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  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Websites] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    Other times, it means keeping a few key websites handy so you can refer to them quickly -- whether you're checking the author's math or adding a Pinterest Pin It button to an image. 5) Bookmark helpful websites for quick referencing. This is where I like to keep a few websites bookmarked for reference. For more ideas, read this blog post for the ultimate list of websites every blogger should bookmark.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Websites] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Just think of those annoying popup ads that we’ve all gotten used to closing when we visit certain websites. Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? If you’re only doing the former and not including the latter, then you might want to reconsider your digital strategy.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Websites] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. Develop strategies and prioritize engagement on each social platform to help build reach that brings organic search traffic to your website. A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Websites] 5 Time-Saving Business Tools You Need to Know
    This is particularly important if you’d like to correct any inaccurate information on your website URL, address, phone number, and so forth. Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands. Luckily, Using online apps and business tools can help run your business more efficiently.
  • HUBSPOT  |  FRIDAY, OCTOBER 23, 2015
    [Websites] How Long Should It Take You to Write a Blog Post? [New Data]
    It's no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership , you should be publishing blog posts on a regular basis. T he more often you blog, the more opportunity you have to drive traffic and leads, right? when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post? That's a totally fair question.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Websites] 6 Easy Ways to Predict Content Marketing Trends
    For example, search engines: once, they were awkward, confusing websites driven by rigid algorithms that required you to speak their language; today, algorithms are fluid and are rapidly learning to speak human. And they’ve evolved past the website stage and into the voice-recognition era. ( Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Websites] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    Not surprisingly, companies that commit to regularly publishing quality content reap the biggest rewards in terms of website traffic and leads. One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. And I have had the privilege of working with some of them. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Websites] The Dos and Don’ts of Review Sites
    Your potential customers are forming an opinion of your business before they ever even enter your store, restaurant, or visit your website. Identify which review sites have the most impact on your business and display those review sites’ logos in your shop or on your website. The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence.
  • ACT-ON  |  TUESDAY, NOVEMBER 24, 2015
    [Websites] How to Hire a Content Writer to Help With Marketing
    keep your website’s copy up to snuff. They might look like a fit when you check their website, but sometimes that’s not enough. Just go look at a few industry publications and websites. If you want to do content marketing, you’re going to need a writer. Maybe that content writer is you. Maybe it’s someone else. But if you’re already straight-out managing a business, or “just” managing a marketing department, it may not be realistic for you to write a blog post every week.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 18, 2014
    [Websites] Stop Doing These 5 Things (on your blog) NOW!
    In general, hard-to-find anything on your blog, website, email, or other marketing medium is bad. Author: Carra and DJ It was an overcast Monday in (normally) sunny California. It started innocently enough. I sat down at my desk, sucked down the last of my French press coffee, and said good morning to my co-worker, friend, and person I share a garbage can with, Carra Manahan. Then it began. Carra: “Don’t you hate when you can’t find the social sharing buttons on a blog post?”.
  • FATHOM  |  THURSDAY, OCTOBER 22, 2015
    [Websites] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Websites powered by Wix have been dropping out of the Google Index. Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?”. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Wix Web Sites Dropping From Google’s Search Results”.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Websites] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Sherice Jacob provides an “‘email marketing campaign checklist’ of how to not only launch a profitable mailing list, but keep subscribers hungry for more,” from creating your signup form and determining the optimal placement for it on your website to personalizing email subject lines and continually testing. Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Websites] How to Add Text to an Animated GIF Using Photoshop [Quick Tip]
    Otherwise known as "Graphics Interchange Format," you''ll find these looping, animated clips featured all over social media, blogs, websites, and more. See this final Big Lebowski GIF with an INBOUND 2014 twist: Now that you know how to take a clever animated GIF and add customized text to it, you''ll be able to use these in blog posts, on your website, or in social media posts. What''s the deal with animated GIFs these days?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Websites] Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know
    On August 14, 2015, Lisa Weintraub Schifferle, an attorney with the Federal Trade Commission’s Division of Consumer and Business Education posted an open invitation on the FTC website: Want privacy? The FTC’s website has more information on consumer privacy. Tell us about it! Did a company share your personal information without your knowledge or consent? The FTC wants to know. And we’ve made it easier for you to report privacy-related complaints.
