Kevin Indig

SEPTEMBER 26, 2023

Streamline content writing from insights to full articles with AI Assistant. We all want organic traffic growth, but what is a healthy rate? 🧪To get an answer, I analyzed the annual growth of 3 companies at different stages and in different verticals that get at least 50% of business from SEO.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

ClickZ

JUNE 6, 2020

Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals. Who to write for? Maintain a consistent tone and writing style, org-wide. Are we creating valuable content?

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Tomorrow People

FEBRUARY 2, 2018

This ensures that while each leader may never write an article off their own back (but they can if they wish), the content will be theirs in spirit. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

SEMrush

JUNE 27, 2019

Learn best practices across verticals, including choosing images, writing headlines, and producing videos. In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. And see best practices for several industries with examples.

Analysis 105

Analysis Creativity Verticals Ads 105

Top Rank Marketing

APRIL 3, 2024

Break through the feed: Tips for B2B marketers on LinkedIn Craft a unique hook to pull your audience in Imagine writing something and no one reading it… ever. Ensure your video is 1-2 minutes long, in vertical format, features an impactful hook, and is uploaded natively. Need help visualizing the perfect video post?

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Write a one-sentence summary of the article, and share a link to it in your comment section or bio.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

markempa

MAY 30, 2017

I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. What I mean by movement is that a person goes through both horizontal and vertical changes within a company. I started writing for Forbes recently and some other places.

Linkedin 297

Linkedin Research Studies B2B 297

Tomorrow People

FEBRUARY 2, 2018

This ensures that while each leader may never write an article off their own back (but they can if they wish), the content will be theirs in spirit. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

ClearVoice

MARCH 31, 2020

Up until this point, we’ve also provided deep-dive explanations of the previous four content levels — core content (#1), vertical content (#2), content hub (#3), content franchise (#4) — which you can explore on your own time from this linked list. Vertical content. Next in the brand hierarchy, vertical content serves a business niche.

Campaigns 100

Campaigns Content Marketing Verticals Content 100

ANNUITAS

JANUARY 31, 2023

Plus, ANNUITAS’ deep expertise in financial services, technology, healthcare/life sciences, manufacturing/industrial, media and education means I have an almost horizontal set of data that can help go-to-market leaders of all shapes and sizes, across nearly all verticals.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Webbiquity

AUGUST 20, 2019

There’s also more of a move towards vertical graphics, rather than horizontal visuals, which are also easier to read on a mobile screen. For marketers who want new content, but have little time to produce it, an embedded infographic serves as new and shareable content, which requires only a short write-up to accompany it.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Outreach

MAY 7, 2019

I write my own one-offs all the time because the ones I’m supposed to use aren’t something I would say.”. “I I don’t get any messaging to work with, so I have to write all my own emails.”. Writing messaging is a piece of the SDR puzzle that shouldn’t be on their individual plates. Stop letting your SDRs write whatever they want.

Spending 97

Spending Verticals Outreach Work Management 97

Contently

MAY 4, 2023

Along the dimension of originality of ideas (the vertical axis), you have the cover performer in the low originality-to-low-collaboration quadrant, and the solo artist in the high originality-to-low collaboration quadrant. Strategies for Working With the Solo Artist Does your solo artist like to present but not write?

SME 143

SME Work Management Tips Content 143

Salesforce Marketing Cloud

JULY 28, 2022

Where are you trending in regards to market segments, verticals, and territories? Understanding where you win — what regions and verticals — will help you target areas that you want to invest in. New market segments and verticals? Write down your business goals for the partnership strategy. Learn more.

Work Management 52

Work Management Marketing Management Ad Building Marketing & Strategy 52

Vision Edge Marketing

JUNE 2, 2020

Sometimes a pivot has strategic implications, such as shifting focus to different segments and verticals or completely changing channel partners. Whether implementing a strategic pivot as a result of a crisis or because you feel your company is in a rut, give it serious consideration before either writing it off or making it permanent.

Verticals 146

Verticals Startups Trigger Marketing Paid Search Agency 146

Marketing Insider Group

MAY 1, 2017

And I could go on about content for certain stages, personas and industry verticals, among other important relevance categories. Writers are hired and told to write well. ” Sales: ” we need customer stories, presentation support, videos, etc.” ” Sound familiar?

