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    [Websites] Hubspot Inbound Conference Recap 7 of 9
    Do research on your prospect’s company and website to see where they can improve. Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you a sense of how you should talk to your prospect. Then, you need to focus on the buyer’s journey.
    [Websites] Social Media Marketing: 2011 Trends Report
    Blogs and dynamic content will become absolutely necessary for any company website and for brands to interact with customers in a personable and authentic way. Or you can join the conversation on the Focus website. You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role?
    [Websites] Email Autoresponders 2.0 in B2B Marketing
    By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. relevant static links to key areas of your website as well as asking recipients to whitelist your email address.
    [Websites] 13 Examples of Super Skimmable Content
    In fact, theSkimm's website is also home to a series of boiled down news stories known as Skimm Guides, like this one on the Olympics: Sliced up into a series of digestible chunks, these guides cover everything you need to know about a specific topic in a way that's easy to consume and understand. The Verge has an entire TL;DR section of its website for readers who already know that they want to get the information quickly and easily.
    [Websites] Make the Most of Content Marketing Campaigns
    Despite blogs and websites flooded with advice for content marketing and consultancy groups that can handle it on behalf of the clients, companies are still awash in buzz word philosophy that is not grounded in actual practice. Websites, on the other hand, should have a classic, timeless approach that works for any visitor, any time of the year. Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms.
    [Websites] Google Authorship Removed From SERPs
    In order to implement this properly, several steps had to be completed, including updating specific fields in the author’s Google + page as well as in the back end of their website. On Friday, Google announced the end Google Authorship. From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all.
    [Websites] How Developing Your Brand Value Can Win You New Business
    Many professional services executives see their brand as little more than a logo , tagline and a few website pages. In truth, your corporate branding is far more than a logo, or even the messaging on your company website. This visibility can include displaying your logo prominently on the jobsite, at select conference/events, on your website , through social media and even in proposal materials.
    [Websites] 5 Ways to Assess the Success of Your Logo
    In fact, logos are generally material things: they exist on business cards, websites, store windows and billboards. Choose a color palette that you’ll be able to extend across a website and perhaps physical space. Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. A logo, after all, is the face of your brand. McDonald’s is inextricable from its arches.
    [Websites] Meet Us At WordCamp Miami!
    As stated on their website , WordCamp is a conference that focuses on everything WordPress. We’re are very excited to announce that a few members of the emagine team will be joining in on the festivities at WordCamp Miami 2015.
    [Websites] KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix
    Penton is a business-to-business information provider who produces more than 110 magazines and associated websites, and about 60 industry events. Interested parties can gain more information or register for the event at the BMA Phoenix website. “B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. PHOENIX, Ariz.,
    [Websites] Key Video Benchmarks from Demand Metric’s 2016 Report
    Video is most commonly used on websites and social media, and explainer videos are the top used asset. It’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing.
    [Websites] 6 Ways to Segment Your Email List to Improve Your Success
    The standard business demographics that are frequently used include age, gender, and income level.You can collect this information from customers by including it on a signup form and embedding it on your website or blog. When you create emails, do you send them out to everyone on your list? If so, you’re suffering from “bulk email disease.” ” This very common digital illness occurs when small business owners send every email to every single contact on their list.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Websites] 10 Groups to Join on LinkedIn if You’re in Marketing
    A clean, fresh, and navigable site can help you attract people to your website and content, and keep them there! With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Infographic ©2016, Statista.
    [Websites] The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)
    Distribution: website, social, email, campaign, etc. Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. They can be new to our company, to us as individuals, or even both.
    [Websites] Why the false dichotomy between adtech and martech is dysfunctional
    But increasingly, DMPs are also being used by in-house teams to also personalize their websites and email campaigns, which are owned media. Vice versa, agencies are providing all kinds of marketing technology services beyond the realm of advertising: website development, search engine optimization (SEO), social media marketing, conversion optimization, content marketing, influencer marketing, and so on. Would you agree that advertising is one facet of marketing?
    [Websites] What’s the killer app in B2B marketing? Face-to-face events
    Events ranked higher than even the company website, at 81%. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. It’s not digital, except tangentially.
