Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. How I Used the Skyscraper Technique to Drive 70K+ Page Views. Finding it increasingly difficult to capture the attention of your target audience? MORE
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. MORE
Another view of influence marketing measurement. The post An expanded view of influence marketing measurement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. MORE
“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. But views for view’s sake are just a vanity metric. MORE
Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., MORE
View-through conversion tracking takes a big step forward in the effort to provide meaningful data for display advertising, especially at the brand level. View-through tracking can measure and give credit when someone sees an ad, but doesn’t click CLICK TO TWEET. MORE
The post When Facts Fall Short: Why Brands Need a Point of View appeared first on The Content Strategist. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” MORE
LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. MORE
In a treatise titled “ Six Reasons there will be No Content Shock ,” he looks at this from a consumer perspective and represented a dissenting view held by a few others. You might be surprised to know that I do not believe our views are mutually exclusive. MORE
But with marketing, which has traditionally been viewed as a “softer” field requiring less technology knowledge, CEOs are more likely to push back when told that their idea actually isn’t, er, that great. MORE
How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more. MORE
They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. MORE
single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. MORE
The idea of picking your own groceries from the shelves instead of ordering from a single counter was viewed as totally radical in the day. By {grow} Community Member Lou Hoffman. Companies understand the intellectual argument for embracing the digital world. MORE
One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me. MORE
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. MORE
Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” Watch the video to find out how to protect your identity when viewing LinkedIn profiles. Tweet. MORE
YouTube videos don't count views until someone watches for 30 seconds or more , so make sure the first 30 seconds are as interesting and eye-catching as possible. Video content can be a valuable asset in your inbound marketing content mix. MORE
Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. MORE
For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Tweet Photo credit: s_falkow. MORE
Most companies have a description of services, a list of product features, a company history, or an about page on their website, but not every company has a point of view. Their unique point of view starts with their name. Here are some tips for establishing a strong point of view: 1. MORE
Marketing automation can help you get a deeper understanding of your customers, so you can communicate with them more effectively. Marketing Automation MORE
In essence what he was saying that people, AKA consumers don’t want to read on their computers per se, they want to view something, too. With user preference shifting to viewing information versus reading it, we have begun to redirect our marketing dollars to visual relevance in our industry. MORE
Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. MORE
That’s why it’s important to collect all those perspectives and create a single view of each customer. This PIN or tag is then attached to each data point on that customer so it can be pulled together to create that single view across all channels and points of contact. MORE
The post Don’t Ghost on Snapchat: Vicarious Video Drives Views appeared first on The Content Standard by Skyword. The road to stagnant Snapchat content is paved with good intentions. Plenty of brands have created Snapchat accounts, only to let their presences wither away. (If MORE
So while marketers aren't parading towards a complete customer view with a triumphal Sousa march, there’s no need for a funeral dirge quite yet. customer data platform data integration marketing data master data management single customer view unified customer data MORE
With billions of stories viewed each day and more than 100 million active users, Snapchat has the highest growth rate of any social media app. The post A balanced view of using Snapchat for marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. MORE
Mitch Joel recently threw down the the gauntlet and challenged a number of bloggers to blog about how they blog (does that make sense?) I highly recommend you read his original article called “ Watching me Blog.” ” I only caution you about trying to match Mitch’s pace. MORE
The post An insider’s view of the American election and its meaning for marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. America has been through a tumultuous election cycle, perhaps the strangest and most divisive time in the country’s political history. What does it all mean? MORE
View more presentations from Publicis Modem UK. View more presentations from Supernova Studios. View more presentations from teedubya. View more presentations from Ross Mayfield. View more presentations from Supernova Studios. View more webinars from Janet Fouts. MORE
