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    [Work] 4 Ways Inbound and Outbound Marketing Can Work Together
    While inbound marketing has tremendous benefits and a lower cost per lead compared to outbound marketing, I believe the two approaches can work together. People often think of these two marketing approaches as silos, operating as separate entities, but you would be surprised at how perfectly they work together. This is a great example of inbound and outbound working together and can be used to promote any type of content.
    [Work] How to Turn Sales Leads into Revenue, Not Just Work
    Marketing’s responsibility is to work with sales to identify the challenges or pain points of their target audience and create tailored content to speak to those challenges. Post lead follow-up, sales should give marketing feedback on what content or offers worked, and what didn’t. Sales should then further the relationship and work strategically to close the deal.
  • BIZNOLOGY  |  MONDAY, JULY 3, 2017
    [Work] Do you know why your content works?
    It’s taken a decade, but many of my clients actually know which content works better than others do. They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them. But it does beg the next question: “Why is that content working?” The post Do you know why your content works?
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Work] Why Emotional Well-Being Matters at Work [Infographic]
    It goes like this: Great work leads to big success, which leads to happiness. Sounds like it should work out that way, right? Happiness isn't a destination; it's a starting point -- one that enables positive outcomes at work. When employees are happy first, they tend to work harder and be more productive. At the same time, the companies happy employees work for tend to see less turnover, higher revenue, and smoother operations overall.
  • HUBSPOT  |  TUESDAY, JUNE 6, 2017
    [Work] How to Work with Influencers: The Ultimate Guide
    7 Ways to Work with Influencers. For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger. But whether you’re gifting a tour of your facility or free product, you’ll want to work with bloggers that produce high-quality content -- the goal is to make the influential messaging about your brand highly shareable. Communication is imperative throughout the process of discovering and working with an influencer.
    [Work] 11 Reasons Having Friends at Work Makes You Happier [Infographic]
    Having friends at work directly correlates with engagement and productivity at the office. According to Gallup''s State of the American Workplace report , strong social connections at the office can make you more productive, and can even make you feel more passionate about your work and less likely to quit -- and these are only a handful of the potential benefits. Why should you care about making friends at work?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Work] 10 User Generated Content Campaigns That Actually Worked
    Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer.
  • HUBSPOT  |  TUESDAY, MAY 30, 2017
    [Work] How to Communicate Effectively at Work With Your Boss
    Right now, I speak directly with everyone at our agency because there is only a handful of us, and that's how our business model works. Your work will speak for itself if you're bringing in the type of results your boss is looking for. We want to hear about how the team is working together and how your work environment is, so anything is open for discussion.". What are your strategies for communication effectively with your boss at work?
    [Work] Is Your SEO Actually Working? 3 Ways to Find Out
    When we consider the big picture of SEO, it’s a good consideration, but—especially in the day-to-day business of SEO work keyword ranking shouldn’t get too much of your time and attention. The truth is, effective SEO—the work that drives real, lasting ranking changes and leads to increased revenue—is long-term work. Is Your SEO Actually Working?
    [Work] Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)
    He gives a master class in the team, tools and transformation needed to build a demand gen program that works. The post Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Having a poorly understood or designed digital demand generation program does not produce results.
    [Work] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel. Guest post by Anthony Bergs.
    [Work] 7 Ways You're Letting Guilt Sabotage Your Work
    And it’s killing the quality of our work. 7 Ways You're Letting Guilt Sabotage Your Work. What if my colleagues think I’m weird, or that I'm not getting my work done? L uckily, I work somewhere that encourages taking that time to breathe, and has resources in place to support it. According to data collected by DeskTime , the top 10% most productive employees take 17-minute breaks for every 52 minutes of work they put in. better than the one that worked longer.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Work] 6 Email Tips and Tricks That Don’t Actually Work
    After all, why work so hard to build up a database of leads if you never do anything with them? If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them. While there is certainly a great deal of good advice available on the internet to help you improve your online marketing efforts, there is just as much bad advice out there that could potentially derail your hard work if you’re not careful.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [Work] BANT for Lead Qualification Just Won’t Work
    The approach to BANT qualification focuses on an individual not a buying committee – yes, I am aware that one of the questions is authority, but rarely will a B2B buyer provide the list of people who are on the buying committee and pave the way to the key decision maker(s) – this will happen once they have a good working relationship with sales. About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Work] 9 Insider Tips for Native Advertising That Actually Works
    The reason native works is because the advertising is treated as a unit of content on the platform where it lives," is how John Battelle, CEO of Federated Media, explains the appeal of native ads. If you work in inbound marketing, chances are you’re doing some native advertising or at least thinking about it. What Works. Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Work] Twitter Opens Advertising to All: Here's How it Works
    Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform.
