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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

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Word of Mouth Has Gone Digital

Go Beyond SEO

Word of mouth (WoM) has gone digital. Many business owners feel that their best clients come from word of mouth. Online reviews are the closest thing we have to WoM in the digital realm, and they absolutely matter for your business. Google trusts the power of WoM marketing. And they’re probably right.


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30+ Word-of-Mouth Marketing Statistics You Must Know


Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising.

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3 Types of Audiences That Drive Word of Mouth Marketing Success

Convince & Convert

If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. The first and most important step in becoming a word of mouth marketing champ is identifying your relevant audiences. Engage Your WOM-Driving Audiences.

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Word of Mouth Marketing: The Original Employee Advocacy


All of these alliterative acronyms speak either directly or indirectly to word of mouth marketing, but how do they pertain to the most prominent form of emerging advertising: employee advocacy? Word-of-mouth, the other 8th-wonder of the world. Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com.

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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM). Recent statistics show that WOM is directly responsible for 90% of all purchases , meaning now is the time to start turning your customers into advocates if you haven’t already considered it.