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Websites] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 21, 2013
    [Websites] PowerViews with Bob Perkins: Inside Sales is Here to Stay
    You can connect with Bob and learn more about AA-ISP by visiting their website: AA-ISP: www.aa-isp.org. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible.
  • FATHOM  |  MONDAY, FEBRUARY 15, 2016
    [Websites] Is There a Lack of Creative Talent in Marketing?
    Many designers and writers and other creatives have personal websites dedicated to showcasing their portfolios, allowing you to get an extremely accurate look at what they can do. If you can create this kind of environment and display it in your recruiting materials, on your website, and in your media communications, building a pipeline of creative talent should be a breeze.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Websites] Why Video Is The Answer To Employee Communications Teams’ Prayers
    Instead of residing on YouTube, you can embed your videos right into your Intranet pages, or offer your videos on “sharing pages” that seamlessly fit into your Intranet or website for a clean, distraction-free experience. You can even create a Video Hub, which acts like a video library on your website or Intranet (which can be locked down for employees only). What’s on your list of “Wants”? Other than a unicorn or a nice ice cream sandwich. Is video on that list?
  • CAPTORA  |  THURSDAY, DECEMBER 17, 2015
    [Websites] Why Marketing Has Many Jobs (And Sales Only Has One)
    HR needs help rolling out a new recruiting website? Working at a high-growth company is unlike any other job. One big difference is that employees, no matter their role or department, rarely have a single job. They are often asked to do things that fall outside of their day-to-day responsibilities. A sales executive might be asked to attend a funding pitch. A startup CEO might need to negotiate a lease for a new office space. A HR employee might be asked to help plan a big customer event.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Websites] Building Content Marketing Strategy – 10 Steps
    All content is cross linked and posted on your website. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing.
  • MARKETING ACTION  |  TUESDAY, AUGUST 20, 2013
    [Websites] Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them
    Visiting the website? Emails in nurturing campaigns should include links to content or resources hosted on the website. Websites. Your website will gather information and be the primary source of explicit data (provided by the prospect, often in registration or sign-up forms) and implicit data (derived from watching prospects’ behavior online and inferring information about the products or services they need). Does this describe your marketing funnel?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Websites] Hello Europe! HubSpot's Heading to Dublin, Ireland
    HubSpot’s Keyword tool lets you find and track keywords that will increase your website’s traffic and web rank. You can simply install a bit of code on your site and turn on the privacy policy setting, and HubSpot will automatically add a notification to your website that allows your visitors to opt in to having cookies set in their browser. Today is an exciting day. We're thrilled to announce that we will be opening our European headquarters in Dublin, Ireland.
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Websites] Online Ad Metrics & the Google Activate Initiative
    This is used by most private websites and display advertising. More sources of explanation: Mashable.com – Google Proposes New Metrics for Online Advertising Double Click – Making the Web Work for Brand Marketers Least Effective to Most Effective Cost per impression (CPM) – charged usually in the thousands for when the banner image displays on a targeted website.
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Websites] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    In addition to dividing its readership into verticals on the BuzzFeed website (BuzzFeed Video, BuzzFeed Food, BuzzFeed Quiz, BuzzFeed News, BuzzFeed LGBT, etc.), As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Websites] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Your value proposition is part of your branding so use it everywhere—your website, as part of presentations, on collateral, social media sites, and anywhere else an opportunity exists. Related Stories 5 Brand Building Facts Every Marketing Director Should Know How Websites Drive New Business for Management Consulting Firms Explore Your Industry’s Visible Expert℠ Research Study.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Websites] Semantic Search: Keyword Choices and Relevancy
    One possible result of this co-citation scenario is this: Both Dr. Scratch and The Siamese Cat Bible websites can begin ranking (or ranking higher) for the keyword “Siamese cat”. He went on to provide a few examples where websites ranked for terms that weren’t actually optimized on the page for that specific term. Have you read the recent SearchMetrics ranking factors survey?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Websites] Semantic Search: Keyword Choices and Relevancy
    One possible result of this co-citation scenario is this: Both Dr. Scratch and The Siamese Cat Bible websites can begin ranking (or ranking higher) for the keyword “Siamese cat”. He went on to provide a few examples where websites ranked for terms that weren’t actually optimized on the page for that specific term. Have you read the recent SearchMetrics ranking factors survey?
