[Wikipedia] Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
    ” (Thanks, Wikipedia!). We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. With ABM going mainstream, we’re hearing lots of questions about how to put it into action.
    [Wikipedia] Don’t tell your story, ADD your story
    The world doesn’t need more Wikipedia-like articles about these artists. By Mark Schaefer. What’s your story? Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice. And to do that … I will use a story. A friend of mine went through my book KNOWN but was stuck on defining his sustainable interest — in other words, what he wanted to be known for.
  • HUBSPOT  |  THURSDAY, JULY 6, 2017
    [Wikipedia] Should Writers Fear the Rise of Video?
    I love Eddie Shleyner's idea of simplifying Wikipedia paragraphs to be more concise. Few things in human history have been as influential as the written word. Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once wrote, "advertising is a business of words.". But will it always be?
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Wikipedia] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    Unlike reddit or Wikipedia, Google isn’t micromanaged. Unlike Wikipedia’s restriction on creating and editing your own Wikipedia entry , Google welcomes all of us to contribute to all the links, text, content, videos, images, graphics, copy, tweets, posts, site updates, mobile-friendliness, and site-speediness that make up the entirely of your reputation online, according to Alphabet’s Google Search Engine.
    [Wikipedia] Niche Marketing: Four Rules to Guide Your Success
    Our friends at Wikipedia say that niche […]. First things first – what do I mean by the term niche marketing? B2B Niche Marketing Niche Marketing
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Wikipedia] How to Get Started With Paid Search [Free Guide]
    You'll see that there's an organic search listing for HubSpot that ranks second on the page (just after Wikipedia), but we're also buying the keyword "inbound marketing," which displays our paid search ad for it. In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company?
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Wikipedia] How to Leverage User-Generated Content in Your Marketing Strategy
    Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community. These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Wikipedia] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    For the official definition, let’s turn to where the Internet goes for answers: Wikipedia. Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well. With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together.
  • BIZNOLOGY  |  FRIDAY, APRIL 21, 2017
    [Wikipedia] 3 insights from intelligent content conference
    It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Several of the talks had the word “AI” in them.
    [Wikipedia] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day. And yesterday was especially fun because it felt like the show was a bespoke suit of clothing.
    [Wikipedia] Six Ways Infographics Changed the Course of Human History
    Image Credit: William Playfair / Wikipedia. Guest post by Payman Taei. A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans learned to scratch symbols into the dirt. After all, an infographic is composed of only three vital elements : visual, content and knowledge—qualities shared by the earliest of cave drawings and the most technical of modern computer-aided data visualization.
    [Wikipedia] 5 Simple Tips to Avoid Wasting Your Work Day
    Isn’t it funny how easily a little research for a blog or report can morph into an hour-long Wikipedia binge? It was an appropriately — albeit unseasonably — warm, sunny day. I’d completed and sent off an important deliverable ahead of schedule, and was patting myself on the back for a good day’s work. But as I got on the bus home an uneasy feeling began to surface. That assignment took about 3-4 hours of long, hard work.
    [Wikipedia] The 15 Best Content Distribution and Amplification Tools
    Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50 , and still others (such as the brilliant Heidi Cohen ) note that “it depends.”
    [Wikipedia] Kick Up Your Content
    71 percent of your audience wants single-click forms, so save the rabbit holes for your Wikipedia research, not form gated content. Is your content boring? Good news, it doesn’t have to be! B2B content gets a bad rap for being lifeless and limiting. However, with different channels playing intricate roles with one another, content is only boring if you build it that way.
    [Wikipedia] The 21 Best Content Curation Tools
    Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.
    [Wikipedia] A brief introduction to network science math in marketing
    I’ve added several links to Wikipedia pages, if you want to geek out on this like I have. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence.
