The Data Behind Viral Marketing Events

Crimson Hexagon

PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. Marketing Mike Baker going viral marketing viral viral marketing viral moments

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Viral Content Reverse Engineering Strategy

Marketing Insider Group

Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group.

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8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. Do you want to boost the odds of your post going viral? We’ve all heard the story.

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

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The Psychology of Viral Content

Contently

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Media Social viral

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Measuring the Success of Virality

Marketing Insider Group

The post Measuring the Success of Virality appeared first on Marketing Insider Group.

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What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos.

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Upworthy’s Top Takeaways For Creating Viral Content

Modern Marketing

Here are some tips every content marketer can learn from to support viral content: 1. If their friends who haven’t heard of you share, you have a way better shot t viral gold. Where do you find inspiration for creating viral headlines and social content?

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The Ultimate Guide to Viral Campaigns

Hubspot

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success. Many marketers hope for a campaign to go viral — meaning it's recognized, widely-accepted, and influential. Think about your favorite viral marketing campaign.

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6 ways to create content that will go viral

Biznology

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Make your blog post a list; this significantly increases your chances of going viral. The post 6 ways to create content that will go viral appeared first on Biznology.

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6 Reasons Your Marketing Video Isn’t Going Viral

Marketing Insider Group

The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […].

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How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. A Viral Marketing Lesson.

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Elements Of A Viral Marketing Campaign

Marketing Insider Group

The post Elements Of A Viral Marketing Campaign appeared first on Marketing Insider Group. There has never been more technological freedom and a demand for good ideas for advertisers than in this point of the Internet Age.

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How to Make News Content Viral Using People-Based Marketing

Webbiquity

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. Guest post by Jack Dawson.

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Viral Marketing Examples: Learn To Take Off From Top Brands

Bannersnack

Viral marketing is on any marketer’s agenda. With smaller budgets and a potential to reach millions online, get shared for free and recommended to others, viral ads are – for good reasons – worth striving for.

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The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? Why ‘Going Viral’ Is Harder Than You Think. How ‘Viral Media’ Spreads.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

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Want Engaging Social Media Content? Lessons From a Viral Smash

Content Marketing Institute

I’m the first to argue that there is no formula to creating viral social media content. Lessons From a Viral Smash appeared first on Content Marketing Institute.

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). No wonder there is so much confusion when it comes to social media and viral videos!

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B2B Reads: “C” players, Conversation Intelligence, and Going Viral on Twitter

Heinz Marketing

The Elusive Art of Going Viral on Twitter. A fun read on some tips for going viral on twitter. The post B2B Reads: “C” players, Conversation Intelligence, and Going Viral on Twitter appeared first on Heinz Marketing. B2B Reads Sales ABM automation c players conversation intelligence Customer Relationships Podcasts Prospects social media images to-do list Twitter viral

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10 Examples of Amazing Viral Marketing Videos

Hubspot

These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. What other viral marketing videos have you enjoyed? 93 million. This number is the combined total of views for the 10 videos listed in the post below.

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Viral Marketing: Three Ways to Help a Video Go Viral

Marketing Action

Many companies report increased sales and name recognition after their videos have “gone viral.” Implementing a successful viral marketing campaign can be your key to jump-starting a new level of success for your company. Viral marketing is great. But “viral” is a fickle quality.

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Interesting Infographics: How To Make Your Content Go Viral

LEADership

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping.

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Infographic: The Secret Formula for the Perfect Viral Share

Crimson Marketing

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl.

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How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Modern Marketing

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days!

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Viral marketing: the pandemic is over

BaseOne

The viral marketing epidemic is over. Tags: Beyond Communications Interactive socialmedia viral marketing A decade or so ago, when email had reached critical global mass, we all realised that certain attachments had the power to propagate themselves.

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What Makes Content Go Viral? 3 Experts Weigh In

Hubspot

When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. What Makes Content Go Viral?

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5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)

Contently

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident.

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Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape

Contently

That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. Once Watch the Stove went viral, however, everyone started writing about it: Time , BuzzFeed , Billboard , and more. Brands Featured viral

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). PPPS: If you've tried a viral campaign.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” 6 Viral Video Marketing Examples. What are your favorite viral video marketing examples?

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The Psychology Behind the Emotions that Spur Viral Content

Content Standard

Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. The Science Behind Emotions and Virality.

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Kittens & Bacon: The Most Viral Infographic Ever

Modern B2B Marketing

See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume.

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The 5 Most Viral Moments of 2012

Sales Intelligence View

If you didn’t hear of any of the 5 most viral moments of 2012, you probably live under a rock. None of these moments are viral because of an effective social media or sales strategy; they’re viral because humans and nature conjure incredible things.

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How to Go Viral: Developing the Absolute Best Lead Generation Marketing Campaigns

Reachforce

Having a video or image go viral is like a dream come true for lead generation marketing, because it’s the fastest way to spread your message and your brand. When something goes viral online, people spread your message for you, and the impact can be big. Sometimes virality happens unexpectedly, but there’s a lot you […].

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The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. The Science of Virality.

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How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series.

Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing”

Fathom

There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually … Continue reading → The post Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing” appeared first on Fathom.

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Viral Content: The Emotional Triggers That Make Us Click “Share”

Kapost

It goes without saying then that there’s a ton of content out there, which means the most competitive brands are trying to figure out how they can break through the noise—ideally by going viral. A viral hit isn’t a matter of luck. A viral hit isn’t a matter of luck.

Breaking Down Virality: An Analysis of 4 Posts That Went Viral

Hubspot

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. What tips do you have for creating "viral" content?

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“Make Me a Viral Video!”—Tackling Video Content the Better Way

Content Standard

Armed with this knowledge, your CMO cries: “Make me a viral video!” Just remember, you’re not creating a viral video; you’re creating multimedia to tell your brand story visually, in a way that fits your total content strategy.

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3 Viral Marketing Lessons from the Rise and Fall of the Fidget Spinner

Content Standard

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative.

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More Viral Campaigns

Anything Goes Marketing

Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. Nothing better then telling a friend to f-off with a monkey. :) If you like that one, check out Cheerios sweet kareokee viral campaign called " Cheerioke ".

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