    [Websites] Key Takeaways from MarketingProfs’ #ContentBootCamp
    So, for example, Marcus Sheridan decided to refocus his swimming pool website during the economic downturn to make it “the most educational swimming pool blog in the country” instead of solely focused on selling pools. Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Websites] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Give your website some TLC. Click through your website like you’re a visitor—what improvements can you make?
    [Websites] Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
    Confident in its brand and loyal following, Apple has taken a less explicit approach in defending the brand by taking steps such as launching a campaign around its iPhone, which employed this website headline: The brand has also committed to creating compelling website content around why its products -- such as the iPhone -- should be the obvious choice for consumers, like this page. This post originally appeared on HubSpot's Agency Post.
    [Websites] 4 Emails Your Service-Based Business Should Send
    Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer.
    [Websites] 6 Ways to Make Your Content Drive Long-Term ROI
    Update your website as a whole on a regular basis. Obviously, make sure it’s a word that is relevant to the rest of the content and website as a whole. Creating content is hard work. So if you''re going to go to the trouble of creating it, you want to make sure it''ll bring you a great return on your investment for a long time. What if each of your blog posts and articles were conduits of cash that never, ever turn off?
    [Websites] How to maximize your online lead-generation conversion rate – a complimentary webinar
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. A complimentary, 50-minute Webinar.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Websites] How to Earn Subscription Renewals Without Lifting a Finger
    Control which reader sees what across your website and newsletters to maintain powerful messaging by not over saturating readers with renewal requests. Harnessing your own your own user information, you can better understand how people consume your content and spend time on your website, then use that behavior to drive renewal requests with unique email content and copy.
    [Websites] B2B Marketing: Significant Shift Towards Online Solutions
    This reiterates the need for B2B companies to focus on several of the things we have been strongly recommending lately: a robust and well-planned content program, a responsive website that accommodates mobile users, and a convenient and efficient e-commerce system that enables self-service. A recent report from Forrester blared what initially sounded like a fatal finding for B2B operations.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Websites] Engaging in Conversation Doesn't Grow Reach [Infographic]
    In order to be effective with Internet marketing, you need more than just a website. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. While I know "engaging in the conversation" has applications for customer service and retention as well as public relations, it turns my stomach every time I hear someone talk about it as marketing advice.
    [Websites] 4 Steps to Tackle Data Quality and Velocity Issues
    Most marketers have integrations between their marketing automation and CRM systems, but these technologies are often still disconnected from lead sources that are distinct from a company’s website or email account (for example, third-party media partners, events, ecommerce sites, content syndication channels, call centers, etc.). Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data.
    [Websites] 7 Times You'll Kick Yourself for Not Learning HTML
    See them in action in our glossary of website optimization terms -- isn''t it easy to jump to the letter you need? 6) When You''re Embedding Content on Your Website From Other Sites. I don''t know about you, but when I travel, I''m terrified of leaving something at home. I obsess over making sure I have enough T-shirts, jeans, shoes, travel-sized shampoos, earrings, books, magazines -- because what in the world would I do if I didn''t have them, but needed them?
    [Websites] Why SEO can make the difference between Stonehenge, and a bunch of rocks
    Recently a client wanted to know: what is the VALUE of SEO for your website, for your organization? Let’s consider your website a destination, like Stonehenge, for example. You have a target group of people you have identified, and probably through email, direct mail, advertising, calling, maybe even social media, will target certain people to shout about who you are and what you do, and why people should come to your website.
    [Websites] 6 Easy Ways to Predict Content Marketing Trends
    For example, search engines: once, they were awkward, confusing websites driven by rigid algorithms that required you to speak their language; today, algorithms are fluid and are rapidly learning to speak human. And they’ve evolved past the website stage and into the voice-recognition era. ( Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 24, 2011
    [Websites] Are you using Google Analytics to track your email results?