    [Work] Why Your Inbound Marketing Strategy May Not Be Working
    As a result, now is the perfect time to reevaluate your inbound marketing tactics and ask yourself, “Are these really working?”. Why Your Inbound Marketing Isn’t Working. Here’s why your efforts may not be working for you. Once you’ve identified which pit (or pits) you’ve fallen into, you need to understand how to adapt these marketing mistakes and ensure that they’ll really work.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Work] The Forgetful Person's Guide to Staying Organized at Work
    In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. tabs to make this work.). Evernote''s basically a notebook you can use in the cloud -- which means you can use it on your work computer, your home computer, your phone, your tablet, or even that random computer at a hotel on vacation. At some point in our lives, we have to just accept who we are.
  • ANNUITAS  |  TUESDAY, JULY 9, 2013
    [Work] What’s Working in B2B Content Strategy
    Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites. Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report
    [Work] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Once tasks are created, you can group them into projects, and invite team members so that they can brainstorm, assign subtasks, and work toward accomplishing their goals. A lot of the time when I am working on a "how-to" blog post I reference screenshots from my phone. This post originally appeared on Insiders , a section of Inbound Hub. For more content like this, subscribe to Insiders.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Work] Make Personalization Work by Starting with the Right Data
    Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword? In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize.
    [Work] Does Traditional Marketing Still Work?
    Traditional outbound marketing (advertising, direct mail, email) still works. ” Traditional marketing alone no longer works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive. You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. With inbound marketing, prospects self-select themselves.
  • ACT-ON  |  MONDAY, AUGUST 21, 2017
    [Work] Marketing Automation Still a Work-in-Progress for Most B2B Firms
    Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation. B2B Marketing Marketing Automation B2B marketing b2b marketing automation software marketing automation marketing automation for b2b
    [Work] Account-Based Marketing Needs Content Marketing To Work
    The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group. Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. Not that there’s anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your […].
    [Work] Crafting Cart Abandonment Emails that Work
    In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. Now that you’re armed with information to craft cart abandonment emails that work for your brand and your customers. The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nearly 3 out of 4 online shopping carts are abandoned.
    [Work] What Working at an Apple Store Taught Me About Good Event Marketing
    Working at Apple for 5 years (2½ of which were as a retail specialist in an Apple Store), has made me the product marketer I am today – and these 3 lessons, in particular, have helped me and my team provide great customer experiences at every show we attend. If you’ve worked a busy booth during a trade show, you can be faced with a similar challenge. Who knew that working at an Apple Store would prove to be so important for my career as a product marketer?
    [Work] Why Consumer Brands and Agencies Need to Work Together
    ” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before. There is so much to this collaborative story—including the obstacles brands and agencies face to have better working relationships and how to overcome them—that you need to read it all to truly get the big picture.
    [Work] How Lead Scoring and Nurturing Work Together
    The post How Lead Scoring and Nurturing Work Together appeared first on Marketing Action Blog - Act-On. Any outreach strategy can be overdone, including nurturing. The very last thing you want to do is irritate your future customer … so you need to watch the cadence of your messaging and be aware of which stage of the buying cycle the prospect is in. Lead scoring can help. What’s lead scoring?
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Work] 7 Steps to Documenting a Content Marketing Strategy That Works
    Depending on what your marketing funnel looks like, you’ll need a couple different types: content that educates and engages prospects at the top of the funnel and encourages them to learn more, as well as content for the bottom of the funnel that answers very specific questions and addresses objections to working with you. I already know what you’re thinking.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Work] 'Being Full of Sh*t Doesn't Work Anymore'
    It’s not to say that advertising doesn’t work. Some ads work extraordinarily well and can do extraordinary things. There’ll always be a case study about a cool ad that really works, but for every one of those, there are thousands that are failures. But being full of s**t doesn’t work anymore. We delivered the work, and the client basically said, “Look, you distracted your team and you missed the mark.
