The B2B Research Blog

Trending Sources

Wikipedia and the wiki utopia, revisited


If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was that just a collective hallucination caused by too many consultants who drank a lot of the Kool-Aid 2.0? Was Wikipedia just the exception that proved the rule?

Wiki 11

The Cambrian Explosion and our obsession with “the next big thing”


Photo credit: Wikipedia. Others will include “the Internet of Things” , or will reduce it to SoLoMo (Social, Local, Mobile), or call it “Smarter Planet” And if you look closely, even Tim O’Reilly’s “What Is Web 2.0?”

Awaiting the Next Horizon–Will the Internet Enforce Social Good?


Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value. Along the way, Web 1.0 begat Web 2.0

Web 2.0 and the Evolution of Marketing


Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 Next, MarketingVOX reported that Web 2.0 Web Traffic.

What’s next? Social Media and the Information Life Cycle


Image via Wikipedia. Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″ Internet Marketing Social Media Marketing Facebook Google Plus social media StumbleUpon Web 2.0

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. He specializes in Web 2.0 Every once in a while magic happens.

PR 71

B2B Marketers – It’s Time to Face Your Fear of Facebook

B2B Marketing Traction

Wikipedia says they have 600 million. If a young person comes to your web site, what do you think happens when they see the Facebook logo on your home page? Facebook Inbound Marketing Marketing Implementation Social Media/Web 2.0 Tweet.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Web Apps. Web 2.0. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson # 2 Know What Web 2.0 Web 2.0

Class 77

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT


It''s also interesting to see how the general theme of "Web 2.0" In 2006, the tech and marketing world was focused heavily on surviving and succeeding in a web 2.0 I just picked up a new hobby. I call it "Waybacking.". It''s kinda like Googling, but even better.

Skype 56

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. Editing encyclopedia entries in Wikipedia is no doubt fun and satisfying if you care about the specific topic, but without a financial incentive there’s no way to guarantee every entry about every subject, no matter how unpopular, is correct.

Caveat Emptor, if you’re using social media

Wondering Out Loud

In the world of Web 2.0, We’ve all heard stories of erroneous facts making their way onto Wikipedia pages, but that site is just a small part of the wwww and bad fact, half-truths, and outright lies are more likely to show up on personal blogs. Wikipedia Tags: Communications Marketing Social Media Caveat Emptor Google Internet Twitter Web 2.0 A friend of a friend asked me if I knew anything about a particular social media organization.

Social software adoption: Riding the hype curve


Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium.

Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends. According to Wikipedia, a web widget is a small piece of code that you add to a web page. Tags: online marketing Web 2.0. Widgets are becoming more and more popular these days as additional tools for marketers.

The Bamboo Project Blog

Buzz Marketing for Technology

I think my frustration right now is that Ive realized how firmly entrenched people are in a sort of passive, one-way view of the web. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 Web 2.0 Web 2.0

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Image credit Related Posts: Internet Trends From The Web 2.0

Viral 39

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.


The Coming Consolidation in Social Networking


A while back, I posted the Alexa rankings for 42 popular Web 2.0 tags: Social media sites, Alexa rankings, Web 2.0 Social media sites are multiplying like rabbits. social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up.

Gin, Television, and Social Surplus - Here Comes Everybody

Buzz Marketing for Technology

This is a lightly edited transcription of a speech I gave at the Web 2.0 I started telling her about the Wikipedia article on Pluto. You may remember that Pluto got kicked out of the planet club a couple of years ago, so all of a sudden there was all of this activity on Wikipedia. Put another way, now that we have a unit, thats 2,000 Wikipedia projects a year spent watching television. Here Comes Everybody. A book about organizing without organizations.

Don't They Know Who You Are? Why Reputation Management is Critical


Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down.

The 4 C's of Social Media


Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Tags: Web 2.0 Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging.

Digital Transformation: the need for buzzwords


As usual, Wikipedia does have a somewhat decent definition for it: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society.

High Points on the Social Media Landscape


Wikipedia is the most difficult to edit due to the tight control maintained by the site's primary editors and their hostility to any content that can be construed, however remotely, as promotional. Knol may lack Wikipedia's cachet, but it's a much friendlier place. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Wikipedia 7 62,228,655 +11.4% Tags: Web 2.0

The 5 Best Social Media Sites for Small Businesses


StumbleUpon - A recent post cited StumbleUpon as the best social media site for driving B2B Web traffic. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. Wetpaint – Wikipedia isn't the only wiki on the map.

Which Social Networking Sites Really Drive Business Traffic?


WebMarketCentral - Top SMO Sources of Referral Traffic StumbleUpon - 15.30% Wikipedia - 6.79% Bibsonomy , Mister Wong , , Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses.

Using ALL the Tools of Social Media Optimization


Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , , Freebase and others which are less contributor-hostile.

Grow Your Wiki

Buzz Marketing for Technology

enterprise 2.0. Enterprise 2.0 office 2.0. Publishing 2.0. Web 2.0. Web Content 2007. Web-based spreadsheet. Wikipedia. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 Enterprise 2.0:

Wiki 11

A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

Comments on this article can be sent to the author at and/or can be posted to the web via the link at the bottom of this page. Web 2.0 For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. The term Web 2.0 Whereas the twentieth-century web centered on developer-created material (e.g., Interactive media that facilitate these Web 2.0 But can a Web 2.0

Social business and the workforce: ROI, risk and reward


Image via Wikipedia. It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference , and a handful of years since terms like Enterprise 2.0 and the 2.0

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L.

The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases.

Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1


Poking fun at Web 2.0 Poking Fun at Web 2.0 Naming Conventions: Pot Calling Kettle Black by The Officially Official Blog of Searchles The folks at social bookmarking site Searchles have some fun with web 2.0 tags: Web 2.0

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0

Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. Wikipedia. Collaboration 2.0. Enterprise Web 2.0. Hardware 2.0. The Semantic Web. The Social Web. Hardware 2.0. On Blonde and beautiful HEIDI MONTAG. BNET Business Network: BNET. TechRepublic. ZDNet. ZDNet. all ZDNet. in Blogs. in News. in Downloads. in Reviews.

Generating Word of Mouth Buzz through Interactive PR


Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out. WebMarketCentral now includes a more complete guide with links to related web marketing strategies. Wikipedia also provides a pretty good definition. Distribute and promote your news through Web 2.0

Best of 2008: Amusing, Creative and Just Plain Odd


Bizarre yet real images on the web. Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. Poking Fun at Web 2.0 The folks at social bookmarking site Searchles have some fun with web 2.0 Charlie Brown and the Peanuts gang running an ad agency.

Weinberger Wisdom

Paul Gillin

They’ve been cleaned up and expanded for clarity: The Web has always been social. The only difference with Web 2.0 The page-centered Web paradigm has yielded to a people-centered one. The Web is rolling sets of instantaneous, always changing fragmented networks.