Sales and marketing are investing further in their ABM efforts, whether their goals center around customer acquisition or retention, to drive revenue. It has become an increasingly valuable strategy for B2B marketers when building trust and proving the value of a complex service offering.
In Global Episode 2, you will hear about:
- Overcoming budget or resource constraints to succeed in ABM campaigns
- How to use ABM and Demand Gen to reap maximum return
- How to scale ABM
- Why 1st party and 3rd party intent data are crucial to monitor buyer intent
- How the quality, diversity, and scale of the intent data determine the success of your ABM programs and much more…
In case you missed Global Episode 1, you can tune in now, to learn how to digitally engage with the buying collective.