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Websites] Small Business Lessons from B2B Brands with Amazing Content Strategy
    AppSumo is a daily deals and discounts website, much like Groupon or LivingSocial. Throughout the company’s blog articles, social media, and website design, there are no secrets about who they are, or what they’re trying to do. If you provide enough value, your website visitors will return, and probably tell your friends. Building a small business content marketing strategy is hard work, but it’s probably about to get much harder.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Websites] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    Many of its top customers would end up at the Overstock shopping site during normal web-surfing activities, buy something or not, and then navigate away from the website. By acquiring readers’ contact information from the start—even before a standalone website launches—DSC is able to include readers in marketing nurture tracks and eventually monitor their behavior across the live, standalone website.
  • MLT CREATIVE  |  MONDAY, NOVEMBER 7, 2011
    [Websites] LinkedIn Company Page Checklist for B2B Marketing
    Show the Company Type, Size, Website Link - Under company type and company size, you'll select from the options that describe your status. Your company website URL link can go to your home page, to a services page, or specific landing page especially for LinkedIn visitors. You can add a follow button to your website, blog and email signature. Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Websites] Marketing Automation: Lessons from 4 case studies
    from anonymous website visitors. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation.
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Websites] Weekend Update: Should You Publish Every Day?
    Refinery29, a website for “smart, creative, and stylish women,” regularly posts new stories about beauty and lifestyle topics on Saturdays and Sundays. If everyone publishes Monday through Friday, the weekend offers websites a chance to differentiate themselves. “It’s In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. When they finally could devote enough time to read the articles, the news was already old.
  • MODERN MARKETING  |  THURSDAY, JULY 30, 2015
    [Websites] The Path to Adaptive Marketing: An Introduction
    They can also be generated through known interactions on your earned and owned digital marketing channels, such as website, social or email. “I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.”
  • ACTIVEDEMAND  |  TUESDAY, MAY 31, 2016
    [Websites] Personalization and Behavior-Based Trigger Marketing
    Although 95-percent of traffic to a website are anonymous ‘visitors’, in reality they real potential customers… and if you don’t know who is visiting your site, how can you provide them with a personalized experience? Behavioral trigger marketing, or behavior-based marketing, gives you a clear picture of who visits your clients’ sites while allowing for personalization to occur, which is essential for a website’s success.
  • INFER  |  WEDNESDAY, OCTOBER 19, 2016
    [Websites] Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast
    We’re always looking for inspiration, so please drop us a line if there’s any topics you’d like us to cover or any guests you’d like to see interviewed — please feel free to comment below or fill out the suggestion form on the Stack & Flow website. Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Websites] The Simplest Ways to Make the Best of Content Marketing Challenges
    Our client, preparing to launch their new website and in the middle of editorial calendar development and execution, made the point that they want their content to be solutions-focused – as in, starting with the problem and then identifying the solution. During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 21, 2013
    [Websites] SEO: 3 Things Journalists and Bloggers Can Learn
    My Business Website: Content for Customers… or SEO? From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I just attended a week-long writer’s conference in San Miguel. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking!
  • SALES LEAD INSIGHTS  |  SUNDAY, JANUARY 16, 2011
    [Websites] Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
    If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 23, 2016
    [Websites] 3 Important Google Analytics Data Quirks
    According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. Google views Direct traffic to your website as the weakest channel for attribution because it says very little about the visitor.
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Websites] 10 Examples of Awesome Landing Pages that Convert
    Neil Patel’s official website is another great example of a distraction-free landing page, indicating to visitors that there is only one path for progression. There is a prominent field form for the visitor’s website address and a bright pink CTA button that draws visitors toward their next course of action. What sets Basecamp from the rest of the websites’ landing pages is its minimalist design and quirky cartoon characters that direct readers to fill out the form.
