Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience.

Ethics 121

Ethics Social Media Trends Copyright 121

Zoominfo

AUGUST 26, 2018

It’s really going viral. . White papers. Did you hear about the new strategy where companies collaborate with ill celebrities? It’s called influenza marketing. Why didn’t the marketing couple get married? They weren’t on the same landing page. What do content marketers use to wrap birthday presents?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

ClearVoice

MARCH 16, 2022

.” Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Social media marketing trends: Logitech embraces diversity, equity, and inclusion in influencer marketing.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Heinz Marketing

JANUARY 7, 2022

Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Conversely, product-led companies use their marketing to fuel virality — as the backbone of their marketing strategy. That’s not to say that content can’t also go viral and drive leads, but it’s less crucial. Time to value.

Product 101

Product Top of Funnel Sales Qualified Leads Churn Rate 101

Tomorrow People

JUNE 7, 2021

It’s not the result of reading white papers or attending conferences to discuss a hot new trend or grand concept. This ease of use also delivers another key trait of a product-led growth solution: virality. There is a wider top of the funnel, with more standard users and potential advocates engaging with the product.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Convince & Convert

FEBRUARY 23, 2015

What he did was recognize and capitalize on a growing trend in the market – the white paper. “A So, Mike wrote How to Write a White Paper: a White Paper on White Papers and established himself as a thought leader in this part of the industry. . Then there’s a service side to it.

Social Media 135

Social Media Media Skype Lead Ranking 135

Onalytica B2B

SEPTEMBER 12, 2017

People are choosing sexiness of virality over relevance. Examples per sector are: There’s tonnes more information on this subject in the full white paper: The Definitive Practical Guide to Influencer Relationship Management. To download the full white paper, click the button below.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for).

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Ambal's Amusings

DECEMBER 31, 2010

How to put the "Viral" in B2B Marketing Viral Campaigns? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” Does viral really work for B2B marketing? Killer Questions to Ask Before Starting a White Paper Project. BONUS TOP POST from 2009.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Anything Goes Marketing

SEPTEMBER 25, 2007

As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! She says "If you want your white paper to go viral, you need to loosen the strings early on and get rid of those barriers.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Optinmonster

FEBRUARY 21, 2024

The lead magnets included educational ebooks, webinars, checklists, and white papers. It was a mini viral effect. Write a Viral Post Now that their traffic had grown significantly (at the end of the 5 week period), Tresnic Media was at a 438% traffic increase. Their blog was poised for it’s first real spike.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. The Marketing and Sales Alignment Playbook White Papers. Don't you? . Subscribe Now.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Navigate the Channel

FEBRUARY 9, 2021

Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount. This is an organic means of growing your architecture business that will take some time yet prove more than worth the effort across the long haul.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

SWZD

APRIL 24, 2019

Going viral shouldn’t (usually) be your goal. Whether your content includes white papers, webinars, blog posts (cough), or all of the above, you need to prove that you know what you’re talking about. Sure, you can make your stand out by making pop culture references. It could even get more clicks at first.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Phishing Curation 48

Outgrow

AUGUST 6, 2021

Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Unlike ebooks or white papers that may come out as time-consuming or tedious for some. . Calculators. Giveaways and Contests.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Crimson Marketing

OCTOBER 9, 2013

White papers. Image: Courtesy of Virally Blog. Guest blog posts. Email newsletters. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Social media posts. Live presentations. But what can you expect in the future? Here’s a list of predictions from Jayson DeMers, Forbes Contributor: 1.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Golden Spiral

JANUARY 31, 2019

You may think that building a white paper or an eBook is an expensive endeavor, but consider the cost of creating the lead magnet versus the value of a lead. White papers (living documents on your website gated by a contact form). White paper: 3-5 form fields. Create as many lead magnets as you can think of.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Crimson Marketing

OCTOBER 8, 2013

White papers. Image: Courtesy of Virally Blog. Guest blog posts. Email newsletters. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Social media posts. Live presentations. But what can you expect in the future? Here’s a list of predictions from Jayson DeMers, Forbes Contributor: 1.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Hubspot

MAY 7, 2019

Outgrow enables marketers to create personalized content like highly converting calculators, viral quizzes, useful recommendations, chatbots, polls and assessments that add real value to the customer, enable new levels of customer engagement and generate useful data that you can use to qualify and segment leads.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

Hubspot

JULY 24, 2020

Additionally, produce content, for example, ebooks and white papers, that promote your brand. For instance, take a look at this post from influencer agency Viral Nation: View this post on Instagram. Viral Nation has put together an influencer marketing campaign for @goldfishcanada to help drive brand awareness.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Find out if you’re ready to move beyond the white paper!

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Ambal's Amusings

OCTOBER 6, 2009

White Papers Experts. Follow ClickInsights White Paper Experts on twitter with one-click. If you are creating or marketing a white paper, eBook or any other type of content, you might have heard about Content Marketing. • Viral Marketing. • White Papers. • B2B Marketing.

Case Study 100

Case Study Case Studies Paper Twitter 100

SmartBug Media

FEBRUARY 1, 2019

There’s a reason so many companies and individuals strive to go viral in order to bring awareness to their brand and showcase their products/service, and video is one of the methods that enables us to easily share and receive information. But video has not been a front runner compared to e-books, white papers, and blog posts.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Chris Koch

MAY 21, 2010

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come Viral vs. permission-based. It’s this viral relationship model of Twitter that wins in every privacy showdown between Facebook and its users. come at a price.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. As a leader, you have to walk the walk, not just talk the talk. And here is just one example of why. Please Share Your Thoughts?

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. How to put the "Viral" in B2B Marketing Viral Campaigns?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

NOVEMBER 12, 2010

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). How to put the "Viral" in B2B Marketing Viral Campaigns? Marketing Edge podcast. Related Articles.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Biznology

MAY 10, 2012

Instead cite a mix of industry data and other research to support your own thoughts, which can take the form of case studies and white papers, among other things. Your audience is much too sophisticated not to see right through that. So don’t even try. And … Action! Putting It All Together.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

SnapApp

SEPTEMBER 30, 2015

The best part of this quiz is how easy it is to share — Shark Week created the ultimate opportunity for viral content, while building buzz for a yearly event. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing.

Personalization 48

Personalization Examples Content Marketing Planning 48

ClearVoice

JANUARY 5, 2022

So if you wrote a viral blog post on your personal blog or site, you’re the copyright owner for that post. It usually takes place in the context of written content copied from other brands’ white papers, blog posts, and articles and of digital images. Who holds the copyright? Some of those claims are bogus, but many are not.

Copyright 93

Copyright Work Management Bundling Paid Search Agency 93

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. There are examples and additional resources too.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Point

OCTOBER 21, 2009

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns.

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100