Social Networking Sites and SEO: What Wikipedia Won't Tell You
FEBRUARY 22, 2008
Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. While no one wants to see Wikipedia degenerate into a collection of marketing brochures, the site's prohibition on commercial speech seems to be unclear and unevenly enforced. Despite its flaws, Wikipedia isn't going to disappear.
SEO Rant: The Insidious Nofollow Tag
OCTOBER 15, 2009
According to Wikipedia (among the worst nofollow offenders ), "The nofollow HTML attribute was originally designed to stop comment spam on blogs. I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words.
Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
AUGUST 24, 2009
Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common?
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile.
The Coming Consolidation in Social Networking
JANUARY 7, 2008
Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. Social media sites are multiplying like rabbits.
Which Social Networking Sites Really Drive Business Traffic?
MARCH 31, 2008
WebMarketCentral - Top SMO Sources of Referral Traffic StumbleUpon - 15.30% Wikipedia - 6.79% Bibsonomy , Mister Wong , BeeTooBee.com , del.icio.us Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses.
Best of 2007: Interactive PR
FEBRUARY 13, 2008
Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications."
Using Google Knol as a B2B Marketing Tool
JULY 24, 2008
Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. As with Wikipedia, subject matter experts can write or contribute edits to a Knol page on a specific topic. Unlike the case with Wikipedia, however, the author(s) is identified, so readers know who contributed to the article and understand any biases the author(s) may bring to the topic. It's Not Wikipedia.
High Points on the Social Media Landscape
MARCH 10, 2009
Wikipedia is the most difficult to edit due to the tight control maintained by the site's primary editors and their hostility to any content that can be construed, however remotely, as promotional. Knol may lack Wikipedia's cachet, but it's a much friendlier place. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Wikipedia 7 62,228,655 +11.4%
Google and the Parable of the Turkey
JULY 22, 2008
Remember KinderStart above, and there is the case of Wikipedia: there's no question that it wouldn't have become the seventh-most visited site on the Web without serious help from the #1 site. As Michael Gray demonstrated in Google Loves Wikipedia - Even the Empty Pages , Google seems to rank Wikipedia pages highly even when there is little or no content on them. It will be interesting to see what happens to the Google position of Wikipedia pages once Knol is launched , no?
Web 2.0 and the Evolution of Marketing
MAY 3, 2007
The article notes that Wikipedia has already become the dominant reference website -- outdrawing Encarta by a 3400 to 1 ratio -- and quotes Bill Tancer of Hitwise as saying, ""It's the participatory aspect of Web 2.0 Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Tools to Drive Loyalty from iMedia Connection.
Generating Word of Mouth Buzz through Interactive PR
JULY 9, 2007
Wikipedia also provides a pretty good definition. Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR.
Wikipedia Management for Dummies
FEBRUARY 10, 2015
Ain’t nobody can launch a meme that’s heard ’round the world like reddit and there ain’t no place like Wikipedia to share what you or your client is most passionate about. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.
What Wikipedia Doesn’t Tell You About SEO Techniques
SEPTEMBER 29, 2016
Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example.
Personal knowledge management - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 27, 2008
From Wikipedia, the free encyclopedia. Hidden categories: Wikipedia articles containing buzzwords | Articles lacking sources from January 2007 | All articles lacking sources. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Personal knowledge management. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords.
Cognitive apprenticeship - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 23, 2008
From Wikipedia, the free encyclopedia. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Cognitive apprenticeship. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship .
Wikipedia Is No Authority–By Design
NOVEMBER 13, 2011
MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” ” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia. Wikipedia, I think, operates on this principle.
10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
MAY 3, 2011
The Grande Guide to Wikipedia. I confess: Despite the fact that the site celebrated its 10-year anniversary this year, I still know next to nothing about what happens “behind the curtain at Wikipedia. I know less about Wikipedia than I do the opera, jai alai or magic tricks.
A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
MARCH 23, 2015
Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits.
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was Wikipedia just the exception that proved the rule? billion people in the world who can read Wikipedia’s content in English, about 0.0023% are editors.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here.
20 Experts, 1 Awesome Resource: The Social Media ProBook
JUNE 29, 2011
by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.
Thought Leadership Merchandising: Rising Above the Noise
JULY 1, 2013
Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Internet Marketing Google Intranet Wikipedia
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Being the 6th most popular website in the world, Wikipedia is hardly a failure, but still is several orders of magnitude worse than the 1% rule. Social Media Marketing Social Sharing Facebook Social business social media twitter Wikipedia
3 insights from intelligent content conference
APRIL 21, 2017
It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30.
The History of #SXSW [Infographic]
MARCH 2, 2011
2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business.
Take back your online reputation with a little help from your friends
AUGUST 21, 2012
Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to?
The 10 Best B2B Videos
FEBRUARY 8, 2011
These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow salesforce.com SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuoraby Joe Chernov | Tweet this.
Running the Fly Route – My 2016 Fractional CMO Highlight Reel
JANUARY 9, 2017
For those of you who don’t spend much of your fall and winter Sundays listening to Troy Aikman and Joe Buck, I’ll let Wikipedia describe this risky play: Fractional CMO2016 was the fastest year ever, and I intentionally planned it that way.
Why Bother with Leading Scoring?
MAY 7, 2013
According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value. Blog B2B Marketing demand process Lead scoring marketing automation
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” For years, I struggled to explain to my mom what I do for a living.
How Important Is a B2B Brand?
DECEMBER 17, 2015
According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. No marketing practice has stood the test of time like branding.
Real Substance or Merely Content
Sales Intelligence View
JUNE 14, 2012
Prospecting Acropolis Advert Aristotle Buzz Phrase Cosmo Driven Search Engines Early Greek Philosophers Key Words Keyword marketing Objective Ranked Web Sales Pitch Search Engine Search Page Searcher Subs Web Page Web Pages Wikipedia
Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
APRIL 26, 2016
That’s how we have “defined our entity” to Google in several places, including Wikipedia and the NAICS code in our JSON-LD script above. Wikipedia is the holy grail for obtaining a Knowledge Graph Box. There are plenty of people out there who will get you up on Wikipedia.
Top Instagram Influencers
MARCH 18, 2016
No profile on Instagram, information from Wikipedia). From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power.