Stuck on words: how can marketing connect with customers better?

B2B Lead Generation Blog

It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. But, I need your help discussing something more foundational: the words we choose in marketing and sales to describe what we do and the people we’re doing it for. Because our words affect how we think. Our words can actually change our brains (and others). Help influence and change the words we use .

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Stuck on Words: How Can Marketing Connect With Customers Better?

Type A Communications

December 5, 2017 by Brian Carroll How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a. read more.

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Do Marketers Understand The Word Strategy?

ANNUITAS

ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing.

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Don't Let A Good Word Go To Waste

Modern Marketing

Transformation has become just a word. I say that because I think we see so much of that word that it’s become a victim of our public discourse, everyone’s favorite eye-catcher. Transformation Is More Than Just a Word. ” Breathe New Life Into the Word.

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The Content Marketing Word Of The Year?

Marketing Insider Group

Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping).

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different.

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Why We Stopped Using the Word ‘Authentic’

Contently

The billboard meant for women contains 15 words of copy: “I am a sister. Now I get to make sure that the word never ends up on The Content Strategist. Calling out blacklisted words became a subtly important part of that process.

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Is Word-of-Mouth Marketing Still Worth Your Time?

Content Standard

The adage goes that word of mouth is the best form of advertising. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value. Word of Mouth’s Digital Evolution. Word of mouth still happens all the time.

The Most Toxic Words In Marketing

Marketing Insider Group

” I believe that the most important words in marketing are “thank you. ” And so I propose that these are the most toxic words in marketing: ”But we are in the business of selling stuff.” But please, don’t take my word for it.

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Why Word of Mouth Should Be a B2B Marketer’s Top Priority

Marketing Action

Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth. In dozens of studies, word of mouth simply crushes all other channels. In other words, set a referral quota.

Put Your Customers on Camera: Wise Words from Truman Tang

Vidyard

The post Put Your Customers on Camera: Wise Words from Truman Tang appeared first on Vidyard. Using video to showcase your product is nothing new, but what about showcasing your customers?

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Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

Check out Stephanie Totty’s Wise Words interview to discover why including clients in your content marketing helps validate and humanize your brand! The post Go Where Your Customers Are – Wise Words from Sweta Patel appeared first on Vidyard.

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Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor

Vidyard

The post Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor appeared first on Vidyard. When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day.

The Most Important Words In Social Media

Marketing Insider Group

And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. “ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare.

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6 Words That Might Expire in 2016

Modern B2B Marketing

Author: Ellen Gomes Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that help you (as the reader) understand context—emotion, time and place.

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No One Wants Buzzwords: Wise Words from Tara Robertson

Vidyard

The post No One Wants Buzzwords: Wise Words from Tara Robertson appeared first on Vidyard Video Intelligence Platform. Nobody said marketing was easy.

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More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. The post More Than A Thousand Words: The Power of Visual Storytelling appeared first on B2B Marketing Insider.

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Explain the Complex Simply – Wise Words from Todd Hartley

Vidyard

The post Explain the Complex Simply – Wise Words from Todd Hartley appeared first on Vidyard. Back in 2003, online video was in its infancy. YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs. But for Todd Hartley, founder and CEO of video marketing firm WireBuzz, the writing was already on the wall.

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1,097 Words to Change Your Mind About Content Writing

Marketing Insider Group

The word “content” confuses them and makes them consider every content marketer a […]. The post 1,097 Words to Change Your Mind About Content Writing appeared first on Marketing Insider Group. Content marketing rocks today. Content writing rocks, too.

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Client-Created Content is Key – Wise Words from Stephanie Totty

Vidyard

The post Client-Created Content is Key – Wise Words from Stephanie Totty appeared first on Vidyard. Remember taking exams in high school or college? Getting out your scanner cards, filling in the little boxes (number two pencils only!) and piling them all neatly in a box so you can get your marks a week later? Not the most fun process, was it? Well the kids of today don’t have to go through that rigamarole, thanks to companies like ExamSoft.

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In Messaging, Words Matter

EMagine B2B Blog

The word pound carries with it more ‘weight’ than does the word ounce. And though technically a half pound at 8 ounces is less than 12 ounces, it doesn’t matter, because the brain zeroes in on the word pound. Choose your words carefully. It means that the very words used to describe your business really matter. In every engagement I emphasize just how much the words chosen will matter in effectively delivering those messages. Use the right words.

