8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.


How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers


How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. Thus, a viral content strategy can be elicited to initiation.

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4 Education Marketing Trends to Keep an Eye on in 2017


Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. WOMM is so effective because it's third party validation of your school. This is why marketers always want content to go viral. All that sharing is third party, WOMM validation.

Business-to-Bacon: Why I should be #BaconfestATL Queen

MLT Creative

Because of my word-of-mouth marketing (WOMM) “campaign” for Baconfest, I know that about $500 (or more) of ticket sales for this year’s fest are due to my ranting and raving about it to colleagues and friends for the past few months.

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How Omnichannel Reputation Management Assists in B2B Branding


Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Prologue.


Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both


Growth hackers rapidly use & test-run an array of product iterations – constantly test persuasive copy, email marketing, SEO & viral strategies along with other tools & technics, to help the organizations achieve their universal core goals such as sales revenue optimization, conversion rate optimization (CRO) & optimized users’ experiences. Prologue. The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing.