ABM remains a highly credible marketing strategy for B2B marketers and tech brands, despite the changing dynamics of the market & buying behaviors due to the ongoing pandemic.
A year on, with most of APAC implementing a remote working culture, adapting their strategies and business objectives, how can organizations optimize the outcomes of their ABM strategy?
Tune in to Episode 2 and learn:
- How to use Demand Gen & ABM in tandem
- How to scale ABM
- How to use 1st & 3rd party intent data to monitor buyer intent
- Why the scale, quality & diversity of data determine the success of ABM initiatives and more…
Disocver how to adapt ABM strategies as APAC implements a remote working culture in Episode 1.