    [Work] “How I Work”: Andrew Hull, President & Founder at Elixiter @andrewhull #HowIWork
    How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. I only work in one application / task at a time.
    [Work] What Is Lagom, and How Can It Create a More Balanced Approach to Work and Life?
    As someone who was fortunate enough to live and work in Sweden, I’ve come to believe the answer might be hiding in a single word: “lagom.”. But what is it, and how can we use it at work and in life? And yet, it might be the key for businesspeople who are mired in a losing, imbalanced approach of creating products and then searching in vain for users -- not to mention, those who simply want to find better work-life balance. Lagom at Work. Daily Work Life Balance
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Work] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. the elusive EdgeRank algorithm. So powerful, yet so misunderstood. So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user''s News Feed?
    [Work] Five Apps that Do the Marketing Work for You
    What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Developing and executing strong marketing campaigns takes a lot of work. What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Users can pre-write their updates, choose a customized schedule and go grab a cup of coffee while the app does the posting work.
    [Work] “How I Work”: Joe Martino, Sr Director Global Sales & Business Development Appuri @Advisor__Joe #HowIWork
    How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. What do you listen to while at work? How I work
    [Work] Why Ghostwriting Thought Leadership Content Doesn't Work
    The term "thought leadership" has been thrown around a lot lately, often tacked on to industry articles without any consideration as to whether the ideas presented are actually. leadership-worthy. Unfortunately, what should be thought-provoking posts have proven to be simply buzzword-laden pieces of content. So, where have the true thought leaders gone? Many have fallen victim to the use of ghostwriting -- an unfortunate turn.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Work] The Right Way to Answer a Work Email
    If you find yourself writing a paragraph that''s more than three sentences long, you''re creating more work for yourself and your recipient than is necessary. Don''t leave emails sent specifically to you hanging for longer than 24-48 hours (excluding weekends -- work/life balance is important, folks). Click to tweet: The Right Way to Answer a Work Email - [link] by @DianaUrban at @HubSpot.
    [Work] Getting Your First 100 Customers: Strategies That Work
    The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. But, I figured with so many startups popping up plus the fact even the biggest of brands had to start somewhere — now was as good a time as any to share insights and words of wisdom from those who have lived and breathed the experience firsthand.
    [Work] Social Works for B2B, So Get Over Yourself
    It took a tremendous amount of time and a lot of trial and error to find out what works for Marketo in particular. I hear the same thing over and over again: “Your case is unique and you absolutely have no right to give a blanket statement that your strategy works for all B2B marketing.” If you take a half–baked approach to social and then when it doesn’t work, throw the baby out with the bathwater, that’s the type of thinking that will do us all in.
    [Work] Why animation works for technology business video
    The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers. The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games. Not “real” video—small file size was important. Real video—15-30 massive bitmaps per second—was impractical online.
    [Work] Why Isn’t My B2B Marketing Working?
    Here are the top 10 reasons your B2B marketing is not working: You mistake “collateral” for “marketing”: Inexperienced in-house marketers who don’t have someone to train or guide them accumulate a massive amount of print and online marketing collateral and promotional items. Contact me ( to help diagnose why your B2B marketing isn’t working.
    [Work] The Immensity of Your Work
    Appearing before Congress, famed astrophysicist and science communicator Neil deGrasse Tyson opened with a quote: “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” The post The Immensity of Your Work appeared first on Unthinkable. The post The Immensity of Your Work appeared first on Marketing Insider Group.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Work] 9 Link Building Email Outreach Templates That Actually Work
    They also require strategy and diligent work to come by. I would know -- I worked very hard to earn inbound links for a long time. Instead of asking your contacts to randomly link back to your site somewhere on theirs, ask publishers if you can write for their blogs or conribute new ideas and data for content they're already working on. I'm reaching out because I'm an avid reader of your work on the SocialVille blog -- I loved your latest piece about social media news.
