vertical websites 
Vision Edge Marketing
SEPTEMBER 13, 2022
The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Let’s clarify what we mean by these two terms, because we regularly hear the term “niche” used to define a vertical market.
MKT1
MARCH 14, 2024
Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Inbound : With highly-relevant, researched content it’s much easier to attract an audience to your website and convert these visitors.
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Vision Edge Marketing
JANUARY 12, 2021
The idea of niches applies nicely to the B2B technology customer who was successful in several verticals, such as healthcare. There were however a number of niches inside this vertical that provide opportunities to expand. They had many healthcare customers, but they looked at these customers as one homogeneous group.
Trade Press Services
FEBRUARY 5, 2024
Website: Prioritize a responsive design. Style decisions such as short sentences, brief paragraphs and vertical organization can make content easier to discover and read. Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges? But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
Marketing Insider Group
JANUARY 14, 2021
As every B2B marketer knows, getting traffic to your website is only half the battle. A landing page is not just the homepage of your website or any random page. It’s not a good idea to use your website homepage as a landing page because it’s designed for the needs of every web visitor and there are too many options.
Buffer
OCTOBER 31, 2022
Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?
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