    [Wikipedia] Running the Fly Route – My 2016 Fractional CMO Highlight Reel
    For those of you who don’t spend much of your fall and winter Sundays listening to Troy Aikman and Joe Buck, I’ll let Wikipedia describe this risky play: Fractional CMO2016 was the fastest year ever, and I intentionally planned it that way. In football terms, I called one play exactly a year ago – the Fly Route.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Wikipedia] 10 New Year’s Resolutions to Improve Customer Experience
    According to Wikipedia , 80-90% of all data is unstructured. It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start. Enter New Year’s resolutions, because you don’t want to be left saying “I’m in the same place I was last year, not again!” next year. That’s how many companies feel about their customer data.
    [Wikipedia] 2 Zero Risk Predictions for 2017
    One last thing, if you’ve purged the ‘90s from your brain or you were born during or after the 90s, take a stroll down “ Enterprise Application Integration ” (EAI) lane thanks to Wikipedia. Author: Steve Lucas Well hello everyone—it’s time for my annual predictions blog where I get to prognosticate a little about where I see technology going in the new year!
    [Wikipedia] 13 Gmail Plugins That Make Client Communication Easier
    This plugin lets you double click on any word in an email and instantly look up the meaning or Wikipedia explanation -- without having to leave the compose window. How much time do you spend on email each week? According to a recent survey from Adobe , the average American professional spends about six hours a day checking email -- that's 30 hours during the work week.
    [Wikipedia] Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
    It’s essential to think of Google as hungry and in need of what you — or anybody — have to contribute (Google’s like Wikipedia that way, but unlike Wikipedia, you’re allowed — encouraged – to create your own page!). Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?
    [Wikipedia] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination ?
    [Wikipedia] Better Content in Half the Time: Applying Scrum Principles to Content Marketing
    Overburdened content creators staring down the barrel of a deadline often turn to “Wikipedia-style” content when they don’t know what else to do. On their surface, they seem simple: They have three key components, all of which must be included if you want them to function properly: The last component — the “so I can” piece — is what will keep you from backsliding into Wikipedia content.
    [Wikipedia] 37 Big Data Case Studies with Big Results
    NEXT BIG SOUND : Explains through analytics of online activity Wikipedia page views, Facebook Likes, You Tube Views and Twittter Mentions which bands are about to break, which late night shows impact an artist’s trajectory, and many, many other quandaries that for decades had been the exclusive domain of mercurial executives. By Rob Petersen, {grow} Community Member.
    [Wikipedia] The 24 Best Visual Content Creation Tools
    Per Wikipedia, “Sightsmap is a sightseeing popularity heatmap overlaid on Google Maps, based on crowdsourcing: the number of Panoramio photos taken at each place in the world.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.
    [Wikipedia] 6 Ways to Get Inspired to Create Content
    Wikipedia is a great place for inspiration. Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content. Sometimes the industry is slow, the market is lagging, or the product/service you offer just doesn’t change much. It can feel like there’s nothing left to say, but that’s never actually the case. You just need some fresh inspiration to get back on track. Here are six ways to keep your content fresh and flowing: 1. Look Around.
    [Wikipedia] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    Just a quick scan of Lil Bub's extensive Wikipedia page reveals just how weirdly famous the quirky, stubby-legged cat has become. They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. But you still have to pick up their poop. Animal influencers are undeniably on the rise.
    [Wikipedia] Search + Social = Online Reputation Management
    Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online!
  • ACT-ON  |  FRIDAY, NOVEMBER 11, 2016
    [Wikipedia] A Salute on this #VeteransDay
    Go ahead, check out the Wikipedia entry. A veteran’s legacy lives on in the stories and memories of their service passed down from father to son, or grandfather to granddaughter. Karrie Sundbom, Act-On’s senior content marketing manager, shares the story of her maternal grandfather, Harold Leight, who piloted a C-47 during WWII. It was not a fighter – it carried no weapons – rather just delivered supplies, picked up injured men, that sort of thing.
    [Wikipedia] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.
    [Wikipedia] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.
