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FEBRUARY 2, 2022

You already know that keeping track of your website visitors is important. For example, website conversions might not be as vital if you’re not an online retailer or if your clients generally don’t use a web form to request a lead. Website Visitors. Here are a few to really keep an eye on. Why is this a problem?

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FEBRUARY 12, 2021

The post Website Build appeared first on ER Marketing.

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NOVEMBER 6, 2023

Dead-End Pages Simply having an informative website presence is no longer enough. These days, it’s all about interaction , and it’s absolutely critical to actively create an ongoing relationship with site visitors in order to get the most out of your website investment. How should broken links and 404 errors be handled on a website?

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JANUARY 31, 2024

Search Engine Optimization (SEO) is a powerful tool to improve your website’s visibility and attract more visitors. Many agencies and consultants offer site audits as a way to assess and enhance your website’s SEO performance. In the digital realm, countless emails flood your inbox, promising to audit your site for free.

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OCTOBER 20, 2023

Google and other search engines now penalize websites that are overloaded with specific keywords and key phrases. This includes the homepage, sections of the website, the blog and even social media. Strive for an Overarching Web Presence Too many companies make the mistake of thinking a website will suffice for SEO purposes.

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SEPTEMBER 7, 2023

The Blueprint for Web Success In putting together a new website or app, there are many business decisions to be made along the way. RELATED: 3 Reasons to Renovate Your Website But if your website is neither functional nor user-friendly, it’s not going to increase sales, traffic, or conversions. FAQs What is a wireframe?

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OCTOBER 4, 2023

You likely have a website and are exposed to at least the basic analytics. Traffic Website traffic is critical to seeing measurable success. RELATED: 7 of the Most Important Website Metrics to Track If you desire X number of conversions to generate revenue, then you need Y number of website visitors to get there.

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NOVEMBER 28, 2023

Boosting Online Visibility In today’s digital world, having a static website is akin to opening a shop in a remote alley without any signs or advertisements. Unlike a stagnant website that rarely changes, a blog allows you to update your platform with new information, insights, and updates regularly.

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DECEMBER 7, 2023

For example, a prospective client or partner may hear from you from a third-party website. Then they look at your website but doesn’t return to your site for days. Attribution helps you narrow your focus. They are interested in what others think and turn to Google searches or online reviews.

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SEPTEMBER 7, 2023

Website owners and marketers relied heavily on keyword stuffing and exact match phrases to rank their pages higher in search results. Websites that once thrived by stuffing their pages with keywords now faced the challenge of producing genuinely valuable and informative content to maintain or improve their search rankings.

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SEPTEMBER 25, 2023

According to WebFX , 94% of first impressions of a website are design-related. At baseline, your new website must be mobile friendly and visually inviting. work well, but if you choose to use the web address yourdomain.com, your website won’t be accessible on yourdomain.net or yourdomain.org. Vast amounts of spam, anyone?

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JANUARY 11, 2024

Industry-specific websites Depending on your industry, specialized review websites exist that cater to your niche. Your website Don’t underestimate the value of having a dedicated section on your website for customer reviews. Why should I have a dedicated review section on my website?

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OCTOBER 19, 2023

Be sure that basics such as the use of appropriate keywords that your audience of building materials purchasers is likely to use to find what they want and a link to your website are included in this press release. How can I promote my trade show attendance on my website?

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SEPTEMBER 23, 2021

If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP).

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SEPTEMBER 19, 2023

Search engines prioritize websites that offer excellent user experiences, including fast loading times, mobile responsiveness, and easy navigation. Marketers must focus on creating websites that not only rank well but also provide a seamless user experience. Why is user experience crucial for SEO?

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OCTOBER 10, 2023

This ensures that people actively searching for relevant information are more likely to discover your website. By consistently creating fresh, relevant content, you improve your website’s chances of appearing in search results when potential customers seek information related to building materials.

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JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. Traffic This KPI measures the number of visitors to your website or the specific content piece. Website speed is crucial—both for desktop and mobile. But how do you measure what defines you? They bounce.

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OCTOBER 11, 2023

In some ways, the features that make a website a good website vary from one small business to the next. Every small business serves a unique market, and your website should reflect that. Is Your Website Mobile-Friendly? Ensure that your website is responsive and adapts well to various screen sizes.

