Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

Viral 107

8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. Do you want to boost the odds of your post going viral? We’ve all heard the story.

Viral 98

Trending Sources

The Psychology of Viral Content

Contently

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Media Social viral

Viral 51

Viral Content Reverse Engineering Strategy

Marketing Insider Group

Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group.

Viral 46

“Make Me a Viral Video!”—Tackling Video Content the Better Way

Content Standard

Armed with this knowledge, your CMO cries: “Make me a viral video!” Just remember, you’re not creating a viral video; you’re creating multimedia to tell your brand story visually, in a way that fits your total content strategy.

Viral 53

10 Examples of Amazing Viral Marketing Videos

Hubspot

These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. What other viral marketing videos have you enjoyed? 93 million. This number is the combined total of views for the 10 videos listed in the post below.

Viral 31

The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. The Science of Virality.

Viral 62

Why Some Things Go Viral — And Others Don’t [Video]

Hubspot

Well, it helps to create content that's poised to go viral, of course. For a piece of content to go viral, each viewer has to generate at least one more viewer, on average. But for those super-sharers to even think about sharing your stuff, it has to have "viral potential."

Viral 44

Kittens & Bacon: The Most Viral Infographic Ever

Modern B2B Marketing

See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume.

Viral 49

Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise.

Viral 49

Breaking Down Virality: An Analysis of 4 Posts That Went Viral

Hubspot

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. What tips do you have for creating "viral" content?

Viral 33

Elements Of A Viral Marketing Campaign

Marketing Insider Group

The post Elements Of A Viral Marketing Campaign appeared first on Marketing Insider Group. There has never been more technological freedom and a demand for good ideas for advertisers than in this point of the Internet Age.

Viral 44

3 Viral Marketing Campaigns That Are Worth the Catch

Modern B2B Marketing

But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it. Author: Elaine Ip If there’s one thing I’ve learned in life, it’s that nothing comes free. That free trial of Netflix you signed up for?

Viral 48

6 ways to create content that will go viral

Biznology

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Make your blog post a list; this significantly increases your chances of going viral. The post 6 ways to create content that will go viral appeared first on Biznology.

Viral 37

3 Viral Marketing Lessons from the Rise and Fall of the Fidget Spinner

Content Standard

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative.

Viral 31

The Psychology Behind the Emotions that Spur Viral Content

Content Standard

Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. The Science Behind Emotions and Virality.

Viral 35

Viral Content: The Emotional Triggers That Make Us Click “Share”

Kapost

It goes without saying then that there’s a ton of content out there, which means the most competitive brands are trying to figure out how they can break through the noise—ideally by going viral. A viral hit isn’t a matter of luck. A viral hit isn’t a matter of luck.

Measuring the Success of Virality

Marketing Insider Group

The post Measuring the Success of Virality appeared first on Marketing Insider Group.

Viral 27

13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce

Hubspot

Targeting this audience and tapping into their unvoiced frustrations led to one of BuzzFeed’s most viral posts of all time. Upworthy wanted to prove that it wasn’t just cat videos that would go viral -- and it turns out, they had a point.

Viral 61

Interesting Infographics: How To Make Your Content Go Viral

LEADership

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping.

Viral 28

The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

Hubspot

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend?

Viral 44

5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)

Contently

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident.

Viral 48

6 Reasons Your Marketing Video Isn’t Going Viral

Marketing Insider Group

The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […].

B2C 22

This Is Your Brain on Viral Content: What Psychology Says You'll Click On

Hubspot

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout.

Viral 56

How to Make News Content Viral Using People-Based Marketing

Webbiquity

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. Guest post by Jack Dawson.

Viral 48

10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit

Hubspot

Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions. In May, agencies got creative with alternative advertising mediums.

Viral 31

Infographic: The Secret Formula for the Perfect Viral Share

Crimson Marketing

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl.

Viral 37

Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape

Contently

That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. Once Watch the Stove went viral, however, everyone started writing about it: Time , BuzzFeed , Billboard , and more. Brands Featured viral

Viral 22

The Viral Power of Storytelling

Opentopic

The post The Viral Power of Storytelling appeared first on Opentopic. In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself… Modern information consumers want more than just data. People of this generation are used to getting accessible news, ideas, information, and knowledge; they know the tricks and cannot stand.

Brand 10

The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too!

Viral 30

The Science of a Great TED Talk: What Makes a Speech Go Viral

Hubspot

Getting chosen to speak at a TED conference is no easy feat. Attending a TED conference -- as in, sitting in the audience -- is a little like applying for college, with a short essay-style application including questions like "What are you passionate about?"

Viral 54

The Emotional Combinations That Make Stories Go Viral

Opentopic

Opentopic blog >> hbr.org Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared. New work from Jacopo Staiano of Sorbonne University and Marco. Marketing Technology Cmo Digital Marketing undefined

Viral 17

Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Virality, thy name is Kian. Finding Viral Triggers.

Viral 41

How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Modern Marketing

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days!

Viral 31

9 Tips From the Greatest Viral Content Genius on the Planet

Hubspot

Neetzan Zimmerman is a genius at creating viral content. But finding stories is only the first part of creating a viral hit. I made a game out of this -- finding stories that at first blush didn''t seem that interesting, and turning them into viral powerhouses," he says.

Viral 39

Common Qualities of Insanely Successful Viral Videos

Hubspot

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral?

Viral 23

The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

Hubspot

Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." And I didn''t succeed in making a viral video.) The Making of a Viral Video.

Viral 33

Viral Marketing: Three Ways to Help a Video Go Viral

Marketing Action

Many companies report increased sales and name recognition after their videos have “gone viral.” Implementing a successful viral marketing campaign can be your key to jump-starting a new level of success for your company. Viral marketing is great. But “viral” is a fickle quality.

Viral 17

How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. A Viral Marketing Lesson.

Viral 21

What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos.

Viral 11