The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? Same goes for YouTube videos.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
Video Marketing How-To: YouTube vs. Your Website
AUGUST 11, 2016
This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.
How a small family business pulled off one of the greatest successes in YouTube history
grow - Practical Marketing Solutions
FEBRUARY 10, 2014
This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. YouTube views: 4.2 Website video views: 1.8 million (not counted in the YouTube numbers).
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube
YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity
APRIL 13, 2017
May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Ever seen YouTube videos you wished you could bookmark for later?
How to effectively integrate video content onto your website
NOVEMBER 7, 2016
If, right now, your website only features written content, you might want to consider sprucing things up. Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube.
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,
How Your Business Can Survive The Ad Blocking Wars On YouTube
JANUARY 24, 2017
If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
OCTOBER 8, 2013
Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond!
What the New YouTube Comments Mean for Marketers
NOVEMBER 14, 2013
If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. What’s changed for YouTube comments.
How to Annotate a YouTube Video [Quick Tip]
OCTOBER 24, 2014
Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. We annotated one of HubSpot''s YouTube videos to show you how the process is done. How to Annotate a YouTube Video.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
For instance, is your website fast and mobile-friendly? And remember: YouTube is the second largest search engine…. I regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website.
Facebook, Apple, YouTube & More: What 9 Famous Sites Used to Look Like [Infographic]
JULY 19, 2015
If you take a look back at the original websites of some of today's most successful companies, it becomes incredibly clear that things really do get better with age (and the advancement of technology). This post originally appeared on HubSpot's Agency Post.
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Next, think about how you are going to present your brand on YouTube.
5 Steps To Optimizing Your YouTube Videos [Infographic]
EMagine B2B Blog
JUNE 18, 2015
Titles help audiences and YouTube’s discovery systems make sense of your content. A video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about. YouTube recommends using an image (.JPG,GIF,BMP,
8 Things Your Website Needs to Increase Traffic and Sales
JUNE 30, 2015
If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. Cookies and website tracking tags.
How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
NOVEMBER 1, 2016
In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Just as YouTube made it easy for anyone to upload and share a video, so too must a modern OVP.
YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
Buzz Marketing for Technology
JULY 22, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Highlight and Annotate Websites Using Diigo 1. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading.
Integrated marketing campaigns using YouTube!
Anything Goes Marketing
SEPTEMBER 7, 2006
Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Tags: business blog integrated marketing anything goes marketing youtube
16 Reasons Why People Leave Your Website
MAY 25, 2015
You’ve written some really compelling copy for your website. There are many opportunities to make mistakes that cost conversions on your website. 16 Reasons People Leave Your Website. You can download HubSpot's ultimate guide to redesignin your website here.).
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world.
The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
DECEMBER 22, 2014
Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Make sure your website has easy-to-understand navigation elements.
YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
MAY 19, 2013
With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable.
5 Questions Every Business Website Must Answer
AUGUST 8, 2011
Twitter, YouTube videos, text messaging…there’s no question attention spans are short. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely.
5 tips to amplify your YouTube video and get more views
Earnest about B2B
OCTOBER 23, 2014
YouTube is the second largest search engine on the Internet, full to the brim of content. Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. .
Mobile SEO: How to Search Optimize Mobile Websites
OCTOBER 1, 2012
Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search.
Why Videos Make Your Website More Personal
EMagine B2B Blog
SEPTEMBER 6, 2012
Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. Social Media YouTubeBut, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.].
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Streaming video + YouTube + Blog + Slideshare. I uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience.
How to Promote Your Website and Increase Your Online Presence
AUGUST 11, 2016
Every week, I talk to a handful of professional service firm teams and owners who are on the cusp of taking the plunge on a new website project. Its our [insert number] year anniversary and we’ve outgrown our website. What to expect when your expecting… a new website.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Guest post by Jason Parks.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
That means business cards, letterhead, your website, and signage should all stay consistent and on point. Correspondence as well as website and social media content should all match the personality and “voice” of your company. How’s your customer outreach?