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Websites] Fill in your entire social media timeline backlog
    Go around the office, dig through your websites, your about us pages, your old newsletters and office news mimeographs and start scanning, transcribing, recording, and transferring from Betamax to HD and upload to Soundcloud, Youtube, Flickr, Picasa, Instagram , Tumblr, Vine, and, of course, onto the proper place and the proper date and time on your own personal or corporate blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Websites] 20 Ideas to super-charge your social media network
    On your Facebook page include a link to your Twitter profile in the Websites section. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. “If you build it they will come” is a great line from a movie but a terrible marketing plan.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Websites] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    This on-going presence online encourages people to revisit her social media profiles and website, and become loyal followers. Facebook: Kardashian uses Facebook as a way to expose her brand and help her fans learn more, with links back to her website and other mediums for fans to connect on. Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Websites] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    Website Conversion. 73) The average 2013 website conversion rate is10%, industry-wide. 74) Inbound marketers'' average website conversion is double the rate of non-inbound marketers -- 12% vs. 6%. 75) The average website conversion rate for small companies is 8%. 76) The average website conversion rate for medium-sized companies is13%. 77) The average website conversion rate for enterprise companies (with 200+ employees) is 10%.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Websites] Segmentation Ideas for Nonprofits and Member-Based Organizations
    I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. For example, your organization wants to raise marketing funds for a new website or marketing software. What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess? It’s the member database.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Websites] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    Here are a few more statistics from a Forbes survey that enforce the value of online video for professional service firms: 65% of corporate executives have visited a vendor’s website after watching a video. 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly. Related Stories 8 Key Questions That Will Help You to Know When to Update Your Website Does Social Media Help You Meet Your Bottom Line?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Websites] How to Generate New Keyword Ideas
    But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search!
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 13, 2015
    [Websites] How to Analyze Source Data in Your Content Analytics
    Credibility or authority is Google’s perception of how qualified your website or content is for a certain subject. A referral source can be defined as any traffic to your content from a referring website. What does the audience do after they land on your website? Being able to analyze your content analytics is a critical component of every content marketing program.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Websites] 4 Things We Learned from the Ice Bucket Challenge
    This applies to channels as well – some will want to engage with you on social, others through email, and others on your website. Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Websites] 12 Insightful Marketing Insiders You Should Follow on Twitter
    Falls is a very accomplished content creator, having co-authored two books on marketing and founded the website Social Media Explorer. While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.
  • DISCOVERORG  |  FRIDAY, SEPTEMBER 2, 2016
    [Websites] Selling to Sales – Like Cooking for Chefs
    They won’t mention the marketing conversion rate, the website conversion rate, or the overall lead count – nope – all eyes are on the sales metric. At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. What a stupid realization given that we are solving this exact issue for 2,000+ customers.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 20, 2014
    [Websites] Catch up on New Pinterest Tools That Can Help Your Business
    They show more details and information about products, recipes, movies, articles and places before clicking through to a website. The Pinterest widget allows you to share some of what’s going on at Pinterest on your website, and you get to choose how much. In addition to a Pin it or follow button, there are 3 different types of widgets that you can embed in your website; share one pin, share up to 30 top pins or share an entire board.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Websites] 10 Groups to Join on LinkedIn if You’re in Marketing
    A clean, fresh, and navigable site can help you attract people to your website and content, and keep them there! With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Infographic ©2016, Statista.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 31, 2012
    [Websites] Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage
    There are dozens of times when I saw an email from a company that although I never opened the correspondence, it triggered me to go to their website or email their sales rep. This caused me to open and subsequently spend about 30 minutes on their website. by Maria Pergolino Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Websites] How to Cultivate a Company-Wide Social Media Culture
    Gone are the days when it was innovative to have a website. 5) Integrate social media into your website. You know what website people in your company visit all the time? One of the simplest ways to do this is include social sharing buttons and social follow modules all over your website -- and hey, you'll be reaping the benefits of increased content reach, site traffic, and lead generation, too.
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Websites] Say Hello to Personalized Video!