    [Wikipedia] 15 Thought-provoking quotes about innovation and success
    ” “Wikipedia in theory is impossible. By Mark Schaefer. I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World conference where I got to meet some of the greatest minds in the tech industry up close. One of the exceptional opportunities was hearing three amazing keynote speakers with their own takes on creativity and technology … Malcolm Gladwell , best-selling author of many books including The Tipping Point.
    [Wikipedia] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    Wikipedia will get flagged, but for the most part, fact-checking is just starting to gain widespread traction in content marketing, where supporting evidence can take a backseat to promotion and brand awareness. At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.” ” He didn’t want people to know he was getting out of the field, so I panicked at first.
    [Wikipedia] Using Top-of-Funnel Content to Drive SEO Results
    Take into consideration other popular sources like Wikipedia. When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert.
    [Wikipedia] Bubble in the Funnel
    According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems. Per Healthline Media, an air embolism, also called a gas embolism­, occurs when one or more air bubbles enter a vein or artery and block it. These air bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure.
    [Wikipedia] A Shortish History of Online Video
    MySpace, Wikipedia, YouTube, and a host of other collaborative sites led to Time Magazine publishing the controversial Person of the Year as simply “You” , representing the people who used these tools every day to redefine the web. In the years following World War II, a strange and exciting new technology emerged. Moving pictures … in your living room.
    [Wikipedia] Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
    According to Wikipedia , the first ever pop-up ad appeared in the late 1990s on the web hosting website Tripod.com. As inbound marketers, we care about creating lovable experiences for our website visitors -- but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge. Pop-ups are everywhere these days.
  • ACT-ON  |  TUESDAY, OCTOBER 4, 2016
    [Wikipedia] When, Why and How to Gate Your Content for Maximum Results
    I swear I read this on Wikipedia somewhere… ). “To gate, or not to gate – that is the question.” So wrote Shakespeare during his marketing gig at The East India Company. (I Just kidding. At the time, Shakespeare didn’t believe in gating his content. He wanted it to be shared far and wide, kinda like the tea. And so he allowed no forms to hinder it. A more modern marketer, David Meerman Scott, would have supported this approach.
    [Wikipedia] Keep Your Customers Coming Back in Times of Content Overload
    Getting the Most Out of Free Real Estate Wikipedia is regularly a top Google result for brands and many customers will check out a company's page before visiting the brand's very own website. As Director of Social Marketing at Citrix, Justin Levy has succeeded in not only working with Wikipedia on ensuring an accurate and informational page, but also in balancing the need to push out content without overwhelming the audience (both internal and external).
    [Wikipedia] What Wikipedia Doesn’t Tell You About SEO Techniques
    Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out. So What Does Wikipedia Say About SEO?
    [Wikipedia] The 11 Weirdest Branded Video Games
    I picked its sequel for this list purely because of the cover: Source: Wikipedia. A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. Made in collaboration with gaming magazine Kill Screen, Worbs is a simple in-browser matching game good for helping you kill five minutes. It doesn’t make much much sense—what does matching circles have to do with glasses?
    [Wikipedia] Remember to market to your own influencer network
    I am still blogging every Tuesday morning about social media, marketing, SEO, ORM, Wikipedia, content marketing, brand reputation, and influencer marketing at Biznology , whether I want to or not! I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. An army runs on its stomach and a company runs on its revenue. Whoops.
    [Wikipedia] Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?
    “In the realm of narrative psychology, a person’s life story is not a Wikipedia biography of the facts and events of a life, but rather the way a person integrates those facts and events internally—picks them apart and weaves them back together to make meaning,” wrote Julie Beck in The Atlantic. First came stickers. Now comes Moments.
    [Wikipedia] Social media strategy leaders: an intro to the series
    Let’s start this conversation by getting to a core definition of what social media is – Wikipedia does a great job here: Social media are computer-mediated tools that allow people, companies, and other organizations to create, share, or exchange information , career interests, [1] ideas, and pictures/videos in virtual communities and networks. Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog.
