Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there.
7 Benefits of Using Lead Generation Software
JANUARY 13, 2014
Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products.
Five Tactics to Build a Strong Brand Presence Online
JUNE 3, 2014
Photo credit: Wikipedia). The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience.
5 Tools to Measure Digital Influence
MAY 29, 2012
English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn.
5 Tips for Better Twitter Advertising
JULY 15, 2014
(Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign.
Social Commerce – What is it, Who’s Doing it, How can You?
FEBRUARY 24, 2011
According to Wikipedia : Social commerce  is a subset of electronic commerce that involves using social media , online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.
What Type of Customers Do You WANT?
MAY 7, 2013
How to Improve Social Networking for Your Business
JANUARY 25, 2012
Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not?
Business Intelligence Trends for 2014
DECEMBER 20, 2013
A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost).
Using Hastags on Facebook May Kill Your Content
DECEMBER 16, 2013
facebook engancha (Photo credit: Wikipedia) On Twitter, hashtags help spread news and link conversations. On Google+, hashtags help group together related content. On Facebook, hashtags kill your content?
9 Simple Ways to Get People to Open Your Email
SEPTEMBER 30, 2013
Email Icon (Photo credit: Wikipedia) With 89 billion business emails sent each day, it’s tough to guarantee that any one email gets read—even one that has great content like yours.
4 Ways Entrepreneurs Can Amplify Content on LinkedIn
OCTOBER 21, 2013
LinkedIn (Photo credit: Wikipedia) LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume.
Top Reasons Consumers Give for Marking Emails as Spam
SEPTEMBER 25, 2013
Email-spam-sample (Photo credit: Wikipedia) Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300?), some of the attitudes uncovered are intriguing.
Worst Marketing Mistake: Features Instead of Benefits
SEPTEMBER 13, 2013
Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France.
Your Website is Your Online Business Card
AUGUST 7, 2013
Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right?
Want to use Social Media? Listen, Reply & Be Human
JANUARY 29, 2014
(Photo credit: Wikipedia) If you’re wondering how to use social media for your business, it’s really not difficult — you should do the same things that you would do if a potential customer was in your store.
Content is Core to Digital Strategy
FEBRUARY 14, 2014
Photos of books made by PediaPress with Wikipedia content. Photo credit: Wikipedia) Content is vital in the execution of any digital strategy — it’s how potential customers learn about what you do and come to trust that you can do what you say.
Data-Driven Customer Experience as a Competitive Advantage
FEBRUARY 13, 2014
ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors.
3 Scary Email Marketing Mistakes to Avoid
OCTOBER 25, 2013
(Photo credit: Wikipedia) You carefully check your Halloween candy before you open it, right? Any sweets that look weird or suspicious get chucked in the trash. Well, the trash is also where marketing emails that are poorly designed, targeted and timed often end up.
Get Ready for Mobile in 2014
DECEMBER 17, 2013
(Photo credit: Wikipedia) Mobile is big. That’s no surprise. The explosion of smartphones and tablets has driven the popularity of the mobile web. Due to that popularity, mobile is key to Google’s strategy.
Link Building 101: Local Link Building
OCTOBER 28, 2013
(Photo credit: Wikipedia) Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives. It doesn’t take thousands of backlinks to rank.
Five Free Tools for Startups to Measure Impact of Online Videos
FEBRUARY 5, 2014
Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action.
The Untapped Opportunities for B2B eCommerce
FEBRUARY 12, 2014
Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia) The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others.
20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social
OCTOBER 22, 2013
Photo credit: Wikipedia) Great philosophers, writers, politicians, comedians, and darts commentators throughout the years have been quoted over and over again, their words of wisdom resonate as we strive to improve our very being. Theodore Roosevelt.
Social Media Demographics: The Surprising Identity Of Each Major Social Network
OCTOBER 11, 2013
(Photo credit: Wikipedia) Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network.
Digging in the Cache – ASCII Art
MAY 27, 2011
See Wikipedia article on ASCII Art for more info. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Way back when (ok, not really that long ago), computers and printers did not have graphics capabilities.
Key 2013 Marketing Trends to Watch
JULY 24, 2013
(Photo credit: Wikipedia) Technology and marketing are evolving almost at the speed of light, and how consumers are using devices, technology and responding to marketing is changing as well.
Digging in the Cache – A Series of Tubes
JUNE 10, 2011
Here’s the partial text from Steven’s remarks (courtesy of Wikipedia ): Ten movies streaming across that, that Internet, and what happens to your own personal Internet?
Facebook Works for B2B Too
MAY 14, 2013
facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you.
Facebook Timeline Engagement Tips – Future of Engagement
MAY 30, 2012
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages.
Using Game Mechanics to Increase Engagement & Participation
MAY 17, 2011
World of Warcraft, an online MMORPG (massively multiplayer online role playing game) — think D&D online, has over 12 million players (according to Wikipedia ).
Digging in the Cache – Diet Coke & Mentos
JUNE 17, 2011
MythBusters even did a show on what was causing the geyser effect and whether the stunts pulled off by EepyBird were possible: According to Wikipedia : When the candies come into contact with the liquid, a reaction causes the formation of foam at a rapid rate.
Marketers’ Top Questions on Social Media
MAY 21, 2013
Question mark (Photo credit: Wikipedia) The 2013 Social Media Marketing Industry Report from Social Media Examiner has been released, answering questions about what’s on the mind of 3,000 marketers when it comes to social media marketing. Lee Odden over at TopRank blog , breaks the report down into 5 top questions: What social tactics are most effective? – 90% What are the best ways to engage my audience with social media?
Digging in the Cache – Hamster Dance
MAY 13, 2011
To read more, please see the wikipedia article. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history.
Digging in the Cache – The Million Dollar Homepage
MAY 20, 2011
Source: Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Up this week: The Million Dollar Homepage. We’d all like to earn $1 million on our website, wouldn’t we? Well, Alex Tew did just that.
Thoughts on the History of Social Networking [Infographic]
JANUARY 28, 2011
From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m,
What You Need to Know for Your Search Engine Optimization in 2014
JANUARY 10, 2014
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system.