With a seismic shift to remote working, acceleration in digital transformation, and organizations paving innovative ways of generating revenue, the interest, and execution of ABM initiatives is surging like never seen before.
Our global panel of experts from Lolagrove, Mindshare, and SWZD provide advice and insight on how you can optimize outcomes for your ABM strategies.
In Global Episode 1, our panelists discuss:
- How their clients have adapted and optimized their ABM initiatives
- How to bridge the gap between sales & marketing
- How to digitally engage with the buying collective
- The effectiveness of using email in ABM
- How to adapt ABM campaigns in this new ‘remote work’ reality
For more insights on how to drive growth with your ABM watch the Global Episode 2 on-demand now.
