Stuck on Words: How Can Marketing Connect With Customers Better?

Type A Communications

December 5, 2017 by Brian Carroll How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a. read more.

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Spreading the Word

ANNUITAS

Avoid buzz words and write simply. Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective.

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8 Words That Boost Cold Calling Conversion Rates

Marketing Insider Group

The post 8 Words That Boost Cold Calling Conversion Rates appeared first on Marketing Insider Group. The strategy of cold calling to sell products and services has been around for decades.

Words That Convert: Test, Learn, Repeat

Content Marketing Institute

Chris Goward, founder and CEO of the conversion-optimization company WiderFunnel, says one of the most effective ways to boost your conversion rate is to test and tweak your words. One of most effect ways to boost conversion is to test and tweak words, says @ChrisGoward.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Why Do People Hate the Word 'Moist?' The Science Behind Word Aversion

Hubspot

When I hear or read the word 'moist,' I immediately think of the locker room at the public pool where I learned how to swim when I was a kid. If so, first of all, I hope I haven't already lost you, because I did some research into why this particular word makes me physically convulse.

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The Content Marketing Word Of The Year?

Marketing Insider Group

Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping).

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Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

Check out Stephanie Totty’s Wise Words interview to discover why including clients in your content marketing helps validate and humanize your brand! The post Go Where Your Customers Are – Wise Words from Sweta Patel appeared first on Vidyard.

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How to See Word Count in Google Docs [FAQ]

Hubspot

Whether you’re writing a marketing report with a firm 500 word limit, or are just curious if your blog post hits your editor’s 1,000-word minimum requirement, the word count tool in Google Docs can come in handy. How to See Word Count in Google Docs.

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4 Essential Elements to Effectively Market Building Materials

Navigate the Channel

Don’t Dismiss Word-of-Mouth. Word-of-mouth advertising is what traditional marketing was built on. It’s important to harness the right tools and techniques to take advantage of word-of-mouth marketing in a way that presents your company in a favorable light.

Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

The post Are Personas Just a Nicer Word for Stereotypes? We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities.

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The Four-Letter Words Of Business Storytelling

Marketing Insider Group

Business, like the sensual dance, is driven by four-letter words. And before your mind has a chance to caminata through the gutter, the four-letter words that I’m referring to are want and risk. Oh, and as with all four-letter words, choose and use them wisely. �.

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How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall

Marketing Insider Group

The post How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall appeared first on Marketing Insider Group. For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most […].

11 Free Resume Templates You Can Customize in Microsoft Word

Hubspot

On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals. They’re so nice, you won’t believe they open up in Microsoft Word once you download them.

Variable Cost Explained in 200 Words (& How to Calculate It)

Hubspot

Hence the words of rapping sensation The Notorious B.I.G., “mo With that in mind, here’s what you need to know about variable cost in fewer than 200 words: Variable Cost Defined in 200 Words. There’s a frustrating truth every business deals with early into its growth.

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Variable Cost Explained in 200 Words (& How to Calculate It)

Hubspot

Hence the words of rapping sensation The Notorious B.I.G., “mo With that in mind, here’s what you need to know about variable cost in fewer than 200 words: Variable Cost Defined in 200 Words. There’s a frustrating truth every business deals with early into its growth.

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The Definition of SEO in 100 Words or Less [FAQs]

Hubspot

Here's a brief definition in under 100 words: What Is SEO? Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Not yet.

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Copywriters: Choosing the right words

Direct Response Coach

All copywriters struggle with word choice. Sometimes it’s trying to find the right word or phrase to precisely and concisely convey a specific point. Other times, it’s trying to choose from a variety of words that seem to say the same thing. The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing. For the latter, it may be just a flip of the [.]

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10+10 Most Retweetable Words – Check It Out

ANNUITAS

Blog A/B testing content marketing FastCompany Key words Leo Widrich Social media strategy You may do A/B testing for email subject lines…we know that is a must-do for marketers. But do you test effectiveness of tweets?

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Explain the Complex Simply – Wise Words from Todd Hartley

Vidyard

The post Explain the Complex Simply – Wise Words from Todd Hartley appeared first on Vidyard. Back in 2003, online video was in its infancy. YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs. But for Todd Hartley, founder and CEO of video marketing firm WireBuzz, the writing was already on the wall.

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Stuck on words: how can marketing connect with customers better?

B2B Lead Generation Blog

It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. But, I need your help discussing something more foundational: the words we choose in marketing and sales to describe what we do and the people we’re doing it for. Because our words affect how we think. Our words can actually change our brains (and others). Help influence and change the words we use .