Design 147

Design Content Verticals B2B Sales 147

Convince & Convert

JULY 17, 2015

By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. For instance, we have one retail client with approximately one-third of its traffic coming from vertical affiliates.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

chiefmartech

FEBRUARY 28, 2022

Vertical and horizontal aggregation platforms , which I’ve been writing a lot about lately, provide the technical capability to build such a simultaneously open and well-structured architecture. This creates a kind of antifragile martech environment that grows stronger with change.

Work Management 130

Work Management Correlation Aggregators Verticals 130

BOP Design

FEBRUARY 22, 2022

While your product or service may be useful to companies in several industries, you should be able to narrow the number down to a handful of your highest priority verticals. Another way to write for B2B buyer personas is to address them by role. A common way to segment buyer personas on your website is by industry. Give us a shout!

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

ANNUITAS

MAY 26, 2015

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

Martech

FEBRUARY 2, 2023

Do you have other clients in our vertical? Once you’ve selected a vendor, be sure to get in writing a list of what technology and support are covered in the contract. Obtaining the answers to these types of questions upfront — and having them in writing — will ensure fewer surprises or additional costs down the road.

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

ClearVoice

APRIL 28, 2020

Furthermore, product descriptions directly support vertical content (#2), the content level just underneath core content. Again, verticals might change as the organization changes, but not nearly at the same frequency as product descriptions. Writing blogs at the last-minute? Writing every week? Skyscraper. Foundational.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Dawn is a freelance writer and marketing consultant specializing in digital and content marketing for small to mid-sized technology firms and writing services for B2B and B2C companies. Aimee Pearcy. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Dawn is a freelance writer and marketing consultant specializing in digital and content marketing for small to mid-sized technology firms and writing services for B2B and B2C companies. Aimee Pearcy. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

nDash

MAY 25, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. I’ve won a Hopwood Award in Nonfiction writing for my creative nonfiction writing and I’ve studied anthropogenic climate change at the University of Oxford. Read on to meet them! Rachel McKimmy.

Verticals 52

Verticals Creativity Training Studies 52

Convince & Convert

APRIL 22, 2015

Image via BigStockPhoto.com By now everyone knows that moms have the most spending power out of every vertical of consumers. You strategy always needs to have an “and” : the right vertical of bloggers AND a creative component that makes your brand stand out to their consumers. Don’t take on more than you can handle. Less is more.

Blogger 163

Blogger Paid Search Agency Case Study Case Studies 163

Launch Marketing

AUGUST 25, 2021

Regardless of the industry or vertical, new products most often stem from pain points. So, why not write about them? There may be many reasons behind why you created your new product, but your audience might not know. People that understand the “why” behind a product can form a stronger connection with it. Download it now.

Product 133

Product B2B FAQ Verticals 133

Contently

MAY 18, 2018

Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.” It didn’t take long to learn that our CMS included useful fields I had been ignoring, ones that could bump my writing up in search rankings. And rightfully so!

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

ANNUITAS

SEPTEMBER 25, 2014

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

nDash

JUNE 22, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. My background is in academic writing (I have a PhD in English), but a few years ago I became a digital writer. She briefly interviews them and writes compelling testimonials for everyone’s approval. Anna Cottrell.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Valasys

NOVEMBER 10, 2020

And practically, it is not possible to have experts in every vertical. To manage every aspect, various verticals must be functioning simultaneously. Rest time is reserved for purpose of scheduling meetings, prospecting, research, data entry, email writing, and content writing. Cost Regulation-.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 93

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Today, there are 5 content marketers working to execute a strategy that’s broken into two dimensions—vertical and product. Epsilon faced this exact problem in 2018. What’s going to work?

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

nDash

NOVEMBER 10, 2021

Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. Hire Melanie for her deep industry knowledge and experience writing about HubSpot. Contact Charlene for writing from a seasoned, professional B2B copywriter who knows your industry.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

MKT1

SEPTEMBER 7, 2021

We wrote a whole newsletter on perceptions Understand what audiences and verticals you are targeting Make sure you’ve done thorough audience analysis and identified ICPs. As an example, “Write 10 blog posts” is measurable, but isn’t a KPI. For all goals, ask yourself “why” when you write it.

Course 52

Course Lead Ranking Planning Top of Funnel 52

nDash

APRIL 16, 2021

Basically, these are groups of writers who’ve shown exceptional talent in a particular vertical, both on and off the nDash platform. For example, if you post a writing assignment in the Technology category, the only writers who can see it and apply will be those within our Technology writer community. Quick Guide (for Writers) .

Features 52

Features Best Practices Verticals Bundling 52