INDUSTRY INSIGHTS YOUR PEERS ARE READING
When they click, the video player pops out from the web page, giving an immersive viewing experience that – most importantly! Here are the 6 best strategies you can use to boost your video view rates: #6 Don’t be afraid of long-form video. MORE
Since then, the company added new capabilities such as journey views through the agent desktop as well as omni-channel routing. The post Cisco Acquiring Broadsoft: View from the Contact Center appeared first on Aberdeen Essentials. Big changes are afoot in the contact center. MORE
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. MORE
Why not take a break from the hustle and come to Content with a View at SnapApp? Content with a View Wednesday, December 5 5-7 pm 200 Clarendon Street, 21st floor Boston, MA. 7 Reasons You Should Attend Content with a View. MORE
I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics. It first caught my eye because the headline read “IBM’s Vision for the Marketer”, which is always a topic of interest. MORE
You can view The State of Lead Management webinar here. Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own businesses. MORE
View-through conversion tracking takes a big step forward in the effort to provide meaningful data for display advertising, especially at the brand level. View-through tracking can measure and give credit when someone sees an ad, but doesn’t click CLICK TO TWEET. MORE
The post When Facts Fall Short: Why Brands Need a Point of View appeared first on The Content Strategist. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” MORE
LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. MORE
We need at least one million views for our video to be a hit!” Volume, measured by the amount of views, is often still seen as the key metric of success for video marketing and the way that a brand compares its performance to its competitors. What Counts as a View? MORE
Click-Through versus View-Through Conversions. View-through conversions (VTC) account for when the user sees the ad, but does not click on it right away. The post Improving Attribution with View-Through Conversions appeared first on Directive Consulting. MORE
They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. MORE
single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. MORE
Today we’re excited to announce Sprout’s new Facebook Contact View with message history. Accessing the Facebook Contact View in Sprout. There are three ways to access the Facebook Contact View from the Smart Inbox : Within the message stream, click on a Facebook user’s avatar. When you enter the Facebook Contact View to reply to a wall post, comment or any other message, you can easily reference your Page’s complete history with a contact. MORE
One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me. MORE
86% of views of business-related videos take place on desktop browsers. The most popular viewing time. Wednesday between 7AM-11AM PST is the most popular viewing time. But viewing actually varies very little across the work week (17% ±1%). MORE
You can view The State of Lead Management webinar here. Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own businesses. MORE
The post Sales & Marketing Alignment: A Pragmatist’s View appeared first on Marketing Action Blog - Act-On. The term “ sales and marketing alignment ” is at the top of today’s Business Buzz Words list, as evidenced by the sheer magnitude written on the topic. (A MORE
Cue the intro music, STRANGER VIEWS! Binge-watch the entire Stranger Views Season, below: The post Horror & Hot Leads: Vidyard Presents Stranger Views appeared first on Vidyard. MORE
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. MORE
Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” Watch the video to find out how to protect your identity when viewing LinkedIn profiles. Tweet. MORE
YouTube videos don't count views until someone watches for 30 seconds or more , so make sure the first 30 seconds are as interesting and eye-catching as possible. Video content can be a valuable asset in your inbound marketing content mix. MORE
For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Tweet Photo credit: s_falkow. MORE
Most companies have a description of services, a list of product features, a company history, or an about page on their website, but not every company has a point of view. Their unique point of view starts with their name. Here are some tips for establishing a strong point of view: 1. MORE
Marketing automation can help you get a deeper understanding of your customers, so you can communicate with them more effectively. Marketing Automation MORE
In essence what he was saying that people, AKA consumers don’t want to read on their computers per se, they want to view something, too. With user preference shifting to viewing information versus reading it, we have begun to redirect our marketing dollars to visual relevance in our industry. MORE
In this post we’ll break down how to view your Tweet activity and how to use the data to improve your Twitter marketing strategy. The Tweet activity dashboard gives you an aerial view of your Tweet performance. This post How to View & Measure Your Tweet Activity originally appeared on Sprout Social. How well are your Tweets performing? MORE
Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. MORE
That’s why it’s important to collect all those perspectives and create a single view of each customer. This PIN or tag is then attached to each data point on that customer so it can be pulled together to create that single view across all channels and points of contact. MORE
Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site. MORE
Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level. Account-Based Marketing Demand & Lead Generation Lead Management MORE
4,346 profile views for @JotForm. Simply take a piece of content that’s been successful for you on another channel: A highly-viewed Facebook video. As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ?Tank, MORE
NEW FEATURE Visualize Your Contacts and Pipelines With Card View ONTRAPORT’s new contact display option provides an overhead view of your funnels for better customer relationship management ONTRAPORT’s CRM is now visual. MORE
My answer: “Creating List Views” (after basic training on how to use SFDC). Views are simple, fast and visible to any sales rep who has access to the information. We can find list views by clicking on a tab in SFDC. If you click on the accounts tab, there is a drop-down that says View where you select what set of data to display from accounts. . Manage call/prospecting lists from views. MORE
The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more. MORE
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. MORE
A unified customer view can help marketers define customer experiences and drive enhanced engagement. This platform provides a unified customer view, all-in-one analytics, and buyer persona marketing opportunities. Why a Unified Customer View is Vital to Your Marketing Efforts. Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. MORE
Nike and Snapchat may not seem alike, but they have one thing in common and that's influencer marketing. What's a deciding success factor for any influencer campaign? It's choosing the right partner! MORE
Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It It should drive what you communicate, but more,”he explained. “It It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”. MORE
Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”. MORE
View Related Topics Customer Experience Matrix
DECEMBER 14, 2016
single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.