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13 Case Studies That Prove the Power of Word Choice

Hubspot

In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines. Sometimes the tiniest change in word choice can have a major impact on your conversion rates.

10 Overused Words to Remove From Your LinkedIn Profile

Hubspot

LinkedIn recently released its annual list of the most overused words on the social networking site, and I''m guessing everyone has at least one of these on their profile. (I This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Want More Sales? Try Using These 13 Influential Words

Hubspot

Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce someone to buy immediately. The underlying message is certainly critical, but the words used to deliver it are equally so. What a difference one word can make.

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Storytelling and data: when beautiful metrics can’t beat words

chiefmartech

He also covered various techniques to succeed with real-life illustrations, including the focus on details and the use of words that allowed the audience to visualize “pictures” (such as proper nouns or figures, as opposed to abstract concepts). words are undeniably partial.

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The Four-Letter Words Of Business Storytelling

Marketing Insider Group

Business, like the sensual dance, is driven by four-letter words. And before your mind has a chance to caminata through the gutter, the four-letter words that I’m referring to are want and risk. Oh, and as with all four-letter words, choose and use them wisely. �.

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Conversion Copywriting: Words & Phrases That Make People Click [Infographic]

Hubspot

This data-backed infographic from Uberflip tells us why word choice is so important, and which words are most likely to convert today''s consumers. Take note of the words it suggests, and be sure to try them out in your next tweet or blog post headline!

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Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014

Hubspot

The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns.

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Always Be Teaching Something: Wise Words from Andy Orsow

Vidyard

Wise Words goes beyond thought leaders who talk the talk but don’t walk the walk. The post Always Be Teaching Something: Wise Words from Andy Orsow appeared first on Vidyard. When you’re looking to learn something new, who do you turn to? The best in the business, that’s who — and that’s why we’re excited to launch a new series on the Vidyard blog.

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Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow

Vidyard

The post Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow appeared first on Vidyard. Who do you think is the hardest group of people to sell to? And we’re not talking trying to sell laptops to Luddites.

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Why Do People Hate the Word 'Moist?' The Science Behind Word Aversion

Hubspot

When I hear or read the word 'moist,' I immediately think of the locker room at the public pool where I learned how to swim when I was a kid. If so, first of all, I hope I haven't already lost you, because I did some research into why this particular word makes me physically convulse.

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Going Global in Marketing Involves More Than Just Translating The Words

Modern Marketing

But translation is more than word-for-word substitution. It’s also about using the words people prefer and expect. Globalization is key to Modern Marketing.

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B2B Word on the Street: Selling

MLT Creative

This Week's B2B Word on the Street is: SELLING. you're weak," he grabs their attention - and their throats - with his words. In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross."

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The past, present, and future of content marketing- in 500 words

Biznology

The post The past, present, and future of content marketing- in 500 words appeared first on Biznology. Bold topic, no? You can stop reading now if you are expecting a crystal ball and guarantees about how content marketing will change in the next few years.

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More Content is Not Always Better – Wise Words from Chris Vandermarel

Vidyard

It really gets to the point and doesn’t use fluffy words. The post More Content is Not Always Better – Wise Words from Chris Vandermarel appeared first on Vidyard. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve.

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Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]

Hubspot

We all know that words matter -- in life, but also in marketing. When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message.

How to Spell Words You Don't Know: Techniques From Grammar Experts [Infographic]

Hubspot

Ever wanted to write out a word, but realized you weren't quiiite sure how to spell it? When they're up on stage and encounter a word they don't know how to spell, what do they do?

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The Naked Blog: Dress Up Your Words

Writing on the Web

You must capture your readers’ attention with words. Dress up your words. In other words, they aren’t necessarily paying attention. Because words are nothing but letters, you have to make them come alive. Dress up your words with: metaphors.

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64 Wording Mix-Ups That Can Crush Your Credibility [SlideShare]

Hubspot

The deck lists 64 of the most common wording mishaps to steer clear of in your messaging, along with examples for correct usage. 64 Word Mistakes That Crush Our Credibility from. This post originally appeared on the Sales section of Inbound Hub.

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The 20 Weirdest Words Added to the Dictionary Because of Technology

Hubspot

Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly. Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added.

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