    [Work] B2B Marketing Integration: 5 Ways to Work Better With Sales Departments
    When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. While I eventually left that company to work on my own, hindsight is, as always, 20/20. Here are a few things I would do differently and suggest to the marketing department, if I was ever to work in the same situation.
    [Work] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    6 in 10 CMOs Spending Time on Methods That Don't Work. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Work] A Simple Guide to Motivating People at Work [SlideShare]
    Motivated employees aren't just a joy to be around at work. And if you're the one who's unmotivated, read this blog post for seven ways to get motivated at work again.). Leader's Guide to Motivate People at Work from. They also perform better, are more productive, and contribute to higher morale. Disengaged employees, on the other hand, are costly -- both in terms of pay and team morale. But every leader knows that motivating their team is hard.
  • THE POINT  |  MONDAY, JUNE 9, 2014
    [Work] But Wait, There’s More! Why Cheesy Copy Still Works.
    Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. Good email copy does one thing – it generates a response.
    [Work] Does Gamification Work On a Customer Community? [CHART]
    Does Gamification Work On a Customer Community? by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc. Many popular apps (such as Foursquare) put you in head-to-head competition with your peers to earn badges or status levels based on your activity.
    [Work] What If Attribution Shows That Your Marketing Isn't Working?
    And when your work can be tied to revenue, it usually leads to being accountable for revenue. Finally, what if attribution shows that your marketing isn't working? Adopting a sophisticated, accurate marketing attribution solution can be scary. For many, it’s the first time that marketing can be tied to actual business metrics like revenue. On one hand, being able to prove your value with revenue is really exciting. On the other, it’s a bit daunting.
    [Work] How to Work Faster in Excel: 6 Helpful Tips & Features
    If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. These tips and features are designed to help you work faster and smarter. How to Work Faster in Excel: 6 Helpful Tips. In this case, we're working with some fake data from one of our favorite television series: Game of Thrones. If you enjoyed this article, put it in your bookmarks bar to keep these Excel tips on hand at work.
  • HUBSPOT  |  TUESDAY, MAY 31, 2016
    [Work] 11 Useful Photoshop Tutorials That'll Help You Work Faster
    Created by the Adobe Photoshop team, this tutorial feels more like a free webinar class: You have a friendly teacher who shows you the basics of how Photoshop works with Adobe Bridge, and then shows you ten basic techniques to get you going. Tips in this video include removing blemishes in photos, working with Photoshop’s layers, cropping, editing image colors, removing parts of an image, and more. There’s no doubt that Photoshop is an incredibly powerful tool for marketers.
    [Work] Why B2C Marketers and Agencies Need to Work Together
    As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. ” There is more to this story including the obstacles brands and agencies face to have better working relationships and how to overcome them—that you need to read it all to truly get the big picture. This is not breaking news by any means but there are currently 7 billion people on our planet right now.
    [Work] Working on Autopilot: How Marketing Automation Fuels Workplace Efficiency
    Marketing automation tools can conquer work for you, while you focus your energy on more pressing tasks. The concept of artificial intelligence (AI) is one that’s become increasingly popular, especially among business owners looking to fuel productivity. However, you needn’t wait until robots enter the workforce simply to benefit from technologically-driven efficiency. This allows you […]. Marketing Automation marketing automation
    [Work] Why Work Emails Can Create Tension in the Office [Infographic]
    The freedom -- and the obligation -- to be on email at work all day is a blessing and a curse. On the one hand, if you have a question for Joe in HR, you can usually expect him to have read your email within the next hour or two. Whether he responds is another story.). On the other hand, you can find yourself opening GIF after GIF when you''re on a deadline and had just wanted to make sure you weren''t missing anything important. Email is then a distraction, welcome or not.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Work] How to Find Time to Meditate at Work [Infographic]
    Everyone gets stressed at work at one time or another. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done. And hey, sometimes, that can be a good thing.
    [Work] 2013 Marketing Survey Results: What Worked Best?
    In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. Clearly, marketers are investing in what works. The post 2013 Marketing Survey Results: What Worked Best?