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The Definition of Advertising in Less Than 50 Words

Hubspot

Maybe even -- and I'm reaching here -- in 50 words or less? Ads in 2018 are anything but straightforward -- but that's kind of the point. Consider for a minute that this green rainbow is an ad: McDonald's "Shambow" light installation, Chicago, St. Patrick's Day 2018 (Image via Adweek ).

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1,097 Words to Change Your Mind About Content Writing

Marketing Insider Group

The word “content” confuses them and makes them consider every content marketer a […]. The post 1,097 Words to Change Your Mind About Content Writing appeared first on Marketing Insider Group. Content marketing rocks today. Content writing rocks, too.

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Word on the Street: Predictive Advice from Infer Customers

Ignite Tech

And for even more “word on the street” comments from other customers, browse Infer’s many reviews at G2 Crowd. The post Word on the Street: Predictive Advice from Infer Customers appeared first on Infer: Predictive Sales and Marketing Platform.

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Do Marketers Understand The Word Strategy?

ANNUITAS

ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing.

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Contribution Margin Explained in 200 Words (& How to Calculate It)

Hubspot

Here's a simple definition: Your Contribution Margin Per Unit in Under 200 Words. When you first start a business, you're laser-focused on the quality of your product -- polish the idea, build it, rebuild it, test it, go to market. Money doesn't matter much yet.

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The Most Toxic Words In Marketing

Marketing Insider Group

” I believe that the most important words in marketing are “thank you. ” And so I propose that these are the most toxic words in marketing: ”But we are in the business of selling stuff.” But please, don’t take my word for it.

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Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow

Vidyard

The post Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow appeared first on Vidyard. Who do you think is the hardest group of people to sell to? And we’re not talking trying to sell laptops to Luddites.

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No One Wants Buzzwords: Wise Words from Tara Robertson

Vidyard

The post No One Wants Buzzwords: Wise Words from Tara Robertson appeared first on Vidyard Video Intelligence Platform. Nobody said marketing was easy.

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Put Your Customers on Camera: Wise Words from Truman Tang

Vidyard

The post Put Your Customers on Camera: Wise Words from Truman Tang appeared first on Vidyard. Using video to showcase your product is nothing new, but what about showcasing your customers?

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Client-Created Content is Key – Wise Words from Stephanie Totty

Vidyard

The post Client-Created Content is Key – Wise Words from Stephanie Totty appeared first on Vidyard. Remember taking exams in high school or college? Getting out your scanner cards, filling in the little boxes (number two pencils only!) and piling them all neatly in a box so you can get your marks a week later? Not the most fun process, was it? Well the kids of today don’t have to go through that rigamarole, thanks to companies like ExamSoft.

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Why We Stopped Using the Word ‘Authentic’

Contently

The billboard meant for women contains 15 words of copy: “I am a sister. Now I get to make sure that the word never ends up on The Content Strategist. Calling out blacklisted words became a subtly important part of that process.

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More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. The post More Than A Thousand Words: The Power of Visual Storytelling appeared first on B2B Marketing Insider.

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Always Be Teaching Something: Wise Words from Andy Orsow

Vidyard

Wise Words goes beyond thought leaders who talk the talk but don’t walk the walk. The post Always Be Teaching Something: Wise Words from Andy Orsow appeared first on Vidyard. When you’re looking to learn something new, who do you turn to? The best in the business, that’s who — and that’s why we’re excited to launch a new series on the Vidyard blog.

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Going Global in Marketing Involves More Than Just Translating The Words

Modern Marketing

But translation is more than word-for-word substitution. It’s also about using the words people prefer and expect. Globalization is key to Modern Marketing.

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Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. Words matter.

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Some thoughts (and four words) on productivity

Heinz Marketing

I’ve intentionally bucketed them into one-word categories that help with recall, association and consistency of execution. The post Some thoughts (and four words) on productivity appeared first on Heinz Marketing. Below is an email I sent to our entire team this week. As I mention in the introduction, I don’t believe in requiring everyone at Heinz to follow a specific productivity methodology or system.

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Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!

Writing on the Web

In Snappy Sassy Salty: Wise Words for Authors and Writers , you will find all that and more. Coffee along with the right words creates the perfect buzz! As a blogger, I know that the right combination of words engages readers. and your words onto the screen.

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What is Public Relations? The Definition of PR in 100 Words or Less

Hubspot

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements.

The Most Important Words In Social Media

Marketing Insider Group

And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. “ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare.

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