, I’m sharing those here along with my own favorite apps for work. My Favorite Apps For Work The first tool I love to use […]. The post Marketers Reveal Their 15 Favorite Apps For Work appeared first on Marketing Insider Group. Earlier this year, my friend Sean Callahan at LinkedIn Marketing Solutions revealed the 12 favorite apps from some of the most influential marketing folks.
    [Work] 6 Ways to Make Guerrilla Marketing Work For You
    Want to make a busy New Yorker stop and pay attention on their way to work in the morning? 6 Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy.
    [Work] Is Your SEO Actually Working? 3 Ways to Find Out
    When we consider the big picture of SEO, it’s a good consideration, but—especially in the day-to-day business of SEO work keyword ranking shouldn’t get too much of your time and attention. The truth is, effective SEO—the work that drives real, lasting ranking changes and leads to increased revenue—is long-term work. Is Your SEO Actually Working?
    [Work] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    Within these categories, some strategies have worked better than others. I recently did a study of the strategies of B2B marketing automation vendors. Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. The research identified 28 different strategies which fell into six major groups.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Work] 6 Reasons Why Your Bedtime Routine Is Wrecking Your Work
    Stress is stress, whether its source is work, or a fictional heroine who won’t leave her unfaithful husband. It’s not easy, but with a little recognition and behavior modification, your bedtime routine can go from wrecking your work, to enhancing your productivity. In other words, it can really mess up our work and life in general. 6 Reasons Why Your Bedtime Routine Is Wrecking Your Work. 3) You’re planning your next work day at home.
    [Work] If you’re looking for job, read Get Back to Work Faster
    Get Back to Work Faster. You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Either link works. Get Back to Work Faster was written some time ago and Jill’s no longer selling it. Just click on Get Back to Work Faster or the image of the book on the top right, and get this FREE book today. Filed under: Find New Customers , Florida , Get Back to Work Faster , Job seekers , Online Presence.
    [Work] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    We’ll review each tip one at a time—but first, let''s see what they are: Mike Weinberg’s 4 Tips to Power Up Prospecting in 2015: Part 1: Tip #1 Believe it works. Tip 1: You have to BELIEVE prospecting works. These are the folks who conspire to tell you that prospecting doesn’t work. For one thing, inbound marketing alone can never generate enough leads to work and fill a pipeline. Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S.
    [Work] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Work] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    But there''s little evidence to support that these "tips" work. Only a few people have seen anecdotal evidence that this works -- and some haven''t seen anything affected at all. If by "building a following", you mean "increasing number of Likes and Followers," this trick works. It''s spammy and probably won''t work, anyway. This short term play may work for you, but in the long run, you''re not going to be able to grow your following with it.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2016
    [Work] How Online & Offline Marketing Can Work Together [Infographic]
    So how can offline marketing work hand-in-hand with your online marketing efforts? To learn how different online and offline marketing channel can work together, check out the infographic below from Colour Graphics. Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.
    [Work] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Content marketing takes work. The post You Can’t Buy Thought Leadership: How Smart Content Marketing Works appeared first on. Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. You can establish thought leadership and build awareness through a smart content marketing campaign.
    [Work] 7 Ways You're Letting Guilt Sabotage Your Work
    And it’s killing the quality of our work. 7 Ways You're Letting Guilt Sabotage Your Work. What if my colleagues think I’m weird, or that I'm not getting my work done? L uckily, I work somewhere that encourages taking that time to breathe, and has resources in place to support it. According to data collected by DeskTime , the top 10% most productive employees take 17-minute breaks for every 52 minutes of work they put in. better than the one that worked longer.
    [Work] Retargeting: Does Bothering Your Customers Really Work?
    When Retargeting Works and When It Is Nothing but Annoying. This method of advertising can work for both potential customers and businesses, so for many this tactic is very popular. However, there are plenty of reasons that retargeting won’t work. Consider some of the reasons retargeting might not work for a company or a consumer: You have no control over where your ads show up, so consumers could see them in odd places, which will only add to the annoyance.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Work] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    Trouble is, each algorithm works differently. To help get it all straight, we've put together this simple guide on how the news feed works on the three most popular social networks: Facebook, Twitter, and Instagram. How It Works. How It Works. How It Works. You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram.
