Stuck on words: how can marketing connect with customers better?

B2B Lead Generation Blog

It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. But, I need your help discussing something more foundational: the words we choose in marketing and sales to describe what we do and the people we’re doing it for. Because our words affect how we think. Our words can actually change our brains (and others). Help influence and change the words we use .

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Don't Let A Good Word Go To Waste

Modern Marketing

Transformation has become just a word. I say that because I think we see so much of that word that it’s become a victim of our public discourse, everyone’s favorite eye-catcher. Transformation Is More Than Just a Word. ” Breathe New Life Into the Word.

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Trending Sources

Do Marketers Understand The Word Strategy?


ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing.

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The Content Marketing Word Of The Year?

Marketing Insider Group

Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping).

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Spreading the Word


Avoid buzz words and write simply. Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective.

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The Most Toxic Words In Marketing

Marketing Insider Group

” I believe that the most important words in marketing are “thank you. ” And so I propose that these are the most toxic words in marketing: ”But we are in the business of selling stuff.” But please, don’t take my word for it.

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The Most Important Words In Social Media

Marketing Insider Group

And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. “ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare.

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6 Words That Might Expire in 2016

Modern B2B Marketing

Author: Ellen Gomes Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that help you (as the reader) understand context—emotion, time and place.

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More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. The post More Than A Thousand Words: The Power of Visual Storytelling appeared first on B2B Marketing Insider.

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Six Words That Instantly Drive More Results


Some marketers are cracking the code on a trick that advertising innovators such as David Ogilvy and Leo Burnett figured out decades ago: A single word can have a serious impact on results. Turn this around by using the word “you” more frequently in your marketing materials. Maximize results even further by combining the word “you” with greater personalization. Some marketers have shied away from the word “free,” afraid that it’s overused and not potent.

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1,097 Words to Change Your Mind About Content Writing

Marketing Insider Group

The word “content” confuses them and makes them consider every content marketer a […]. The post 1,097 Words to Change Your Mind About Content Writing appeared first on Marketing Insider Group. Content marketing rocks today. Content writing rocks, too.

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Why Do People Hate the Word 'Moist?' The Science Behind Word Aversion


When I hear or read the word 'moist,' I immediately think of the locker room at the public pool where I learned how to swim when I was a kid. If so, first of all, I hope I haven't already lost you, because I did some research into why this particular word makes me physically convulse.

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Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. Words matter.

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13 Case Studies That Prove the Power of Word Choice


In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines. Sometimes the tiniest change in word choice can have a major impact on your conversion rates.

10 Overused Words to Remove From Your LinkedIn Profile


LinkedIn recently released its annual list of the most overused words on the social networking site, and I''m guessing everyone has at least one of these on their profile. (I This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Want More Sales? Try Using These 13 Influential Words


Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce someone to buy immediately. The underlying message is certainly critical, but the words used to deliver it are equally so. What a difference one word can make.

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Storytelling and data: when beautiful metrics can’t beat words


He also covered various techniques to succeed with real-life illustrations, including the focus on details and the use of words that allowed the audience to visualize “pictures” (such as proper nouns or figures, as opposed to abstract concepts). words are undeniably partial.

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The Four-Letter Words Of Business Storytelling

Marketing Insider Group

Business, like the sensual dance, is driven by four-letter words. And before your mind has a chance to caminata through the gutter, the four-letter words that I’m referring to are want and risk. Oh, and as with all four-letter words, choose and use them wisely. �.

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Conversion Copywriting: Words & Phrases That Make People Click [Infographic]


This data-backed infographic from Uberflip tells us why word choice is so important, and which words are most likely to convert today''s consumers. Take note of the words it suggests, and be sure to try them out in your next tweet or blog post headline!

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Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014


The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns.

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Why Word of Mouth Should Be a B2B Marketer’s Top Priority

Marketing Action

Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth. In dozens of studies, word of mouth simply crushes all other channels. In other words, set a referral quota.

Going Global in Marketing Involves More Than Just Translating The Words

Modern Marketing

But translation is more than word-for-word substitution. It’s also about using the words people prefer and expect. Globalization is key to Modern Marketing.


Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor


The post Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor appeared first on Vidyard. When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day.

