Blue Flame Thinking

FEBRUARY 21, 2023

Plan for more than just a continuous head-and-shoulders shot of a narrator delivering words. Shoot the video in a horizontal format using the Grid setting on your device to enable vertical video cropping. Vertical video can be important for platforms like TikTok, Instagram, Facebook, and YouTube. Look at the camera at all times.

Social Media 97

Social Media Video Marketing Media Verticals 97

Martech

MAY 8, 2023

Verticals for new Bing. Microsoft is slowly serving ads in these chats, vertical by vertical, so they aren’t disruptive. Next, they’ll focus on verticals like travel and real estate. In February, Microsoft launched the new Bing, which added chat to search. They’re currently introducing hotel ads.

API 72

API Advertising Agencies Advertisements Advertising 72

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. He came up with analytics that show several “happy words” — such as “pleased,” “excited,” “proud” and “thrilled” — litter the press release landscape, offering nothing in the way of real information.

Social Media 156

Social Media Dwell Media B2B 156

Tomorrow People

FEBRUARY 2, 2018

Thought leaders: putting words in your mouth. In other words, that the ideas and facts in the campaign piece fairly represent the skills and experience of the thought leader, and will build his or her reputation in their space as well as market your organization to its audience. All of which is just fine. The main thing to think about?

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Thought leaders: putting words in your mouth. In other words, that the ideas and facts in the campaign piece fairly represent the skills and experience of the thought leader, and will build his or her reputation in their space as well as market your organization to its audience. All of which is just fine. The main thing to think about?

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Oktopost

MAY 11, 2022

Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Help us get the word out! It’ll take you less than a minute, and it’ll help us spread the word about Radically Transparent.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Martech

AUGUST 4, 2023

Visualizations are vertically oriented and include cards, tiles, lines, arrows, nodes and text. Engagement Map is a game changer for Marketo users: Visuals are worth a thousand words when you’re trying to explain campaign details. This will reduce the time needed to troubleshoot web services error notifications. Why we care.

Marketo 93

Marketo API Display Verticals 93

ClickZ

JUNE 6, 2020

Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . The seven most capturing words according to the NetLine analysis were: Who. The word “guide” performed well as executives are most interested in “how to” content. Are we creating valuable content?

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Marketing Insider Group

MAY 1, 2017

” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. I’m done talking about “content.” ” Sound familiar?

Design 148

Design Content Verticals B2B Sales 148

Top Rank Marketing

APRIL 3, 2024

Ensure your video is 1-2 minutes long, in vertical format, features an impactful hook, and is uploaded natively. For best performance, your text should range from 900 to 1,200 characters, feature short sentences under twelve words, and avoid using language that comes off as too promotional. Need help visualizing the perfect video post?

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Contently

FEBRUARY 2, 2021

I’m meticulously choosing words to paint a picture and bring the product to life.” Both jobs involve putting words together well, but the essential skill sets required for a display ad campaign versus an e-book series are very different. ” Photo by Yao Hu on Unsplash. web, email, blog, video). ” 3.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Avitage

APRIL 18, 2017

” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. I’m done talking about “content.” ” Sound familiar?

Design 120

Design Content Verticals B2B Sales 120

Anyword

NOVEMBER 21, 2022

Always Shoot Vertically. Whenever possible, shoot your photos or videos for stories vertically, so as to give your viewers the best experience when viewing your content. Increase brand awareness and transparency. Instagram Story Visual Tips. Think about the layout of Instagram.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Champion Communications

AUGUST 7, 2023

Speaking with a variety of press verticals from HR to tech, our clients made big strides in answering some of the most pressing questions. From closing the digital skills gap to championing diversity and empowering women, our clients have continued to speak about the biggest challenges they face working in the B2B tech world.

Press 62

Press Barriers Verticals Training 62

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Salesforce Marketing Cloud

JULY 28, 2022

A key word I hear when I talk to our partners is “scale.” Where are you trending in regards to market segments, verticals, and territories? Understanding where you win — what regions and verticals — will help you target areas that you want to invest in. New market segments and verticals? They want to go big. Learn more.

Work Management 52

Work Management Marketing Management Ad Building Marketing & Strategy 52

Leadspace

MARCH 9, 2022

The phrases “actions speak louder than words” and “you are what you eat” come to mind as I think about the characteristics of a great B2B Customer Data Platform. Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

The phrases “actions speak louder than words” and “you are what you eat” come to mind as I think about the characteristics of a great B2B Customer Data Platform. Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Contently

MAY 4, 2023

Along the dimension of originality of ideas (the vertical axis), you have the cover performer in the low originality-to-low-collaboration quadrant, and the solo artist in the high originality-to-low collaboration quadrant. In other words, it’s not about you. A word of warning, however. Both are experts in music.