    [Work] How to Make the Zero Moment of Truth Work for You
    ZMOT is a fantastic way to gain awareness on customer interest and satisfaction; putting these various methods to work for you will keep your brand in the forefront of shoppers’ minds and attentions, giving you the ability to trounce your competition and make the sale. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content.
    [Work] 3 Ways to Avoid Burnout by Working Smarter, Not Harder
    Think just because you run a business that it’s got to be all work and no play? If you answered yes to any, or all of these questions you may be headed for burnout; an all too common side effect of the ultra busy work life we’ve programmed ourselves to believe is necessary to succeed. Here are a few tactics I use to work smarter, not harder that you can try for yourself. Work at home (if you can) one day per week.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Work] Why B2B Online Marketing Doesn't Work
    Whatever online marketing work you do, it is important that you find a way to align it with your goals. The search engines really look for these and it undoubtedly works very well for businesses of every size. The best idea - one that works for most companies - is to have one senior executive in charge of all online marketing functions. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
    [Work] Mobile Advertising Works. So Why is Nobody Doing It?
    We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. According to my own review of these sometimes conflicting data, I think it is fair to say that at least half of US adults are now using a mobile device to access the Internet at some point each month.
    [Work] Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?
    Segment-based systems work best when only a few choices are available. Dynamic content within email campaigns often works exactly this way. Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. The point was the difference between basing content selection on individuals and on segments.
    [Work] 15 Hilarious Office Pranks to Pull on Your Work Buddies
    Thanks to The Office, we all know the classic stapler in Jell-O trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office? Every company has a story or two about that funny office prank of yore. Here at HubSpot, it''s the "wheat bread leads" story. Back in 2012, CEO Brian Halligan noticed our marketing team was generating a lot of what he called "white bread leads" (i.e.
    [Work] 4 Ways Inbound and Outbound Marketing Can Work Together
    While inbound marketing has tremendous benefits and a lower cost per lead compared to outbound marketing, I believe the two approaches can work together. People often think of these two marketing approaches as silos, operating as separate entities, but you would be surprised at how perfectly they work together. This is a great example of inbound and outbound working together and can be used to promote any type of content.
    [Work] Industrial Blogging Lessons Learned from Working with Technical SMEs
    This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. My clients often ask me to write posts for their industrial blogs. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts
    [Work] Working in the Cloud, Walking on Sunshine
    Without revealing too much about my age, I’ve been doing Internet/Web related work since the early 90′s and an active computer user since the late 80′s. While much has changed since then, perhaps the biggest impact on my personal productivity has been the advent of cloud computing. Nothing underscored that more than leaving my iPad [.]. B2B Web Strategy
    [Work] The Psychology of Color & Marketing – What Actually Works?
    The post The Psychology of Color & Marketing – What Actually Works? How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Can you really use particular colors to enhance your customers’ moods, influence a click, establish brand recognition or affect their purchasing habits? Let’s find out: Color & Branding.
    [Work] 11 Reasons Having Friends at Work Makes You Happier [Infographic]
    Having friends at work directly correlates with engagement and productivity at the office. According to Gallup''s State of the American Workplace report , strong social connections at the office can make you more productive, and can even make you feel more passionate about your work and less likely to quit -- and these are only a handful of the potential benefits. Why should you care about making friends at work?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Work] 10 User Generated Content Campaigns That Actually Worked
    Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer.
    [Work] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    The users of LinkedIn tend to be affluent and influential , and can easily discover people employed by a certain company, or various types of business someone has worked for. Employee Insights – This provides information on your employees, such as new titles, who has departed, where your employees previously worked, what skills your employees have and who has been recommended the most.
    [Work] Why Consumer Brands and Agencies Need to Work Together
    ” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before. There is so much to this collaborative story—including the obstacles brands and agencies face to have better working relationships and how to overcome them—that you need to read it all to truly get the big picture.
    [Work] Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)
    He gives a master class in the team, tools and transformation needed to build a demand gen program that works. The post Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Having a poorly understood or designed digital demand generation program does not produce results.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Work] Twitter Opens Advertising to All: Here's How it Works
    Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Work] 6 Email Tips and Tricks That Don’t Actually Work
    After all, why work so hard to build up a database of leads if you never do anything with them? If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them. While there is certainly a great deal of good advice available on the internet to help you improve your online marketing efforts, there is just as much bad advice out there that could potentially derail your hard work if you’re not careful.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Work] 9 Insider Tips for Native Advertising That Actually Works
    The reason native works is because the advertising is treated as a unit of content on the platform where it lives," is how John Battelle, CEO of Federated Media, explains the appeal of native ads. If you work in inbound marketing, chances are you’re doing some native advertising or at least thinking about it. What Works. Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times.