    Personalization can take many forms – from text, like their name, email, company name and job title to images, like their company logo, LinkedIn photo or picture of their website or one of their products. Increase engagement on landing pages and websites. Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Websites] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Websites] How to Develop an Authoritative Voice in Any Content Niche
    Whether you’re writing about how autonomous robots may soon overtake the manufacturing labor force or developing a checklist of tactics marketers can use to pitch third-party websites for guest blogging opportunities, the goal should always be clean communication. But, for a tool used by more than 10 million websites , it can sometimes feel like you’re swimming in a sea of data without a life vest.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Websites] Top Marketing Blogs You Should Be Reading
    Why should I read it: A staple for any marketer focused on analytics, KISSmetrics features some of the best content around website & customer analytics, marketing best practices, and A/B testing. Want to know how you can A/B test different elements of your website? Why should I read it: Another great candidate for awesome blog (and website) design, the Litmus blog features great content on marketing analytics, campaign best practices, and email success metrics.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Websites] Marketing Strategy: 3 Steps to find the best tactics and results
    The campaign increased unique website visits from 3,500 to nearly 100,000 and clickthrough rates by 258%. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Websites] The B2B Content Marketing Buyer Disconnect [Research]
    Your website and your sales team do all the selling you need. The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts.
  • ACT-ON  |  WEDNESDAY, APRIL 19, 2017
    [Websites] 5 Simple Ways to Write Better Emails
    Take a look at their website to get the gist of what they do and who they are. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted? It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Websites] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    The website is awful and our leads our worthless. The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. The output of these meetings can wreak havoc on the unsuspecting marketing department, especially when these types of statements are made: “Marketing underperformed last year.
  • FATHOM  |  TUESDAY, DECEMBER 15, 2015
    [Websites] Men and Women, Sharing and (Not) Sharing Alike
    Its analysis of 250 million monthly interactions on major online publishers illustrates the differences between what gets shared on male-oriented websites vs. female-oriented websites. Men are from Mars, women are from Venus … so says John Gray’s best-selling relationship book. While some would contest this popular notion , the age-old question of how different their content-sharing tendencies are has been settled.
  • FATHOM  |  THURSDAY, OCTOBER 15, 2015
    [Websites] Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
    The new technology is SMP HTML, which is an “open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages.” Google’s effort to “aggressively target hacked spam in order to protect users and webmasters” should just remove websites that have been hacked from the search results.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Websites] How B2B Marketers Can Use Social Proof To Bag More Leads
    B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Embedded Tweets – On your website, you can embed actual tweets from happy customers, serving as a bite-sized endorsements. Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight. Recently I went duck hunting with some friends. One of the guys was new to duck hunting and asked a lot of good questions it.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Websites] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    As you land on the website, you are hit with the sight of pouring rain while the page finishes loading, setting the mood for what’s to come. Apester is an online software that businesses or individuals can use to create elements of interaction to incorporate into their website content. . Their website is an interactive story: Apester’s website effectively showcases the meaning of branded “interactive storytelling”.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 12, 2011
    [Websites] Top 10 “Ego” Blogs: Get Inspired, Write Better
    Aggregated lists: According to their website, “The purpose of Alltop is to help you answer the question, “What’s happening?” I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Websites] Promoting content: build great content marketing relationships
    Everyone understands that “build it and they will come” no longer works with websites. Other examples that we’ve used include websites like Social Media Today and print/web publications like New York Enterprise Report. (Photo credit: AltimeterGroup). It probably never did. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Websites] Is Content Marketing A Sustainable Marketing Strategy?
    of the content on the average website drives more than 50% of the traffic. Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was titled “Is The Death Of Content Marketing Imminent?” ” So first, the context.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Websites] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    It includes things like website development , keyword research, search engine optimization , blogging and social media. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success. In a recent Marketing Over Coffee podcast with John J. Wall and Christopher Penn , the hosts talked about how B2B marketing has been completely revamped and "torn to bits."
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Websites] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.”