    [Wikipedia] The 17 Best Keyword Research Tools for SEO and SEM
    Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases.
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Wikipedia] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    Its focus is the team's analytical, evidence-based, sabermetric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation” (Wikipedia). We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. Every marketing technology vendor is talking about account-based marketing this year. And for good reason.
    [Wikipedia] Guide Your Buyers Through the Customer Journey with Social Media
    Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.
  • FATHOM  |  TUESDAY, JUNE 14, 2016
    [Wikipedia] What’s Behind the Predicted Growth of Business Intelligence Technology?
    Defined as “a set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for business analysis purposes” ( Wikipedia ), the power of these tools lies in their ability to inform decisions by making big data easily understood. Imagine if you had access to all of the data that you needed to prove marketing success.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Wikipedia] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    It’s more like a blend of Wikipedia and Reddit. Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad.
  • FATHOM  |  MONDAY, JUNE 6, 2016
    [Wikipedia] The Changing Role of Marketing Attribution in Determining ROI
    Wikipedia. Marketing attribution is one of the most significant opportunities to come out of modern digital marketing. What it does, in simple terms, is allow marketers to identify “a set of user actions…that contribute in some manner to a desired outcome, and then assigning a value to each of these events.” The user actions that are typically tracked include anything from clicks to conversions—such as a form fill—and are then tied to sales and revenue.
    [Wikipedia] How to Manage Data…Better
    As per Wikipedia (emphasis is mine): “the purpose of programming is to find a sequence of instructions that will automate performing a specific task or solving a given problem.” I have yet to meet a person for whom the very thought of manual data cleaning or ETL (extract, transform, load) doesn’t elicit a tortured groan. Let’s face it: a root canal is a more attractive prospect than any data project that starts with the word “manual.”
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Wikipedia] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    On Wikipedia’s list of most expensive domains , you will find market values ranging from $35 million for insurance.com to $3 million for loans.com. For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Wikipedia] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    According to Wikipedia, “Change.org is a petition website operated by Change.org, Inc., At Contently, we love Denny’s Twitter game so much that they won our Social Media Championship bracket. But apparently we do not love Denny’s weird Twitter as much as Kai Haskins , a bro who started a Change.org petition to see if he could get an interview to work for the Denny’s marketing team.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Wikipedia] Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
    If you read this Wikipedia article on the topic, you’ll see that real oil from snakes used to be prescribed as a cure for everything from small cuts on up to arthritis and skin. Opentopic blog >> entrepreneur.com Do you know what snake oil is? It’s a term used to describe any product with questionable or unverifiable quality or benefit.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Wikipedia] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    That’s how we have “defined our entity” to Google in several places, including Wikipedia and the NAICS code in our JSON-LD script above. Wikipedia is the holy grail for obtaining a Knowledge Graph Box. There are plenty of people out there who will get you up on Wikipedia. What’s “Worthy” of Wikipedia? For Inflow, the tipping point for finally getting our Wikipedia page to stick was when we were added to the Inc.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Wikipedia] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006.
    [Wikipedia] Marketing tech landscape in 2045 will consolidate to one logo
    I know I’ve sworn off of making predictions in the dynamic marketing technology space , but I’m going to make a big one today: the marketing technology landscape supergraphic for 2045 will contain only a single logo. I know, I’m not the first armchair analyst to suggest that there will be massive consolidation in the marketing technology landscape — despite the empirical evidence to the contrary that has consistently foiled that claim for the past 5 years.
  • FATHOM  |  MONDAY, MARCH 28, 2016
    [Wikipedia] Should I Hire an Agency? The Impact on Scalability
    In fact, scalability is defined as, “the capability of a system, network, or process to handle a growing amount of work or its potential to be enlarged in order to accommodate that growth.” ( Wikipedia ). Should I invest in my internal team or hire an agency? It’s a perennial question. You have more budget, more buy-in from the rest of the C-suite, but knowing where to spend your money is difficult.