    [Work] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel. Guest post by Anthony Bergs.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Work] The Forgetful Person's Guide to Staying Organized at Work
    In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. tabs to make this work.). Evernote''s basically a notebook you can use in the cloud -- which means you can use it on your work computer, your home computer, your phone, your tablet, or even that random computer at a hotel on vacation. At some point in our lives, we have to just accept who we are.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [Work] BANT for Lead Qualification Just Won’t Work
    The approach to BANT qualification focuses on an individual not a buying committee – yes, I am aware that one of the questions is authority, but rarely will a B2B buyer provide the list of people who are on the buying committee and pave the way to the key decision maker(s) – this will happen once they have a good working relationship with sales. About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification.
    [Work] Why Your Inbound Marketing Strategy May Not Be Working
    As a result, now is the perfect time to reevaluate your inbound marketing tactics and ask yourself, “Are these really working?”. Why Your Inbound Marketing Isn’t Working. Here’s why your efforts may not be working for you. Once you’ve identified which pit (or pits) you’ve fallen into, you need to understand how to adapt these marketing mistakes and ensure that they’ll really work.
    [Work] Account-Based Marketing Needs Content Marketing To Work
    The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group. Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. Not that there’s anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your […].
  • ANNUITAS  |  TUESDAY, JULY 9, 2013
    [Work] What’s Working in B2B Content Strategy
    Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites. Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report
    [Work] Do you need copyright permission every time you quote someone’s work?
    Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. On the opposite end of the spectrum are publishers and companies so risk averse that they won’t take a chance on using even tiny snippets of copyrighted works for the purpose of comment. So let your approach to content curation be guided by the pride and ownership you feel over your own creative works.
    [Work] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Once tasks are created, you can group them into projects, and invite team members so that they can brainstorm, assign subtasks, and work toward accomplishing their goals. A lot of the time when I am working on a "how-to" blog post I reference screenshots from my phone. This post originally appeared on Insiders , a section of Inbound Hub. For more content like this, subscribe to Insiders.
    [Work] What Working at an Apple Store Taught Me About Good Event Marketing
    Working at Apple for 5 years (2½ of which were as a retail specialist in an Apple Store), has made me the product marketer I am today – and these 3 lessons, in particular, have helped me and my team provide great customer experiences at every show we attend. If you’ve worked a busy booth during a trade show, you can be faced with a similar challenge. Who knew that working at an Apple Store would prove to be so important for my career as a product marketer?
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Work] A Simple Guide to Motivating People at Work [SlideShare]
    Motivated employees aren't just a joy to be around at work. And if you're the one who's unmotivated, read this blog post for seven ways to get motivated at work again.). Leader's Guide to Motivate People at Work from. They also perform better, are more productive, and contribute to higher morale. Disengaged employees, on the other hand, are costly -- both in terms of pay and team morale. But every leader knows that motivating their team is hard.
    [Work] Social Works for B2B, So Get Over Yourself
    It took a tremendous amount of time and a lot of trial and error to find out what works for Marketo in particular. I hear the same thing over and over again: “Your case is unique and you absolutely have no right to give a blanket statement that your strategy works for all B2B marketing.” If you take a half–baked approach to social and then when it doesn’t work, throw the baby out with the bathwater, that’s the type of thinking that will do us all in.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Work] Make Personalization Work by Starting with the Right Data
    Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword? In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize.
  • HUBSPOT  |  TUESDAY, MAY 31, 2016
    [Work] 11 Useful Photoshop Tutorials That'll Help You Work Faster
    Created by the Adobe Photoshop team, this tutorial feels more like a free webinar class: You have a friendly teacher who shows you the basics of how Photoshop works with Adobe Bridge, and then shows you ten basic techniques to get you going. Tips in this video include removing blemishes in photos, working with Photoshop’s layers, cropping, editing image colors, removing parts of an image, and more. There’s no doubt that Photoshop is an incredibly powerful tool for marketers.
    [Work] Does Traditional Marketing Still Work?
