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  • BIZNOLOGY  |  WEDNESDAY, APRIL 2, 2014
    [Wikipedia] “I don’t spend on social because I don’t understand it.”
    Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” ” Each time, she happily tries to explain it to him, so that he would take something–anything–away from the TV budget to try something in social. She bought him books.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Wikipedia] 3 Steps To Creating Content Like A Journalist
    Nothing is quicker or more efficient than going through the top Google results and/or surfing Wikipedia to gain general understanding.”. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 15, 2012
    [Wikipedia] SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
    Image: Wikipedia ). 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. 2 Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. This article explains the basics.
  • BIZNOLOGY  |  THURSDAY, MARCH 7, 2013
    [Wikipedia] How do you persuade your boss that search is important?
    Photo credit: Wikipedia. If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for your marketing programs. In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Wikipedia] Why Marketers Need to Rise Above the Deluge of Crappy Content
    Or the Tyrannosaurus Rex of content: Wikipedia. When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. The rant is all about how the rush to content marketing in every industry will make it harder and harder for your content to rise above the noise -- and how the only defense is to build a Great Content Brand. If you didn't see the slideshow, take a quick look.
  • BIZNOLOGY  |  MONDAY, JUNE 4, 2012
    [Wikipedia] What Are Your Customers Saying About You?
    Photo credit: Wikipedia. A couple of weeks back, I had the great honor of presenting at the RKG Summit , where I explained some of the issues around social media listening. I’ve been the Chief Strategist at Converseon, a leading social listening company, for nearly four years now, so I have some experience in seeing what clients need in this area. But I have been reflecting lately on how much has changed.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Wikipedia] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    In case you’re unfamiliar, a tchotchke ( choch-key ), according to Wikipedia , is “a small bauble or miscellaneous item. Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Wikipedia] Untangled Web: Why White Hat SEO Is the Way for You
    Image via Wikipedia. Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “ black hat SEO ” has persisted for a simple reason–it has worked. But marketing, including search marketing, is becoming more and more a matter of customer relationships rather than traditional persuasion—now you can no longer fool people for any period of time.
  • TONY ZAMBITO  |  SUNDAY, MAY 1, 2011
    [Wikipedia] Plan for the Social Buyer Before It’s Too Late
    Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them. 
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Wikipedia] Why you should consider centralizing your search keyword lists
    Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] QR Codes Have the Beer Can Problem
    Here’s the Wikipedia definition. There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. I’m not an expert in QR codes – or anything for that matter — but I’ve been around long enough to have a good idea if something is going to work or not.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Wikipedia] You’re doing a terrible job with search and social
    So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from Yelp, Better Business Bureau, Amazon, Google Product Search, etc). My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search.
  • BIZNOLOGY  |  FRIDAY, JULY 8, 2011
    [Wikipedia] Hi, my name is Frank and I am an Internet marketer
    Image via Wikipedia. by Frank Reed. In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It's an interesting crowd that is obviously not used to being around actual people very often. In fact, they have a pasty-white look to most of them--they don't even seem to get outside of their dark offices all that frequently.
  • BIZNOLOGY  |  MONDAY, MAY 9, 2011
    [Wikipedia] Do online shoppers still care about brands?
    Image via Wikipedia. Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Where once, shoppers cared about Sears or Macy's or dozens of other names, now they don't care where they buy from. To some extent, they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2011
    [Wikipedia] Trends and tips for search marketing
    Image via Wikipedia. I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook.
  • BIZNOLOGY  |  THURSDAY, MARCH 24, 2011
    [Wikipedia] When will Web Analytics catch up with mobile usage?
    Image via Wikipedia. A few months ago, I asked the musical question, "Is the mobile activity you are counting really mobile? " The musical answer was, "no." No matter what you think you mean by mobile, I can wager that your analytics vendor is counting something else. If you didn't read that post back then, do it now (I'll wait right here), because the situation with mobile is only getting worse. I am hoping it will eventually get better, however, so read on.
