7 Referral Marketing Ideas to Attract New Customers (Don’t Miss #1)


Referral marketing is a great way of turning your existing customers into loyal brand ambassadors. So, in today’s post, we’re going to share 7 of the best referral marketing ideas you can use to get more leads and grow your business. Create a Word-of-Mouth Popup.

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Do you ever wonder why certain videos go viral? Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform. HL: Are viral concepts and trends as random as we tend to think?


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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service.


Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? Is it all just dumb luck and a bit of creativity? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy. What’s Viral Marketing?

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. 2: The structure of the social network .

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8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

What Is Buzz Marketing?

Single Grain

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

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The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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Optimizing YouTube Videos to Go Viral During the Holidays


Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Relatable Videos.

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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is.

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How Great Content Can Solve Problems

The Effective Marketer

This is the third post in a series of “ Principles of Great Content Marketing ”. The Principles of Great Content Marketing series is based on three core ideas: Create simple content. Content abounds, and no matter what we call it (Whitepapers, eBooks, Videos, Infographics, etc.) we have been getting more and more of it every single day. Via email, via Twitter, Facebook, and word-of-mouth. Most of the content is not looked at.

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: Analysis of 1 Million Backlinks: Lyft. UPDATED!

How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Scott Stratton , author of “ UnMarketing: Stop Marketing. The Start of a Good Idea.

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Viral Marketing: How to Create a Viral Social Media Marketing Campaign


Viral Marketing: How to Create a Viral Social Media Campaign” is a guest post written by Hanson Cheng. You’ll see your marketing budget up for review once again and the best way to get effective results with minimum expenditure is to have a viral social media marketing campaign.

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The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories ofviral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? How ‘Viral Media’ Spreads.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. In my opinion, that’s a successful B2B campaign due to a viral response.

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The Art and Science of Viral Videos


Virality. It’s a topic of mystery and longing. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality. 8 Common Characteristics of Viral Videos.

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Common Qualities of Insanely Successful Viral Videos


We all love watching videos online. In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Chances are, your potential customers are among those 4 billion watching videos today. Which is why your boss asks you to make a video. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. Why did this gem go viral?

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

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10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

For many, video content is that edge. Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time.

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers


How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. In the words of Ken Poirot, Author, Entrepreneur & Public Speaker, the initial prerequisites for creating a viral content can be realized in the following quotation: “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your feelings, thinking about what profoundly affects you.”.

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How to Distribute Your Branded Video Content with the PESO Model


You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you finally find yourself with a perfectly crafted video. Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. What is Branded Video Content?

Lessons in Viral Marketing From the Sh*t My Dad Says


Creating content that goes viral is no easy feat. While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big. Justin Halpern, on the other hand, hit the word of mouth motherlode with his ' Sh*t My Dad Says ' phenomenon.

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Video is The New King of Influencer Marketing


Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influencers. If you have a genuine following and a consistent stream of helpful content and insights, one of the key ways you can accelerate your influencer status is by investing in video. Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way.

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What is Buzz Marketing And How to Generate Buzz With Your Brand


We don’t mean a couple of customers reaching out on social media. No, we’re talking about something bigger, like getting your business to the top of Twitter’s Trending Topics. If you want to understand all the aspects of Buzz Marketing, stay with us!

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Conversion, Touching the Point


Conversion, the act of turning a viewer who browses your site into a paying customer, is the name of the game in modern marketing. Before we get into video and the best touchpoints out there, you must follow one imperative golden rule – understand your product-market fit. Setting the context for your business in terms of understanding who your new customers are and what problem you are trying to solve for them gives you clarity moving forward.

4 Reasons Marketers Love Jay Baer


If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. On top of his professional resume, Jay is an avid tequila collector and a certified barbecue judge.

How to Optimize Your B2B Marketing and Sales with Online Video


by Jon Miller Online video is exploding. In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours. Remember how much of a game-changer television ads were to print and radio? Just imagine what happens when online video does the same thing to internet advertising. The appeal of the play button. I believe we are on the cusp of yet another revolution in online video.

5 Great Ads (And Why They Work)


No wonder it’s harder than ever to compete in the ever-evolving jungle of digital advertising. These examples illustrate the creative and out-of-the-box thinking that is needed in this fast-paced ad landscape. Can you say “recipe for a viral campaign”?

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8 Social Media Success Stories to Inspire You

Single Grain

The number of social media users worldwide is 3.484 billion , up 9% year over year. That’s an awful lot of social media users. billion by 2020 : Further, 73% of small businesses are investing in social media marketing with nearly all (95%) planning on increasing their marketing budgets in 2019. Capitalizing on this tactic via social media can create opportunities for your campaign to go viral in no time. million views of the six live streams around the world.

The hardest part of launching a book isn’t the writing—it’s the marketing


Whether you’re self-publishing , working with an indie publisher, or have a major house behind you, traditional book launches involve lots of in-person events, like bookstore tours, conferences, and throwing a big party (or two or three). Images courtesy of Natasha Oliver and Liz Lawson.

9 Ecommerce Marketing Strategies to Explode Your Sales


Digital marketing can be one of the toughest aspects of running an online business. That’s because this is part of the process that can take the longest, but it’s also one of your company’s most valuable assets. Watch a video demo on YouTube.

How to Run a Successful Grassroots Marketing Campaign [+ Examples]


When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share.

Facebook Business Pages; Measuring What Matters for Success


Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click? Viral reach measures only friends of fans.

Predictable Lead Generation Absolves Many Business Sins

The Forward Observer

With a predictable lead generation machine, your firm can get a lot of things wrong and still do pretty well. Do you spend a lot of time perfecting your company’s product or service? Perhaps most of your time is spent making sure your company operates like a well-oiled machine. Click here to listen to The Marketing Book Podcast interview with Aaron Ross, co-author of From Impossible to Inevitable. Salespeople complaining about the amount or quality of leads they get.

Book Your Holiday Travel with Marketing Must-Reads


So of course I don’t board a plane without a book to make the most of the time I spend trapped in a narrow seat 30,000 feet in the air. So I’ve had plenty of time to dig into the best new books to inspire new and better marketing ideas. These are just a few of my recent favorites. Tuck one of these into your carry-on or load them into your Kindle and enjoy your flight. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest.