B2B Marketing Traction

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them.

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it!

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Technology, specifically your website’s presence on mobile devices and your use of video, can make a difference. Pay attention to response time on your website and ease of navigation. You did the research. You wrote the plan.

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

I use a diagram ( originally developed by Hubspot ) such as the one above to show clients how their use of social media and traditional marketing integrate to drive traffic to their website, the center or “hub” of their marketing system.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

Make your blog easy to scan with headlines, and use the headline hierarchy ( for example H1 for titles, H2 for subtitles, H3 for highlighting points, H4 for information about the blog ) that is common on websites to show the reader what is most important, etc.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We decided to begin by optimizing their website and implementing a blog and social media marketing. The first step was to clean up and optimize the website. Traffic on the website started creeeping up slowly. Social media dramatically increased traffic to the website.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Their positioning statement on their website carried through to their social media profiles. Now you can get details from websites, social media and more.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

If they had explained what they actually do and had given me a compelling call to action, I might have clicked through to their website. ”) Take it one step further, and make your product name hyperlink to a product page on your website. Email marketing is easy, right?

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging.

12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

Is it time to update your website in WordPress? WordPress website updates are easy, right? Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project. If you use a limited template, your website will be limited.

Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

One way websites are flat is in terms of content. Another way websites are flat is in terms of architecture. We marketers love tracking website traffic and our offline marketing.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You’ve redone your website and analysis shows your brand is recognized and remembered. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right?

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. You send a regular eNewsletter, but are you getting results?

Does Your Website Have Performance Issues?

B2B Marketing Traction

Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance. Most people will hit the Back button and move on to another website than wait for a slow site to load.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on. In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Your business must show up consistently across online platforms, including your website and social media. Show your company timeline on your website. Marketing Soapbox b2b marketing social media trust website

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. So, it’s up to marketers to make scanning website pages easier. Photo by mikecogh on Flickr - Some Rights Reserved.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Capture the tour on video and post it on your website. Tell the story about how you hatched the idea visually as well as in words on your website. According to eMarketer , adults spend (on average) five and a half hours on video content every day.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

They have just hired you to make their marketing better, and they have a terrible logo, website, marketing message, etc. The same is true for websites and other things. A good marketing consultant delivers solutions, implementation and results.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

The programmer has a document that outlines the vision for the website, and, if done right, much more detail that eliminates the guesswork and bridges the gap between owner expectations and programmer assumptions. What is the plan for website optimization ?

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Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

” It’s time to check my website and other technologies again to make sure I’m not in a glass house throwing stones! Today successful marketing programs include automation and technology.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates.

Is Your Own Website Stopping You From Getting Found Online?

B2B Marketing Traction

Now more than ever, a “legacy” or old website can keep you from getting found online. One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Web Site Projects content optimization SEO website

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Content marketing requires strategy and discipline for successful results. I recommend creating a strategic plan and schedule for execution.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Use graphics to break up text and consider posting full articles on your website with just an excerpt in your eNewsletter and a link to “Read More… ” This allows you to see which eNewsletter recipients are interested enough to click through and read the entire article.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Your strategic plan allows you to message and brand consistently, integrated across all platforms, including offline/traditional platforms like trade shows, direct mail and print as well as online/social media platforms such as your website, email marketing, LinkedIn company page and others.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Learning to use Twitter can be perplexing, because it has it’s own language and coding.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

articles posted on the website, 4.) Your great content in the forms just mentioned exist on social media platforms and on your website. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

Years ago I was working with a client who wanted to write their own website content.

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B2B Website Technology: Why I Say, Proprietary-Smietary

B2B Marketing Traction

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. When you blog and your audience shares your content by linking to it, you increase quality links to your website.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

I gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. You may compete with the search performance of your main website.

So Your Ad Agency Got an Award. Now What?

B2B Marketing Traction

But, as a marketing consultant, I need to ask – did the campaign, ad or website get you results? We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Does anyone really believe these words when they read them on a marketing provider’s website? Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Marketing guru.