    [Work] Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)
    It is not too difficult to prove effectiveness with top of the funnel results such as increased traffic, page views, content downloads and newsletter signups. […] The post Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs) by Achinta Mitra appeared first on Industrial Marketing Today.
    [Work] “How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork
    How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. What do you listen to while at work? How I work
    [Work] Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work
    Marketers, agencies, and publishers who can’t prove that their marketing investments work. The post Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work appeared first on Marketing Insider Group. Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it?
    [Work] Content Syndication: What Is It and Does It Really Work?
    In order to answer the question of whether or not content syndication works, we first need to explore what exactly this syndication looks like in today’s B2B marketing world. Whether or not content syndication really works depends on which of these two approaches you’re considering. The post Content Syndication: What Is It and Does It Really Work? In recent years, content has become an increasingly integral piece of the demand gen model.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Work] Why the Inverted Pyramid Doesn't Work for Business Blogs
    Here’s why the inverted pyramid doesn''t work for marketers. Why doesn’t the inverted pyramid work for online marketing content? So while the inverted pyramid technique may work for news formats, there''s evidence suggesting it''s not the right format for a lot of the content we marketers make -- which likely includes lots of evergreen content that teach something to our audiences. These are just a few formats that have worked best on our blog to drive conversions.
    [Work] Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work
    Often, their stated […] The post Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work by Achinta Mitra appeared first on Industrial Marketing Today. Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs.
  • BIZIBLE  |  MONDAY, APRIL 4, 2016
    [Work] Attribution Heat Map: Where the Most Advanced B2B Marketers Work Today
    The B2B marketing attribution scene has been expanding across the US over the past few years. More and more B2B companies are realizing its unique and transformational benefits as they seek to track marketing’s direct impact on revenue. The heat map below shows the concentration of attribution users across the United States. The map was created using data pulled from the State of Pipeline Marketing 2015 Report , as well as from Bizible’s in-house data. click to view larger).
    [Work] Eight ideas for building a website that works
    Your website needs to work. But what does “working” really mean? Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. You’re not going to get very far figuring out whether your site works if you haven’t painted a pretty detailed picture of what “working” looks like. The post Eight ideas for building a website that works appeared first on Biznology.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Work] Data Proving Your Work BFF Is the Best [Infographic]
    According to LinkedIn’s Relationships @Work Study , having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life. Work Relationship Statistics. Got your own work BFF? We’ve all heard the saying that “it’s not what you know, but who you know.”
    [Work] Web Design 101: How HTML, CSS, and JavaScript Work
    Ever wondered how computer programming works, but haven''t done anything more complicated on the web than upload a photo to Facebook? Markup languages work in the same way as you just did when you labeled those content types, except they use code to do it -- specifically, they use HTML tags, also known as "elements." Then you''re in the right place.
    [Work] Does Facebook Work for B2B Lead Generation? Hell Yes!
    The reason that these ads work is because they are promoting your good content. Does Facebook Work for B2B Lead Generation? by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.
    [Work] B2B Marketers: Is Your Online Brand Working?
    According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. To do this, Pattek states that you need a strong brand and you need to have a brand presence where your buyers spend time online.
  • HUBSPOT  |  TUESDAY, JUNE 25, 2013
    [Work] Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
    We caught up with Pappas to talk about what’s going on at YouTube and get some tips on how brands can best work with the platform. Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube.
    [Work] Doing Great Creative Work Isn’t About Luck
    The piece is a beautiful and moving look into the creative process and moving from very good work to exceptional. The post Doing Great Creative Work Isn’t About Luck appeared first on Unthinkable. The post Doing Great Creative Work Isn’t About Luck appeared first on Marketing Insider Group. A friend sent me this great article in WIRED by illustrator and author Chris Niemman.
    [Work] 8 TED Talks About Work/Life Balance That'll Change the Way You Think
    Everyone and their mother seems to have a strong opinion about work-life balance. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. There's a ton of cool, crazy research and science out there that's uncovered meaningful insights about work-life balance -- from how it affects our individual happiness and success to how it should affect the way companies are run.