We all know the "Who Viewed Your Profile" LinkedIn feature. And today, I got an email that said I am among the first to get the new "Who''s Viewed Your Profile.". Section 1: Profile View Data. Section 3: Recommendations for More Profile Views. MORE
This laziness is particularly evident in the digital space where over-simplified, easily digestible numbers (like YouTube view counts) have essentially become a metric of success. cents a view. In an advertising agency, having a good idea isn’t enough. MORE
Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site. MORE
I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads. MORE
There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. Entrepreneur.com. USA Today. MORE
The site receives 159 million page views per month, and has more than 70 million users. Slide embeds on bylines and guest posts on popular sites get a ton of views. Now let’s see what I can learn in the next quarter million views. MORE
My answer: “Creating List Views” (after basic training on how to use SFDC). Views are simple, fast and visible to any sales rep who has access to the information. We can find list views by clicking on a tab in SFDC. If you click on the accounts tab, there is a drop-down that says View where you select what set of data to display from accounts. . Manage call/prospecting lists from views. MORE
The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more. MORE
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. MORE
Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls. MORE
Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It It should drive what you communicate, but more,”he explained. “It It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”. MORE
“If we’ve learned anything from social networks, it’s that users interact more with rich content like photos and video over text, so the move to a more engaging view could create some great opportunities for marketers to make content that stands out,” she says. MORE
View Related Topics Customer Experience Matrix
DECEMBER 14, 2016
single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.
Modern Marketing
JULY 18, 2017
The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more.
Digital B2B Marketing
DECEMBER 20, 2012
LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account.
grow - Practical Marketing Solutions
APRIL 18, 2016
Another view of influence marketing measurement. The post An expanded view of influence marketing measurement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
Hubspot
JULY 5, 2017
YouTube videos don't count views until someone watches for 30 seconds or more , so make sure the first 30 seconds are as interesting and eye-catching as possible. Video content can be a valuable asset in your inbound marketing content mix.
Modern Marketing
JULY 22, 2016
That’s why it’s important to collect all those perspectives and create a single view of each customer. This PIN or tag is then attached to each data point on that customer so it can be pulled together to create that single view across all channels and points of contact.
grow - Practical Marketing Solutions
APRIL 8, 2012
Mitch Joel recently threw down the the gauntlet and challenged a number of bloggers to blog about how they blog (does that make sense?) I highly recommend you read his original article called “ Watching me Blog.” ” I only caution you about trying to match Mitch’s pace.
grow - Practical Marketing Solutions
JANUARY 9, 2014
In a treatise titled “ Six Reasons there will be No Content Shock ,” he looks at this from a consumer perspective and represented a dissenting view held by a few others. You might be surprised to know that I do not believe our views are mutually exclusive.
Act-On
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. But views for view’s sake are just a vanity metric.
Tomorrow People
APRIL 27, 2017
Marketing automation can help you get a deeper understanding of your customers, so you can communicate with them more effectively. Marketing Automation
Hubspot
AUGUST 25, 2015
But with marketing, which has traditionally been viewed as a “softer” field requiring less technology knowledge, CEOs are more likely to push back when told that their idea actually isn’t, er, that great.
B2B Lead Generation Blog
MARCH 30, 2015
Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It It should drive what you communicate, but more,”he explained. “It It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”.
Hubspot
JUNE 20, 2017
The site receives 159 million page views per month, and has more than 70 million users. Slide embeds on bylines and guest posts on popular sites get a ton of views. Now let’s see what I can learn in the next quarter million views.
Golden Spiral
MARCH 10, 2017
Most companies have a description of services, a list of product features, a company history, or an about page on their website, but not every company has a point of view. Their unique point of view starts with their name. Here are some tips for establishing a strong point of view: 1.
Modern B2B Marketing
FEBRUARY 4, 2016
I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads.
Hubspot
AUGUST 12, 2015
This laziness is particularly evident in the digital space where over-simplified, easily digestible numbers (like YouTube view counts) have essentially become a metric of success. cents a view. In an advertising agency, having a good idea isn’t enough.
