Zoominfo

MARCH 14, 2018

You’re competing against your customers’ friends and family and viral videos and cute puppies. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth. It refers to the process of leveraging word of mouth marketing to turn customers into volunteer marketers.

Word of Mouth 164

Word of Mouth Planning Trigger Marketing Zoominfo 164

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Video marketing (yes, again and still!) Video content is inherently more engaging and visually appealing than text or static images. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. For example, if your target audience is parents, you can create a video that's focused on the parent/child relationship. The goal is to attain national attention by sheer shareability and word of mouth.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. Are your videos performing above par for the industry? In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. A good audit helps you figure out why.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. Even Google Trends corroborates his influence.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Hubspot

NOVEMBER 13, 2023

Additionally, the rising trend of unboxing videos on social media sites can intrigue potential new customers and convert them into buyers. With the rise of unboxing videos as a trend, people expect more from their online order’s packaging, hoping for an unboxing experience that's both ASMR-like and genuinely delightful.

eCommerce 71

eCommerce Best Practices Word of Mouth Viral Marketing 71

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. So, consider using certain emotional trigger words to spark a feeling in your prospective readers when you’re writing headlines. Sometimes its emotional value will.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Loyalty 118

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. For example, its YouTube channel doesn’t just post any videos.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Video Marketing. Buzz Marketing. Campus Marketing. Digital Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M It also shows you have a growing community doing word-of-mouth marketing.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

JANUARY 15, 2018

These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to—whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.” Use Live Video. Post How-To and Youtility Content.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. This leads to organic growth and increased adoption. What are the benefits of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 106

Public Relations Stats Work Management Paid Search Agency 106

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Martech Advisor

JANUARY 13, 2020

million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. We’ve seen this happen before with tools that made it easy for anyone to create and publish text, image, and videos - the next great frontier is interactive content. Every minute, 1.3

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

SmartBug Media

APRIL 11, 2022

Think of this as raving fans, word-of-mouth marketing, or going viral. This content should include each stage of the customer journey and mediums such as blog posts, e-books, checklists, videos, and more. Owned media is defined as the channels your brand controls—its website, blog, and social media pages. Goals and KPIs.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. This video uses two different hashtag strategies. No problem.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Convince & Convert

FEBRUARY 26, 2015

Because of this authentic video that went viral, Huggies achieved a goal that all marketers should have: be on the minds of your consumers before they need you. To shorten a very long and detailed inside look, Huggies chose to reach “soon to be moms” through nostalgia and a little tug on the heart strings.

Blogger 152

Blogger Outreach Case Study Case Studies 152

Content4Demand

DECEMBER 11, 2018

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth , by Jay Baer & Daniel Lemin. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest. But most marketers seem content to shrug and assume that word of mouth is beyond their control.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Outbrain

NOVEMBER 13, 2021

Those are two words you might never have put together, and suddenly it’s October 2021, and you’re not hearing about much else. Word-of-Mouth Works, Big Time. That’s the power of word-of-mouth marketing, and Squid Game has achieved it better than any other show, probably ever. Going Viral. Squid Game.

Word of Mouth 29

Word of Mouth Planning Viral Marketing Marketing & Strategy 29

Outbrain

NOVEMBER 13, 2021

Those are two words you might never have put together, and suddenly it’s October 2021, and you’re not hearing about much else. Word-of-Mouth Works, Big Time. That’s the power of word-of-mouth marketing, and Squid Game has achieved it better than any other show, probably ever. Going Viral. Squid Game.

Word of Mouth 26

Word of Mouth Planning Viral Marketing Marketing & Strategy 26

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. Social media shares and other activities around your posts and videos can help boost your practice’s search engine rankings. How can this gap be bridged, and why is it worth your attention?

Social Media 126

Social Media Media Guidelines Buyer Personas 126

Outgrow

AUGUST 6, 2021

Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Moreover, as more and more people take your course, the word spreads. The photos and videos that the influencers create act as fantastic lead magnets.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Sprout Social

SEPTEMBER 14, 2023

The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru. Case studies are a tried-and-true way of creating a story out of customer success stories—whether those stories are in the form of blog posts or videos.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. and there’s no bigger truth than that.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Brandpoint

APRIL 26, 2021

Speak the right language One of the most fun parts of watching The Sopranos has been adding a few new vocabulary words to my regular rotation. These clients will in turn become influencers for your brand, through word of mouth, case studies or partnered events. How does this relate to marketing, you might ask? You get it!

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. the narrative, paragraphs, sentences, and words. The course provides solid advice on how to structure the narrative, write attention-grabbing intros, give sentences a rhythm, and use precise words.

Course 87

Course Top of Funnel Content Marketing Copywriting 87

Hubspot

APRIL 20, 2020

If enough people participate in the exchanges, a campaign can go viral. Viral marketing campaigns show us how much power there is in marketing. But no matter what you feel while watching their video, Nike's motivational and encouraging message to female athletes is clear." — Kristen Baker, Content Marketing Manager.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Brandpoint

SEPTEMBER 16, 2019

Get placed on prestigious news sites: Brandpoint’s Expert Series is a way to help companies demonstrate knowledge of their industry and business through thought leadership videos and bylined articles. Brandpoint creates high-quality editorial videos that are then distributed to prestigious news sites for placement.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. million views in less than 48 hours.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

NuSpark Consulting

APRIL 21, 2013

When people engage in your content, more people get to see those interactions (viral reach), which can build even more engagement, and build more page likes? Lifetime Post Viral Reach- the number of friends of page likes exposed to your content. Virality Rate: Formula: People Talking About This/ Total Reach. The result?

Facebook 100

Facebook Viral Marketing Business Click Rate 100

Optinmonster

FEBRUARY 23, 2022

All you have to do is tell AIOSEO what words or terms you’d like to rank for on sites like Google. These options come in blocks that let you add optin forms, countdown timers, images, videos, and more. RafflePress has pre-built viral giveaway templates designed to improve engagement and grow traffic.

Planning 75

Planning Best Practices Work Management Marketing Management 75

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. tells in his book a personal account of how a viral marketing campaign went wrong. Start Engaging.” The Start of a Good Idea.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100