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OCTOBER 24, 2023

People who follow your company on social media, read your posts, share your content and subsequently visit your website will have a heightened awareness of your brand. This style of content will prove intriguing enough to inspire visits to your website and generate legitimate interest in your company’s offerings. Yes, it can.

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JULY 18, 2023

The following actions were observed: 64% click-through to the company website directly from the e-mail. 22% go to the company website through an alternate route. 56% visit the company website directly without using the e-mail. 53% save the e-mail as a reference for future use. 45% retain the information for later reference.

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JANUARY 4, 2023

1% of web designers think non-responsive design is a top reason why visitors leave a website. Your Website Must Be Mobile-friendly. This is the point people miss the most when they say they are not ready to invest in a new website. Customers looking at your website or email on a smartphone need to see refined content.

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NOVEMBER 21, 2023

It allows you to widen the net and generate new followers, fans, clicks to your website, etc. The good news is, paid social advertising can be very targeted.

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AUGUST 24, 2023

If you have something akin to a “find a dealer” or “find a professional” page on your website, you need an interactive map. Tools such as Maphub or Mapme are good starting places, or just use Google Maps.

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JULY 9, 2023

Scour Your Web Content One simple way to gather content for your calendar is to review the key articles and most requested educational content on your website. As you add new content to your website, post to your social platforms to keep your customers and prospects informed about new resources and information.

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DECEMBER 7, 2022

Start with the website structure and its design. According to Google, the ideal website load time for mobile sites is 1-2 seconds. (If Although we don’t hear that said as much today (except for those reluctant to use mobile sites), safety of a website, particularly an eCommerce site, is vital. How safe and stable is it?

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NOVEMBER 17, 2021

If so, you might consider creating unique content for each location through separate pages on your website. Using this type of segmentation on your website makes it easier to rank in these specific areas. The more content you have on your website, the larger it is and easier to find. Know When to Localize a Website.

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MARCH 11, 2024

Also, where are they with your brand, products, website, store? According to a case study done by Adobe Experience, Selco embraced a specific tool for its online sales—an app— and boosted its website visits and sales. “As Before you start selling, decide on a platform and design your website (or have someone like us do it for you).

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JANUARY 29, 2024

Embrace Paid Advertising: Paid advertising can help you reach a wider audience and drive targeted traffic to your website or landing pages. Paid advertising can be a valuable tool to expand your reach and drive targeted traffic to your website. Use these insights to refine your strategy and make data-driven decisions.

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JANUARY 25, 2024

It encompasses a wide range of marketing activities, from personalized product recommendations on eCommerce websites to targeted email campaigns and customized content recommendations on social media platforms. This includes personalized email subject lines, website content and social media advertisements.

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APRIL 6, 2021

Whether you’re starting from scratch or improving your current website, there are numerous things you need to keep in mind as you go. In fact, architectural firm website design is about more than just a pretty page that has your basic contact information. Keep reading to learn our five best website design tips for architectural firms.

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MARCH 13, 2023

You must ask for it through post-purchase or post-service surveys, or via pop-up forms on your website. Broadly also offers valuable services, such as real-time feedback, embedding 4 and 5-star reviews directly on your website, and a convenient dashboard to track your statistics.

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MAY 7, 2021

One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. So, why does it really matter where your website ranks when you’re in the commercial construction industry? For example, say you add high-quality content about building shopping centers to your website.

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FEBRUARY 18, 2021

However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a professional website. That’s fine!

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DECEMBER 18, 2023

Include interesting titles and descriptions and also add links to your website and products. Videos improve search engine rankings by increasing user engagement, trust, and time spent on a website, making it more likely for the site to appear in search results. Videos improve search engine rankings and user engagement.

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JANUARY 9, 2023

Blame it on COVID, or maybe just a natural evolution accelerated by almost-exclusive online transactions during the pandemic, B2B customers today assume eCommerce companies to have intuitive websites and digital promotion that adds value. Embrace chatbots/chat features on website. Embrace Chatbots/Chat Features on Website.

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NOVEMBER 21, 2023

This provides businesses with an additional avenue to increase their online visibility and drive organic traffic to their websites. Moreover, videos tend to keep visitors on a website for longer periods, which sends positive signals to search engines about the site’s relevance and quality.

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JANUARY 29, 2021

The shaping of the specific ad content is centered on what the user did when first visiting your website. Truly efficient retargeting boosts repeat visits on the web by 50%, heightens conversion rate, and dramatically enhances time spent on the website. Retargeting Improves Time Spent on Your Website.

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