INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. MORE
Many companies report increased sales and name recognition after their videos have “gone viral.” Implementing a successful viral marketing campaign can be your key to jump-starting a new level of success for your company. Viral marketing is great. But “viral” is a fickle quality. MORE
Every marketer dreams of launching a viral marketing campaign. After all, a single viral post can cause your Twitter follows to increase exponentially, your website traffic to surge, and your business to finally gain the brand recognition it deserves. MORE
The Elusive Art of Going Viral on Twitter. A fun read on some tips for going viral on twitter. The post B2B Reads: “C” players, Conversation Intelligence, and Going Viral on Twitter appeared first on Heinz Marketing. B2B Reads Sales ABM automation c players conversation intelligence Customer Relationships Podcasts Prospects social media images to-do list Twitter viral MORE
When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. What Makes Content Go Viral? MORE
It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). PPPS: If you've tried a viral campaign. MORE
The post Elements Of A Viral Marketing Campaign appeared first on Marketing Insider Group. There has never been more technological freedom and a demand for good ideas for advertisers than in this point of the Internet Age. MORE
We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. MORE
Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos. MORE
If you didn’t hear of any of the 5 most viral moments of 2012, you probably live under a rock. None of these moments are viral because of an effective social media or sales strategy; they’re viral because humans and nature conjure incredible things. MORE
Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. What tips do you have for creating "viral" content? MORE
Here are some tips every content marketer can learn from to support viral content: 1. If their friends who haven’t heard of you share, you have a way better shot t viral gold. Where do you find inspiration for creating viral headlines and social content? MORE
Viral marketing is on any marketer’s agenda. With smaller budgets and a potential to reach millions online, get shared for free and recommended to others, viral ads are – for good reasons – worth striving for. MORE
At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. MORE
These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. What other viral marketing videos have you enjoyed? 93 million. This number is the combined total of views for the 10 videos listed in the post below. MORE
It goes without saying then that there’s a ton of content out there, which means the most competitive brands are trying to figure out how they can break through the noise—ideally by going viral. A viral hit isn’t a matter of luck. A viral hit isn’t a matter of luck. MORE
Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success. Many marketers hope for a campaign to go viral — meaning it's recognized, widely-accepted, and influential. Think about your favorite viral marketing campaign. MORE
There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Make your blog post a list; this significantly increases your chances of going viral. The post 6 ways to create content that will go viral appeared first on Biznology. MORE
Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. Nothing better then telling a friend to f-off with a monkey. :) If you like that one, check out Cheerios sweet kareokee viral campaign called " Cheerioke ". MORE
Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Media Social viral MORE
What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” 6 Viral Video Marketing Examples. What are your favorite viral video marketing examples? MORE
There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. Guest post by Jack Dawson. MORE
Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? Why ‘Going Viral’ Is Harder Than You Think. How ‘Viral Media’ Spreads. MORE
“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. The Science Behind Emotions and Virality. MORE
Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing? MORE
When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. MORE
Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. Do you want to boost the odds of your post going viral? We’ve all heard the story. MORE
The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident. MORE
So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. MORE
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion. MORE
Armed with this knowledge, your CMO cries: “Make me a viral video!” Just remember, you’re not creating a viral video; you’re creating multimedia to tell your brand story visually, in a way that fits your total content strategy. MORE
Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group. MORE
The viral marketing epidemic is over. Tags: Beyond Communications Interactive socialmedia viral marketing A decade or so ago, when email had reached critical global mass, we all realised that certain attachments had the power to propagate themselves. MORE
Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. A Viral Marketing Lesson. MORE
Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. The Science of Virality. MORE
Having a video or image go viral is like a dream come true for lead generation marketing, because it’s the fastest way to spread your message and your brand. When something goes viral online, people spread your message for you, and the impact can be big. Sometimes virality happens unexpectedly, but there’s a lot you […]. MORE
That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. Once Watch the Stove went viral, however, everyone started writing about it: Time , BuzzFeed , Billboard , and more. Brands Featured viral MORE
PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. Marketing Mike Baker going viral marketing viral viral marketing viral moments MORE
Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). No wonder there is so much confusion when it comes to social media and viral videos! MORE
See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. MORE
There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually … Continue reading → The post Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing” appeared first on Fathom. MORE
I’m the first to argue that there is no formula to creating viral social media content. Lessons From a Viral Smash appeared first on Content Marketing Institute. MORE
Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days! MORE
Viral Related Topics Crimson Hexagon
NOVEMBER 12, 2018
PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. Marketing Mike Baker going viral marketing viral viral marketing viral moments
Marketing Insider Group
SEPTEMBER 12, 2016
Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group.
Act-On
MAY 30, 2017
Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. Do you want to boost the odds of your post going viral? We’ve all heard the story.
Buzz Marketing for Technology
FEBRUARY 17, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.
Contently
JULY 21, 2016
Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Media Social viral
Marketing Insider Group
JUNE 2, 2016
The post Measuring the Success of Virality appeared first on Marketing Insider Group.
The Effective Marketer
APRIL 16, 2012
Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos.
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Modern Marketing
JANUARY 2, 2014
Here are some tips every content marketer can learn from to support viral content: 1. If their friends who haven’t heard of you share, you have a way better shot t viral gold. Where do you find inspiration for creating viral headlines and social content?
