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    [Wikipedia] The Two Types Of Brands (And The Entrepreneurs Behind Them)
    A gold medal with olympic rings and maple leaf (Photo credit: Wikipedia). Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. We both chuckled and David told me his response, “Oh absolutely. I visit the future and return to report my findings.
    [Wikipedia] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending creates a better user experience and shows search engines you truly want to help searchers. If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either.
    [Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
    We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”.
    [Wikipedia] Playing the online reputation shell game
    “Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.”
    [Wikipedia] The Real Truth About Mexico
    Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Violence touches the lives of many everywhere.
    [Wikipedia] Why Every Social Media Team Needs Millennials AND Boomers
    Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s right. Dad said no Facebooking or texting while on vacation.
    [Wikipedia] 9 Google Analytics metrics every marketer should know
    Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free.
    [Wikipedia] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.
    [Wikipedia] Using Context for Social Buyer Persona Strategy
    Image via Wikipedia. Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.    Good evidence of this is the recent spate of infographics we’ve seen on social media and buyers. 
    [Wikipedia] What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?
    Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    This term has for years been associated with the arts and cultural communities as they sought ways to engage members and to increase subscriptions.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. 
    [Wikipedia] Agile marketing meets TV
    (Photo credit: Wikipedia). I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. Agile marketing is all about experimentation, feedback, testing, data–just about the opposite of anything you can do with TV commercials.
    [Wikipedia] Enhance the Buyer Experience with Intelligent Engagement
    Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage. 
    [Wikipedia] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The Wikipedia definition of it probably sounds like something said in an obscure foreign language to most mortals: An enterprise service bus (ESB) is a software architecture model used for designing and implementing communication between mutually interacting software applications in a service-oriented architecture (SOA). Drawing it does not help much either: Enterprise Service Bus diagram (Source: Wikipedia).
    [Wikipedia] Five Ways You Can Get Big Value from LinkedIn
    Top of mind awareness (TOMA) is so important that Wikipedia actually has a definition: “The first brand that comes to mind when a customer is asked an unprompted question about a category.” I talk about social media quite a bit in my blog posts, articles and conference presentations. Social media is a key component of a viable pull marketing mix, and should be part of most companies’ go-to-market strategy. But like everything else in life, there is always a first among equals.
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Wikipedia] The Eight Wastes and Internal Social Business Platforms
    Photo credit: Wikipedia. If you don’t know what Lean is, the following excerpt from Wikipedia provides a 30-second primer: Lean manufacturing, lean enterprise, or lean production, often simply, “Lean,” is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination.
    [Wikipedia] Why Marketers Should Fear Mobile Marketing
    Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? It’s because they think they know what the dentist is going to do but they fear what else the dentist could do without the least bit of warning.
    [Wikipedia] Search + Social = Online Reputation Management
    Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online!
    [Wikipedia] How Not to Spend $35 Million on Marketing
    We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people.
    [Wikipedia] How to be a Google+ success
    It’s sort of like Reddit or Wikipedia like that. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Goodbye !
  • ACT-ON  |  THURSDAY, DECEMBER 10, 2015
    [Wikipedia] Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
    Here’s the definition of semantic search, according to Wikipedia (and Google, too): Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Search engine optimization seems to confuse a lot of people. Some small business owners I’ve talked to just frown when I try to explain it to them.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Wikipedia] Is Your Content Binge-Worthy?
    From online shopping to TV streaming to Spotify to “ getting lost ” in Wikipedia, interest in any subject can become voluntarily intense. March is a very encouraging month for binge activities. It is still mostly winter and cold in many places, so Netflix remains a favorite go-to, especially with new seasons of House of Cards typically released around this time.
    [Wikipedia] Does Social Media Influence Search Rankings?
    Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Did your formal education prepare you for what you actually do in the day-to-day? Mine did to an extent, but when you’re working at the edge of an ever-expanding discipline, as digital marketers do, you tend to learn the most on the job.
    [Wikipedia] Guide Your Buyers Through the Customer Journey with Social Media
    Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.
    [Wikipedia] Digital Learning: Beyond the copycat model
    Internal versions of Wikipedia try to re-create the magic of a single authoritative reference resource for the whole organization, but after a couple of years most of the content is incomplete or outdated. As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning.
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    [Wikipedia] Don’t Make These Enterprise SEO Mistakes
    Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with industry and keyword research, then on site optimization, and then ongoing link building.
    [Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Wikipedia explains it well: " Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.
    [Wikipedia] The Biggest Threat to Your B2B Marketing Success
    According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia. This basically means that if you are currently doing little or nothing, chances are you will remain that way. Likewise, if you are doing stuff, but in the wrong way, you will likely continue to do stuff in the wrong way.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Wikipedia] 5 Ways to Get the Most From Google+ Communities
    Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups.
