The Forward Observer

FEBRUARY 23, 2024

Listen to the Interview… Links… The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber (Amazon) Karen Eber (LinkedIn) Karen Eber (website) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

DECEMBER 15, 2023

Duncan Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella (Marketing Book Podcast interview) Lenny Ratchitsky (website) Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge (Marketing Book Podcast interview) Never (..)

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

FEBRUARY 2, 2024

And, interesting fact – he was once a lifeguard!

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

JANUARY 5, 2024

And, interesting fact – he worked as an AmeriCorps Ranger in Canyonlands National Park in Utah! Listen to the Interview… Links… Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

JANUARY 12, 2024

Listen to the Interview… Links… Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri (Amazon) Allyson Letteri (LinkedIn) Allyson Letteri (website) Standout Startup (book resources) Standout Startup (toolkit) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 8, 2023

Listen to the Interview… Links… The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott Edinger (Amazon) Scott Edinger (website) Scott Edinger (LinkedIn) Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz (Marketing Book Podcast interview) Sell Different!

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

NOVEMBER 17, 2023

Listen to the Interview… Links… The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino The Negativity Fast (book website w/free resources) The Sales Blog Anthony Iannarino (LinkedIn) Thinking, Fast and Slow by Daniel Kahneman Never Lose a Customer Again: Turn Any Sale into Lifelong (..)

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

NOVEMBER 3, 2023

House of Representatives and a U.S.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

OCTOBER 27, 2023

And, interesting fact – he is a divinity school graduate and a jazz saxophonist!

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

FEBRUARY 9, 2024

Listen to the Interview… Links… The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel (Amazon) Eric Siegel (LinkedIn) Machine Learning Week The AI Playbook (book website, including link BizML framework) MachineLearningGlossary.com CivilRightsData.com Predictive Analytics: The Power to Predict Who Will Click, (..)

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339