The Data Behind Viral Marketing Events

Brandwatch Marketing

PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. Marketing Mike Baker going viral marketing viral viral marketing viral moments

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Viral Content Reverse Engineering Strategy

Marketing Insider Group

Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy dips of popularity personal touch reverse engineering method user experience viral content

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What is Viral Content and 6 techniques to go viral

RockContent

Viral Content is one of these options : the audience needs to be interested, but it is possible to increase your campaign’s chances of success. To facilitate this challenge and increase your chances to go viral, we’ll discuss some relevant topics about this strategy in this article: What is viral content? What are the 6 best techniques to go viral? What is Viral Content? Viral Content is all the communication of a company or user that goes viral.

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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter

Biznology

Here are a few thoughts to keep in mind: Redefine Viral. In fact that’s true whether you want to be viral or not. It may be the case that the viral marketing ideas you’ve seen were each created in one moment of brilliant inspiration, but I doubt it. The post Your Marketing is Not Going to Go Viral – And it Doesn’t Matter appeared first on Biznology. The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none.

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Upworthy’s Top Takeaways For Creating Viral Content

Modern Marketing

Here are some tips every content marketer can learn from to support viral content: 1. If their friends who haven’t heard of you share, you have a way better shot t viral gold. Where do you find inspiration for creating viral headlines and social content? Upworthy’s Top Takeaways For Creating Viral Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. But what should you do if you’ve never published a viral post, yet want to boost your odds of capturing attention on a viral scale? Don’t trust your gut; instead, rely on research to pick a topic with the greatest chances of going viral. We’ve all heard the story.

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The Psychology of Viral Content

Contently

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Viral content should be simple, unexpected, concrete, credible, emotional, and story-generating (or SUCCESs). But the superhero example goes to show that viral content is about more than just getting lucky.

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What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos. You shouldn’t, however, discount the last factor of who you are sending that video to because as the article explains, if people don’t share your video… it won’t go viral (duh!).

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Measuring the Success of Virality

Marketing Insider Group

The post Measuring the Success of Virality appeared first on Marketing Insider Group. By Jennifer Johnson, Marketing Manager at Alexa Content marketing is no longer the new kid in town: Not only do 3 out of 4 marketers prioritize an inbound approach regardless of their size or budget, but companies plan to allocate nearly a third of their total marketing budget to content marketing this year. The good news […].

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion. Here are three key takeaways from the webinar: What is viral content? Connect with Emotion – This is the key to being memorable and getting that story to go viral!

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Successful Viral Marketing Campaign Tactics

Stevens & Tate

Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. In many cases, a viral ad will be so effective that it becomes part of the popular culture at the moment. Unfortunately, “going viral” is not something that you can just do. It’s why so many of the ads that go viral are ads that are funny.

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6 Reasons Your Marketing Video Isn’t Going Viral

Marketing Insider Group

The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […].

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4 Tips for Creating Viral Content

Walker Sands

Content Just a Book B2B content Contagious content marketing Content Tips Jonah Berger Just a Book 2019 storytelling Viral Marketing

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What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group. Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs. As we approach the end of 2018, marketers owe it to themselves and their customers […].

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6 ways to create content that will go viral

Biznology

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Make your blog post a list; this significantly increases your chances of going viral. The post 6 ways to create content that will go viral appeared first on Biznology. Internet Marketing Public Relations Social Media Marketing Social Media/PR social media viral marketing

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How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. tells in his book a personal account of how a viral marketing campaign went wrong. That’s what this next episode of his viral marketing gone wrong reminds me of. A Viral Marketing Lesson.

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Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy. For this very reason, I’ve added a “takeaway” section to some of my favorite viral campaigns below.

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Elements Of A Viral Marketing Campaign

Marketing Insider Group

The post Elements Of A Viral Marketing Campaign appeared first on Marketing Insider Group. There has never been more technological freedom and a demand for good ideas for advertisers than in this point of the Internet Age. Big companies can enable users to design their own shoes using WeChat and a smartphone, use Augmented Reality to find their Ikea dream home in their actual home, and send users back […].