Modern Marketing
JULY 18, 2017
The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more.
Experiture
JUNE 2, 2017
A unified customer view can help marketers define customer experiences and drive enhanced engagement. This platform provides a unified customer view, all-in-one analytics, and buyer persona marketing opportunities. Why a Unified Customer View is Vital to Your Marketing Efforts. Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership.
Biznology
NOVEMBER 20, 2014
They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world.
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Providing the right technology, including digital tools, to sales teams with a view. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.
Digital B2B Marketing
DECEMBER 20, 2012
LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account.
SnapApp
NOVEMBER 28, 2018
Why not take a break from the hustle and come to Content with a View at SnapApp? Content with a View Wednesday, December 5 5-7 pm 200 Clarendon Street, 21st floor Boston, MA. 7 Reasons You Should Attend Content with a View.
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Reachforce
FEBRUARY 25, 2015
Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively.
Act-On
OCTOBER 5, 2018
Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level. Account-Based Marketing Demand & Lead Generation Lead Management
B2B Lead Generation
MARCH 30, 2015
Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It It should drive what you communicate, but more,”he explained. “It It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”.
Ontraport
JUNE 28, 2018
NEW FEATURE Visualize Your Contacts and Pipelines With Card View ONTRAPORT’s new contact display option provides an overhead view of your funnels for better customer relationship management ONTRAPORT’s CRM is now visual.
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It’s viewed as the most effective lead gen tactic, followed by social media. Software Marketers Comparing tactics viewed as effective to those that don’t perform as well, eight different. the approaches or channels viewed as most. 1How B2B Marketing.
Fathom
JUNE 24, 2014
My answer: “Creating List Views” (after basic training on how to use SFDC). Views are simple, fast and visible to any sales rep who has access to the information. We can find list views by clicking on a tab in SFDC. If you click on the accounts tab, there is a drop-down that says View where you select what set of data to display from accounts. . Manage call/prospecting lists from views.
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Marketing Insider Group
JUNE 10, 2015
In essence what he was saying that people, AKA consumers don’t want to read on their computers per se, they want to view something, too. With user preference shifting to viewing information versus reading it, we have begun to redirect our marketing dollars to visual relevance in our industry.
Vidyard
OCTOBER 26, 2017
Cue the intro music, STRANGER VIEWS! Binge-watch the entire Stranger Views Season, below: The post Horror & Hot Leads: Vidyard Presents Stranger Views appeared first on Vidyard.
Ontraport
JULY 10, 2018
The post CARD VIEW SHOWS CONTACTS IN PIPELINE appeared first on The ONTRAPORT Blog. We added new functionality for the API so developers can edit custom fields without logging in. Engineering
KoMarketing Associates
MARCH 26, 2015
One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?
SocialBakers
NOVEMBER 15, 2018
Nike and Snapchat may not seem alike, but they have one thing in common and that's influencer marketing. What's a deciding success factor for any influencer campaign? It's choosing the right partner!
Biznology
NOVEMBER 16, 2012
For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Tweet Photo credit: s_falkow.
