How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. Last week I asked the question: will content marketing kill trade publications ?
The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability.
Book Review: Website Optimization
JANUARY 23, 2009
In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services.
Best of 2008: Website Design
MARCH 6, 2009
What are the current best practices in website design? Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more.
Best of 2007: Website Design
FEBRUARY 4, 2008
Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items.
Book Review - Website Optimization - Follow Up
JANUARY 29, 2009
As a quick follow-up to the recent review here of the excellent SEO/SEM book Website Optimization: Speed, Search Engine & Conversion Rate Secrets by Andrew King: I neglected to mention that there is also a companion website to the book at [link] which features sample chapters, chapter summaries, full-color figures, worksheets, videos, and a blog.
More of the Best Website Marketing Tools
JANUARY 15, 2007
Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list.
The 9 Must-Have Qualities of a User-Focused B2B Website Design
JUNE 1, 2009
Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. For example, consider these questions: Website branding goals Do the changes communicate professionalism? Website user goals Do the changes help users accomplish their goals on the site quickly and easily?
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings?
Top Marketing Budget Priorities for 2010
NOVEMBER 2, 2009
While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking.
SEO Tool Review: SEMRush
DECEMBER 21, 2009
So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting.
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
To Give the Business a Personality Business websites are, necessarily, one-to-many communication. Unlike a company website, Twitter is immediate, informal and personal.
How to Use Social Media to Leverage the Power of Google
OCTOBER 12, 2009
These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority. Of course, Google combats paid links or other “unnatural” links with its algorithm or in extreme cases penalising a website.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
What are the key signals of SEO quality on a website? It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
Yet with only 3 tweets (all of which were sales pitches with a link back to the account owner's spammy website), this person has almost 50,000 followers! Is there a website out there somewhere, maybe called cheesyquotes.com, that collects these for people?
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
Among the tools he cites are Tweetbeep , Twilert , Techrigy SM2 , and BackTweets , which is great for finding links to your blog or website that don't include your name.
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. Is Big Brother watching you?
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Even in the early days of online, trade publication websites and their newsletters were essential media. Content marketing is all the rage.
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
How to do a 301 redirect for a website by Revenue Robot This post, which belongs in every SEO consultant's bookmarks on technical topics, explains how to create a 301 redirect for PHP, ASP.Net, Java, ColdFusion and other environments. What two simple words answer almost every SEO question?
Best of 2009 (So Far): SEO Guidance, Part 1
OCTOBER 19, 2009
6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes.
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter.
5 Painfully Common SEO Mistakes to Avoid
SEPTEMBER 28, 2009
Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization.
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
In this extensive post, Michael VanDeMar first explains why finding non-copyrighted images is important, then explains how to find free images through government websites or Creative Commons licenses. How can you attract more traffic to your blog? Generate more comments?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone.
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." How can generate more targeted traffic to your blog?
7 Ways NOT to Select an SEO Consultant
SEPTEMBER 8, 2009
Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword. The search engines simply take time to reindex your website and all of your links.
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
a YouTube channel and Live Help component on your website). Welcome to the first best-of-2009 (so far) compilation.
Marketing Automation: Bringing a Gun to a Knife Fight
SEPTEMBER 29, 2009
They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales.
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match. A low-cost web analytics package with features that can't be matched by that free one everybody uses.
Best of 2008: Amusing, Creative and Just Plain Odd, Part 2
SEPTEMBER 16, 2009
Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common?
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search?
Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
AUGUST 24, 2009
Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common?
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
Many people add their company website and/or blog. You can get more visibility for your website by customizing with your name instead of the default 'My Website.'" How can you make more efficient use of social media?
B2C Versus B2B – Is There Really Any Difference?
MAY 12, 2009
Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Buying committees look to Google and service providers’ websites for information first and repeatedly, according to Enquiro.
Best of 2008: Cool Web Tools, Part 1
JUNE 17, 2009
Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research?