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2011
    [Wikipedia] Selling Marketing to SMBs: No Personal Touch? No Sale!
    Image via Wikipedia. by Frank Reed. The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point. We could sit and wonder why this is the case, with all kinds of neat theories and thoughts on models and processes and all other things that wreak of the Internet space. I can save all of you a lot of time and effort with the answer to the problem: people.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Wikipedia] Enterprise gamification is a spoon full of sugar
    According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Wikipedia] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    Grande Guide to Wikipedia. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point Checklist for maximizing your online brand presence. Identify and rally your front line brand ambassadors. These resources are primarily your internal brand personnel, but do not relegate your collection strategy to marketing or PR.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Wikipedia] How Performance Marketing Accelerates B-to-B Prospecting
    Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever. But there are some potholes to consider. Let’s look at how marketers get value out of this approach to finding new customers. .
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Wikipedia] 3 predictions for online marketing in 2016
    I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Happy holidays, readers!
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Wikipedia] How can you pick the right social media tool for your situation?
    Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. I usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Wikipedia] What's WYSIWYG? How Today's Online Editor Came to Be
    Xerox Alto (Image Credit: Wikipedia ). WordStar running on DOS (Source: Wikipedia ). WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content appears as it would when it's live.
  • BIZNOLOGY  |  THURSDAY, APRIL 12, 2012
    [Wikipedia] Your social media faults are not in the tools but in ourselves
    Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. For some reason, we expect that tools will help us impose the self-control around our days–maybe even our lives–that we fail to impose on our own.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Wikipedia] New developments in B2B marketing list acquisition
    Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Let’s look at what’s new in B2B lists these days.
  • TONY ZAMBITO  |  THURSDAY, NOVEMBER 10, 2011
    [Wikipedia] Buyerology Trend: Think Experience Creation Versus Content Creation
    Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content. During the past two years, we’ve seen a significant rise in focus on content and how content is the new marketing. 
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2011
    [Wikipedia] Will Google be your new credit card?
    Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Last month, when I talked about Google’s new strategy –we do everything–I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google’s ambitions. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that?
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Wikipedia] Adventures in Frictionless Sharing
    Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask?
  • TONY ZAMBITO  |  THURSDAY, MAY 12, 2011
    [Wikipedia] Reinvent B2B Sales With Buyer Personas
    Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    Professionals in B2B Sales must feel like they under assault from the constant dire predictions of outright dissolution in organizations as well as the constant pressure to squeeze more revenue out of the pipeline. 
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Wikipedia] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Bevel Gear” image source: Wikipedia. For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. Think highly engineered products like precision medical devices, steel construction fasteners, hydraulic equipment, that sort of thing.)
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 7, 2012
    [Wikipedia] Are QR Codes Redonkulous for B2B Marketing?
    ” From Wikipedia, the free encyclopedia. I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented. “The QR Code (abbreviated from Quick Response Code ) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry to allow components to be scanned at high speed.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Wikipedia] 6 SEO Tools to Analyze Your Site Like Google Does
    Think about a site like Wikipedia, for example -- they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia post on Kiefer Sutherland has 599 links. Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 16, 2011
    [Wikipedia] Edit Your Content: 12 Things NOT to Miss
    I always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. She not only corrects errors, but evaluates for clarity and flow.
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Wikipedia] Is social media all the market research you need?
    Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing. But, I would like to take this argument even further, understanding marketing is necessary but not sufficient. It is all about understanding customers and their wants, needs and values.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Wikipedia] What is a Press Release and How to Write One
    Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly? PRWeb shows [.]. Content Creation
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Wikipedia] 14 Funny Brands You Can't Help But Follow in Social Media
    If you know what HSDPA means without Wikipedia, we may have a job for you! There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Wikipedia] Social software adoption: Riding the hype curve
    Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium. There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike.