  • BIZNOLOGY  |  FRIDAY, JUNE 3, 2011
    [Wikipedia] Wanna Play "Guess What Brands I Hate Today"?
    Image via Wikipedia. by Frank Reed. Over the past two days I have been caught in a technology alternate universe. It's the one where reality happens. It's the one where hype laps the truth on a regular basis. It's the one where "experts" don't know what they are talking about. It's also the one that if you don't like the answer you get just go to the next "well-trained" sales rep to get a completely different answer thrown at you with the confidence of an expert marksman.
    [Wikipedia] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Wikipedia] 10 Cliché Marketing Taglines We Should All Stop Using
    According to Wikipedia , the term "one-stop shop" or "one-stop source" originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. Cartoonist and best-selling author Hugh MacLeod once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.” ” It may be of no surprise that fewer than 25% of U.S.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? If yo u don't , you're not alone.
    [Wikipedia] How NOT to pitch a blogger
    Image via Wikipedia. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.
    [Wikipedia] Is Social Media Security Out of Your Hands?
    Photo credit: Wikipedia. I read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before we get started though. let’s make it clear that if ANYONE thinks that what happened to the Burger King Twitter account where it was hacked and stuff about being purchased by McDonald’s etc. happened on it, really thinks this hurt the brand I suggest you reassess.
    [Wikipedia] How does your team get digital marketing training?
    Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    I find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. I just picked up a new hobby. I call it "Waybacking.". It''s kinda like Googling, but even better. Using the Wayback Machine , I can see what my favorite websites looked like two years ago, four years ago, or even 16 years ago. (My, My, they have come a long way!).
    [Wikipedia] 2 Zero Risk Predictions for 2017
    One last thing, if you’ve purged the ‘90s from your brain or you were born during or after the 90s, take a stroll down “ Enterprise Application Integration ” (EAI) lane thanks to Wikipedia. Author: Steve Lucas Well hello everyone—it’s time for my annual predictions blog where I get to prognosticate a little about where I see technology going in the new year!
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Wikipedia] Reddit is the 800-pound Gorilla in the room
    This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my RSS and mainstream news feeds almost every day these days. Image via CrunchBase. reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is.
    [Wikipedia] Check Your Site for 404 Errors Regularly
    Photo credit: Wikipedia. The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. If they click through the site, find a link that looks like it will have what they are looking for, and then land on a 404 error page, that can be frustrating.
    [Wikipedia] Are Marketers Considering Learning Styles?
    Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? I thought about this recently when I was looking for a quiet place. “Why would that matter?” ” you might ask. What would the level of noise in the room matter when it comes to learning styles? Well, it showed me that my learning style was not auditory.
  • ACT-ON  |  TUESDAY, OCTOBER 4, 2016
    [Wikipedia] When, Why and How to Gate Your Content for Maximum Results
    I swear I read this on Wikipedia somewhere… ). “To gate, or not to gate – that is the question.” So wrote Shakespeare during his marketing gig at The East India Company. (I Just kidding. At the time, Shakespeare didn’t believe in gating his content. He wanted it to be shared far and wide, kinda like the tea. And so he allowed no forms to hinder it. A more modern marketer, David Meerman Scott, would have supported this approach.
    [Wikipedia] 13 Gmail Plugins That Make Client Communication Easier
    This plugin lets you double click on any word in an email and instantly look up the meaning or Wikipedia explanation -- without having to leave the compose window. How much time do you spend on email each week? According to a recent survey from Adobe , the average American professional spends about six hours a day checking email -- that's 30 hours during the work week.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Wikipedia] Is Parallax to Blame for Poor SEO?
    Credits: Dribbble , Wikimedia , Wikipedia. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. Take this site page from Honda CRV, for example. Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. (Go Go ahead and click -- I''ll wait.).
    [Wikipedia] 6 Essential Social Media Lessons From Top Executives
    Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so -- an improved company reputation and increased consumer trust, among others.
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Wikipedia] HELP! My CMO Is Big on Hacking!
    Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. —Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.). Until recently, there was nothing positive to be said about hacking.
    [Wikipedia] 7 Effective Call-to-Action Examples and Why They Work
    Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action.
    [Wikipedia] The progression of anchor text
    (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving. While the industry as a whole is always changing, so are the various individual parts that make up SEO.
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Wikipedia] How to clean up a cluttered website? Content analytics is the answer
    Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic. The larger and more complex your environment, the harder it is to present an optimized site.
    [Wikipedia] The Long Tail of Blogger Outreach
    Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.
    [Wikipedia] 5 Tips to Inject Humor into Your Social Media Mix
    A meme is an “idea, behavior, or style that spreads from person to person within a culture” according to Wikipedia. LOL, ROFL, HAHA. These are some of the reactions you might see on your social media networks when injecting humor into your tweets, posts and/or photos. The level of engagement that humor can bring you is incredible. You can even win awards for causing a chuckle or two on social.