    If you’re using Google Analytics “out of the box”, it’s probably only to figure out what’s going on with your website visitors in general: where they came from, which pages they spent how much time on, etc. …I hear you say. Yeah, I kinda thought not. And that will invariably include those visitors who [.]. B2B Web Strategy email
    [Websites] Why Highlighting Customer Feedback Can Be Profitable
    Don’t leave your customer feedback in the hands of Yelp users; actively seek it out and post it on your company’s website. ” If your company lacks a way for customers to provide comments, Bittan offers these suggestions to turn your business website into a feedback-friendly zone. She suggests putting a feedback tab on your company’s website so it’s easily accessible.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Websites] 10 Examples of Simply Wonderful Email Marketing
    So, users will click to play, and the video will play -- but its on their website. Two years ago, I wrote a post for this blog called " 10 Simply Awesome Examples of Email Marketing.". Since then, I''ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies'' great email marketing.
    [Websites] Optimize Your LinkedIn Profile With These 10 Key Elements
    Blog contributions, websites developed / managed, programs launched (internal and external). In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility.
    [Websites] The benefits of links for enterprise businesses
    When one website links to another, that website is telling its audience the other site is trustworthy. Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Citation. Promotion. Endorsement.
    [Websites] Accelerate Demand using Rich Media
    by Dayna Rothman Mani Iyer is CEO of Kwanzoo, a cloud-based platform for building and running rich media campaigns that accelerate & optimize demand across all online channels (email, website, social, display, re-targeting & mobile). Here are a few quick points to ponder: 100% of your prospects today remain unknown to you, outside of your website. 80+% of your prospects in the typical B2B sales cycle will not even get to your website.
    [Websites] 22 Exceptional Business Blogging Guides, Tips & Tactics
    As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. Image credit: i-SCOOP. What are the key elements of a successful business blog?
    [Websites] Brand Reputation Management in a Mobile and Online World
    Websites like Yelp, Foursquare and TripAdvisor allow users to “check in” every time they visit a business. Guest post by Megan Totka. Today’s social/mobile/local technology makes reputation management a big concern for many businesses. The online dynamic makes it easier than ever for customers to take out their frustrations about a bad experience or share a heartfelt allegiance to a particular company.
  • FATHOM  |  FRIDAY, DECEMBER 12, 2014
    [Websites] Mobile Sites, SEO a ‘MUST’ for Manufacturers
    “If I can’t find what I need on a website, I move on.” Mobile phones have become a way of life. According to 2014 Pew Research data, 90% of Americans have mobile phones and 58% own smartphones. “Americans” is a large dataset, so Fathom decided to conduct a survey of manufacturing end users to better understand their Internet usage patterns. We found that 100% of these busy B2B professionals owned smartphones.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Websites] How to Create a Twitter Moment: A Step-by-Step Guide
    Once your Moment is published, you can share it in a tweet, embed it on your website, or share a link to your Moment. A multi-channel strategy is key to successfully promoting content you publish on your blog and website, and social media channels are no exception. Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days.
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Websites] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    You could add links to reputable websites you’ve been published at. Since people are showing an interest in you, some will also go to your website and check out your services and pricing. Retargeting ads “follow” your prospects around the web as they go to websites that participate in the retargeting network you use (Google, for example). You can offer email sign-up forms throughout your website to build your email list. “LinkedIn is Dead!”
    [Websites] How to improve your company’s Facebook page
    Completely fill out the description fields, including your hours of operation, your website, and your mission statement. 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Websites] You Can Still Reach People Using Ad Block Software
    Categorically speaking, some websites have audience segments with higher levels of blocking than others. Understanding your website’s readership and their tendencies will go a long way towards developing a successful outreach strategy. Does your ideal marketing target spend most of their time reading editorials, or do they spend time digging through reviews on your website?
    [Websites] 5 Brilliant Marketing Campaigns for Boring Products
    A 12X spike in visits to the Esurance website in the first hours of the sweepstakes. Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. But how do dull companies create content that gets so much attention?
    [Websites] B2B: How to Close Your Sales Qualified Leads
    The night before (when you can actually review), dig into search engines, website visitor data, LinkedIn and other social media, CRM, etc. Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here''s how you can score big. Anyone who has been in a sales situation is familiar with this situation. It’s the sure thing. It’s first and goal. You’re about to score.
    [Websites] How to Pick the Perfect CTA for Every Blog Post
    The CTA you choose can make or break the conversion potential of any given blog post you publish, just like CTAs can make or break the conversion potential of any given page on your website. So while your brand new visitors may see the CTA you selected in our six steps above by default, you can also make sure you show different CTAs for the visitors you’ve already converted into leads … based on what you know about their specific interests, needs, or past behavior on your website.
