B2B Marketing Traction

JANUARY 15, 2013

It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. use real time data to target content; 2.) provide a custom solution for mobile users.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. In most cases, I recommend open source.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

NOVEMBER 27, 2012

Website visitors scan across the top, then the middle, and then down along the side. There is some variety to the test results depending on where text and images are placed on a page, but overall the “F” shape prevails and here is what this means to website owners and developers, according to Nielsen… 1.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

SEPTEMBER 30, 2013

Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. So, it’s up to marketers to make scanning website pages easier. If you need help writing great headlines and organizing your website content, contact New Incite today.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

FEBRUARY 13, 2012

The real way to get results from your website is to have great content that visitors need or want. Your visitor leaves the site – called a “bounce” in the website analytics world. See my previous post on this, 5 Reasons Your B2B Website Visitors Don’t Trust You.). Why is that? You won’t get a date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Here are some of reasons visitors to your website don’t trust you: 1. Your website has no photos or bios of your employees.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

MARCH 8, 2012

Certainly a company website is one of the most critical brand touch points. Make sure your website likeable, conversational and engaging, not static and full of business-speak. Do you need help creating a more effective, engaging, and likeable website? Can they subscribe to a newsletter or watch a video?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Having both a website and blog with separate domains would allow you to have four results per page. Brandon James, BrandON Consultancy, recommended using sub-folders on your website.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

OCTOBER 4, 2011

You invested in a great corporate website. Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. When someone lands on your website, they may spend some time looking around. You got traffic, but did you get results? Connections.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MARCH 21, 2013

How could something as innocent-looking as a penguin almost ruin your website? If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. Are you selling widgets?

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! 96% of journalists use corporate websites when conducting online research. Do you want your website to be old and outdated or new and fresh?

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

OCTOBER 30, 2010

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” First, go to Your Profile and click on the Edit Profile tab.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

AUGUST 24, 2012

As a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. Here’s why. When I learned SEO it was at a time when you had to optimize for six or eight (or more) search engines.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

OCTOBER 30, 2015

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. WordPress templates or plugins can result in a bad website. WordPress is an open source technology.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

APRIL 23, 2015

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. Web Site Projects marketing SEO website'

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

FEBRUARY 5, 2016

The programmer has a document that outlines the vision for the website, and, if done right, much more detail that eliminates the guesswork and bridges the gap between owner expectations and programmer assumptions. What is the plan for website optimization ? What SEO tools will be used, and how will the website technology support SEO?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

AUGUST 16, 2013

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? Your SEO vendor still focuses on quantity, not quality, of incoming links to your website. Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

NOVEMBER 25, 2013

If your website does not have this free tracking program installed on it, I highly recommend that you add it. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit. Marketing Measurement b2b customer lead nurturing marketing website'

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

JULY 31, 2013

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. Search Engine Optimization marketing SEO social media website' Google Penguin 1.0 In May 2013, Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

OCTOBER 26, 2012

I’m using it to make a point - the home page of most websites is crammed with everything the owner or management team can think to put on it - and then some, including the kitchen sink! But, when it comes to the home page of your website, less is more. Need help on your website, web content, and especially your home page?

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. sources before they make their buy decision and go to a website or store to buy. sources before they make their buy decision and go to a website or store to buy. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

MAY 30, 2014

Your business must show up consistently across online platforms, including your website and social media. Show your company timeline on your website. Marketing Soapbox b2b marketing social media trust website' Here’s what B2B marketers have to create in their online marketing to get more human.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

APRIL 13, 2012

Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your website files and database on a regular basis , especially if you continually add content. Laginappe Marketing’s page on how to back up your website.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

JANUARY 20, 2012

New website programming languages make it easier to get found online. Your legacy website may be holding you back from getting found on the Internet. If your site isn’t taking advantage of the latest website programming code and features, the search engines will have a more difficult time finding it. Google loves that.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

DECEMBER 13, 2011

Because social media – if done right – can generate conversation about you and traffic to your website. Social media platforms are the spokes that feed traffic to the hub – your website and blog. It’s not enough to have a website optimized for the search engines.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The first step was to clean up and optimize the website. Traffic on the website started creeeping up slowly. Social media dramatically increased traffic to the website. Then we did the social media implementation in phases.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MARCH 13, 2015

In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose! But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles?

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

DECEMBER 2, 2013

Not every B2B business has an e-commerce website or is willing to discount prices. Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Email a reminder of some existing key content on your website that can help your customers and prospects. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

DECEMBER 10, 2014

Of course, you can just add benefit statements to your websites. Benefit statements are good – much better than having a website that only talks about features. “ Yah, I saw that on that company’s website, but how do I know it’s true? But, now potential customers are leery of benefit statements.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 13, 2016

An example is a client of mine that wanted a new website. They ended up paying too much money for each of the website “parts,” because there was no project plan. When the website pages were created, I pointed out that the structure was not optimal for SEO, leading to a restructuring of the site.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JANUARY 27, 2012

Your website uses outdated programming code. Your website doesn’t have relevant content. You use flash in your website. No one links to your website. If you own any of the ten reasons people don’t find you on the Internet, it might be time to update your website. Your images are not properly tagged.

Sales Qualified Leads 100

Sales Qualified Leads Tagging High Quality Lead Keywords 100

B2B Marketing Traction

MARCH 25, 2013

Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. They don’t know what visitors do on their websites, they don’t know their website traffic patterns.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

APRIL 13, 2015

articles posted on the website, 4.) Your great content in the forms just mentioned exist on social media platforms and on your website. Social media messaging and a great optimized website the content in circulation so that buyers find them when they are searching, look you up and take action by downloading more or contacting you.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100