Why Learning is Now The Hot Word in Customer Enablement

Modern Marketing

Learning seems like a straightforward proposition. You want to achieve something; let’s call that something A. To achieve A, you need to understand, and make use of, some other important thing; let’s call it B. Once you learn how B works, you can use that knowledge to accomplish A.

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Spreading the Word


Avoid buzz words and write simply. Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective.

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Stuck on Words: How Can Marketing Connect With Customers Better?

Type A Communications

December 5, 2017 by Brian Carroll How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a. read more.

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Words That Convert: Test, Learn, Repeat

Content Marketing Institute

Chris Goward, founder and CEO of the conversion-optimization company WiderFunnel, says one of the most effective ways to boost your conversion rate is to test and tweak your words. One of most effect ways to boost conversion is to test and tweak words, says @ChrisGoward.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

The Content Marketing Word Of The Year?

Marketing Insider Group

Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping).

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Why We Stopped Using the Word ‘Authentic’


The billboard meant for women contains 15 words of copy: “I am a sister. Now I get to make sure that the word never ends up on The Content Strategist. Calling out blacklisted words became a subtly important part of that process.

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Stuck on words: how can marketing connect with customers better?

B2B Lead Generation

It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. But, I need your help discussing something more foundational: the words we choose in marketing and sales to describe what we do and the people we’re doing it for. Because our words affect how we think. Our words can actually change our brains (and others). Help influence and change the words we use .

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The Four-Letter Words Of Business Storytelling

Marketing Insider Group

Business, like the sensual dance, is driven by four-letter words. And before your mind has a chance to caminata through the gutter, the four-letter words that I’m referring to are want and risk. Oh, and as with all four-letter words, choose and use them wisely. �.

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How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall

Marketing Insider Group

The post How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall appeared first on Marketing Insider Group. For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most […].

Copywriters: Choosing the right words

Direct Response Coach

All copywriters struggle with word choice. Sometimes it’s trying to find the right word or phrase to precisely and concisely convey a specific point. Other times, it’s trying to choose from a variety of words that seem to say the same thing. The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing. For the latter, it may be just a flip of the [.]

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Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

The post Are Personas Just a Nicer Word for Stereotypes? We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities.

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10+10 Most Retweetable Words – Check It Out


Blog A/B testing content marketing FastCompany Key words Leo Widrich Social media strategy You may do A/B testing for email subject lines…we know that is a must-do for marketers. But do you test effectiveness of tweets?

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1,097 Words to Change Your Mind About Content Writing

Marketing Insider Group

The word “content” confuses them and makes them consider every content marketer a […]. The post 1,097 Words to Change Your Mind About Content Writing appeared first on Marketing Insider Group. Content marketing rocks today. Content writing rocks, too.

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Do Marketers Understand The Word Strategy?


ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing.

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Word on the Street: Predictive Advice from Infer Customers

Ignite Tech

And for even more “word on the street” comments from other customers, browse Infer’s many reviews at G2 Crowd. The post Word on the Street: Predictive Advice from Infer Customers appeared first on Infer: Predictive Sales and Marketing Platform.

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The Most Toxic Words In Marketing

Marketing Insider Group

” I believe that the most important words in marketing are “thank you. ” And so I propose that these are the most toxic words in marketing: ”But we are in the business of selling stuff.” But please, don’t take my word for it.

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The Definition of Market Research in 100 Words or Less


Here's a simple definition of market research that encompasses all the possible goals of this practice, in fewer than 100 words: Market Research Definition. In some circles, market research is a catch-all term for asking the industry what it wants. "Do

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6 Words That Might Expire in 2016

Modern B2B Marketing

Author: Ellen Gomes Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that help you (as the reader) understand context—emotion, time and place.

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More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. The post More Than A Thousand Words: The Power of Visual Storytelling appeared first on B2B Marketing Insider.

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Barry’s Word Game


Videos, content marketing, and thought leaders—what do these three words have in common? The post Barry’s Word Game appeared first on PureB2B. What’s the result when they’re combined? They equal to a successful lead generation strategy. Check out Barry’s take on these Marketing Terms! Watch Now! Blog B2B-Marketing Content-Marketing Lead-Gen Lead-Generation Storytelling

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The Power of Words

TaylorMadeIn KEW

You may have noticed that I haven’t used the word ‘content’ yet. Which brings me back to the power of words. Those of you who follow me know that I am constantly looking at how words – the language we use – impact the ways in which we think and behave.