    [Websites] Who Will Lead Healthcare Content Marketing out of the Dark Ages?
    When it launched the website, this was the aim: “We want to help the patient separate fact from fiction and sort good science from suspect advice. GE describes its healthcare website as the “GE health cloud,” a resource to help manage healthcare data. Most people don’t use “diapers” and “healthcare marketing” in the same sentence, but thanks to a chance encounter, I do.
    [Websites] 8 Reasons Why We Fail to Make the B2B Sale
    The quality of your product, promotion, sales pitch or website is poor. I mostly write about B2B marketing issues, but am often asked by my clients to consult on issues related to sales performance. One of my key mantras is that you must have your B2B marketing and sales plans and processes fully aligned. It is not unusual to find a circumstance where both the marketing and sales departments are fully optimized individually, yet are not working together in a cohesive and effective manner.
    [Websites] How Long Does it Take to Get Results from Content Marketing?
    As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be.
    [Websites] Email's Future: Custom App Experiences for the Inbox
    Using API integrations, brands can provide a compelling experience within the inbox, by replicating much of the functionality usually delivered via a website or an app. Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps.
    [Websites] Why B2B Influencer Marketing is Your Next Big Thing
    Personally, I’ve often found that simply using a high-profile author or speaker’s contact form on their website gets my query to the right team member. Put more simply, live streaming could be used to review your products and services (some live platforms even offer desktop sharing so the influencer could walk viewers through a SaaS dashboard or website) and to also promote events that are happening in real time, such as a conference or tradeshow that’s mentioned above.
    [Websites] Why Video Is The Answer To Employee Communications Teams’ Prayers
    Instead of residing on YouTube, you can embed your videos right into your Intranet pages, or offer your videos on “sharing pages” that seamlessly fit into your Intranet or website for a clean, distraction-free experience. You can even create a Video Hub, which acts like a video library on your website or Intranet (which can be locked down for employees only). What’s on your list of “Wants”? Other than a unicorn or a nice ice cream sandwich. Is video on that list?
    [Websites] After the Pitch: How Visitor Tracking Helps Sales Teams Follow-Up
    You might see what yours lacked through tracking them on your website. In the old days, companies pitched prospects and then had to wait and wonder if the prospects were going to bite. Now, you can follow your prospect’s every move once the pitch is over. With the help of visitor tracking , you can see how your prospects interact with your site. This provides invaluable information once a pitch is over. Get Inside of Their Heads.
    [Websites] Internet Radio - Its Time Arrived Several Years Ago!
    Because the shows are recorded (all of those above do it), the shows have a long life and can be posted on the interviewees website. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
    [Websites] Why You Need Digital Marketing Experts
    Perhaps they guest blog on big websites, the local business journal, have many Twitter followers, or create viral posts on LinkedIn. Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts.
    [Websites] The Life of a Content Asset: Tracking Real ROI
    This number constitutes the number of downloads from your website, as well as downloads from any paid programs that you run. Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Instead of running a large report like I usually do to track all of our content assets, I got to do some deep digging into an individual asset to determine how successful it was.
    [Websites] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    In this guide, you’ll learn how to verify your company’s website, switch from a personal account to a business account, add Pinterest’s new buttons and widgets to your site, and discover what Pinterest’s new Terms of Service mean for you as a marketer. We even found that our photo posts received 84% more link clicks than our text and link posts , driving real traffic and leads to our website. "Show the readers everything, tell them nothing.” - Ernest Hemingway.
    [Websites] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    In addition to dividing its readership into verticals on the BuzzFeed website (BuzzFeed Video, BuzzFeed Food, BuzzFeed Quiz, BuzzFeed News, BuzzFeed LGBT, etc.), As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement.
    [Websites] How to Generate More Leads from Your Webinar Recordings
    When someone watches a two-minute video on your website, you can update their lead score pretty easily based on that activity. Author: Jon Spenceley Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas. But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. Right? Not exactly.
