BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.

CMOs - A High Level View

Modern Marketing

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more.

View 73

Trending Sources

How To View Any Profile On LinkedIn

Digital B2B Marketing

LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account.

View 151

An expanded view of influence marketing measurement

grow - Practical Marketing Solutions

Another view of influence marketing measurement. The post An expanded view of influence marketing measurement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

View 74

Let the market view in


They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world.

View 91

An inside view of the blogging process

grow - Practical Marketing Solutions

Mitch Joel recently threw down the the gauntlet and challenged a number of bloggers to blog about how they blog (does that make sense?) I highly recommend you read his original article called “ Watching me Blog.” ” I only caution you about trying to match Mitch’s pace.

View 87

A Content Shock Parable: The Consumer View

grow - Practical Marketing Solutions

In a treatise titled “ Six Reasons there will be No Content Shock ,” he looks at this from a consumer perspective and represented a dissenting view held by a few others. You might be surprised to know that I do not believe our views are mutually exclusive.

View 64

Why a Single View of Your Customer is Vital for Success

Modern Marketing

That’s why it’s important to collect all those perspectives and create a single view of each customer. This PIN or tag is then attached to each data point on that customer so it can be pulled together to create that single view across all channels and points of contact.

View 112

Gaining a 360 Degree Customer View


Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively.

View 64

YouTube Views Don’t Matter – Here Are 5 Metrics That Do


“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. But views for view’s sake are just a vanity metric.

Single customer view creating double vision for CMO’s

Tomorrow People

Marketing automation can help you get a deeper understanding of your customers, so you can communicate with them more effectively. Marketing Automation

View 33

10 Signs Your CEO Has an Outdated View of Marketing


But with marketing, which has traditionally been viewed as a “softer” field requiring less technology knowledge, CEOs are more likely to push back when told that their idea actually isn’t, er, that great.

View 54

4 Important Steps to Crafting a Powerful Point of View

Golden Spiral

Most companies have a description of services, a list of product features, a company history, or an about page on their website, but not every company has a point of view. Their unique point of view starts with their name. Here are some tips for establishing a strong point of view: 1.

View 29

4 Perspectives That Should Shape Your View of Value Propositions

B2B Lead Generation Blog

Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It It should drive what you communicate, but more,”he explained. “It It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”.

View 81

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads.

View 42

How a Blank, 4-Minute Video Got 100,000 Views


This laziness is particularly evident in the digital space where over-simplified, easily digestible numbers (like YouTube view counts) have essentially become a metric of success. cents a view. In an advertising agency, having a good idea isn’t enough.

View 45

Enabling Sales: Change the Point of View


My answer: “Creating List Views” (after basic training on how to use SFDC). Views are simple, fast and visible to any sales rep who has access to the information. We can find list views by clicking on a tab in SFDC. If you click on the accounts tab, there is a drop-down that says View where you select what set of data to display from accounts. . Manage call/prospecting lists from views.

View 21

Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views


The site receives 159 million page views per month, and has more than 70 million users. Slide embeds on bylines and guest posts on popular sites get a ton of views. Now let’s see what I can learn in the next quarter million views.

View 34

Are businesses failing to find an ROI in social media? Another view.

grow - Practical Marketing Solutions

There was a lot of buzz on the Internet last week about a report and infographic from stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. USA Today.

View 100

What Gmail’s New Grid View Means for Your Emails

Vertical Response

“If we’ve learned anything from social networks, it’s that users interact more with rich content like photos and video over text, so the move to a more engaging view could create some great opportunities for marketers to make content that stands out,” she says.

View 50

A View To A Thrill: Why Marketers Need To Get Visual, Fast

B2B Marketing Insider

In essence what he was saying that people, AKA consumers don’t want to read on their computers per se, they want to view something, too. With user preference shifting to viewing information versus reading it, we have begun to redirect our marketing dollars to visual relevance in our industry.

View 83

Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:


Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.

View 99

How I Easily Got 25% More Views on My LinkedIn Profile


Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g.,

View 61

Guest Blogging; SEO; Matt Cutts. A Point of View


Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site.

View 64

Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:


Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.

View 95

Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me.

View 81

Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 1:


Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.

View 90

Adopting a Piggly Wiggly View of Social Media

grow - Practical Marketing Solutions

The idea of picking your own groceries from the shelves instead of ordering from a single counter was viewed as totally radical in the day. By {grow} Community Member Lou Hoffman. Companies understand the intellectual argument for embracing the digital world.

View 51

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” Watch the video to find out how to protect your identity when viewing LinkedIn profiles. Tweet.

Measuring The True Impact Of Display Advertising: View-Through Conversion Tracking


View-through conversion tracking takes a big step forward in the effort to provide meaningful data for display advertising, especially at the brand level. View-through tracking can measure and give credit when someone sees an ad, but doesn’t click CLICK TO TWEET.

Don’t Ghost on Snapchat: Vicarious Video Drives Views

Content Standard

The post Don’t Ghost on Snapchat: Vicarious Video Drives Views appeared first on The Content Standard by Skyword. The road to stagnant Snapchat content is paved with good intentions. Plenty of brands have created Snapchat accounts, only to let their presences wither away. (If

View 18

The Bird's Eye View of Video: New Stats from Twitter [Infographic]


Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform.

An insider view of social media research

grow - Practical Marketing Solutions

How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more.

View 38

Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views


Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. How I Used the Skyscraper Technique to Drive 70K+ Page Views. Finding it increasingly difficult to capture the attention of your target audience?

View 41

Selling From A Salesman’s Point of View


For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Tweet Photo credit: s_falkow.

View 61

How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Modern B2B Marketing

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls.

View 34

10 Awesome Google+ Presentations to View Today


View more presentations from Publicis Modem UK. View more presentations from Supernova Studios. View more presentations from teedubya. View more presentations from Ross Mayfield. View more presentations from Supernova Studios. View more webinars from Janet Fouts.

View 30

An insider’s view of the American election and its meaning for marketers

grow - Practical Marketing Solutions

The post An insider’s view of the American election and its meaning for marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. America has been through a tumultuous election cycle, perhaps the strangest and most divisive time in the country’s political history. What does it all mean?

View 27

When Facts Fall Short: Why Brands Need a Point of View


The post When Facts Fall Short: Why Brands Need a Point of View appeared first on The Content Strategist. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.”

Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature


We all know the "Who Viewed Your Profile" LinkedIn feature. And today, I got an email that said I am among the first to get the new "Who''s Viewed Your Profile.". Section 1: Profile View Data. Section 3: Recommendations for More Profile Views.

View 46