    [Wikipedia] The Fatal Flaw of A/B Testing
    If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate. If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate Email test group B: 30 out of 1000 (3%) success rate. By Kiki Schirr, {grow} Contributing Columnist.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Wikipedia] Top Instagram Influencers
    No profile on Instagram, information from Wikipedia). From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. These people aren’t just racking up the followers; they’re building a brand and expanding their global reach. Brands everywhere are eager to form relationships with influencers in the hopes that they will endorse their product, or promote their agenda.
    [Wikipedia] Highlights from SXSW 2016
    His latest company, Viv , is creating a global brain where we “teach it” like we would contribute to Wikipedia. His latest company, Viv, is creating a global brain where we “teach it” like we would contribute to Wikipedia. If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March.
    [Wikipedia] Influencer marketing should not be about collecting influencers
    According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship.
  • HUBSPOT  |  SUNDAY, MARCH 13, 2016
    [Wikipedia] 7 of the Greatest Creative Collaborations of All Time
    Source: Wikipedia. Source: Wikipedia. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. In a 2013 article in Forbes , contributor Ruth Blatt wrote about why “supergroups” -- bands comprised of independently successful artists -- so rarely work out when such an assemblage of talent should otherwise predicate success.
  • FATHOM  |  TUESDAY, MARCH 8, 2016
    [Wikipedia] Staying Ahead of the Personalized Marketing Curve
    ” Source: Wikipedia. Vague statements such as “personalized marketing is the future” and “personalization is the key to marketing” abound. Yet, the most popular search phrase associated with personalized marketing is, “What is personalized marketing?”, according to StoryBase. Needless to say, it might be difficult to stay on top of the ‘key to the future’ that is personalized marketing if you don’t exactly know what it is.
  • SNAPAPP  |  TUESDAY, MARCH 8, 2016
    [Wikipedia] Is Your Content Binge-Worthy?
    From online shopping to TV streaming to Spotify to “ getting lost ” in Wikipedia, interest in any subject can become voluntarily intense. March is a very encouraging month for binge activities. It is still mostly winter and cold in many places, so Netflix remains a favorite go-to, especially with new seasons of House of Cards typically released around this time.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Wikipedia] Is Your Content Binge-Worthy?
    From online shopping to TV streaming to Spotify to “ getting lost ” in Wikipedia, interest in any subject can become voluntarily intense. March is a very encouraging month for binge activities. It is still mostly winter and cold in many places, so Netflix remains a favorite go-to, especially with new seasons of House of Cards typically released around this time.
    [Wikipedia] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Even Wikipedia’s page on content marketing, which is second on Google for the search ‘what is content marketing’, has less than a tenth of the links of the CMI post. A good answer not only cites the research sources as is the case on sites like Wikipedia but it also provides examples, which hopefully this post has been doing. This form of structure is similar to the way Wikipedia might structure a content entry. If you need an answer to a question where do you turn?
    [Wikipedia] How To Prioritize Your List of SEO Keyword Research
    A Wikipedia entry (research-oriented). Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible.
    [Wikipedia] How to Do Account-Based Marketing at Scale
    According to Wikipedia, ABM is “a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.” You’ve likely heard a lot about the philosophy of account-based marketing (ABM) lately. Perhaps you’re also wondering: how do you actually do ABM? In this post we’ll talk about the fundamentals, then we’ll show you how Leadspace customer BloomReach has succeeded with ABM.
    [Wikipedia] 3 predictions for online marketing in 2016
    I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Happy holidays, readers!
    [Wikipedia] Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
    According to Wikipedia , email marketing is a ‘direct channel used to market commercial messages to groups of people through email.’ ’ The key phrase says it all here: ‘Groups of People.’ ’ Similar to other areas of marketing like social, mobile and even print, connecting with your core audience is essential for success, especially as you’re getting your business off the ground.