    [Websites] Latest Tactics and Changes for Effective Local Search
    Legitimate marketers, meanwhile, will be wise to focus on tactics and metrics that are tougher to manipulate, such as clickthrough rates and website author indicators. Now that B2B marketers have had some time to adjust (and, in some cases, recover) from this summer’s Google Pigeon update, it might be a good time to re-evaluate your local search tactics and consider what, if any, changes you want to make for 2015.
    [Websites] 5 Tips to Get Social with Your Customer Service
    List your support Twitter handle on your “contact us” or support page on your website, blog and/or Facebook, link to it from your main Twitter business handle, and link up both sites so you can monitor them equally. Today, people want, love and expect businesses to have an active social media presence. This also means having an active social presence that can help satisfy customer service needs with real-time responses.
    [Websites] How Google Constantly Changes its Search Algorithms for the Better [Video]
    This results in marketers' hesitance to start optimizing their websites, and worse, sometimes leads to the hiring of inexperienced SEO 'experts' who steer them in the wrong direction or charge them a ton of money for unsubstantial results. Knowing the basics of SEO is enough to get you started on a strategy to optimize your website content and start generating more organic traffic and leads for your website. The inner-workings of search engines are a mystery to most.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Websites] Choosing the Best Big Social Networks for Publishers
    Additionally, Facebook has started to place particular focus on website retargeting, allowing publishers to serve content to audience members who have already visited their site (and therefore expressed more explicit interest in their content). Twitter's high volume of content distribution and real-time engagement makes it a great TOFU tool for your inbound marketing strategy — using Twitter as way to direct people to your other marketing channels (website, LinkedIn, email, etc).
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Websites] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website. At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out.
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Websites] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website. At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out.
    [Websites] 5 Event Planning Tips…Even If You’re Not An Event Planner
    This can include signs, invitations, graphic treatments for the website, food, beverages, music, giveaways, etc. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign.
    [Websites] Predictive Customer Service is the Future of Shock and Awe
    ’” According to Vogel-Meijer, the airline‘s procedure used to be that fliers had to visit the company website, and submit a lost items form. Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy — and — having the right game plan. Right now, hugging your haters makes customers who complain feel heard and cared about.
    [Websites] Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More
    Google’s John Mueller says that it is not critical to rewrite product descriptions to avoid duplicating content from the manufacturer’s website. Here are our key takeaways that we’ll be sure to focus on moving forward: Most ecommerce teams have always worked under the assumption that you need to rewrite product descriptions in order to avoid duplicating the manufacturer’s website. *We’re publishing the Pulse a day early this week. Happy Thanksgiving!*.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Websites] Security Breaches in Healthcare: How To Protect Patient Data
    Should hospitals limit websites users can access? Even if a user visits a legitimate website, it’s possible for a “drive-by” attack to infect the user’s computer with malware. Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. Personal data, including social security numbers, from millions of patients was accessed as part of the attack.
    [Websites] Good Bots vs. Bad Bots: How to Tell the Difference
    Each year, Incapsula publishes a Bot Traffic Report, which measures and analyzes the website traffic generated by bots. Similar to click bots, download bots also fraudulently game engagement data, but for download counts, instead of website visits. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad.
    [Websites] 5 Ways to Better Connect With Your Technology Audience
    Blog recaps: Sending out a newsletter recapping your firm’s blog posts for the week or month is a great way to drive traffic back to your website and remind your subscribers what they’ve been missing if they haven’t checked in for awhile. Regardless of what format you choose for your eNewsletter, just make sure it’s compelling information that will motivate your subscribers to continue reading content on your website.
    [Websites] Martyn Etherington Speaks: the story of a B2B digital marketing turnaround
    Improving the customer experience, especially at the website. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. In a reflective mood, he was willing to field some questions about his successes there. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013.
    [Websites] Why Your School Needs More Than an "Apply Now" Button [New Ebook]
    Think about it this way, you wouldn't go to a car website and buy a new SUV without reading a guide, taking a test drive, or doing some research would you? Large purchases require a lot of consideration from buyers — and for prospective parents and students, choosing a school is no different. T his means that schools who only give students or parents the option to "Apply Now," are missing out on a big opportunity.