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Websites] My Favorite Tool For Content Ideas
    You want to note those websites down so you can do deeper dive research on them. Great content is a must for any successful content strategy. Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. One of the best ways to measure content effectiveness is by looking at the number of social shares your content receives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Websites] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    View your guest’s personal blog or corporate website. By Kerry Gorgone, {grow} Contributing Columnist. Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy , the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist or a doorstop). You get the idea. For more fun McCoyisms, check out this site.).
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Websites] Your New Go-to Guide to Content Promotion [Free Ebook]
    In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page. It''s no secret that we create a lot of content here at HubSpot. We''ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. To make sure we''re getting the most out of each of those pieces of content, we''ve ramped up our promotions, too.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Websites] How to Hack a Custom Twitter Background [Quick Tip]
    How to Use Custom Twitter Backgrounds to Get More People to Your Website. When interested folks see your Twitter background and head back to your profile, you''ve made it easy for them to head over to your website. (If Back in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. Gone was the white text on your cover photo and the custom profile background.
  • VIDYARD  |  TUESDAY, JUNE 21, 2016
    [Websites] How to: Control Access to your Video and Restrict Video Sharing with Vidyard
    If you embed a scheduled player on your website or landing page, it won’t allow playback until the date and time you’ve set. Videos may be a fantastic medium for sharing and distributing content, however, there are times when you’ll want to restrict who can see your video and whether or not it can be shared.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [Websites] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    Your website is your face to the world. Given my recent trip to Disney World and having just seen the latest version of Cinderella , it has not only left me feeling like a princess, but also pondering the whole glass slipper concept as I’m finding that it relates to my role as a Web Strategist here at emagine. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one!
  • MARKETRI  |  WEDNESDAY, JUNE 12, 2013
    [Websites] The Top Five Qualities Your Professional Services Marketer Should Have
    Consider your firm’s website, printed collateral, proposals, positioning statement, and so on – these items allow your firm to tell the outside world what you are all about and what you have to offer. Building the right marketing team and gathering the right marketing resources for your professional services firm is not as simple as it may seem.
  • HUBSPOT  |  TUESDAY, NOVEMBER 6, 2012
    [Websites] Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
    Check out their expert tips in this infographic (which you can feel free to embed on your own website using the embed code below), and then navigate below for a quick explanation of what these tips mean for your search marketing strategy. Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of "yellow books.". These books were not like other books you may stumble upon.
  • GREAT B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Websites] Make it Easy for People to Buy
    A local gym brags on its website about how involved the owners are in the business, specifically mentioning how the owners and staff walk the floor assisting members, answering questions, and generally making their customers feel at home. buried this valuable content on their website so deeply that it took me at least five minutes and 6-8 mouse clicks to find one particular document.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Websites] 8 Things To Be Prepared For When Starting A Blog
    According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Blog hosting websites are competitive and about as easy to find as a Starbucks, but sometimes, too many options can be overwhelming. Can you connect that blog to your company’s website so the posts contribute to your SEO? Stock.xchng and Stockvault are just a couple of the many websites available to you that offer free use of images for bloggers.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Websites] 10 Simply Awesome Examples of Email Marketing
    The email calls her back to the website with some lighthearted copy that nudges her in the right direction, and also reminds her of the value of using Zipcar -- being economical and helping the planet. If your site visitors are abandoning shopping carts or landing pages , use your email marketing in this way to remind them they have some unfinished business on your website!
  • MODERN MARKETING  |  FRIDAY, MAY 18, 2012
    [Websites] How 3 Global Marketers Are Approaching Mobile
    Facebook brand pages and LinkedIn groups aside, people are still going to visit your website, so you better make sure it works for mobile, said Amie King, CRM Team Leader at Sportingbet. Whether your company is B2B or B2C, the website experience provided must be equally as good on a mobile device as it is on any other computer.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Websites] 7 Awesome New Mobile Marketing Infographics
    Should You Consider A Mobile App or A Mobile Website? As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you. How Are Smartphones Being Used? This Tatango infographic was created by using a range of data culled via the Pew Research Centers , Internet and American Life Project. Inside the World of Android Usage. How is the Android taking over the world?