    [Wikipedia] Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
    According to Wikipedia , email marketing is a ‘direct channel used to market commercial messages to groups of people through email.’ ’ The key phrase says it all here: ‘Groups of People.’ ’ Similar to other areas of marketing like social, mobile and even print, connecting with your core audience is essential for success, especially as you’re getting your business off the ground.
    [Wikipedia] How Important Is a B2B Brand?
    According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. No marketing practice has stood the test of time like branding. Codes of arms were the symbol of royalty during the middle ages and wild west cowboys […]. The post How Important Is a B2B Brand? appeared first on MLT Creative. Ideas@Work Blog B2B Branding
    [Wikipedia] How to Use Data to Create More Relevant Content
    Soovle pulls keyword ideas from Google, Bing, Yahoo, Answers.com, Amazon, and Wikipedia. Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't.
  • ACT-ON  |  THURSDAY, DECEMBER 10, 2015
    [Wikipedia] Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
    Here’s the definition of semantic search, according to Wikipedia (and Google, too): Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Search engine optimization seems to confuse a lot of people. Some small business owners I’ve talked to just frown when I try to explain it to them.
    [Wikipedia] How to Refresh Evergreen Content (and Reach a Big Audience)
    If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig. Good evergreen content is always relevant to your target market. It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing.
    [Wikipedia] Experience Marketing: What It Really Means
    OK, not a bad start, but let me save you the time of going down the rabbit holes of multiple agency/consultant websites or reading the long Wikipedia entry for engagement marketing. Jimi Hendrix famously asked, “Are you experienced?” ” And these days, you can’t throw a stone without a hitting some marketer (this guy included) talking about customer experience or content-driven experiences or the fabled buyer journey. So, what’s this experience talk all about?
    [Wikipedia] The Best Promotional Product Videos Ever (And Why They Make You Buy)
    The company even has its own Wikipedia page dedicated to the series. One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. The goal in crafting a perfect product video is not far off.
    [Wikipedia] Your website is wearing mom jeans and shoulder pads
    In many instances, developing compelling and info/enter/edutational — quasi-educational information with a quick take-away — that quickly answers the quick questions that occur to your potential clients while they’re just hanging out, tapping the web via mobile, Google Now, Apple Siri, Microsoft Cortana, or Amazon Echo, and you might very well show up well above Wikipedia (how, you ask?
    [Wikipedia] Implement the powerful CloudFlare CDN for free today
    CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media , on-demand streaming media, and social networks,” according to Wikipedia.
    [Wikipedia] Hey, Salespeople — Welcome to Meme Selling 101!
    To learn about them, visit the Wikipedia of memes. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do. You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all.
    [Wikipedia] Digital Learning and the Sharing Economy
    Source: Wikipedia ). In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational effect on the way people in organizations learn over the next few years?
    [Wikipedia] Tools that help generate blogging ideas
    The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. One of the big hurdles to overcome when finding writing topics is finding something that interests a broad spectrum of your audience and readers.
    [Wikipedia] What's WYSIWYG? How Today's Online Editor Came to Be
    Xerox Alto (Image Credit: Wikipedia ). WordStar running on DOS (Source: Wikipedia ). WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content appears as it would when it's live.
    [Wikipedia] Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?
    Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Wikipedia ranks above History.com, Smithsonian, and PBS (yes, that’s correct…) and will provide you with details on the war’s origins, declaration, course, and final moments.
    [Wikipedia] CDNs have what Google needs, speed
    According to Wikipedia , “the goal of a CDN is to serve content to end-users with high availability and high performance,” which can automatically take most of the load off of your home server, your home host. Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced.