Hubspot
SEPTEMBER 10, 2018
Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success. Many marketers hope for a campaign to go viral — meaning it's recognized, widely-accepted, and influential. Think about your favorite viral marketing campaign.
Biznology
MAY 13, 2016
There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Make your blog post a list; this significantly increases your chances of going viral. The post 6 ways to create content that will go viral appeared first on Biznology.
Marketing Insider Group
SEPTEMBER 20, 2017
The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […].
The Effective Marketer
JULY 13, 2011
Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. A Viral Marketing Lesson.
Marketing Insider Group
MARCH 10, 2016
The post Elements Of A Viral Marketing Campaign appeared first on Marketing Insider Group. There has never been more technological freedom and a demand for good ideas for advertisers than in this point of the Internet Age.
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Webbiquity
MAY 27, 2015
There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. Guest post by Jack Dawson.
Bannersnack
OCTOBER 4, 2018
Viral marketing is on any marketer’s agenda. With smaller budgets and a potential to reach millions online, get shared for free and recommended to others, viral ads are – for good reasons – worth striving for.
The Lead Agency
JUNE 7, 2018
Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? Why ‘Going Viral’ Is Harder Than You Think. How ‘Viral Media’ Spreads.
Ambal's Amusings
MARCH 18, 2010
Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?
Content Marketing Institute
SEPTEMBER 18, 2018
I’m the first to argue that there is no formula to creating viral social media content. Lessons From a Viral Smash appeared first on Content Marketing Institute.
The Effective Marketer
APRIL 26, 2012
Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). No wonder there is so much confusion when it comes to social media and viral videos!
Heinz Marketing
OCTOBER 6, 2018
The Elusive Art of Going Viral on Twitter. A fun read on some tips for going viral on twitter. The post B2B Reads: “C” players, Conversation Intelligence, and Going Viral on Twitter appeared first on Heinz Marketing. B2B Reads Sales ABM automation c players conversation intelligence Customer Relationships Podcasts Prospects social media images to-do list Twitter viral
Hubspot
JULY 28, 2017
These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. What other viral marketing videos have you enjoyed? 93 million. This number is the combined total of views for the 10 videos listed in the post below.
Marketing Action
JULY 12, 2013
Many companies report increased sales and name recognition after their videos have “gone viral.” Implementing a successful viral marketing campaign can be your key to jump-starting a new level of success for your company. Viral marketing is great. But “viral” is a fickle quality.
LEADership
MAY 30, 2014
We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping.
Crimson Marketing
OCTOBER 9, 2014
When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl.
Modern Marketing
MARCH 18, 2012
Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days!
BaseOne
AUGUST 21, 2009
The viral marketing epidemic is over. Tags: Beyond Communications Interactive socialmedia viral marketing A decade or so ago, when email had reached critical global mass, we all realised that certain attachments had the power to propagate themselves.
Hubspot
MAY 31, 2017
When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. What Makes Content Go Viral?
Contently
SEPTEMBER 22, 2016
The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident.
Contently
MAY 12, 2016
That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. Once Watch the Stove went viral, however, everyone started writing about it: Time , BuzzFeed , Billboard , and more. Brands Featured viral
Anything Goes Marketing
JANUARY 25, 2007
It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). PPPS: If you've tried a viral campaign.
Hubspot
JULY 7, 2017
What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” 6 Viral Video Marketing Examples. What are your favorite viral video marketing examples?
Content Standard
JULY 29, 2016
“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. The Science Behind Emotions and Virality.
Modern B2B Marketing
JULY 10, 2013
See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume.
Sales Intelligence View
JANUARY 25, 2013
If you didn’t hear of any of the 5 most viral moments of 2012, you probably live under a rock. None of these moments are viral because of an effective social media or sales strategy; they’re viral because humans and nature conjure incredible things.
Reachforce
MARCH 19, 2015
Having a video or image go viral is like a dream come true for lead generation marketing, because it’s the fastest way to spread your message and your brand. When something goes viral online, people spread your message for you, and the impact can be big. Sometimes virality happens unexpectedly, but there’s a lot you […].
Hubspot
JUNE 17, 2014
Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. The Science of Virality.
Contently
SEPTEMBER 6, 2016
At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series.
Fathom
JUNE 21, 2011
There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually … Continue reading → The post Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing” appeared first on Fathom.
Kapost
JULY 13, 2016
It goes without saying then that there’s a ton of content out there, which means the most competitive brands are trying to figure out how they can break through the noise—ideally by going viral. A viral hit isn’t a matter of luck. A viral hit isn’t a matter of luck.
Hubspot
MAY 24, 2016
Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. What tips do you have for creating "viral" content?
Content Standard
NOVEMBER 20, 2017
Armed with this knowledge, your CMO cries: “Make me a viral video!” Just remember, you’re not creating a viral video; you’re creating multimedia to tell your brand story visually, in a way that fits your total content strategy.
Content Standard
AUGUST 2, 2017
So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative.
Anything Goes Marketing
APRIL 5, 2006
Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. Nothing better then telling a friend to f-off with a monkey. :) If you like that one, check out Cheerios sweet kareokee viral campaign called " Cheerioke ".
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