    [Wikipedia] The Cambrian Explosion and our obsession with “the next big thing”
    Photo credit: Wikipedia. You’ve heard it before, perhaps with different words. Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios.” ” The Nexus of Forces “is transforming the way people and businesses relate to technology. As it grows and matures it will become a key differentiator of business and technology management.
    [Wikipedia] This Brand Is Tickled Pink, Literally
    Photo credit: Wikipedia. The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list. A lot of thought goes into, or at least it should, the color or colors of a given brand’s logo for each color can serve to represent differing traits or characteristics.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2011
    [Wikipedia] When Good Behavioral Retargeting Goes Bad
    Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. If you have an e-Commerce site, you should be doing it--and it might make sense even if you don't have an e-Commerce site.
    [Wikipedia] Writing simply isn't for bird brains
    Image via Wikipedia. by Chris Abraham. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I am going to use this blog post to reassure everyone that writing simply should mean writing elegantly and not writing simplistically, resulting in young adult fiction. While the reading ease is kept simple, we're generally not writing to appeal to 12-year-olds.
    [Wikipedia] Tracking Social Media ROI
    Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2011
    [Wikipedia] As the Google Turns
    Image via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change. Funny thing is that no matter how long you stay away from a soap opera, you can usually catch up quickly even after months away from the set.
    [Wikipedia] Academics use social media more than business people
    Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. You can download the survey report, the slides we used, and lots of other great information at the Pearson social media survey site (registration required).
    [Wikipedia] "My exec doesn't understand search marketing!"
    Image via Wikipedia. I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site. But your boss doesn't see it. Your CEO doesn't either. Neither does the CFO.
    [Wikipedia] Why Digital Marketing Challenges Everyone
    Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. No, I am talking about the kind of fear that makes you stop and check things out just one more time before trying something. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing. It's totally understandable.
    [Wikipedia] Digital Learning and the Sharing Economy
    Source: Wikipedia ). In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational effect on the way people in organizations learn over the next few years?
    [Wikipedia] The Best Promotional Product Videos Ever (And Why They Make You Buy)
    The company even has its own Wikipedia page dedicated to the series. One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. The goal in crafting a perfect product video is not far off.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Wikipedia] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    For the official definition, let’s turn to where the Internet goes for answers: Wikipedia. Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well. With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together.
    [Wikipedia] The 21 Best Content Curation Tools
    Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.
    [Wikipedia] Global Social Media Marketing
    Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? The Web gives every customer a printing press that competes with yours, but are you reading what they are writing?
    [Wikipedia] Christmas is a perfect time to create havoc online
    Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If you have an axe to grind or a bee in your bonnet, and want to get sweet, sweet revenge, a once-a-year opportunity is upon you … Christmas! .
    [Wikipedia] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    Wikipedia will get flagged, but for the most part, fact-checking is just starting to gain widespread traction in content marketing, where supporting evidence can take a backseat to promotion and brand awareness. At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.” ” He didn’t want people to know he was getting out of the field, so I panicked at first.
    [Wikipedia] Social Sharing Might Get You Sued: Social Media And Copyright Law
    Fair Use or “fair dealing&# as it is known in other parts of the world is a part of Trademark law that, according to wikipedia: “allows limited use of copyrighted material without requiring permission from the rights holders.&# . That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. You could even get sued. And the penalty might be more than a little slap on the wrist.
    [Wikipedia] Use Lifetime Customer Value to Measure Social Media
    Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments.
    [Wikipedia] 5 of my favorite productivity apps
    So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. It makes my head swim. It makes your head swim.
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
    [Wikipedia] Hey, Salespeople — Welcome to Meme Selling 101!
    To learn about them, visit the Wikipedia of memes. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do. You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all.
    [Wikipedia] President Obama announces agile marketing approach
    Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program.
    [Wikipedia] The right social media listening tools for the right jobs
    Photo credit: Wikipedia. Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my opinions in social media listening–of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale. But I know that not everyone will spend the money to get their social media listening to be as accurate as Converseon can do it.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Wikipedia] The Harsh Realities of SEO That No One Tells You
    eBay, a site thin on content and heavy on doorway pages -- what Wikipedia defines as "the practice of spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page" -- exhibited practices Google has been trying to eradicate. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Want to know the truth about search engine optimization?
  • BIZNOLOGY  |  MONDAY, JUNE 25, 2012
    [Wikipedia] Are Keywords Market-Shares?
    Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. And of course, this was never doubted by anyone.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2011
    [Wikipedia] What's the most important mobile marketing tactic?
    Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Earlier this week, I appeared on a panel devoted to mobile marketing for an audience that was interested and excited about mobile marketing--so excited that I wondered if they were missing the basics of how to think about mobile marketing.
