Sales Lead Insights

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

But B2B does use marketing automation to respond immediately in other ways like sending instant replies to website inquiries or email responses.

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Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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Trending Sources

How to Improve Your Marketing Automation ROI

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Effective B2B marketing processes plus automation yield outsized returns.

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B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Smart calls begin with a quick visit to the prospect’s website to find out what their business does and how they position themselves. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”.

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Keep B-to-B marketing strategies and tactics tightly focused on driving leads

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. In my view, the primary objective of B-to-B marketing is to drive leads and sales.

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Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

54

B2B Lead Generation: Getting on the same page

Sales Lead Insights

Inquirer: A contact who has responded to our company’s marketing (Website, direct marketing, exhibits, advertising, etc.). Inquiry: A response to our company’s marketing (website, direct marketing, exhibits, advertising, etc.). Prospect: A contact who has responded to our company’s marketing (website, direct marketing, exhibits, advertising, etc.) Responder: A contact who has responded to our company’s marketing (website, direct marketing, exhibits, advertising, etc.).

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Bridging the Content Chasm for B-to-B marketing automation and lead generation

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”.

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When it comes to using B2B marketing to generate leads, Nike’s right.

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. A B2B lead generation campaign that’s sitting on the drawing board has zero ROI.

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B2B lead qualification and scoring

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. The growth of the Internet has changed B2B buyer activity.

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B2B marketing and lead generation campaigns: Expert tips

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. This is another in an ongoing series of tips from experts in.

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Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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Nominate your candidate today for the SLMA’s2011 “Top 50? in sales lead management.

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

39

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

As a rule of thumb, allocate (your marketing budget) into three buckets, approximately one third of the budget for each: Take 33% of your budget and use it to improve your website. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

34

Is social media effective for B2B lead generation?

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.

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Graphic design tips from one of our experts

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. This is another in an ongoing series of tips from experts in.

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The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

21

How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. A complimentary, 50-minute Webinar.

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Want to build a great brand for your company?

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

21

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

21

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Break it up into shorter, pithier messages and guide subscribers to the website. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

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50 Most Influential People in Sales Lead Management: 2011 Winners announced

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

Then, if the product or service still looks promising, the customer goes to the company's website or salesperson, hoping to get their last few questions answered - usually questions that are specific to his situation or preferences.

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Top 10 trends in B2B lead generation and how to take full advantage of them

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. I'm honored to be the guest speaker.

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B2B Ads From the Past

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I always find it interesting to take a look at the work done by our predecessors in B2B marketing. In post in Jackie West’s UK Industrial Marketing Blog , she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser.

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B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

Make it easy to find (in the search engine results, on your website, in their email inbox, etc.). ? Make it easy to respond (by phone, e-mail, website, coupon, reply card, etc.). If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. What do I like best about being a B2B lead generation consultant?

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Who do you pick to be in the “Top 50? in Sales Lead Management?

Sales Lead Insights

Although you have to be a member to vote, membership is free and includes access to all the resources on the association's website.). Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012.

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The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

2

Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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When it comes to B2B marketing, think things through carefully before you act.

Sales Lead Insights

For example, if you make an offer on your website, do you have the requested information or materials ready to go? I recommend that B2B marketers pay special attention to what I call the Domino Effect, where one thing leads to another.

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The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

2

2010’s 50 Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

2

2012?s Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. James W.

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Get up to speed on B2B marketing automation in an hour for free

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

2

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

2

Be my guest at B2B Marketing University in Dallas on June 23, 2010

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

2

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Are you a B2B marketer that is responsible for lead generation?

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Revamping Your Website? Questions to Ask and The Answers You Need

Sales Lead Insights

Jackie West, in her UK Industrial Marketing Blog , pointed out a great resource for anyone considering designing or redesigning their website. It is a list, compliments of Business Marketing Online , of some of the questions you should ask anyone offering to (re)design your company website , and the answers which you should be looking to receive.

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