LeadSloth

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Website management and basic HTML. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

55

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For best results, the website and nurturing campaigns need to be highly relevant for them. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.

39

Trending Sources

Eloqua Experience 2010

LeadSloth

More at the Eloqua University website. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good.

28

Learn Holistic Lead Nurturing

LeadSloth

Also, they can track the responses at a very detailed level, including monitoring of website visits. Would you like to learn how Lead Nurturing can turn more of your leads into revenue?

11

MA Monday San Francisco and Other Cities

LeadSloth

Our new registration website accommodates Meetups in different cities, each with their own mailinglist. The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics.

9

Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Does an employee of one of your target accounts visit the corporate website? Today I’m at the Sales 2.0 Conference in San Francisco. I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team.

2

5 Ways to Use Social Media in Marketing Automation

LeadSloth

In the beginning, they may not even register on your website, so they are still anonymous. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC.

2

B2B Marketing Analytics

LeadSloth

Part of the data you need comes from your website and partly it is from your CRM system. On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ).

2

Inbound Marketing Automation

LeadSloth

In short: any marketing activity that draws people to your website. In short: any marketing activity that happens after people come to your website. These are the most important ones: Keyword research : which keywords do you want to optimize your website for?

2

ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). ActiveConversion provides reports on anonymous website visitors: they show the company name and activity.

2

Review of FormAssembly Form Builder

LeadSloth

Once you are done with your form you can copy-and-paste the form’s HTML code to your own website or you can run it from the FormAssembly server. On this blog I primarily write about integrated Lead Management systems , rather than small tools.

2

Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

Also, Pardot integrates with the site search on your website, so if prospects perform a search on your website, the search phrase is added to the activity history. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions.

2

What Lead Nurturing Content to Send When?

LeadSloth

The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people. On your website, prospects will select the content they find interesting themselves, but in an email you are making a choice for them.

2

Genius Marketing Automation Blog Posts

LeadSloth

These posts are about various online marketing topics: How to Get More Website Visitors. How to Increase Website Conversion. Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation.

2

8 Tips to Get Started with Marketing Automation

LeadSloth

National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns. Create some goodwill by giving sales some quick results, for example a tool that alerts them when prospects visit the website. Or give them more background information on prospects: how did they find the website, which pages did they visit, what whitepapers did they download, and so on. “Where do I start?”

2

B2B Marketing University: What Do You Want to Learn About?

LeadSloth

For more details, see the Silverpop B2B Marketing University website. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready.

2

Marketing Automation Introduction

LeadSloth

For easy digestion, I split up the marketing automation process in four steps: Getting more visitors to your website. The first article about getting more website visitors is already live. Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the Genius.com blog. Get more visitors to register. Lead nurturing and scoring. Marketing & Sales Collaboration.

2

SEO Optimization - 3 Steps to Success

LeadSloth

For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). 2) Optimize Your Website. In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success.

2

Demand Generation Blogs Continued

LeadSloth

This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone.

2

Inbound Marketing & Marketing Automation

LeadSloth

It may be attractive to shift more budget to generating leads via your company’s website. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. blogging, creation of high-quality content, and website conversion optimization. Website quality checking : structure your website properly (title, description, URL & headings).

2

Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. job title) is built into Salesforce.com, but that does not include activity-based scoring, such scoring based on website visitors, clicks on links in emails or form submissions. I’m working on an interesting project right now: moving away from a marketing automation system.

2

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.].

99

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason.

112

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But for this post, we’re going to focus on one channel you’re more likely to use than anything else: your website. Your website is the hub of your marketing. Smart marketers already know their website is the hub of everything they do. All the social media work, all the email marketing, all the conference connections – they’re all designed to bring people to your website …. Your website can be a core tool in making all that happen.

102

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. uptime to maximize your website’s effectiveness.

72

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. 14 KEY FACTS ON WEBSITE SPEED.

76

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Website Design Guides. 5 beautifully immersive HTML5 websites by iMedia Connection.

80

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO

76

17 Realistic Ways to Get More Website Traffic

Act-On

For instance, is your website fast and mobile-friendly? I regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. 16) Leave comments on major blogs and websites.

117

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way.

110

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read.

76

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. The post The 24 Best Interactive Websites of 2015 appeared first on Visually Blog.

133

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. There.

75

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

77

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content.

94

How to Turn Your Website into an ROI Machine

Salesfusion

The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion. Website Tracking

93

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? A background holds the entire theme of a website.

53

Top 10 Essential Features Every Small Business Website Must Have

B2B Marketing Insider

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group.

91

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Why Your Corporate Website Should Die.

150

How to Use Website Personalisation as Part of Your Lead Generation Strategy

Tomorrow People

Use website personalisation to attract the right leads and increase engagement with a unique user journey. Lead Generation

82