Fathom
JUNE 24, 2014
My answer: “Creating List Views” (after basic training on how to use SFDC). Views are simple, fast and visible to any sales rep who has access to the information. We can find list views by clicking on a tab in SFDC. If you click on the accounts tab, there is a drop-down that says View where you select what set of data to display from accounts. . Manage call/prospecting lists from views.
grow - Practical Marketing Solutions
MAY 20, 2013
There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. Entrepreneur.com. USA Today.
Vertical Response
MAY 13, 2014
“If we’ve learned anything from social networks, it’s that users interact more with rich content like photos and video over text, so the move to a more engaging view could create some great opportunities for marketers to make content that stands out,” she says.
B2B Marketing Insider
JUNE 10, 2015
In essence what he was saying that people, AKA consumers don’t want to read on their computers per se, they want to view something, too. With user preference shifting to viewing information versus reading it, we have begun to redirect our marketing dollars to visual relevance in our industry.
ViewPoint
AUGUST 26, 2014
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.
Hubspot
JANUARY 14, 2015
Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g.,
NuSpark
JANUARY 31, 2014
Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site.
ViewPoint
AUGUST 19, 2014
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.
ViewPoint
AUGUST 12, 2014
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.
Content Standard
APRIL 3, 2017
The post Don’t Ghost on Snapchat: Vicarious Video Drives Views appeared first on The Content Standard by Skyword. The road to stagnant Snapchat content is paved with good intentions. Plenty of brands have created Snapchat accounts, only to let their presences wither away. (If
KoMarketing Associates
MARCH 26, 2015
One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me.
Hubspot
FEBRUARY 20, 2017
Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform.
bizible
NOVEMBER 30, 2015
View-through conversion tracking takes a big step forward in the effort to provide meaningful data for display advertising, especially at the brand level. View-through tracking can measure and give credit when someone sees an ad, but doesn’t click CLICK TO TWEET.
B2B Marketing Traction
AUGUST 8, 2011
Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” Watch the video to find out how to protect your identity when viewing LinkedIn profiles. Tweet.
grow - Practical Marketing Solutions
AUGUST 8, 2012
The idea of picking your own groceries from the shelves instead of ordering from a single counter was viewed as totally radical in the day. By {grow} Community Member Lou Hoffman. Companies understand the intellectual argument for embracing the digital world.
grow - Practical Marketing Solutions
OCTOBER 12, 2011
How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more.
Hubspot
DECEMBER 2, 2015
Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. How I Used the Skyscraper Technique to Drive 70K+ Page Views. Finding it increasingly difficult to capture the attention of your target audience?
Biznology
NOVEMBER 16, 2012
For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Tweet Photo credit: s_falkow.
Modern B2B Marketing
FEBRUARY 5, 2016
Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls.
Hubspot
AUGUST 15, 2011
View more presentations from Publicis Modem UK. View more presentations from Supernova Studios. View more presentations from teedubya. View more presentations from Ross Mayfield. View more presentations from Supernova Studios. View more webinars from Janet Fouts.
grow - Practical Marketing Solutions
NOVEMBER 29, 2016
The post An insider’s view of the American election and its meaning for marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. America has been through a tumultuous election cycle, perhaps the strangest and most divisive time in the country’s political history. What does it all mean?
Contently
NOVEMBER 29, 2016
The post When Facts Fall Short: Why Brands Need a Point of View appeared first on The Content Strategist. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.”
Customer Experience Matrix
OCTOBER 28, 2016
So while marketers aren't parading towards a complete customer view with a triumphal Sousa march, there’s no need for a funeral dirge quite yet. customer data platform data integration marketing data master data management single customer view unified customer data
Hubspot
FEBRUARY 19, 2014
We all know the "Who Viewed Your Profile" LinkedIn feature. And today, I got an email that said I am among the first to get the new "Who''s Viewed Your Profile.". Section 1: Profile View Data. Section 3: Recommendations for More Profile Views.
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