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Can anybody become known? Let’s ask the janitor.

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You can connect with her in every way through her website FaithMcKinney.com. . Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member.

Four marketing mega trends nobody’s talking about

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Meaning, keep all your content on your website. People don’t want to visit your website any more. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!

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The new standards for strategy and social media success

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Absolutely there are small things you can do to your content, and your website, to assure that you give your content the best chance possible to ignite. By Mark Schaefer.

Content marketing strategy: Start with questions, end with insights

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Go to a website called AnswerThePublic.com. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing.

Finding the right “authenticity level” for your brand

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When he shared it with his audience, it drove so much traffic to my website that it shut down my server. By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice.

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Should your content generate leads or relationships?

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The bad news is, if the reader is consuming the content on Facebook, they are not moving to our website to generate traffic and leads. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story).

15 Amazing ways social media is changing the world

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UCL has created a website where you can browse video interviews and dig into the research but I thought I would provide a summary of some of their results. Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media.

4 Non-Marketing Skills You Need to Become a Better Marketer

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Respect other people’s copyrights: don’t copy/paste other people’s content onto your company’s blog or use images you found on Google search to dress up the company website. By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing.

Use This Agenda For Your 2016 Content Marketing Plan

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Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. Increase content on our website (perhaps with a blog) to increase metrics like time spent and pages viewed.

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5 Reasons most content marketing is FAR behind where it needs to be

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They may not visit a blog, website, or long-form content at that time of day but they may scan tweets and headlines. People are not coming to your brand through the back door of social media, not the front door of your website.

How to become an influencer (even if you’re a little guy!)

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Today, I’ve been featured in websites such as Forbes, Entrepreneur, Inc, Lifehacker, Mashable, Huffington Post and many others. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee.

What are the most reliable content channels to connect with customers?

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It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more. This is especially significant for new businesses or new websites with low site authority.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing.

Content Shock is here. Now what?

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They have websites that are established, respected, and powerful. They have websites that are established, respected, and powerful. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy.

From newbie to expert, here are the best social media tools for your business

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In building a website, they might not have any problem putting together a brand new self-hosted WordPress site, but be at a loss to create an image. Website Tools. You can find her on Twitter , or at her brand-new (please don’t judge) website. Website Tools.

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One easy tip to increase content sharing immediately

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However, it’s shocking to see how many company websites miss this simple point. However, it's shocking to see how many company websites miss this simple point. In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it.

Dwell 113

The business case for unbranded content

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The company created an unbranded television commercial encouraging people to visit a “ Why So Awake ” website: The website discusses new research on the causes of insomnia and encourages them to talk to their doctor about alternatives.

Case 110

Three Types of Goals and KPIs Needed for Social Media Analytics

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Social Traffic: The increase of traffic coming from social media sites to a website or blog; which is another way to see if your social content marketing efforts are paying off. By Brooke B. Sellas, {grow} Contributing Columnist.

Break the mold: Why content marketing needs to be like a chalupa

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“About an year ago, we wanted to get exposure on a major media website like VentureBeat. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.”

P2P 111

Three drastic marketing changes ahead for 2017

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Goodbye website. For the longest time, I have believed that your personal website was the most important part of your online presence. The idea was logical: you have control over your self-hosted website where the content belongs 100% to you. Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. The content platform is a better blog than my website.

The 6 Scariest Words in Digital Marketing

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percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes.

Words 95

The strategy behind the content

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In 2016 I intend to improve the quality and consistency of my email newsletter offering when I overhaul the website. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year.

Case study: Small business content marketing success

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So we set about re-designing our website and testing some Google ads. By answering questions consistently on our blog three times every week, in 18 months we had reached more than 10,000 website visitors per month and developed a Facebook following of more than 30,000 fans!

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet. And that means those posts are NOT driving people to your website like the good old link used to do.

Deleting Your Social Media Business Page? Read This First.

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Sure … like: Keeping traffic focused on your website (versus elsewhere). Plus, there are lots of other reasons throwing the baby out with the bathwater may not be the best option: Your social media business page is driving decent referral traffic to your website.

20 Ideas to super-charge your social media network

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On your Facebook page include a link to your Twitter profile in the Websites section. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan?

33 Inspiring B2B digital marketing case studies

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The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.

“Curation” versus Fair Use: How to keep your content safe

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This is from an actual email exchange with an agency website that did just that: If you feel this is somehow in violation then feel free to waste your money and have your lawyers contact me. By Kerry Gorgone, {grow} Contributing Columnist. Content curation” is a powerful tool for marketing.

The new “liquid” model for content marketing strategy

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Conventional wisdom is drive people to your websit and never “build your business on rented land” but we may need to re-think this idea as our favorite channels make a play to own the attention of OUR customers.

Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized, cellphone interactions with 74,840 articles from 30 websites in September 2015.

5 questions you should ask yourself every day before bed

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Well, a Japanese friend of mine worked on the official tourist website for Tokyo. By Mars Dorian, {grow} Contributing Columnist. I’m a vampire.

Is there a place for social media in a boring business?

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And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking?

The one social media rule ALL businesses should follow

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Long story short, we can easily create a new Google Analytics code for their website, collect future data and run ads. It’s a little awkward having to call the widow of your deceased web developer to try and gain access to your website. By Brooke B.

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CEOs are finally embracing social. What does it mean to you?

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The company website is the top spot for CEO communications. Nearly seven in 10 CEOs (68%) have a visible presence on company websites beyond just their name and bio. The company website is the top spot for CEO communications.

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3 Little-Known Ways to Use Content Marketing for Client Education

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The more pages of keyword rich and helpful content you have on your website, the more search terms you can rank for. And possibly even beckon new clients by using some of your content on your blog or website. By Brooke B. Sellas, {grow} Contributing Columnist.

8 Easy ideas to make your presentation memorable

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Make a real connection based on a little research — One of the biggest speaking disasters I ever witnessed was when one of the giants of our business used an example in his speech that ripped a company’s website to shreds.

Adapting To The NEW Consumer With Better Analytics

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Example: That campaign video produced 20,000 views but how many of those views translated in traffic to the website? They need to connect the dots between all customer touch points: on social, on the website, in person at retail and on customer service calls. By Brooke B.