    Traditional outbound marketing (advertising, direct mail, email) still works. ” Traditional marketing alone no longer works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive. You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. With inbound marketing, prospects self-select themselves.
    [Work] What If Attribution Shows That Your Marketing Isn't Working?
    And when your work can be tied to revenue, it usually leads to being accountable for revenue. Finally, what if attribution shows that your marketing isn't working? Adopting a sophisticated, accurate marketing attribution solution can be scary. For many, it’s the first time that marketing can be tied to actual business metrics like revenue. On one hand, being able to prove your value with revenue is really exciting. On the other, it’s a bit daunting.
    [Work] How to Work Faster in Excel: 6 Helpful Tips & Features
    If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. These tips and features are designed to help you work faster and smarter. How to Work Faster in Excel: 6 Helpful Tips. In this case, we're working with some fake data from one of our favorite television series: Game of Thrones. If you enjoyed this article, put it in your bookmarks bar to keep these Excel tips on hand at work.
    [Work] Five Apps that Do the Marketing Work for You
    What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Developing and executing strong marketing campaigns takes a lot of work. What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Users can pre-write their updates, choose a customized schedule and go grab a cup of coffee while the app does the posting work.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Work] How to Find Time to Meditate at Work [Infographic]
    Everyone gets stressed at work at one time or another. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done. And hey, sometimes, that can be a good thing.
    [Work] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    6 in 10 CMOs Spending Time on Methods That Don't Work. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Work] 'Being Full of Sh*t Doesn't Work Anymore'
    It’s not to say that advertising doesn’t work. Some ads work extraordinarily well and can do extraordinary things. There’ll always be a case study about a cool ad that really works, but for every one of those, there are thousands that are failures. But being full of s**t doesn’t work anymore. We delivered the work, and the client basically said, “Look, you distracted your team and you missed the mark.
    [Work] Why B2C Marketers and Agencies Need to Work Together
    As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. ” There is more to this story including the obstacles brands and agencies face to have better working relationships and how to overcome them—that you need to read it all to truly get the big picture. This is not breaking news by any means but there are currently 7 billion people on our planet right now.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Work] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. the elusive EdgeRank algorithm. So powerful, yet so misunderstood. So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user''s News Feed?
    [Work] Facebook Ads: Do They Work?
    There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Work] The Right Way to Answer a Work Email
    If you find yourself writing a paragraph that''s more than three sentences long, you''re creating more work for yourself and your recipient than is necessary. Don''t leave emails sent specifically to you hanging for longer than 24-48 hours (excluding weekends -- work/life balance is important, folks). Click to tweet: The Right Way to Answer a Work Email - [link] by @DianaUrban at @HubSpot.
  • THE POINT  |  MONDAY, JUNE 9, 2014
    [Work] But Wait, There’s More! Why Cheesy Copy Still Works.
    Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. Good email copy does one thing – it generates a response.
    [Work] Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work
    Marketers, agencies, and publishers who can’t prove that their marketing investments work. The post Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work appeared first on Marketing Insider Group. Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it?
    [Work] Account-Based Marketing Needs Content Marketing To Work
    But because it works ! Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. Not that there's anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your customers.
    [Work] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    Content curation is the concept that we become the “expert filter” for our customers and deliver the best of what the industry has to offer, similar to a museum curator who presents only the best works of art. For all the talk about email being less effective, email still works when it’s relevant and useful, and it can be a great way of providing a “non-sales” touch to your readers and customers on a consistent basis.
    [Work] Lead Generation Effectiveness – What Works and What Doesn’t?
    In this world of virtual contact, it is remarkable to see how well Executive Events, Trade Shows and Conferences, and Direct Mail work. ” That’s why direct mail works so well. The post Lead Generation Effectiveness – What Works and What Doesn’t? When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below.
    [Work] How I Work with Jeff Ogden of Find New Customers
    Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
    [Work] Eight ideas for building a website that works
    Your website needs to work. But what does “working” really mean? Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. You’re not going to get very far figuring out whether your site works if you haven’t painted a pretty detailed picture of what “working” looks like. The post Eight ideas for building a website that works appeared first on Biznology.
    [Work] Does Facebook Work for B2B Lead Generation? Hell Yes!
    The reason that these ads work is because they are promoting your good content. Does Facebook Work for B2B Lead Generation? by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.