Buffer
OCTOBER 3, 2018
4,346 profile views for @JotForm. Simply take a piece of content that’s been successful for you on another channel: A highly-viewed Facebook video. As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ?Tank,
Outbrain
DECEMBER 3, 2018
When they click, the video player pops out from the web page, giving an immersive viewing experience that – most importantly! Here are the 6 best strategies you can use to boost your video view rates: #6 Don’t be afraid of long-form video.
NuSpark
JANUARY 31, 2014
Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site.
ViewPoint
AUGUST 26, 2014
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.
Marketing Action
JULY 31, 2014
The post Sales & Marketing Alignment: A Pragmatist’s View appeared first on Marketing Action Blog - Act-On. The term “ sales and marketing alignment ” is at the top of today’s Business Buzz Words list, as evidenced by the sheer magnitude written on the topic. (A
ViewPoint
AUGUST 19, 2014
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.
ViewPoint
AUGUST 12, 2014
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.
Biznology
APRIL 6, 2018
86% of views of business-related videos take place on desktop browsers. The most popular viewing time. Wednesday between 7AM-11AM PST is the most popular viewing time. But viewing actually varies very little across the work week (17% ±1%).
Contently
NOVEMBER 29, 2016
The post When Facts Fall Short: Why Brands Need a Point of View appeared first on The Content Strategist. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.”
Modern Marketing
JULY 22, 2016
That’s why it’s important to collect all those perspectives and create a single view of each customer. This PIN or tag is then attached to each data point on that customer so it can be pulled together to create that single view across all channels and points of contact.
B2B Marketing Traction
AUGUST 8, 2011
Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” Watch the video to find out how to protect your identity when viewing LinkedIn profiles. Tweet.
Content Standard
AUGUST 1, 2018
We need at least one million views for our video to be a hit!” Volume, measured by the amount of views, is often still seen as the key metric of success for video marketing and the way that a brand compares its performance to its competitors. What Counts as a View?
Hubspot
JULY 5, 2017
YouTube videos don't count views until someone watches for 30 seconds or more , so make sure the first 30 seconds are as interesting and eye-catching as possible. Video content can be a valuable asset in your inbound marketing content mix.
Customer Experience Matrix
SEPTEMBER 25, 2018
Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”.
LeanData
AUGUST 18, 2017
You can view The State of Lead Management webinar here. Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own businesses.
LeanData
AUGUST 18, 2017
You can view The State of Lead Management webinar here. Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own businesses.
Sprout Social
AUGUST 3, 2016
Today we’re excited to announce Sprout’s new Facebook Contact View with message history. Accessing the Facebook Contact View in Sprout. There are three ways to access the Facebook Contact View from the Smart Inbox : Within the message stream, click on a Facebook user’s avatar. When you enter the Facebook Contact View to reply to a wall post, comment or any other message, you can easily reference your Page’s complete history with a contact.
Golden Spiral
MARCH 10, 2017
Most companies have a description of services, a list of product features, a company history, or an about page on their website, but not every company has a point of view. Their unique point of view starts with their name. Here are some tips for establishing a strong point of view: 1.
bizible
NOVEMBER 30, 2015
View-through conversion tracking takes a big step forward in the effort to provide meaningful data for display advertising, especially at the brand level. View-through tracking can measure and give credit when someone sees an ad, but doesn’t click CLICK TO TWEET.
Aberdeen
NOVEMBER 13, 2017
Since then, the company added new capabilities such as journey views through the agent desktop as well as omni-channel routing. The post Cisco Acquiring Broadsoft: View from the Contact Center appeared first on Aberdeen Essentials. Big changes are afoot in the contact center.
Sprout Social
AUGUST 1, 2016
In this post we’ll break down how to view your Tweet activity and how to use the data to improve your Twitter marketing strategy. The Tweet activity dashboard gives you an aerial view of your Tweet performance. This post How to View & Measure Your Tweet Activity originally appeared on Sprout Social. How well are your Tweets performing?
Directive Agency
OCTOBER 14, 2016
Click-Through versus View-Through Conversions. View-through conversions (VTC) account for when the user sees the ad, but does not click on it right away. The post Improving Attribution with View-Through Conversions appeared first on Directive Consulting.
Customer Experience Matrix
JUNE 8, 2011
I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics. It first caught my eye because the headline read “IBM’s Vision for the Marketer”, which is always a topic of interest.
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