SME 143

SME Work Management Tips Content 143

seo.co

APRIL 7, 2021

In other words, creating new product lines, expanding into neighboring markets, increasing services, or other endeavors shouldn’t be done as a last resort to boost profits. Part of this has to do with vertical growth and whether or not you can scale your supply chain to meet the new demand, but we’ll get into that later in the guide.

Verticals 75

Verticals Marketing & Strategy Work Management Paid Search Agency 75

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Televerde

JANUARY 11, 2021

Include pain points and verticals as categories on your menu to bring back lost leads. For email subscribers, develop a new automated journey with relevant content for their vertical. If you include promotional content, make sure it’s concise and useful such as a product comparison or case study from their vertical.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Martech

JANUARY 26, 2023

In other words, do we own the numbers and can take them with us if this engagement doesn’t work out? Strategy and product roadmap Do you have other clients in my vertical? Can you support mobile callers by supplying local numbers or extensions that are dynamically generated based upon the site visitor’s location?

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

Content4Demand

MAY 4, 2021

You might choose to audit just your blog content, content focused on a particular product or vertical , or content created over a certain timespan. It can be a daunting task, but it’s generally one that pays off over time—particularly if you’re willing to keep it up to date going forward.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Sharpspring

AUGUST 28, 2020

There’s no magic here, but I usually want it to be 12 words or less. So under 12 words, eliminate adverbs and adjectives wherever possible and say very specifically two things. We do this, for this – and that can be either vertical or horizontal.”. Baker on vertical positioning. Those are the two primary elements.

Paid Search Agency 90

Paid Search Agency Advertising Agencies Ad Agencies Verticals 90

Drew Neisser

APRIL 15, 2022

Now, they’re hyper-focused on enabling word-of-mouth marketing at scale for their customers. She describes the development as a “hack”—a hack that has become a vertical marketing tool with a 40%-win rate, that is. In the early days, the brand was all about answering: What is influencer marketing and why should you care?

CMO 52

CMO Word of Mouth Verticals Content 52

Buffer

NOVEMBER 8, 2018

Instagram Stories research benchmarks for specific verticals. In other words, outside of normal U.S. Instagram Stories research benchmarks for specific verticals. Those four verticals are, brand accounts, entertainment accounts, media accounts, and sports accounts. Average completion rate and stories length.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Launch Marketing

AUGUST 25, 2021

Regardless of the industry or vertical, new products most often stem from pain points. Promoting a new B2B product launch is all about spreading the word, generating awareness, and even gaining interested buyers. There may be many reasons behind why you created your new product, but your audience might not know.

Product 133

Product B2B FAQ Verticals 133

Sword and the Script | B2B

MAY 11, 2021

In other words, those leaders with tech-oriented careers are probably more digitally savvy, right? Are certain verticals, like tech, more digitally savvy? Just “approximately one-third of top team members” in these vertical markets are digitally savvy. Other vertical markets fared even worse. Ends tomorrow.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

ClearVoice

APRIL 6, 2020

Next, you’ll want to move through the entire list below and read all about the previous content levels we covered — core content (#1), vertical content (#2), content hub (#3), content franchise (#4), and content campaigns (#5). Longreads of 3000+ words get x3 more traffic, x4 more shares, and x3.5 Skyscraper. Foundational.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

ClearVoice

OCTOBER 5, 2020

As the Global Lead, Vertical Strategy & Marketing, Pukonen oversees the entertainment and restaurant verticals at Pinterest. An interview with Tina Pukonen, Pinterest global lead, vertical strategy & marketing, on new features and maximizing Pinterest for brands. Here’s what Pukonen had to say.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Porch Group Media

DECEMBER 6, 2022

Luci: V12 has already driven some really powerful changes in the home retail vertical. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. On the flip side, this home retailer is another interesting vertical that’s more about maintaining the home on a do-it-yourself basis.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Unbounce

APRIL 15, 2021

Yeah, that’s the word for it. In other words, ensuring the readability of your pages is key for some marketers, and relatively unimportant for others. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words mean more… harder.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Heinz Marketing

MAY 10, 2021

This week’s show is called “ How to Get and Leverage Industry Experience to Accelerate Sales ” and our guest is Bobby Martin , President & Co-Founder of Vertical IQ. Very excited to have with us today Vertical IQ co-founder, alumni of the fighting Mountaineers, App State University, Bobby Martin. Matt: Nice.

Top of Funnel 79

Top of Funnel Verticals B2B Sales Work Management 79

Digilant

AUGUST 10, 2021

Roughly 40 words for a :15 second ad. About 85 words for a :30 second ad. They may be commuting, exercising, or working on another screen so don’t rely on companion banners to drive traffic to your site and avoid words like “tap” and “click”. Test out both lengths to see what performs best based on your goals. Call-to-Action.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Televerde

DECEMBER 1, 2020

Organize Content by Vertical and Pain Point. Looking at a menu and only seeing the word “blog” doesn’t tell new visitors what your site is about and who you help. Organize your content by industry, vertical, issue, or pain point so visitors can find something relevant no matter where they came from.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85