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Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. Words matter.

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Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!

Writing on the Web

In Snappy Sassy Salty: Wise Words for Authors and Writers , you will find all that and more. Coffee along with the right words creates the perfect buzz! As a blogger, I know that the right combination of words engages readers. and your words onto the screen.

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Two Words That Can Make or Break Your Career

Marketing Craftmanship

Thank you” can be the two most powerful words in your career. In the business world, just about everything you do can influence your success. The way you dress. The language you use. Personal grooming habits. Your manners. Sense of humor. Writing ability. It’s a very long list.

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The Most Important Words In Social Media

Marketing Insider Group

And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. “ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare.

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Why Do People Hate the Word 'Moist?' The Science Behind Word Aversion


When I hear or read the word 'moist,' I immediately think of the locker room at the public pool where I learned how to swim when I was a kid. If so, first of all, I hope I haven't already lost you, because I did some research into why this particular word makes me physically convulse.

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Some thoughts (and four words) on productivity

Heinz Marketing

I’ve intentionally bucketed them into one-word categories that help with recall, association and consistency of execution. The post Some thoughts (and four words) on productivity appeared first on Heinz Marketing. Below is an email I sent to our entire team this week. As I mention in the introduction, I don’t believe in requiring everyone at Heinz to follow a specific productivity methodology or system.

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Going Global in Marketing Involves More Than Just Translating The Words

Modern Marketing

But translation is more than word-for-word substitution. It’s also about using the words people prefer and expect. Globalization is key to Modern Marketing.

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How to See Word Count in Google Docs [FAQ]


Whether you’re writing a marketing report with a firm 500 word limit, or are just curious if your blog post hits your editor’s 1,000-word minimum requirement, the word count tool in Google Docs can come in handy. How to See Word Count in Google Docs.

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The Naked Blog: Dress Up Your Words

Writing on the Web

You must capture your readers’ attention with words. Dress up your words. In other words, they aren’t necessarily paying attention. Because words are nothing but letters, you have to make them come alive. Dress up your words with: metaphors.

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Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things


In other words, shoot for the stars.”. Wooden ran an intense whirligig of five- to fifteen- minute drills, issuing a rapid fore stream of words all the while. The interesting part was the content of those words. In other words, it’s not enough to just do cold calling. Thirteen years ago, I sat down with a mentor who gave me some very memorable and sage advice. He said, “Justin, whatever you choose to do with your life, challenge yourself to do hard things.

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Variable Cost Explained in 200 Words (& How to Calculate It)


Hence the words of rapping sensation The Notorious B.I.G., “mo With that in mind, here’s what you need to know about variable cost in fewer than 200 words: Variable Cost Defined in 200 Words. There’s a frustrating truth every business deals with early into its growth.

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In Messaging, Words Matter

EMagine B2B Blog

The word pound carries with it more ‘weight’ than does the word ounce. And though technically a half pound at 8 ounces is less than 12 ounces, it doesn’t matter, because the brain zeroes in on the word pound. Choose your words carefully. It means that the very words used to describe your business really matter. In every engagement I emphasize just how much the words chosen will matter in effectively delivering those messages. Use the right words.

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Why Word of Mouth Should Be a B2B Marketer’s Top Priority

Marketing Action

Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth. In dozens of studies, word of mouth simply crushes all other channels. In other words, set a referral quota.

Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor


The post Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor appeared first on Vidyard. When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day.

4 Essential Elements to Effectively Market Building Materials

Navigate the Channel

Don’t Dismiss Word-of-Mouth. Word-of-mouth advertising is what traditional marketing was built on. It’s important to harness the right tools and techniques to take advantage of word-of-mouth marketing in a way that presents your company in a favorable light.

11 Free Resume Templates You Can Customize in Microsoft Word


On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals. They’re so nice, you won’t believe they open up in Microsoft Word once you download them.

Make your life easier with social media marketing tools and apps


However, it has another feature which tells you how many times you have used a word or phrase. Character Count Online is a free tool and will help you reach word counts and make sure that you haven’t used your keywords too often or not enough. It gives you a graded assessment and lets you know where you can restructure sentences and edit grammar; it also helps you with word choices as you write. It’s 2018!

Variable Cost Explained in 200 Words (& How to Calculate It)


Hence the words of rapping sensation The Notorious B.I.G., “mo With that in mind, here’s what you need to know about variable cost in fewer than 200 words: Variable Cost Defined in 200 Words. There’s a frustrating truth every business deals with early into its growth.

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