    [Work] The Science Behind Why Native Ads Work [Infographic]
    Publishers and brands need another option that works, and that's why native advertising has become the shining star of the industry. But why exactly do native ads work so well, compared to other media formats? Sharethrough and Column Five created this infographic to explain the science behind how native ads work and how to optimize your ads to reach a content-hungry audience. This post originally appeared on HubSpot's Agency Post.
    [Work] Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization
    One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. To publish that blog post, send that email, or set up that email nurturing workflow, we simply need to connect to Wi-Fi and get to work. Another project management tool primarily for developers that allows you to assign and track work.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Work] How to Work More Effectively With Global Teammates
    According to a recent Economist report , 78% of us work or have recently worked in a global team. And as more of us start to work in global teams, we start to run into unexpected problems. In this post, I'll share some tips to help you and your colleagues work effectively and happily together -- even when you're an ocean apart. When you’re working in a global team, chances are you’re working with colleagues in different time zones than you.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Work] How Closed-Loop Marketing Works
    But how exactly does closed-loop marketing work, and what tools to you need to implement it? We know which are our most valuable sources of traffic and can work to optimize those that are underperforming. In order to make this work for you, you either need to do something very technical on the back end of your analytics platform or start using some software that does this for you.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Work] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    I label and color-code almost every email I get -- for both personal and work email addresses. Even though the labels I had worked so hard to create and maintain wouldn’t be relevant, I’d have a “smart” inbox that could learn which emails should go where -- automatically. Did this mean that I’m going to have to work doubly as hard to have my hard-earned leads see my emails? How Does the New Inbox Work? When I use my email, I’m a control freak.
    [Work] How Can Marketers & Designers Work Better Together? [Infographic]
    It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from. For example, less than 30% of marketers say designers are anticipating problems and following a transparent process. But at the same time, 39% of designers say it’s difficult to estimate the scope of projects in the first place.
    [Work] 4 Ways to Unleash Marketing Creativity at Work
    Find a system that works for you—create a file folder of tear sheets and clippings, or pin things to a bulletin board. At work, set aside creative tasks or brainstorming sessions for the end of the day when fatigue has set in. All of its R&D scientists devote that time to working on their own pet projects. And since research has shown that a messy space is more conducive to creativity than a tidy one, a change of venue could speed the transition between work modes.
    [Work] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. After all, as stated in a Search Engine Watch article on complementary marketing, “The more we work together to increase the value of one another, the more everyone wins.”.
    [Work] Task management is time management: 3 tools that work
    Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. The post Task management is time management: 3 tools that work appeared first on Biznology. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Work] Infographic: How Much of Your Workday Do You Spend Actually Working?
    How many hours are you going to spend at work today? Here’s a better question: How many of those hours will you actually work ? Are you reading this article instead of working? Data management software company Scoro recently released an infographic detailing exactly where our time goes during the workday—and no, it’s not towards “getting work done.” The post Infographic: How Much of Your Workday Do You Spend Actually Working?
    [Work] Why Sales Content Management Needs More Work
    There's no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of B2B companies. According to the latest content marketing survey by the Content Marketing Institute and MarketingProfs , 91% of North American B2B companies now use content marketing in some form. Content also provides the fuel for productive interactions between sales reps and potential buyers.
    [Work] 4 Ways Digital Marketers Can Make Data Work for Them
    This seems like an obvious contributor to the fact that only 19% of marketers are tracking their work. In this blog, I’ll cover four ways digital marketers can make data work for them. Today, Netskope reports that the average marketing department uses 67 apps while Skyhigh says the average employee actively uses 36 cloud services at work. It needs to be a system-oriented process, meaning if you can’t show me metrics, your system probably isn’t working.”.
    [Work] Revealed: Proof That B2B Email Marketing Actually Works
    If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. The post Revealed: Proof That B2B Email Marketing Actually Works appeared first on LEADership. Position² reveals intriguing information based on 2013 statistics. For example, did you know that your ROI from B2B email marketing alone is 127%? This explains why companies are further relying on their email marketing campaigns.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Work] How to Create a Collaborative Work Environment [Infographic]
    Whiteboards, screwdrivers, wires, and scraps from rubber tires all live as one in the Google Garage. What's the Google Garage, you ask? It's a "commons where Googlers can come together from across the company and learn, create, and make," says program manager Mamie Rheingold. Put simply, it's a playground for collaboration and innovation.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Work] SEO and Content Marketing Work Together
    In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.
