B2B Memes

Digital Drudgery and Second-Stage Shovelware

B2B Memes

Websites never go to press. In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

I was working with some marketers for a hotel chain and we were discussing negative hotel reviews they had received on a consumer website. “We Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing.

Trending Sources

Three Stock Photography Pitfalls to Avoid

B2B Memes

That’s what happened on a website touting the presidential potential of Newt Gingrich. If the website didn’t make the location of the statue clear when the postal service saw it, wouldn’t checking with Getty Images or Linke have been a good idea?

Dwell 34

I Don’t Know What DRM Is, But I’m Against It

B2B Memes

In the meantime, why not visit the Day Against DRM website and learn more about why you too should be against DRM? Well, OK, I do know what DRM is. But the biggest problem in the fight against it is the term itself.

Buy 21

Wikipedia Is No Authority–By Design

B2B Memes

MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” ” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia.

Like It or Not, Journalism Is Now a Multiplex Trade

B2B Memes

More persuasive to me is Atlantic Digital editor Bob Cohn’s excellent piece today on the Folio: website, “ Hiring in the Digital Age.” Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it.

Like It or Not, Journalism Is Now a Multiplex Trade

B2B Memes

More persuasive to me is Atlantic Digital editor Bob Cohn’s excellent piece today on the Folio: website, “ Hiring in the Digital Age.” Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it.

Is Social Media Better at Getting You Fired, or Hired?

B2B Memes

Brooks played a small role in a post I wrote earlier today on the New-Media Survival Guide website suggesting that journalists should write a Firing Manifesto. In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) News Journal. What was his offense?

Social Media and the Decline of Editing

B2B Memes

was an enormous honor, but it was very different than writing on my own website. Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc. Every article I submitted was extensively rewritten in the house style by a very talented editor, Mike Hofman. When Mike got done with it, it was almost always better, but it never felt like my own words.

SIC 2

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason.

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.].

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But for this post, we’re going to focus on one channel you’re more likely to use than anything else: your website. Your website is the hub of your marketing. Smart marketers already know their website is the hub of everything they do. All the social media work, all the email marketing, all the conference connections – they’re all designed to bring people to your website …. Your website can be a core tool in making all that happen.

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. 14 KEY FACTS ON WEBSITE SPEED.

17 Realistic Ways to Get More Website Traffic

Act-On

For instance, is your website fast and mobile-friendly? I regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. 16) Leave comments on major blogs and websites.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. The post The 24 Best Interactive Websites of 2015 appeared first on Visually Blog.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. There.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content.

How to Turn Your Website into an ROI Machine

Salesfusion

The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion. Website Tracking

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? A background holds the entire theme of a website.

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. uptime to maximize your website’s effectiveness.

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Why Your Corporate Website Should Die.

Top 10 Essential Features Every Small Business Website Must Have

B2B Marketing Insider

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group.

Five Things to Consider Before Undergoing a Website Redesign

Vertical Response

Chances are, you probably put a lot of time and effort into launching your website. Your answers will help you evaluate if an update to your website is necessary. Is your website responsive? Are you getting enough sales or leads from your website?

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Using Your Website to Upsell Your Way to ROI Success

Tomorrow People

Marketing automation and website personalisation can increase your upsell opportunities. Read on to find out more. Lead Generation

4 Quick Fixes to Reboot Your Website

Vertical Response

Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Website Design Guides. 5 beautifully immersive HTML5 websites by iMedia Connection.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue.

Four Myths of Website Design

KEO Marketing

Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Unfortunately, there have been a proliferation of businesses that offer free or inexpensive websites.

How to Use Website Personalisation as Part of Your Lead Generation Strategy

Tomorrow People

Use website personalisation to attract the right leads and increase engagement with a unique user journey. Lead Generation

Why B2B Marketers Should Be Building Their Website Around Their Lead Generation Strategy

Tomorrow People

It's time to put your website to work for the business! Lead Generation

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them.

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. The post Is your website’s newsroom missing key pieces of content?

How Website Performance Insights Can Reveal What Your Customers Want

Tomorrow People

Standard website metrics can give you a powerful understanding of what your customers really want.

How to Use Your Website to Enhance your Marketing Automation

Tomorrow People

Discover how you can utilise marketing automation to improve conversions across your website. Lead Generation

The Anatomy of a Lead-Generating Website

Hubspot

Your website is the most important tool you have for turning prospects into customers. That's why it's so important to design your website with lead generation top-of-mind. Think about what your website looks like in its current state. The Anatomy of a Lead-Generating Website.