  • THE FORWARD OBSERVER  |  WEDNESDAY, AUGUST 14, 2013
    [Wikipedia] How Landing Pages Are Like Having Your Own NSA For B2B Marketing
    According to Wikipedia , “The NSA is primarily tasked with global monitoring, collection, decoding, translation and analysis of information and data….”. Artillery B2B Marketing Blog > The Forward Observer. Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales. The National Security Agency (NSA) is the central manager of signal intelligence for the United States.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2011
    [Wikipedia] The Influence of the Social Buyer on B2B Business
    Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.      To date, it appears that many of the efforts to reach buyers remain tactical in nature. 
  • BIZNOLOGY  |  MONDAY, JULY 18, 2011
    [Wikipedia] The infancy of social technologies
    Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Wikipedia] Five Ways to “Get Real” With B-to-B Social Media
    You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 7, 2013
    [Wikipedia] Marketing surveys are wrong
    Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science. But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Wikipedia] Unconventional ways to find link building opportunities
    (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. As companies bolster their link building efforts, guest posting has emerged as a popular strategy for building these links.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Wikipedia] The difference between "fail fast" and just failing
    Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains " Why fail fast is bad advice." I could characterize his argument, but it's better that you go read it yourself, so I don't prejudice you. I'll wait right here.) Peter's point is that he's rather help brands succeed, and it's heard for that to be controversial.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 3, 2016
    [Wikipedia] Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?
    “In the realm of narrative psychology, a person’s life story is not a Wikipedia biography of the facts and events of a life, but rather the way a person integrates those facts and events internally—picks them apart and weaves them back together to make meaning,” wrote Julie Beck in The Atlantic. First came stickers. Now comes Moments.
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Wikipedia] A Word Every Publisher Should Know
    For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Wikipedia] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    Image credit: Wikipedia. This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird?
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Wikipedia] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2012
    [Wikipedia] No more SEO worries for dynamic content?
    Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). But in recent years, more and more dynamic content is showing up in Google’s search index, as Google makes its spider smarter and smarter.
  • BIZNOLOGY  |  FRIDAY, AUGUST 17, 2012
    [Wikipedia] Do you have enough pages in the search index?
    Photo credit: Wikipedia. In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. But clearly there is some amount of pages that seem like you are doing OK and a different amount that seems bad–like, zero would be bad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Wikipedia] Creating an inclusive social media event
    Our favorite apps like Wikipedia were built by volunteers. A few years ago, I was speaking at a social media event in New York. A student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!”
  • THE POINT  |  THURSDAY, JULY 1, 2010
    [Wikipedia] Do Email Open Rates Really Matter?
    For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. In fact, not only are the numbers deflated by blocked images or text versions as Wikipedia explains, but they can also be grossly inflated by the Outlook preview pane. Open rates are generally paid more attention than they’re due.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Wikipedia] Why paid search is still frustrating for searchers
    Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google’s search income, so most people click on ads at least once in a while. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Wikipedia] Building Your B2B Marketing Database
    Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 29, 2015
    [Wikipedia] CDNs have what Google needs, speed
    According to Wikipedia , “the goal of a CDN is to serve content to end-users with high availability and high performance,” which can automatically take most of the load off of your home server, your home host. Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced.
  • BIZNOLOGY  |  WEDNESDAY, MAY 2, 2012
    [Wikipedia] Differentiate or die! It’s the digital marketing curse…
    0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Wikipedia] The Quantum Mechanics of Blogger Outreach
    Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
    Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Of course, I say fortunately for me.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2011
    [Wikipedia] Inbound Marketing the Way God Intended
    Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Wikipedia] Using Top-of-Funnel Content to Drive SEO Results
    Take into consideration other popular sources like Wikipedia. When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert.
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2016
    [Wikipedia] Influencer marketing should not be about collecting influencers
    According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship.