    [Work] Why Ghostwriting Thought Leadership Content Doesn't Work
    The term "thought leadership" has been thrown around a lot lately, often tacked on to industry articles without any consideration as to whether the ideas presented are actually. leadership-worthy. Unfortunately, what should be thought-provoking posts have proven to be simply buzzword-laden pieces of content. So, where have the true thought leaders gone? Many have fallen victim to the use of ghostwriting -- an unfortunate turn.
    [Work] Why Isn’t My B2B Marketing Working?
    Here are the top 10 reasons your B2B marketing is not working: You mistake “collateral” for “marketing”: Inexperienced in-house marketers who don’t have someone to train or guide them accumulate a massive amount of print and online marketing collateral and promotional items. Contact me ( to help diagnose why your B2B marketing isn’t working.
    [Work] Why Work Emails Can Create Tension in the Office [Infographic]
    The freedom -- and the obligation -- to be on email at work all day is a blessing and a curse. On the one hand, if you have a question for Joe in HR, you can usually expect him to have read your email within the next hour or two. Whether he responds is another story.). On the other hand, you can find yourself opening GIF after GIF when you''re on a deadline and had just wanted to make sure you weren''t missing anything important. Email is then a distraction, welcome or not.
    [Work] Working on Autopilot: How Marketing Automation Fuels Workplace Efficiency
    Marketing automation tools can conquer work for you, while you focus your energy on more pressing tasks. The concept of artificial intelligence (AI) is one that’s become increasingly popular, especially among business owners looking to fuel productivity. However, you needn’t wait until robots enter the workforce simply to benefit from technologically-driven efficiency. This allows you […]. Marketing Automation marketing automation
    [Work] Getting Your First 100 Customers: Strategies That Work
    The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. But, I figured with so many startups popping up plus the fact even the biggest of brands had to start somewhere — now was as good a time as any to share insights and words of wisdom from those who have lived and breathed the experience firsthand.
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Work] How Labels works in Google Adwords; benefits of the new feature
    The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Work] Why the Inverted Pyramid Doesn't Work for Business Blogs
    Here’s why the inverted pyramid doesn''t work for marketers. Why doesn’t the inverted pyramid work for online marketing content? So while the inverted pyramid technique may work for news formats, there''s evidence suggesting it''s not the right format for a lot of the content we marketers make -- which likely includes lots of evergreen content that teach something to our audiences. These are just a few formats that have worked best on our blog to drive conversions.
    [Work] Does Gamification Work On a Customer Community? [CHART]
    Does Gamification Work On a Customer Community? by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc. Many popular apps (such as Foursquare) put you in head-to-head competition with your peers to earn badges or status levels based on your activity.
    [Work] Content Syndication: What Is It and Does It Really Work?
    In order to answer the question of whether or not content syndication works, we first need to explore what exactly this syndication looks like in today’s B2B marketing world. Whether or not content syndication really works depends on which of these two approaches you’re considering. The post Content Syndication: What Is It and Does It Really Work? In recent years, content has become an increasingly integral piece of the demand gen model.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Work] Infographic: How Much of Your Workday Do You Spend Actually Working?
    How many hours are you going to spend at work today? Here’s a better question: How many of those hours will you actually work ? Are you reading this article instead of working? Data management software company Scoro recently released an infographic detailing exactly where our time goes during the workday—and no, it’s not towards “getting work done.” The post Infographic: How Much of Your Workday Do You Spend Actually Working?
    [Work] Great work with Find New Customers client Mintigo yesterday
    Yesterday, I was working with their content marketing expert, Sophia Wong. Soon she emailed me that my advice worked and their infographic published at VentureBeat. Happy clients are the key to a growing business. I told Sophia about the blog post publishing on October 20th called “ The Importance of Attitude.” ” She asked me to send her a draft and I did. She said she loved it and I am so inspiring to her. Thanks, Sophia.
    [Work] 4 Ways to Unleash Marketing Creativity at Work
    Find a system that works for you—create a file folder of tear sheets and clippings, or pin things to a bulletin board. At work, set aside creative tasks or brainstorming sessions for the end of the day when fatigue has set in. All of its R&D scientists devote that time to working on their own pet projects. And since research has shown that a messy space is more conducive to creativity than a tidy one, a change of venue could speed the transition between work modes.
