Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. So here goes: 5 ill-advised word-of-mouth marketing practices: 1. Hijacking someone else’s event. by Joe Chernov | Tweet this.

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Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina


Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story.

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Why Marketing And Customer Success Are Your Brand’s New Super-duo


Brands should be investing in effective, empathetic service teams if they want to generate more positive word of mouth in our. Customer Success Customer Success Teams ABM advocacy advocacy marketing advocate marketing advocate marketing program advocates B2B advocates b2b customer experience B2B marketing CS customer engagement customer experience customer experiences customer marketing customer success reviews social media WOM word of mouth

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From

HG Data

Furthermore, 50 percent of all purchasing decisions are driven by word-of-mouth. A brand is no longer what we tell consumers it is, it is what consumers tell each other it is. Scott David Cook, co-founder of Intuit, said this four years ago – and he was right.

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

B2B Lead Generation

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation.

Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

In other words, people are more likely to try a new restaurant that has well-written customer commentaries, regardless of the reviewers’ opinions. Marketers Can Leverage Knowledge of Online Behavior.

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B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

How to Optimize for “Direct” Website Traffic


” Technically, there are other possible sources for direct traffic as well such as clicks on links within an Outlook email signature or Word document, but direct entry in a browser address bar or bookmark click account for the bulk of direct traffic.

Positive Customer Experience Drives Revenue


These behaviors, in turn, increase company revenue by retaining existing business, selling additional products, saving business after bad experiences, and selling more through word of mouth over a three year period. Word of Mouth Marketing. Reviews and social media are the new WOM.

Customer Service is the New Marketing

Buzz Marketing for Technology

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later.

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis?

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Earned Media/WOM trumps all. Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007. A study here found that 39% of students like internet advertising vs 48% preferring word of mouth suggestions.

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Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM).

A Back To School Lesson For CMOs

Modern Marketing

You Have My Word On It. In fact I KNOW it's referred to it that way because I use that term when describing word of mouth marketing and advertising. Two-thirds of consumer WOM conversations are occurring face-to-face in the offline world.

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Video is The New King of Influencer Marketing


In a recent article by Forbes , it was noted that influencer marketing can function exactly as word of mouth (WOM) marketing with adjoining social media amplification.

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Jay Baer on Turning Customers into Content Marketers with Talk Triggers


This is both intuitively obvious (wouldn’t you take the word of a trusted acquaintance over just about any corporate messaging?) It’s fair to say that almost every company is, at least obliquely, focused on generating WOM buzz. Who is capable of promoting your brand most effectively?

How AI Can Transform Poor Customer Service for the Airlines Industry

Martech Advisor

In their research, they have identified that both Low-Cost Carriers and Flagship Carrier’s reputation is influenced by the Word of Mouth (WOM). Particularly for flagship carriers, positive WOM is driven by how effectively information is communicated to its customers.

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

Marketing Action

If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing ), you should give it serious consideration.

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Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

Smashmouth Marketing

Accelerate word of mouth marketing (WOM) - How many of you bought iPhones because someone let you hold it? Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies.

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. I think growing and focusing on this group is the key to igniting more WOM in your business!

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Netflix, Google, Snapchat Among Brands to Leverage Stranger Things Product Placements: Marketing Lessons From the Upside Down

Martech Advisor

Word-of-mouth marketing (WoM) and its online contemporary, viral marketing are effective to spread your word like wildfire and, brands need to find ways to achieve that.

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5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

The data: Figures from Research+Data Insights recently showed us that 86 percent of B2B technology decision-makers believe word of mouth from peers was the most influential factor in narrowing their options for potential vendors. “Without a strategy, marketing is just stuff.

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It pays to provide Support with Social Media

Buzz Marketing for Technology

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires.

5 Ways Product Labels Can Help Your Branding

Altitude Branding

Spread the word. The consumer base of an infant brand solidifies swiftly with word-of-mouth marketing done by its first-time consumers. The WOM marketing is effectively free of cost and a brand does not have to invest a single penny on this.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience.

15 Ways That Customer Testimonials Can Help to Grow Your Business

Unbound B2B

There are several studies to support that as a form of “word of mouth (WOM)” marketing, testimonials carry a lot of weight. They reached out, and asked, “Can we publish your generous words on our website?” You get a chance to show you can keep your word. Introduction.

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place!

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Everything You Need to Know About Brand Management


We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers. and external factors (customer reviews, WOM marketing, news mentions, etc.). If your business was a person, your brand would be its personality.

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context?

How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity

Measure Up Marketing

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. In 2006, Alain Samson, from the London School of Economics and Political Science, published an article in the International Journal of Market Research, “Understanding the Buzz That Matters: Negative vs. Positive Word of Mouth.” Recently we’ve been asked about measuring brand equity.

How to Use Engagement Marketing to Acquire More Customers

Single Grain

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads.

Engage the Social Buyer Persona

Tony Zambito

Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.  Image by Maria Reyes-McDavis via Flickr. When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others. 

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

In other words, they can tell you where you’re performing well and where you’re lacking. Check out some cool ideas over at the WOM blog.

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report


Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. However, different-aged buyers think of “word of mouth” differently.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).