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How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Modern Marketing

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days! How a Nonprofit Launched the Most Viral Campaign Ever [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. The post Going Viral Is Not a Video Strategy appeared first on Contently. The budget came together, the shoot went smoothly, and the first cut gave you chills. You’re confident this great video will get people talking. Your audience will see it and want to become customers.

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How to Create Viral Content in 8 Steps

Acrolinx

Viral content is the Holy Grail of content marketing. And whether it’s a YouTube video … Continue reading "How to Create Viral Content in 8 Steps". The post How to Create Viral Content in 8 Steps appeared first on Acrolinx.

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How to Make News Content Viral Using People-Based Marketing

Webbiquity

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. Guest post by Jack Dawson. The most important technique to date is through people-based marketing.

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? If you see the same Oktopost post in your newsfeed 10 times, does that mean it went viral? What about if you share a piece of content, does that mean it went viral?

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What Advisors Can Learn from this “Viral” Facebook Post

FMG Suite

While going “viral” is almost always a happy accident, there are a few lessons advisors can learn about their own social media usage and presence from Aubrey’s experience. Discover what social media tricks she used to increase the engagement and achieve that sought-after viral status! The post What Advisors Can Learn from this “Viral” Facebook Post appeared first on FMG Suite. General Marketing Social Media Video viral

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. No wonder there is so much confusion when it comes to social media and viral videos!

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The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? Why ‘Going Viral’ Is Harder Than You Think. How ‘Viral Media’ Spreads.

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Viral Marketing Examples: Learn To Take Off From Top Brands

Bannersnack

Viral marketing is on any marketer’s agenda. With smaller budgets and a potential to reach millions online, get shared for free and recommended to others, viral ads are – for good reasons – worth striving for.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

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Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

Martech Advisor

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. Scroll down to read how: Behr Paint provided highly personalized recommendations via AI. Domino’s offered rewards for rival brands, enabled by image recognition.

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The Psychology Behind Viral Marketing Videos

Hubspot

At their core, viral videos are sticky ideas in action. Below, we’ve analyzed five marketing videos that follow most of these principles and succeeded in capturing viral attention. Following Made to Stick’s Model Could Lead to Your Viral Success. Making a viral video will be one of the hardest things to cross off your marketing bucket list. And even if you follow the six Made to Stick principles to a tee, there’s still no guarantee you’ll achieve viral success.

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Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape

Contently

That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. Once Watch the Stove went viral, however, everyone started writing about it: Time , BuzzFeed , Billboard , and more. Brands Featured viral

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Viral Marketing: Three Ways to Help a Video Go Viral

Marketing Action

Many companies report increased sales and name recognition after their videos have “gone viral.” Implementing a successful viral marketing campaign can be your key to jump-starting a new level of success for your company. Viral marketing is great. That is, if the message going viral isn’t a classic Fail. The results weren’t pretty: Chevy had to take down the site after only a few days because they kept getting submissions like this one: What’s viral worth?

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10 Examples of Amazing Viral Marketing Videos

Hubspot

These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. What other viral marketing videos have you enjoyed? 93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.

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B2B Reads: Abandoned Carts, CCPA, and Going Viral

Heinz Marketing

The Value in Going Viral (And Five Steps to Improve Your Odds). Even if you have an A-list celebrity re-tweeting you, you’ve still got to have the right message at the right time if you want to go viral. The post B2B Reads: Abandoned Carts, CCPA, and Going Viral appeared first on Heinz Marketing. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. What is viral marketing, anyway? Ever successfully gone viral?

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How to Know You've Got Viral Content Before It Happens

RebelMouse

It's awesome when your content takes off and starts to go "viral." your post is going viral and by how much it is over-performing. This is the best time to spend a little money on a viral hit. Here's an example of a Velocity Alert for a site post, with key benchmarking data: Getting the right information early is very important when creating a viral hit. Join RebelMouse for more viral moments. Happy viral moments, Rebels!

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6 Tips to Make Your Marketing Viral

Leadspace

Every marketer dreams of launching a viral marketing campaign. After all, a single viral post can cause your Twitter follows to increase exponentially, your website traffic to surge, and your business to finally gain the brand recognition it deserves. Yet, while viral posts are the ultimate goal of all marketers, few manage to achieve such feats. . The days and times you choose actually play a significant role in whether a post will go viral.

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