Put Your Customers on Camera: Wise Words from Truman Tang


The post Put Your Customers on Camera: Wise Words from Truman Tang appeared first on Vidyard. Using video to showcase your product is nothing new, but what about showcasing your customers?

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B2B Word on the Street: Selling

MLT Creative

This Week's B2B Word on the Street is: SELLING. you're weak," he grabs their attention - and their throats - with his words. In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross."

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Go Where Your Customers Are – Wise Words from Sweta Patel


Check out Stephanie Totty’s Wise Words interview to discover why including clients in your content marketing helps validate and humanize your brand! The post Go Where Your Customers Are – Wise Words from Sweta Patel appeared first on Vidyard.

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Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]


We all know that words matter -- in life, but also in marketing. When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message.

No One Wants Buzzwords: Wise Words from Tara Robertson


The post No One Wants Buzzwords: Wise Words from Tara Robertson appeared first on Vidyard Video Intelligence Platform. Nobody said marketing was easy.

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How to Spell Words You Don't Know: Techniques From Grammar Experts [Infographic]


Ever wanted to write out a word, but realized you weren't quiiite sure how to spell it? When they're up on stage and encounter a word they don't know how to spell, what do they do?

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64 Wording Mix-Ups That Can Crush Your Credibility [SlideShare]


The deck lists 64 of the most common wording mishaps to steer clear of in your messaging, along with examples for correct usage. 64 Word Mistakes That Crush Our Credibility from. This post originally appeared on the Sales section of Inbound Hub.

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The 20 Weirdest Words Added to the Dictionary Because of Technology


Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly. Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added.

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In Messaging, Words Matter

EMagine B2B Blog

The word pound carries with it more ‘weight’ than does the word ounce. And though technically a half pound at 8 ounces is less than 12 ounces, it doesn’t matter, because the brain zeroes in on the word pound. Choose your words carefully. It means that the very words used to describe your business really matter. In every engagement I emphasize just how much the words chosen will matter in effectively delivering those messages. Use the right words.

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How to Keep Failure From Becoming a Bad Word

Golden Spiral

Failure shouldn’t become a bad word; it is essential to achieving meaningful results. In the words of Carey, “If your tests are always successful, you’re probably not testing often enough or aggressively enough.”.

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Client-Created Content is Key – Wise Words from Stephanie Totty


The post Client-Created Content is Key – Wise Words from Stephanie Totty appeared first on Vidyard. Remember taking exams in high school or college? Getting out your scanner cards, filling in the little boxes (number two pencils only!) and piling them all neatly in a box so you can get your marks a week later? Not the most fun process, was it? Well the kids of today don’t have to go through that rigamarole, thanks to companies like ExamSoft.

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Explain the Complex Simply – Wise Words from Todd Hartley


The post Explain the Complex Simply – Wise Words from Todd Hartley appeared first on Vidyard. Back in 2003, online video was in its infancy. YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs. But for Todd Hartley, founder and CEO of video marketing firm WireBuzz, the writing was already on the wall.

The Power of Word of Mouth Marketing & How You Can Do It

Modern B2B Marketing

One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing. Why Does Word of Mouth Marketing Work so Well? With word of mouth marketing, you find the exact people who are interested in your product.

Do Your Words Mean What You Think They Mean?


Clear copy for B2B content should be just as important as using appealing imagery. The rules of good writing apply even for primarily visual content. Avoid these mistakes to ensure your content hits the right notes. White Papers Blog Blog Post Infographics Images Editing Homepage Resources

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Do words matter? Client v Customer in professional services

TaylorMadeIn KEW

You may have noticed that throughout my blog posts I always use the word ‘customer’ when talking about the people we do business with. Those of you who know me know that I’m continually fascinated by the ways in which the language we use, the words we speak, impact how we think and behave.

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The Ultimate List of Email SPAM Trigger Words


One of easiest ways to avoid SPAM filters is by carefully choosing the words you use in your email's subject line. Trigger words are known to cause problems and increase the chances of your email getting caught in a SPAM trap.

Always Be Teaching Something: Wise Words from Andy Orsow


Wise Words goes beyond thought leaders who talk the talk but don’t walk the walk. The post Always Be Teaching Something: Wise Words from Andy Orsow appeared first on Vidyard. When you’re looking to learn something new, who do you turn to? The best in the business, that’s who — and that’s why we’re excited to launch a new series on the Vidyard blog.

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