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Websites] Starting a New Blog?6 Things a Business Blog Must Have
    Colors – most people will want to use the same colors as their website for consistency. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 29, 2015
    [Websites] 3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives
    Most realize that improvements in traffic to the company website is a good thing, but they don’t know how this impacts their position in relation to the competition and industry in general. One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Websites] How to Cross-Promote Your Email Content [Guide]
    Here are a few smaller scale tips: Use the big three To cross-promote on a small scale, use your biggest digital assets: email, social media and your company website. Use your business website Don’t forget that your business website is a prime piece of digital real estate. Create a website banner, or do what Dairy Queen did and make a larger promotion. Email marketing is a valuable tool for any business.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Websites] What Demand Marketing Really Means
    For instance, after you create valuable content and publish it to your website or blog, it’s important to integrate it with your SEO strategy to make it more search engine-friendly. Metrics and KPIs such as engagement, click-through rates, and website traffic can help you determine whether you’re succeeding in generating interest and awareness with your demand generation strategies. Can your website be found through various social media channels?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2016
    [Websites] Looking for a job? Here are 8 reasons you need to blog
    by Bala Kadamba Although I have a blog and a personal website, but I didn't get. Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In any job interview, you normally have to try to convince people of what you know. In a blog, you can SHOW them.
  • WEBBIQUITY  |  THURSDAY, APRIL 14, 2011
    [Websites] Why Modesty Matters for SEO Experts
    Google also released the Farmer Update to its search engine algorithm in February, designed to degrade results for content farming (which is a tactic, not strictly a type of site; there are SEO “experts&# who apply the technique of generating a large amount of keyword-rich but low quality content to commercial websites in order to manipulate search results). I had lunch recently with a long-time friend who’s a top-notch financial planner.
  • FATHOM  |  TUESDAY, SEPTEMBER 20, 2016
    [Websites] Facebook’s New Advertising Objective Brings Business to Brick and Mortar Stores
    I think that the Store Visits objective is going to benefit these businesses the most, so clients who don’t have an ecommerce website can let out a sigh of relief. Having a difficult time getting Facebook viewers into your brick and mortar store? There’s a solution for you now. Store Visits is the new Facebook objective that will have advertisers like you clicking “like”.
  • HUBSPOT  |  WEDNESDAY, APRIL 26, 2017
    [Websites] How to Repost on Instagram: 4 Easy Ways to Reshare Content
    This method doesn't require any or other websites to repost on Instagram. Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Websites] Taking B2B Marketing Mobile: The Pitfalls and Payback
    Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Websites] How HubSpot Grew by 50% in 2013: A Year in Review
    billion page views to their websites (Tweet this stat). The inbound movement has never been solely about software. It''s about a different way of engaging prospects, not as targets or numbers, but as people. Arianna Huffington, one of our #INBOUND13 keynote speakers, captured this sentiment well by saying, "inbound means going inward into yourself. our lives are so outbound at the moment."
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Websites] 7 Tips for Making Your Transactional Emails More Personal
    You've got access to the traffic certain pages on your website get, so use it! If it's from your company, that doesn't mean it has to read like it's from your company, but it should mirror the copy you promote through your other emails, your social media, and your website. As marketers, the gospel of "value" is drilled into our heads before we write our first blog post.
  • LEAD LIAISON  |  TUESDAY, DECEMBER 20, 2016
    [Websites] How to Run a Webinar: Building a Compelling Landing Page and Thank You Page
    Don’t put other things like your website navigation menu or other links that could divert the user’s attention. This is the seventh installment in the series How to Run a Webinar. In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Websites] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet.
  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Websites] SnapApp October Release: Make Your Own Custom Theme
    Shapes: Along with images and text, you can now hyperlink shapes to bring visitors from your SnapApp to other websites. October saw a huge release for SnapApp with the ability to create custom themes for all of our customers. Earlier this year we introduced Launchpad , which has an assortment of themes you can apply to a Snapapp right at the first step of creation. . Custom themes is an extension of this and appears right above our default themes in a section called “My Themes.”. . .
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Websites] How do I track the source of phone calls?
    They decided to start asking every caller whether they had been on the website. As an alternative, I’ve been suggesting companies put a special phone number on their website and use Google Voice to forward calls. The forwarding is free and you know that the calls came from the website. I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales.
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