  • BIZIBLE  |  MONDAY, APRIL 4, 2016
    [Work] Attribution Heat Map: Where the Most Advanced B2B Marketers Work Today
    The B2B marketing attribution scene has been expanding across the US over the past few years. More and more B2B companies are realizing its unique and transformational benefits as they seek to track marketing’s direct impact on revenue. The heat map below shows the concentration of attribution users across the United States. The map was created using data pulled from the State of Pipeline Marketing 2015 Report , as well as from Bizible’s in-house data. click to view larger).
    [Work] Web Design 101: How HTML, CSS, and JavaScript Work
    Ever wondered how computer programming works, but haven''t done anything more complicated on the web than upload a photo to Facebook? Markup languages work in the same way as you just did when you labeled those content types, except they use code to do it -- specifically, they use HTML tags, also known as "elements." Then you''re in the right place.
    [Work] Google Universal Search – what works?
    Three things work today. Now that link-building, the backbone of the search marketing industry is gone, what will happen? Time to fire your search marketing company, I think.) In order of importance: Videos. Images. Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular! Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Work] Data Proving Your Work BFF Is the Best [Infographic]
    According to LinkedIn’s Relationships @Work Study , having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life. Work Relationship Statistics. Got your own work BFF? We’ve all heard the saying that “it’s not what you know, but who you know.”
    [Work] How to Create Content Maps That Actually Work in Sales Lead Generation
    How to Create Content Maps That Actually Work in B2B Demand Generation. This is how to create content maps that actually work (and how not to). The post How to Create Content Maps That Actually Work in Sales Lead Generation appeared first on Fearless Competitor. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!).
    [Work] You Need to Work on Your Writing
    In his response, Ken emphasizes the hard work of writing and recommends that designers aspiring to write crack open some great works in order to hone their craft. As he puts it, “Our finest works of literature remain, now as ever, our best writing instructors.” The post You Need to Work on Your Writing appeared first on Aberdeen Essentials. My friend Ken Gordon is a writer.
  • HUBSPOT  |  TUESDAY, JUNE 25, 2013
    [Work] Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
    We caught up with Pappas to talk about what’s going on at YouTube and get some tips on how brands can best work with the platform. Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube.
    [Work] Task management is time management: 3 tools that work
    Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. The post Task management is time management: 3 tools that work appeared first on Biznology. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn.
    [Work] Our Home Page Work-Over at Find New Customers
    As the Fearless Competitor , I believe we should all work hard and play hard. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. What do you think? Are the changes good or did I prune too deeply? After (28 Words).
    [Work] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    Media consumed while at work is not included.” You mean if we counted content consumed during working hours, that number would be even higher? Oh wait … we don’t have time for work any way because we’re going to be playing Farmville and Watching Duck Dynasty 15.5 They have worked so darn hard to be popular again and they DESERVE to be eaten. Media consumed while at work is not included.”.
    [Work] B2B Marketers: Is Your Online Brand Working?
    According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. To do this, Pattek states that you need a strong brand and you need to have a brand presence where your buyers spend time online.
  • SAZBEAN  |  MONDAY, APRIL 18, 2011
    [Work] A Story of Team Work, Community Support & Fun #ignitedetroit
    A Group Working as a Team Like any event, this one took a lot of team work to get it off the ground with a lot of discussions via email and in person. Sometimes when you work in a group, certain people will take over and others will sit back. Our group worked together with everyone contributing what they could to make sure everything got done. Working with John, Norm and Brandon was a true pleasure, and I’m really looking forward to future events!
    [Work] Does Social Selling Really Work?
    Tom has identified the people he'd like to work with. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. Let me give you an example of how different social selling is from our traditional approach.
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Work] Facebook Works for B2B Too
    by Dennis Yu The post Facebook Works for B2B Too appeared first on Sazbean. facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents.
  • VIDYARD  |  FRIDAY, MARCH 11, 2016
    [Work] No marketing tactic works well Forrester says, it’s all about strong content
    The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. It only makes sense then to see companies slowly ramping up their content spend.
    [Work] 6 Reasons Your Content Marketing Isn’t Really Working
    Why is it working for some companies and not others? Unfortunately, there’s not a series of projects that you can assign to marketing that maps to this new buyer’s journey—it takes an ongoing process change where marketing and sales are continuously working together to figure out what pieces of content need to be developed that map to the modern B2B buyer’s process.
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