    [Work] Here’s How to Create a Modern SEO Strategy That Works
    The days of “weird” and black/grey hat SEO actually working are pretty much over. Sure, it worked for a while, but times they have-a-changed! Here’s How to Create a Modern SEO Strategy That Works was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Here’s How to Create a Modern SEO Strategy That Works appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
    [Work] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    Think about it: If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same people -- give or take a vacation or two , of course. This makes building positive relationships with the people you work with a priority -- or in some cases, a means of survival. For tips on how to but your best foot forward at work, keep reading. If there's no one there to recognize the work they put in, there's little motivation to continue to do more.
    [Work] How to Craft a B2B Email Marketing Strategy That Works
    If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email. Investing in experienced designers who know how to design emails responsively that are optimized for the user’s screen (whether it is mobile or desktop) are key toward crafting B2B marketing campaigns that work.
    [Work] Working in the Cloud, Walking on Sunshine
    Without revealing too much about my age, I’ve been doing Internet/Web related work since the early 90′s and an active computer user since the late 80′s. While much has changed since then, perhaps the biggest impact on my personal productivity has been the advent of cloud computing. Nothing underscored that more than leaving my iPad [.]. B2B Web Strategy
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Work] Why Your PR Isn't Working (and How to Fix It)
    And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. This disease is highly contagious within an organization and has several strains, such as: Hyper Company Disorder - You work at a ridiculously awesome company that is growing like crazy and you truly believe in your product.
    [Work] Why Social Selling is Like Dating: How to Find a Relationship that Works
    But that rarely works out (at least, it never worked out for me). That is a dialing-for-dollars mentality and it doesn’t seem to be working anymore. Check out Act-On’s free toolk it : The post Why Social Selling is Like Dating: How to Find a Relationship that Works appeared first on Marketing Action Blog - Act-On. This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it.
    [Work] How Ad Blocking Works: Everything You Need to Know
    There's a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. Users are inadvertently putting their favorite websites out of business,” said Sean Blanchfield , a long-time online gaming engineer who worked on Call of Duty and Guitar Hero. How Do Ad Blockers Work? 1) Evaluate how well your ads are actually working for your audience.
    [Work] 5 Warning Signs that You’re Working at a Dysfunctional Marketing Agency
    In my experience, the only time you’re likely to get a zanier group of people together is when you’re working on a play. As someone who has been there, I’m here to help you recognize the signs – and to encourage you get professional help (whether it be a therapist or a career counselor) if you’re already working at a dysfunctional marketing agency. I once worked at an agency where the client rewrote every email I ever composed.
    [Work] Industrial Blogging Lessons Learned from Working with Technical SMEs
    This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. My clients often ask me to write posts for their industrial blogs. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts
    [Work] How B2B Companies Can Know If Their Trade Show Marketing Works
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. Many companies keep going to the same trade shows every year without much hard analysis of if the trade show is generating a positive ROI.
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Work] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    Every so often, though, you’ll have a counterproductive day at work and need to pick up the slack before bed. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? 21 Tips to Stay Productive When You're Working at Night. After the work day is over, a small 20-minute relaxation period can play a major role in your productivity during the next few hours. 7) Don’t work in your bedroom.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Work] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
    Along with the rise of the Millennial, then, comes a change in many people''s buyer persona -- and the time has come to recognize once again that our traditional methods of targeting this persona may not be working. When it comes to your direct mail strategy, here’s the thing; it’s not working. Work hard to include them in the conversation. Let''s level. Are Millennials just tablet-toting whiners living in their parents'' basements? In short, no. Of course not.
    [Work] Feeling Unmotivated at Work? 7 Ways to Get Back in the Groove [Infographic]
    Do you ever find yourself struggling to feel motivated at work? It can be really hard to focus and get your work done -- let alone do it well -- when you're feeling unmotivated. Check out the infographic below from ProEssayWriter to learn about the seven most common reasons people feel unmotivated at work -- and how to fix them. Perhaps you're bored or tired. Or maybe you just don't see the point in what you're doing.
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