  • MODERN MARKETING  |  THURSDAY, MAY 5, 2011
    [Wikipedia] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    Wikipedia’s landing page sees 5.5 million edits to Wikipedia articles… per month!” by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. So to have alittle fun (while nevertheless remaining informative) we decided to make our own list of tweet-ready tidbits, but here’s the kicker… our list goes up to eleven !
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Wikipedia] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more computer power on our smart phones than the early IBM mainframe computers. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Redefining Success as Social
    Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it. But the impact on individuals and their careers, while discussed a great deal, has been much less measured. Are we at a point where we need to redefine success to include network prominence and connections? And, what role will these things play in selecting the business leaders of tomorrow?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 10, 2017
    [Wikipedia] Don’t tell your story, ADD your story
    The world doesn’t need more Wikipedia-like articles about these artists. By Mark Schaefer. What’s your story? Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice. And to do that … I will use a story. A friend of mine went through my book KNOWN but was stuck on defining his sustainable interest — in other words, what he wanted to be known for.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Wikipedia] Do best practices really exist in the realm of Social Business?
    Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). According to Wikipedia, a best practice is supposed to be “a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark.” A quick Google search for “social media best practices” reveals 102 million results.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Wikipedia] Why Should You Bother Sharing Content on Twitter?
    Think of all the times Twitter can make your life easier: When you have an industry questions and don''t have time for the Google or Wikipedia black hole. Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? You''re not alone. I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Wikipedia] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. But one trend for 2013 seems to be hiding in plain sight. What is it? Well, first let me give you a few clues.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Wikipedia] So what is native advertising?
    According to Wikipedia , “ Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
    Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Website.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Wikipedia] What Is a CDN? [FAQs]
    Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". If you''d like to dive into this more or get a list of CDN providers, this wikipedia article and its references aren''t a bad next step. So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course!
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Wikipedia] In social media, you don’t need to outrun the bear
    Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark. Who is Mark?
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Wikipedia] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    Dr. Tom Stafford, a cognitive psychologist at the University of Sheffield who studied Wikipedia edits to see what they reveal about how the brain processes language, told The Washington Post , "When you first start typing, you don't have any habits. Calling out other people's grammar mistakes has become a favorite internet pastime. From news articles and blog posts to emails and tweets, if there's an error in there, someone's going to remark on it. Especially if it's made by a brand. (
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Wikipedia] Thought Leadership: Marketing Engineering Services with Technical Articles
    A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Wikipedia] The 24 Best Visual Content Creation Tools
    Per Wikipedia, “Sightsmap is a sightseeing popularity heatmap overlaid on Google Maps, based on crowdsourcing: the number of Panoramio photos taken at each place in the world.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.
  • VIEWPOINT  |  MONDAY, DECEMBER 30, 2013
    [Wikipedia] Up, Down, Over and Out
    Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008: I''ve been a puppet, a pauper, a pirate, a poet, a pawn and a king.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 2, 2015
    [Wikipedia] What B2B Marketers Can Learn About Lead Generation From Costco
    According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples. Lead generation is popular these days, especially with people whose livelihood depends on selling something in order to keep their job. Like a salesperson. Or a CEO.
  • BIZNOLOGY  |  MONDAY, AUGUST 27, 2012
    [Wikipedia] Do you need accurate sentiment for social media listening?
    Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background is in text analytics, so I am no stranger to technology solutions for this problem, but I’ve long felt that technology is only part of the solution to the vexing problem of social media sentiment analysis. The question is, how accurate do you need sentiment analysis to be?