    [Websites] 6 Easy Ways to Build Links Back to your Site
    Links back to your site can be considered “votes” for the relevant of your site on certain topics, especially if the links back to your site use keyphrases and not just your brand name or your website address. If content is king, link building is queen. And the more “votes” you have, the more relevant [.]. LinkBuilding Search Engine Marketing
    [Websites] 3 Things Your Social Media Team Should Know About SEO
    Target Websites & Authors. One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it.
    [Websites] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    When a visitor arrives at her company’s website after clicking her search ad, and signs up for a demo, Jennifer can track that online conversion in AdWords, and Google can then begin to optimize her keyword bidding based on such conversion data. Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner.
    [Websites] How to Create a Partnership Marketing Plan that Drives Growth
    Website/Online Advertising: You may want to offer your partner advertising, branding and marketing opportunities on your website. If you sell ad space on your website or newsletter, for instance, include free ads as part of your partnership plan. Consider adding a Partners page or section to your website, as well. In Hinge’s 2017 High Growth Study , we asked respondents to rate the impact of 24 possible marketing techniques.
  • ACT-ON  |  MONDAY, OCTOBER 24, 2016
    [Websites] How, And Why, You Should Calculate Customer Lifetime Value (CLV)
    Marketing automation reports and dashboards make it quick and convenient to review and analyze tons of customer intelligence, including demographics, campaign engagement, website visits, and purchase history. The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer.
    [Websites] 60% of CMOs Value Brand Experience For Creating Ongoing Relationships
    The three main tactics used by marketers to drive up brand experiences are websites (58%), social media (57%), and through email marketing (51%). Results of a recent survey revealed that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process.
    [Websites] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.
    [Websites] Why Relevance Outsmarts Personalization in B2B Marketing
    Automated personalization (like creating a custom greeting on your website based on the time of day, or targeting a message based on geo-location) can be effective to a point. And considering about 74% of consumers get frustrated when content on a website doesn’t match their interests, you can understand why personalization is such a hot topic. Personalization is all the rage in marketing, and for good reason.
    [Websites] What B2B Marketers Need to Know About AMP
    The bad news: If your company uses another website platform, you’ll have to manually create each individual pages. Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do. Slow loading mobile pages can drastically cut down on a site’s conversion rate and visitors.
    [Websites] Second-Party Market Data: Why You Need It, and Where to Find It
    ” or, “Let’s offer incentive for feedback on our website.” A DMP uses cookies, and you need another entity to offer you access to this information.But between AdWords, digital ad platforms, and the published websites themselves, this can easily be arranged, either through a purchase agreement or a mutual exchange of information and access. Marketers are always examining their data acquisition channels, looking for ways they could improve.
    [Websites] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “” referral. The tracking code for these pages should be either added or updated to match the remainder of your website. Bad bots and misbehaving web apps can drive a significant amount of traffic to your website that will inflate Referral traffic.
    [Websites] Register a domain name for every event on your calendar
    So, just now in support of that, I registered , , and and forwarded the domain names to their respective pages on my Gerris Corp website. Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than 1LIlaan or to remember.
    [Websites] 6 Ways That Nonprofits Can Improve Their Keyword Research
    Your nonprofit will experience the perks that come with bringing more people to your website —from increased membership to PR attention and beyond. See where your competitors fall by conducting keyword research audits on their blogs and websites. The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work.
    [Websites] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Rather than tuck customer-friendly content away in a corner of the website, firms are seeing the value of making content the first stop in the customer journey. Not only did the content help dramatically improve website SEO, it also increased opportunity creation by 60 percent. “We It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Websites] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    TIP : Use the "Title" space to describe the work you''re placing on your profile, rather than using the generic title of the website link that LinkedIn populates. We''ve all heard the expression, "You can talk the talk, but can you walk the walk?". This idiom means a lot, particularly when it comes to proving your worth in the job market.
    [Websites] Boost your SEO with Hubspot's New Page App
    The Hubspot page analysis and grader tools have been combined to give a great dashboard for ensuring your pages are search engine optimised , attracting visitors to your website and converting those visitors into Leads and Customers. The part i like about this app is it combines all website pages, landing pages and blog posts in one, which means you get a complete view of every page or post that exists on your website as it's essential for all of them to be performing well.
