Wikipedia Management for Dummies
FEBRUARY 10, 2015
Ain’t nobody can launch a meme that’s heard ’round the world like reddit and there ain’t no place like Wikipedia to share what you or your client is most passionate about. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.
What Wikipedia Doesn’t Tell You About SEO Techniques
SEPTEMBER 29, 2016
Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example.
Personal knowledge management - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 27, 2008
From Wikipedia, the free encyclopedia. Hidden categories: Wikipedia articles containing buzzwords | Articles lacking sources from January 2007 | All articles lacking sources. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Personal knowledge management. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords.
Cognitive apprenticeship - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 23, 2008
From Wikipedia, the free encyclopedia. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Cognitive apprenticeship. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship .
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was Wikipedia just the exception that proved the rule? billion people in the world who can read Wikipedia’s content in English, about 0.0023% are editors.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here.
20 Experts, 1 Awesome Resource: The Social Media ProBook
JUNE 29, 2011
by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.
Thought Leadership Merchandising: Rising Above the Noise
JULY 1, 2013
Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Internet Marketing Google Intranet Wikipedia
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Being the 6th most popular website in the world, Wikipedia is hardly a failure, but still is several orders of magnitude worse than the 1% rule. Social Media Marketing Social Sharing Facebook Social business social media twitter Wikipedia
3 insights from intelligent content conference
APRIL 21, 2017
It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30.
The History of #SXSW [Infographic]
MARCH 2, 2011
2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business.
Take back your online reputation with a little help from your friends
AUGUST 21, 2012
Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to?
The 10 Best B2B Videos
FEBRUARY 8, 2011
These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow salesforce.com SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuoraby Joe Chernov | Tweet this.
Running the Fly Route – My 2016 Fractional CMO Highlight Reel
JANUARY 9, 2017
For those of you who don’t spend much of your fall and winter Sundays listening to Troy Aikman and Joe Buck, I’ll let Wikipedia describe this risky play: Fractional CMO2016 was the fastest year ever, and I intentionally planned it that way.
Social Networking Sites and SEO: What Wikipedia Won't Tell You
FEBRUARY 22, 2008
Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. While no one wants to see Wikipedia degenerate into a collection of marketing brochures, the site's prohibition on commercial speech seems to be unclear and unevenly enforced. Despite its flaws, Wikipedia isn't going to disappear.
Why Bother with Leading Scoring?
MAY 7, 2013
According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value. Blog B2B Marketing demand process Lead scoring marketing automation
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” For years, I struggled to explain to my mom what I do for a living.
How Important Is a B2B Brand?
DECEMBER 17, 2015
According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. No marketing practice has stood the test of time like branding.
Real Substance or Merely Content
Sales Intelligence View
JUNE 14, 2012
Prospecting Acropolis Advert Aristotle Buzz Phrase Cosmo Driven Search Engines Early Greek Philosophers Key Words Keyword marketing Objective Ranked Web Sales Pitch Search Engine Search Page Searcher Subs Web Page Web Pages Wikipedia
Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
APRIL 26, 2016
That’s how we have “defined our entity” to Google in several places, including Wikipedia and the NAICS code in our JSON-LD script above. Wikipedia is the holy grail for obtaining a Knowledge Graph Box. There are plenty of people out there who will get you up on Wikipedia.
Top Instagram Influencers
MARCH 18, 2016
No profile on Instagram, information from Wikipedia). From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power.
Editing: Is social media realtime or permanent?
DECEMBER 12, 2011
Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content.
Why internal Social Business Platforms matter
MARCH 5, 2012
Image via Wikipedia. That’s exactly what happened when Wikipedia, Google and Facebook won the battle for online attention over Encyclopedia Brittannica, the original Yahoo! Social Media Marketing Facebook Google Wikipedia
When, Why and How to Gate Your Content for Maximum Results
OCTOBER 4, 2016
I swear I read this on Wikipedia somewhere… ). “To gate, or not to gate – that is the question.” So wrote Shakespeare during his marketing gig at The East India Company. (I Just kidding. At the time, Shakespeare didn’t believe in gating his content.
Keep Your Customers Coming Back in Times of Content Overload
SEPTEMBER 29, 2016
Getting the Most Out of Free Real Estate Wikipedia is regularly a top Google result for brands and many customers will check out a company's page before visiting the brand's very own website. How incorporating Wikipedia management into marketing leads to a deep SEO strategy.
Blog Content: 4 Ways to Make Your Blog Unique
Writing on the Web
JULY 17, 2013
Wikipedia and Snopes.com are two sites you should never put 100-percent of your faith in. Image source: Wikipedia.). Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content.
Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking
JANUARY 23, 2012
Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.
Bubble in the Funnel
OCTOBER 20, 2016
According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems.
Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
DECEMBER 10, 2015
Search engine optimization seems to confuse a lot of people. Some small business owners I’ve talked to just frown when I try to explain it to them. Others don’t really even want me to explain it. They just want their pages to rank well.
Klout overhauls its business model, but does it answer its critics?
grow - Practical Marketing Solutions
AUGUST 14, 2012
New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
DECEMBER 20, 2016
It’s essential to think of Google as hungry and in need of what you — or anybody — have to contribute (Google’s like Wikipedia that way, but unlike Wikipedia, you’re allowed — encouraged – to create your own page!).
Chris Abraham joins Frank Eliason and Shel Holtz on FIR
APRIL 18, 2017
Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Every once in a while magic happens.
How to Refresh Evergreen Content (and Reach a Big Audience)
NOVEMBER 18, 2015
If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig. Good evergreen content is always relevant to your target market.
Content Marketing Graphic: What’s Missing in this Visual?
Writing on the Web
JUNE 4, 2014
I found this little clip through a link on Wikipedia…it’s really neat, don’t ya think? What’s Missing in this Visual?
Your website is wearing mom jeans and shoulder pads
NOVEMBER 10, 2015
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind.
Eric Got Me Thinking About The Next Buyer Revolution
FEBRUARY 7, 2012
Image via Wikipedia. Image via Wikipedia.