    [Wikipedia] Email Personalization Basics (+American Express Travelink’s Email Success Story)
    Wikipedia defines it as “tailoring a service or a product to accommodate specific individuals, as opposed to general groups.” Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML -based markup language for documenting a person’s interests and dislikes) to that coffee cup with your name on it.
    [Wikipedia] Digital Learning: Beyond the copycat model
    Internal versions of Wikipedia try to re-create the magic of a single authoritative reference resource for the whole organization, but after a couple of years most of the content is incomplete or outdated. As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning.
    [Wikipedia] Dispatch from CMW: Recapping Day Two
    Or clicked through to one too many Wikipedia articles looking for background on your topic? Alright, content marketers (that's "conTENT markeTEERS"). Let’s reflect: That was a whole lot of awesomeness in a pretty tight timeframe. It’s hard to believe the week is already over - most people jetted off last night after Nick Offerman’s closing keynote, and the rest of us are headed home sometime today. Our minds are all still somewhat awhirl, I’m sure.
    [Wikipedia] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    Wikipedia: “ Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.” ” The techniques range from strategies such as mapping business objectives to choosing which data to analyze. The tools include programs for data analysis, enterprise reporting, analytical processing, data visualization, and much more.
    [Wikipedia] How SearchMetrics’ New Ranking Factors Affect Your Content Marketing Strategy
    These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. Wikipedia/Facebook covers how these two websites affect rankings, social signals relate to how your website and content interact with social media, and mobile rankings have grown in importance along with increased use of mobile devices.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? If yo u don't , you're not alone.
    [Wikipedia] Digital Transformation: Undigitizing the intangible “digital fridge”
    A replicator can create any inanimate matter, as long as the desired molecular structure is on file (…) – Source: Wikipedia – Replicator. Fans of Star Trek are very familiar with the concepts of the food synthesizer (in the original series) and the replicator (The Next Generation): The so-called ‘replicators’ can reconstitute matter and produce everything that is needed out of pure energy, no matter whether food, medicaments, or spare parts are required.
    [Wikipedia] Branding the “Circular Economy” for Millennials
    Wikipedia defines it as “a generic term for an industrial economy that is, by design or intention, restorative …and in which material flows are designed to either reenter the biosphere or circulate at high quality without entering the biosphere”.
    [Wikipedia] Buying Marketing Technology: Whose Recommendations Do You Trust?
    Speaking of crowdsourcing, how about that Wikipedia ? My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed new cars after driving them for a week. He wrote about cars from the perspective of someone who drove them every day, and he could take them to a track and push them hard. His reviews were thorough and honest, and sometimes pushed buttons.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Wikipedia] The 20 Best Sites for Wasting Time on the Internet
    14) Wikipedia. You didn't think I'd write a post on where to waste time on the internet without including Wikipedia, did you? You've gotta love spiraling into the proverbial Wikipedia black hole: Look up one thing, and then check out something that's interlinked to it. If you want to get more involved while wasting time online, remember Wikipedia is based on a model of openly editable content -- as in, anyone can edit any unprotected page.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Wikipedia] My online influencer research and engagement process
    So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band.
  • BIZNOLOGY  |  TUESDAY, JULY 14, 2015
    [Wikipedia] Every 2015 presidential candidate is a brand
    Jeb Bush (Photo credit: Wikipedia). Each Presidential candidate is essentially a brand. They develop a special persona which they hope will emotionally appeal to their target audience, they own a distinct brand name (e.g. Jeb Bush or Hillary Clinton), and they make brand promises which they believe are relevant for their constituencies. These are the core principles of good branding.
    [Wikipedia] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    Wikipedia asserts that the term “work-life balance" was first used in the UK in the late 1970s, but I couldn't verify the source. It’s the self-help topic du jour: achieving “work/life" balance.
    [Wikipedia] 3 Steps To Creating Content Like A Journalist
    Nothing is quicker or more efficient than going through the top Google results and/or surfing Wikipedia to gain general understanding.”. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers.
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