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Wikipedia] 5 Essential Functions for Every B2B Website
    Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    [Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
    We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Wikipedia] Google Hummingbird is eHarmony for Search
    Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2016
    [Wikipedia] Highlights from SXSW 2016
    His latest company, Viv , is creating a global brain where we “teach it” like we would contribute to Wikipedia. His latest company, Viv, is creating a global brain where we “teach it” like we would contribute to Wikipedia. If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Wikipedia] Digital Marketing Is Direct Marketing
    Image via Wikipedia. We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. It was our first effort and I am not totally satisfied with the sound quality, but we did it wrong quickly. We'll be doing one of these Webinars each month, so we'll have plenty of time to improve.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2011
    [Wikipedia] Post #133
    Image via Wikipedia. by Frank Reed. I have been fishing around trying to decide what is real news in the Internet space these days, and I honestly have been a little bored lately. So, I wondered if I was experiencing some form of burn-out surrounding the Internet. I quickly decided I hadn't, and realized that we are caught in a bit of a weird space in the business of the Internet. That's why I am feeling a little out of sorts. Internet Marketing Boredom Business Facebook WordPress YouTub
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Wikipedia] Why your social business platform doesn’t have 100% adoption
    Photo credit: Wikipedia. ” (Source: Wikipedia ). You did everything you could to spread the use of a social platform at your organization. After months or years of effort and passion, you find that only a minority of early adopters – typically between 10 and 25% of the total target population – actually use the platform on a frequent basis. Even worse, you may find that there are as many haters of the new platform as there are fans of it.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Wikipedia] Tools that help generate blogging ideas
    The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. One of the big hurdles to overcome when finding writing topics is finding something that interests a broad spectrum of your audience and readers.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Wikipedia] Tips for Next Gen Digital Marketing and PR Pros
    Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s spring, which means it’s mentoring season.
  • MARKETRI  |  THURSDAY, MARCH 29, 2012
    [Wikipedia] Houzz: New Marketing Tool for the Building Construction and Design Industries
    Houzz has been called the "Wikipedia of interior and exterior design" by CNN and has one of the largest databases of home design ideas online. One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. What makes that process even better is when my research results in a discovery that either helps us achieve our goals internally, or that might help our clients to achieve their marketing goals.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Wikipedia] 5 Critical Roles that Need SEO Skills
    Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. markschaefer, for example, recently tweeted: “SEO is the plague of the world.” ” How could it be a vital skill and be such a pariah?
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Wikipedia] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find!
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2011
    [Wikipedia] How do you coordinate social media in a large organization?
    Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?". Social Media Marketing Institute of Electrical and Electronics Engineers Social media
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Wikipedia] 31 Wicked Cool Benefits of Marketing Automation
    Vincent Price and Raven, source: Wikipedia. Traditional Cornish Jack-o-Lantern made from a turnip, source: Wikipedia. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 1, 2013
    [Wikipedia] No, SEO still isn’t dead
    Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.” ” I am getting to the point where I think we need to do the story on SEO’s valiant fight to remain dead.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Wikipedia] My online influencer research and engagement process
    So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band.
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Wikipedia] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    Its focus is the team's analytical, evidence-based, sabermetric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation” (Wikipedia). We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. Every marketing technology vendor is talking about account-based marketing this year. And for good reason.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Wikipedia] Are you a social media polymath?
    Photo credit: Wikipedia. Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe you’re a polymath. Polymath (noun): a person of encyclopedic learning.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Wikipedia] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Wikipedia] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in.edu or.gov creates a better user experience and shows search engines you truly want to help searchers. If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 21, 2015
    [Wikipedia] The Two Types Of Brands (And The Entrepreneurs Behind Them)
    A gold medal with olympic rings and maple leaf (Photo credit: Wikipedia). Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. We both chuckled and David told me his response, “Oh absolutely. I visit the future and return to report my findings.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Wikipedia] Weiner shows it's easy to screw up in social media
    Image via Wikipedia. After my post yesterday on the social media-induced plight of Congressman Anthony Weiner , I was interviewed by Ned Potter of ABC News, who asked me whether it is easier to make a mistake in social media than it is in other venues, and whether that was just such a human failing that has contributed to the story of Weiner's social media disaster.
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