    [Wikipedia] Search keywords are market segments
    Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. Either way, today I want to share with you how I explain search keywords to new search marketers, by helping them connect the new concept of keyword research to their old concept of market segmentation. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
    [Wikipedia] Internet Marketing Grinders Are Winners
    Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included).
    [Wikipedia] More Big Button Marketing
    Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. What I tried to convey is that the annoying "look, shiny object" approach to marketing is just annoying and does nothing to enhance your brand image. But, unfortunately, people are still doing it.
    [Wikipedia] Does a CMS help your SEO?
    Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results. Like any good consultant, I answer "it depends." To find out what it depends on, check out my latest post on Search Engine Guide, " Does a CMS help your SEO? ".
    [Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
    (Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first? Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool?
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Wikipedia] Why Local Search is Just Like Politics
    Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I know, I know.
    [Wikipedia] Make the Most of Content Marketing Campaigns
    Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution.
    [Wikipedia] 37 Big Data Case Studies with Big Results
    NEXT BIG SOUND : Explains through analytics of online activity Wikipedia page views, Facebook Likes, You Tube Views and Twittter Mentions which bands are about to break, which late night shows impact an artist’s trajectory, and many, many other quandaries that for decades had been the exclusive domain of mercurial executives. By Rob Petersen, {grow} Community Member.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Wikipedia] Google Rolls Out Knowledge Graph to Make Search Results More 'Human'
    Well, it taps into public sources of information like Wikipedia, Freebase, and the CIA World Factbook for information, couples that with information pulled from more than 500 million other objects , and augments it all with more than 3.5 Today, Google announced the rollout of its Knowledge Graph , which will cause a big change to how results are delivered in the SERPs.
    [Wikipedia] Are the 4Ps Still Relevant or In Need of a Major Reset?
    Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E.
    [Wikipedia] Blogger outreach is more PR than social media
    According to Wikipedia: “ Speed dating is a formalized matchmaking process or dating system whose purpose is to encourage people to meet a large number of new people” “Men and women are rotated to meet each other over a series of short “dates” usually lasting from 3 to 8 minutes depending on the organization running the event.
    [Wikipedia] What is Marketing Effectiveness?
    Wikipedia defines marketing effectiveness as the quality of how marketers go to market with What is Marketing Effectiveness? We’ve spent the last few weeks getting to know our marketing automation partners and friends. They all share the goal of increasing marketing effectiveness. This got me thinking, really what IS marketing effectiveness.
    [Wikipedia] This Is the Real Secret to Unleash Your Content Marketing Creativity
    Sources: Wikipedia and If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas. And the answer will be both a surprise and a relief. The secret to creativity is found in the mystery you’re about to read.
    [Wikipedia] TruthForce! | How Wiki Software is Changing Communication
    Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources. As Wikipedia has demonstrated, Web sites that are open to the public are vulnerable to vandalism, bias, inconsistency and other problems. Articles. Issues. Galleries. Files. PrintSearch. About Us. Feedback. subscribe.
    [Wikipedia] How to Make Content SEO-Friendly: What’s Old is New Again
    Brainstorming, research, and tools such as Google Keyword Planner , Wikipedia , Übersuggest , and MergeWords can also help with the keyword creation process. The world of marketing has always been a kind of a crazy roller coaster ride, and the last few years have seen the pace of change accelerate rapidly. And while it can be quite exhilarating, sometimes it’s a little scary when you don’t know what’s coming up around the next bend. Will it throw you for a loop? Send you into a nosedive?
    [Wikipedia] Remember to market to your own influencer network
    I am still blogging every Tuesday morning about social media, marketing, SEO, ORM, Wikipedia, content marketing, brand reputation, and influencer marketing at Biznology , whether I want to or not! I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. An army runs on its stomach and a company runs on its revenue. Whoops.
    [Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
    This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. Artillery B2B Marketing Blog > The Forward Observer. B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Here''s how your social proof can take flight. Recently I went duck hunting with some friends.
    [Wikipedia] Why Small Businesses Need Smart Marketing
    Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Since 2007, tighter business lending regulations have gone into effect and they make it especially difficult for small businesses to obtain traditional loans from banks and credit unions.
    [Wikipedia] A brief introduction to network science math in marketing
    I’ve added several links to Wikipedia pages, if you want to geek out on this like I have. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence.
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
    [Wikipedia] How to Do Account-Based Marketing at Scale
    According to Wikipedia, ABM is “a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.” You’ve likely heard a lot about the philosophy of account-based marketing (ABM) lately. Perhaps you’re also wondering: how do you actually do ABM? In this post we’ll talk about the fundamentals, then we’ll show you how Leadspace customer BloomReach has succeeded with ABM.
    [Wikipedia] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I do” approach to its business, telling you not to do the very thing it’s doing.
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