Marketing Insider Group

AUGUST 7, 2023

Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1. It’s a simple trick, but trust us, it works in making your content more conversational and engaging.

Conversion 208

Conversion Top of Funnel Content Lead Nurturing 208

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. That said, not everyone has the ambition or patience to write well. High-quality writing is nutrition for the brain. Don’t Write, Talk (Start a Podcast). Not everyone is a great writer.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

OCTOBER 11, 2023

The hub and spoke content model works in a similar way, and it’s a great method to organize and link related pieces of content on a website. Conduct Research and Keyword Analysis Before you start writing, do some homework. Content Creation With your research in hand, start writing. What is the Hub and Spoke Content Model?

Lead Ranking 267

Lead Ranking Content Lead Scoring Keywords 267

Marketing Insider Group

JUNE 12, 2023

Simply put, remarkable work is above average and worth taking note of. Outstanding work stems from consistency, following a proven pattern, and refining that system. One example of how remarkable work comes from a steady stream of above-average production is “Seinfeld.” You just have to do it.”

Content 235

Content Act-On Viral Marketing Fulfillment 235

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Ding, ding, ding! Image Source 1.

Marketing AI 190

Marketing AI Budget Programs Tools Copywriting 190

Martech

JANUARY 25, 2024

I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. I didn’t invent this exercise.

Marketing AI 131

Marketing AI Email Marketing Planning Work Management 131

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Would you like to attract the kind of passionate fanbase that the cable news networks have?

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. No problem. How Often Should You Blog?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Webbiquity

APRIL 11, 2023

Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings. Important Caveats A couple of important words of caution for AI users.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. How to Write a UVP. Your UVP will not always be used in the same way, or even using precisely the same words. Image credit: Noah Näf on Unsplash. Identify your competitive set.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Salesforce Marketing Cloud

DECEMBER 6, 2023

These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Even if you don’t have training in linguistics and you’re not responsible for writing all the copy, you’ll still interact with the tool that produces that content.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). However, marketers don't always realize that minor changes in the specific words they use can have a major impact on content effectiveness.

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

Generation 150

Generation API Webinar Metrics FAQ 150

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. This is the area where I get the most excited and the type of work that has been keeping me up at night.

Marketing AI 126

Marketing AI Work Management Generation Marketing Automation Services 126

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Scoop.it

FEBRUARY 29, 2024

Aspirational statements convey your company’s passion for the future you’re working towards. Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. It is one of the key elements to help company culture thrive.

Examples 78

Examples Privacy Paid Search Agency Planning 78

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? You also don’t need to dedicate hours of your day improving your writing. With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ).

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Salesforce Marketing Cloud

JANUARY 18, 2024

But working with large language models, or LLMs , requires prompting. Prompt design, or prompt engineering, is the practice we’re learning as we embark on this new way of working with machines and it’s a critical skill for our success interacting with AI. We want to use generative AI to write an introduction for Embracer.

Design 59

Design Tips Lead Ranking Ad Exchange 59

Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. As a start, we’ve defined four SME archetypes along with effective strategies for working with each of them them. Step number one?

SME 143

SME Work Management Tips Content 143

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Conversation design guidelines for SLDS Get the overview Start with these conversational AI design guidelines: These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. With the bots modularity effort, we used punctuation and concise wording to convey enthusiasm.

Design 69

Design Conversion Guidelines User-Generated Content 69

Contently

FEBRUARY 2, 2021

Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I I’m meticulously choosing words to paint a picture and bring the product to life.”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. What I want it to do (write compelling copy to increase conversions). Let’s break it down: 1.

Marketing AI 133

Marketing AI Marketing & Strategy eCommerce Banners 133

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. The Conversion Benchmark Report found that in software as a service (SaaS) and law—two technical industries— lower word counts and lower Flesch Reading Ease Scores (FRES) resulted in more conversions.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Martech

MAY 18, 2023

LLMs are built on a premise from 1957 by English linguist John Rupert Firth: “You shall know a word by the company it keeps.” This means that the meaning of a word can be understood based on the words that typically appear alongside it. Word order matters, too. Word position also matters to these models.

Marketing AI 91

Marketing AI Paid Search Agency Ad Frequency API 91

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. What works for a hamburger juggernaut will most likely fall flat for a government agency. What does their voice sound like?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

ClearVoice

NOVEMBER 1, 2021

There are those who have a full book of work and they love the work they do. There are others who are perpetually looking for work and taking on work they don’t actually enjoy. Five years later, I run my own content marketing firm where I regularly hire and work with writers. Stop accepting the work you don’t want.

Content 118

Content Thought Leadership Work Management Practices 118

Martech

DECEMBER 5, 2023

ChatGPT and other writing bots can give you workable first drafts that you can tweak to match your prospects. We’ve had the pleasure of working with industry giants like Facebook, Marks & Spencer, and Transunion, and our team of email marketing consultants, each with over 10 years of experience, ensures exceptional results.**

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

nDash

JULY 14, 2022

Hire a Lawyer to Write for You. Many businesses offer legal content writing. Of these writers, how many are positioned to work with you on terms that make professional sense for everyone involved? Certainly, law offices obtain substantial benefits when legal professionals write their website content. That said….

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Optinmonster

OCTOBER 31, 2023

Why Headlines Matter Key Components of a Great Headline Types of Headlines and Their Uses Best Headline Examples for Different Niches How to Start Writing Your Own Headlines Tips and Best Practices for a Catchy Headline Why Headlines Matter The online world is saturated with content. Dive in and discover the power of a well-crafted headline!

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

SmartBrief - Marketing

MARCH 22, 2024

This is something that current AI-driven systems can do, and businesses are seeing the benefits,” writes Sania Khan of Eightfold AI in this Inc. The headline also intimates two notions about copywriter obsolescence that are worth discussing: AI lacks human-ness and it can’t write good copy.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. It’s difficult to argue otherwise. With GPT-4, that constraint may no longer exist.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. The hope was that by doing so, I could speed up my writing process. Here’s what two weeks of incorporating AI looked like and how my thoughts on AI writing tools have changed.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

nDash

JANUARY 31, 2023

Once you’ve found some potential writers to hire, ensure their work is right for your business. Research and Review the Writer’s Portfolio and Work History Each freelance writer application should come with a resume and portfolio, which you may find on the writer’s personal website.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Blogger Pricing 98

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Regardless of how you refer to these AI blunders, if you’re using AI at work, you need to be aware of them and have a mitigation plan in place. The big trend People have gotten excited (and maybe a little frightened , especially when used at work ) about generative AI and large language models (LLMs). And with good reason.

Generation 127

Generation Lead Ranking API Knowledge Base 127

ClearVoice

MAY 10, 2022

It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. In this post, we break down what meta descriptions are and how to write a compelling meta description to increase clicks. Make strong word choices.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Mathematically, that works out to about 209 C-suite respondents. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. The survey has a margin of error of plus or minus 2.8%

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83