Going Viral Is Not a Video Strategy

Contently

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.

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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter

Biznology

Here are a few thoughts to keep in mind: Redefine Viral. Video and animation are going to work best. Which might mean it’s time to reconstitute this article as a video!). In fact that’s true whether you want to be viral or not.

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What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group. Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers.

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8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. For example, perhaps right now people are gravitating toward content about video marketing.

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6 Reasons Your Marketing Video Isn’t Going Viral

Marketing Insider Group

Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. It’s not a marketing secret or even a trend.

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What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos.

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The Psychology Behind Viral Marketing Videos

Hubspot

At their core, viral videos are sticky ideas in action. They compete against an endless supply of videos all screaming for attention, but they can slice through the clutter, resonate emotionally with viewers, and are actually considered valuable pieces of content.

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Upworthy’s Top Takeaways For Creating Viral Content

Modern Marketing

Here are some tips every content marketer can learn from to support viral content: 1. They might take a video that has 1 million views, reword the title and drive 17 times the traffic. If their friends who haven’t heard of you share, you have a way better shot t viral gold.

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10 Examples of Amazing Viral Marketing Videos

Hubspot

This number is the combined total of views for the 10 videos listed in the post below. These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. Take a look at each of these videos.

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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Two videos!

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6 ways to create content that will go viral

Biznology

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make sure your newest post, tweet, or video becomes wildly popular overnight, there are a few strategies you can try that may get you there.

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How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. tells in his book a personal account of how a viral marketing campaign went wrong.

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What Advisors Can Learn from this “Viral” Facebook Post

FMG Suite

While going “viral” is almost always a happy accident, there are a few lessons advisors can learn about their own social media usage and presence from Aubrey’s experience. Discover what social media tricks she used to increase the engagement and achieve that sought-after viral status! The post What Advisors Can Learn from this “Viral” Facebook Post appeared first on FMG Suite. General Marketing Social Media Video viral

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Viral Marketing: Three Ways to Help a Video Go Viral

Marketing Action

Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. Many companies report increased sales and name recognition after their videos have “gone viral.” Viral marketing is great.

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The Ultimate Guide to Viral Campaigns

Hubspot

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success. Many marketers hope for a campaign to go viral — meaning it's recognized, widely-accepted, and influential. Think about your favorite viral marketing campaign.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

Have you heard the news about video? You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples.

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Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . Ways to distribute your videos and track results.

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Does Live Video Make Sense for Your Content Marketing Strategy?

ScribbleLive

You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Enter live video. Their recipe videos are every food lover’s dream.

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Viral marketing: the pandemic is over

BaseOne

The video with the cat jumping out of the bush. The viral marketing epidemic is over. Tags: Beyond Communications Interactive socialmedia viral marketing

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How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Modern Marketing

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days!

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). It’s all about who you are sending your video to, they say.

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The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. The Science of Virality.

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How to Know You've Got Viral Content Before It Happens

RebelMouse

It's awesome when your content takes off and starts to go "viral." your post is going viral and by how much it is over-performing. This is the best time to spend a little money on a viral hit. Join RebelMouse for more viral moments. Happy viral moments, Rebels!

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9 Experts Answer “What Makes an Online Video Worth Sharing?”

Modern Marketing

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. What makes a video worth sharing?

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5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot

Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. Explain what your video is about. He told me, "[YouTube descriptions] is one of the primary ways YouTube knows what your video is about.

The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? Why ‘Going Viral’ Is Harder Than You Think. How ‘Viral Media’ Spreads.

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Interesting Infographics: How To Make Your Content Go Viral

LEADership

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping.

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Infographic: The Secret Formula for the Perfect Viral Share

Crimson Marketing

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. Necessity is the Mother of Video Invention.

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“Make Me a Viral Video!”—Tackling Video Content the Better Way

Content Standard

Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text. Armed with this knowledge, your CMO cries: “Make me a viral video!”

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How To Make Your Next Blog Post Go Viral

Outbrain

In these circumstances, there is a way to receive maximum traction from your content, and that is to make it go viral. Going viral is key to minimizing the effects of content shock. What Is Viral Content? With viral marketing, you let others share your content for you.

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Why Some Things Go Viral — And Others Don’t [Video]

Hubspot

Well, it helps to create content that's poised to go viral, of course. For a piece of content to go viral, each viewer has to generate at least one more viewer, on average. But for those super-sharers to even think about sharing your stuff, it has to have "viral potential."

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

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Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion.

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. Thus, a viral content strategy can be elicited to initiation.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. You probably scrolled down the page, looked at some pictures, liked a few things and maybe, just maybe, paused at a video or two. 83% of marketers claimed to have gotten a good ROI from video.

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What Makes Content Go Viral? 3 Experts Weigh In

Hubspot

When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral.

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10 Tips I Learned About Creating Viral Campaigns From Larry Kim

Hubspot

Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Larry Kim's Viral Campaign -- The Backstory.

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