Trending Sources

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

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Viral High, Viral Hangover

grow - Practical Marketing Solutions

A few weeks ago, a blog post of mine went viral on Twitter. When you got over 1,300 page views in a few minutes, I figured either a post had gone viral or you had blackmailed Matt Cutts. ME: Going viral just is not what it is cracked up to be. A viral high, a viral hang-over.

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The Psychology of Viral Content

Contently

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Media Social viral

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Is there a formula for viral content?

grow - Practical Marketing Solutions

And yet, we’re all looking for that magic viral “formula” right? In the past when I’ve had a blog post go viral, I’ve tried to make an effort to write something that will catch fire again and can rarely reproduce that effect.

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Upworthy’s Top Takeaways For Creating Viral Content

Modern Marketing

Here are some tips every content marketer can learn from to support viral content: 1. If their friends who haven’t heard of you share, you have a way better shot t viral gold. Where do you find inspiration for creating viral headlines and social content?

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40 million people can’t be wrong — The secrets of viral

grow - Practical Marketing Solutions

In it, he chronicled his journey from early viral sensation to creating a respected media channel boasting 40 million unique visitors. What people want to see and what they want to share are two different things, so make your content sharable if you want a chance at going “viral.”

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Viral Content: The Emotional Triggers That Make Us Click “Share”

Kapost

It goes without saying then that there’s a ton of content out there, which means the most competitive brands are trying to figure out how they can break through the noise—ideally by going viral. A viral hit isn’t a matter of luck. A viral hit isn’t a matter of luck.

Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise.

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The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. The Science of Virality.

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6 ways to create content that will go viral

Biznology

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Make your blog post a list; this significantly increases your chances of going viral. The post 6 ways to create content that will go viral appeared first on Biznology.

Why Some Things Go Viral — And Others Don’t [Video]

Hubspot

Well, it helps to create content that's poised to go viral, of course. For a piece of content to go viral, each viewer has to generate at least one more viewer, on average. But for those super-sharers to even think about sharing your stuff, it has to have "viral potential."

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Kittens & Bacon: The Most Viral Infographic Ever

Modern B2B Marketing

See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume.

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3 Viral Marketing Campaigns That Are Worth the Catch

Modern B2B Marketing

But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it. Author: Elaine Ip If there’s one thing I’ve learned in life, it’s that nothing comes free. That free trial of Netflix you signed up for?

Breaking Down Virality: An Analysis of 4 Posts That Went Viral

Hubspot

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. What tips do you have for creating "viral" content?

The Psychology Behind the Emotions that Spur Viral Content

Content Standard

Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. The Science Behind Emotions and Virality.

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Creating Viral Content Comes Down to Just Letting Go

Vertical Response

The post Creating Viral Content Comes Down to Just Letting Go appeared first on VerticalResponse Blog. Social Media bob herzog content marketing fun marketing humorous marketing viral content viral marketing

Elements Of A Viral Marketing Campaign

B2B Marketing Insider

The post Elements Of A Viral Marketing Campaign appeared first on Marketing Insider Group. There has never been more technological freedom and a demand for good ideas for advertisers than in this point of the Internet Age.

How to Make News Content Viral Using People-Based Marketing

Webbiquity

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. Guest post by Jack Dawson.

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Measuring the Success of Virality

B2B Marketing Insider

The post Measuring the Success of Virality appeared first on Marketing Insider Group.

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13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce

Hubspot

Targeting this audience and tapping into their unvoiced frustrations led to one of BuzzFeed’s most viral posts of all time. Upworthy wanted to prove that it wasn’t just cat videos that would go viral -- and it turns out, they had a point.

5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)

Contently

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident.

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The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

Hubspot

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend?

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Interesting Infographics: How To Make Your Content Go Viral

LEADership

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping.

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How do you make your content go viral — offline?

grow - Practical Marketing Solutions

communication tools to break through the clutter and move our marketing message virally through Procurement, through corporate gatekeepers, and into the hearts and minds of executive decision-makers? You’re probably stressed.

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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

Hubspot

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout.

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Infographic: The Secret Formula for the Perfect Viral Share

Crimson Marketing

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl.

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The Viral Power of Storytelling

Opentopic

The post The Viral Power of Storytelling appeared first on Opentopic. In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself… Modern information consumers want more than just data. People of this generation are used to getting accessible news, ideas, information, and knowledge; they know the tricks and cannot stand.

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Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape

Contently

That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. Once Watch the Stove went viral, however, everyone started writing about it: Time , BuzzFeed , Billboard , and more. Brands Featured viral

The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too!

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Meet the new Queen of Viral Video

grow - Practical Marketing Solutions

The video I’ve featured today was a turning point for her young career because for the first time she truly reached a “viral status.&# ME: So tell me about your “Oh My God moment” when you realized you had produced a viral video. I have such a special treat for you today.

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A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent

One of the most-viral campaigns of all time, BlendTec’s Will it Blend , managed to make heavy-duty blenders humorous and worthy of being shared. Step #14: Realize Creating Viral Content Isn’t Simple. There’s no set formula for viral content. Content marketing is hot.

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The Science of a Great TED Talk: What Makes a Speech Go Viral

Hubspot

Getting chosen to speak at a TED conference is no easy feat. Attending a TED conference -- as in, sitting in the audience -- is a little like applying for college, with a short essay-style application including questions like "What are you passionate about?"

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The Emotional Combinations That Make Stories Go Viral

Opentopic

Opentopic blog >> hbr.org Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared. New work from Jacopo Staiano of Sorbonne University and Marco. Marketing Technology Cmo Digital Marketing undefined

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17 Ways to Succeed in Viral Content Marketing

Writtent

Every marketer’s dream is to create a piece of viral content. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign. as top sites for achieving a viral effect of your content marketing.

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Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Virality, thy name is Kian. Finding Viral Triggers.

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9 Tips From the Greatest Viral Content Genius on the Planet

Hubspot

Neetzan Zimmerman is a genius at creating viral content. But finding stories is only the first part of creating a viral hit. I made a game out of this -- finding stories that at first blush didn''t seem that interesting, and turning them into viral powerhouses," he says.

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How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Modern Marketing

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days!

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