    [Websites] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    ” Your logo design and website design are intrinsic to your brand identity, and so is the signage outside every location, the uniform your employees wear, and how they address your customers. It’s far easier to get to know each other and create a lasting connection when you’re in direct contact - when a customer walks into your store, calls your office, comments on your company blog , gives feedback on your new website design, or responds to an email offer.
  • VIDYARD  |  THURSDAY, JUNE 15, 2017
    [Websites] 3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram
    Getting Traffic Back to Your Website. Would you write the same birthday card to your Grandma May on her 80th birthday as to your nephew Sal on his 8th birthday? I would bet not. Because they have different tastes and are looking for different things. Sure, they’re both birthday cards but you can’t just reuse the same card for a different purpose. The same goes for video (or any content, for that matter) across different social platforms.
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Websites] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    Another new contributor, Rich Wilson has a big head (according to his website). This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? We asked this to top industry experts, then compiled their responses and wrote three blogs summarizing what they have to say. Why did we ask?
    [Websites] Study Reveals the Role of Reputation and Relationships in Referral Marketing
    How critical is your website? Activities such as publishing quality, educational content, showcasing client successes, public speaking and creating a high quality website build the perception of expertise. Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level. It contains some revelations about how referrals actually work in the real world. Let’s set the scene. Why This Study? Why Now?
    [Websites] The 10 Best Time-Saving Tools of 2014
    Rather than bookmarking the website or writing a reminder on a Post-it, use Pocket. Every business owner wants to save time. After all, time is money. In this modern world, apps and other online tools can help you get the most out of your workday. However, there are more than 1.3 million apps in Apple’s App Store and another 1.3 million in Google’s Play store. Who has time to find time-saving tools ?
    [Websites] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Get your core technology stack in place as early as you can : At a minimum, this means marketing automation integrated properly with your CRM system, integrated properly with your website/CMS system. Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for modern marketing. It’s a challenge that alters the course of companies and careers.
    [Websites] The Content Standard: How We Transformed from Content Marketers to Editors
    I wrote editorial guidelines, barked orders in meetings, and I even broke the website during my first week. Looking back on our decisions now, we made three crucial mistakes in my mind: We started too big: The website we brought to market had dozens of categories and tried to cover all marketing-related topics. There are people at Skyword who dedicate their free time to contributing to the website’s editorial calendar.
    [Websites] CEB Sales & Marketing Summit 2017
    If you are looking for more information about the event, sponsors, and who is attending, please check out the official CEB Sales & Marketing Summit website. EveryoneSocial at the CEB Sales & Marketing Summit 2017. Welcome to the downhill run to the end of the year! Hope your 2017 has been a good one so far. Here in Utah the air is getting colder, the leaves are turning color, and we’re getting ready to be in Vegas next week for the annual CEB Sales & Marketing Summit !
    [Websites] 5 Questions Credit Unions Should Ask to Improve their Marketing
    Many people visit your website for a lot of reasons. 2) Where are the Conversion Points on my Website that Gather Information? Conversion points on your website are opportunities for you to gather intel so you can market to prospects and leads more effectively. Clarity is the key to efficient, productive marketing. Unfocused efforts keep your team busy, but they're not going to get you the new membership or product enrollment numbers your credit union is looking for.
    [Websites] Why and How to Improve Audience Segmentation for B2B Marketing
    For example, consider a targeted social campaign or dynamic CTAs on your website. 10 ways to segment your audience to meet the growing demand for personalization. The times they are a-changin’. Bob Dylan may have first shared that anthem with the world in 1963, but the message couldn’t hold more true today in the world of B2B marketing. Among the many revolutions those of us in this space face today, the trend toward personalization is among the most prevalent.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Websites] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Each slide deck should have one or two introduction slides, 10-20 slides that cover the main points from your blog post, 1-2 slides with quotes from industry thought leaders, and a concluding slide that links back to your website, blog or landing page. (If By using the above tactics, you can easily triple your content output and drive thousands of new visitors (and leads) to your website.
    [Websites] Why links should be a KPI within your digital marketing
    Online, if someone mentions your brand, product, or website, but fails to include a link, you’re missing a crucial piece of the publicity (and brand!) If you want to measure your brand’s (and website’s) authority online (as well as reach), you need to track links. Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature.
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