B2B Lead Generation Blog

Empathetic Marketing: How To Connect With Your Customers

B2B Lead Generation Blog

Its MarketingInsiderGroup.com is my website, which I’ve modeled after this whole empathetic approach instead of pushing products and services. Have you made empathetic marketing part of your strategy in 2017? If not, you should.

Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

Then over the last fourteen years, I’ve been in the marketing space, so everything from building and coding websites to optimizing with search engine optimization and SEM to building community and brands and the full, integrated approach to marketing a company. Mack : They can come to our website genuinely.co. Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should.

Trending Sources

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. The purpose of a website is to convert, to get people to respond, and generate leads.”

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Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development?

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites, and newswires. People aren’t ready to buy when we want to sell. Think about it. .

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

There are also opportunities to post articles and materials by these experts on your website or as links in an e-newsletter. Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life.

Lead Generation: Does your teleprospecting deliver value to prospects?

B2B Lead Generation Blog

Marketing Strategy: 3 steps to help optimize website user experience [More from the blogs]. Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Including information about what visitors can use your website for such as “browsing,” “view pricing” and “save favorites” will clue prospects into what they can do on your landing page. A PPC ad is a lot easier to change than a website.

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Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

from anonymous website visitors. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation.

Stop Cold Calling and Start Lead Nurturing

B2B Lead Generation Blog

Marketing automation technology can also help you know what content people are engaging with on your website, emails, webinars, etc., Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. I think cold calling is dead … what do you think I should do?”

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads.

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation Blog

64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. Cisco’s main website uses responsive design, so it adapts well to different screen sizes, providing a seamless experience among devices.

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Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation Blog

Service engineers were considered trusted advisers for customers, so having them submit leads to an external website seemed like a great approach to generate leads. Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks.

Lead Nurturing: You can’t automate trust

B2B Lead Generation Blog

For example, Jill was a guest speaker for one company at Dreamforce, but the marketing messages and phone calls she received after the event didn’t acknowledge they knew her, or that she was featured on their website. Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative. This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

In contrast, the average website has a conversion rate of 1.6%. We’re able to note that the person came to our website 10 times before actually converting, and the 10 things that brought them to our website. Tweet It’s time to generate revenue.

Customer-Centric Marketing: Using metaphors in your B2B strategy

B2B Lead Generation Blog

Realizing they were missing an entire swath of potential consumers, Jacob and the team at One Call Now embarked on an entire website redesign, and with it, new funnels for customers. Tweet Who are your customers?

B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation Blog

This is often difficult as mobile visitors expect a level of value similar to your website in a simplified format. Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning.

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How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

The key, she said, is to share content your prospects will find interesting, share with their peers and motivate them to click through to your website and contact you. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn?

Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation Blog

Make sure your website looks like your direct mail. Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are.

Lead Qualification: Stop generating leads and start generating revenue

B2B Lead Generation Blog

Suddenly, you’re not an email or website anymore. Tweet B2B marketers, stop focusing on generating leads. You’re wasting your time and your sales team’s time. Now that I have your attention, here’s what you should focus on instead: helping salespeople sell. How do you do that?

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Website optimization/management/design. The website is a huge part of that experience, so get it right.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Audit your website. Click through your website as if you’ve never been there before.

Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

They use search, they use social and they visit websites when they’re considering a purchase,” he explained. Furniture company website sparks idea, nets 400% increase in leads.

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Email Marketing: How do you create excitement around the content you have?

B2B Lead Generation Blog

Sometimes it’s easy to find fresh, compelling content such as the recent health care website kerfuffle. Tweet I like to think of email marketing as more of a newspaper than a television ad.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

They should all be on the event website. Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness.

Lead Management: 4 principles to follow

B2B Lead Generation Blog

Online Marketing: 4 sources of customer insight on your website. Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture.

B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Generation Blog

Digital video can improve SEO and drive multichannel traffic to your website. Absolutely,” Gaby explained, “You want to spend time developing mobile content that encourages potential customers to spend time on your website,” Gaby explained.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation Blog

Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else. He also decided email is how they would “primarily drive traffic to the website.”.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

A facelift for the corporate website www.brickstream.com and the corporate brand including the identity system and collateral suite. Placed their logo and website link on the event’s webpage.

Email Marketing: Writing powerful email copy boosts CTR 400%

B2B Lead Generation Blog

They also touched on the goal of an email, which is to get the customer to the website, not to purchase from the email.

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Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions

B2B Lead Generation Blog

Marketing Research Chart: Most effective traffic sources for website conversion. Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Here’s what the data revealed ….

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation Blog

Place your referral program on banner ads, in newsletters, on the front of your website – anywhere you’re touching your customer, employee and partner audiences,” Beedon advised.

Social Media: How Motorola Solutions uses Facebook to generate more engagement

B2B Lead Generation Blog

Instead, Facebook worked as an extension of Motorola’s publishing arm, which consists of a global editorial team that manages 16 websites in 11 languages. Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions.

B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment

B2B Lead Generation Blog

We talked earlier about looking at your website through the eyes of the customer, which is critical, I would ask you to do the same thing and look at the sales tools that you’re creating for the sales people.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation Blog

In 2011, only four tactics were considered “very effective” by 20% or more of the audience: Website design, management and optimization. Website Optimization: 7 ways to reduce the perceived cost of lead generation offers. Tweet Do you remember the fire drills at school?