Sprout Social

DECEMBER 7, 2021

Vertical video content will become the norm. Kevin Vicker , Social Media and Online Reputation Specialist at Children’s Hospital of Colorado, predicts that vertical video will become the standard format in 2022. IRL marketing efforts will be created with virality in mind.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Moz

JUNE 28, 2020

For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. Fractl did some research a while back about the emotions that make content go viral, and oftentimes, germ swab campaigns hit all of the right emotions in the viral equation. Conclusion.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Moz

JUNE 28, 2020

For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. Fractl did some research a while back about the emotions that make content go viral, and oftentimes, germ swab campaigns hit all of the right emotions in the viral equation. Conclusion.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Webbiquity

AUGUST 20, 2019

There’s also more of a move towards vertical graphics, rather than horizontal visuals, which are also easier to read on a mobile screen. They also make for excellent shareable content, with the potential to become viral. With the increased push towards mobile marketing, infographics are now being created with responsive design in mind.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. This seems quite similar to the vertical video feeds you'll see on TikTok. Image Source. Why is this concerning?

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

6sense

DECEMBER 10, 2021

Industry leaders like Brightcove, Cognizant, and SYKES became 6sense customers in 2020, demonstrating the company’s continued adoption within the technology industry as well as growth in other verticals like business services. The past year has been immensely challenging and rewarding,” said Viral Bajaria , CTO and Co-Founder at 6sense. “I

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

xiQ

APRIL 3, 2018

Viral Attraction – Gaining Subscribers. We curate our own content into the digests as well, in the form of blog posts that link back to our site or to thought leadership projects we do with vertical media partners. Another key aspect of the approach is positioning the news digest as thought leadership. ABOUT THE AUTHOR.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

xiQ

APRIL 3, 2018

Viral Attraction – Gaining Subscribers. We curate our own content into the digests as well, in the form of blog posts that link back to our site or to thought leadership projects we do with vertical media partners. Another key aspect of the approach is positioning the news digest as thought leadership. ABOUT THE AUTHOR.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. It can be difficult to correlate corporate communication efforts to business impact.

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

Onalytica B2B

SEPTEMBER 12, 2017

People are choosing sexiness of virality over relevance. Key verticals (e.g. She also looks out for and avoids influencers that are prolific retweeters of other influencers’ content. “Don’t confuse influence with popularity. Content needs to be exclusive.” digital transformation, artificial intelligence).

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

6sense

JANUARY 7, 2022

The company has been positioned in Leader Quadrant based on its Completeness of Vision and Ability to Execute which we consider have demonstrated 6sense’s overall leadership across Market Understanding, Marketing Strategy, Sales Strategy, Offering Strategy, Business Model, Vertical Strategy, Innovation, and Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Sprout Social

SEPTEMBER 24, 2018

Here are a few facts to keep in mind: Videos are vertical and full screen. Take advantage of the mobile-focused vertical format to establish your company as a thought leader and delight your audience with something exciting. It’s no big surprise since Buzzfeed has been making vertical videos on Snapchat Discover for years now.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Convert

APRIL 7, 2021

Many brands across verticals saw an increase in video consumption. It can be used to connect with audiences in any vertical. In 2020, health and fitness verticals saw rapid adoption of live videos. Optimizing YouTube Videos to Go Viral During the Holidays. Video proved a strong case as a revenue generator in 2020.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

chiefmartech

SEPTEMBER 15, 2017

Apparently his translation went viral on Weibo (kind of like a Chinese Twitter), with millions of views. A Vertically Integrated Martech Duopoly/Triopoly. A Vertically Integrated Martech Duopoly/Triopoly. I’ve been writing about vertical competition in marketing technology for a while.

Enterprise Management 61

Enterprise Management Marketing Management Verticals API 61

Buffer

DECEMBER 10, 2018

No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. We’re not saying to go out and create the next viral animal video content, but we do believe there is a way to get creative with video with the goal of attracting an audience that will be interested in purchasing your products.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Relative newcomer TikTok is a great place to show off your brand’s and workers’ personalities, as well as stay up to date on viral trends. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Biznology

NOVEMBER 1, 2016

Again, this is a campaign where we’re targeting influencer verticals in order to engage them, share the quick fun quiz with them, and then brief them on what the campaign’s about and why Kimberly-Clark is promoting a personality quiz in the first place. From HAIWatch to WOTQuiz ! Sounds easy, but easier said than done.

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Convert

OCTOBER 21, 2020

Depending on your vertical, you might see a large spike right before the end-of-year holidays, or a decline throughout December. The content team puts together a particularly good piece of research, or The marketing team creates a video that goes viral. Every industry defines the holidays differently.

Optimization 98

Optimization Conversion Marketing Websites Sample 98

Digilant

FEBRUARY 16, 2023

Introducing TikTok: The Search Engine The platform rose to popularity as a social platform used to discover, interact and post short-form videos (many with the hopes of going viral). Now touting over 100 million monthly active users in the US, experts have recently noticed a pattern that shifts the platform’s primary use.

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

nDash

APRIL 19, 2022

That way, you can stay on trend with what is performing well in terms of audience engagement and virality. For example, implementing tips such as shooting in high res, keeping video duration between 21 and 34 seconds, and making sure to shoot vertically). Best Practices for Using TikTok.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles User-Generated Content Distribution 52

Magisto

JANUARY 13, 2020

Therefore, by publishing a video natively on Facebook or IGTV, you will be more likely to see your content being pushed by the platform itself, giving your more reach and more viral potential than a regular ‘static post’.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." By this point, I had already worked on viral projects ( Dog Island is particularly fun) and built a real e-commerce business for Palo Alto Software.

Paid Search Agency 61

Paid Search Agency CMS Development Creativity Advertising Agencies 61

Martech Advisor

SEPTEMBER 25, 2019

Content on TikTok has an unpolished, authentic look that makes it highly engaging and viral. Still in its advertising maturity infancy, TikTok offers different ads solutions and formats: Vertical Ads: Brand Takeovers, In Feeds Ads, In Feeds Ads-Card. It ranked in the top 10 out of 19 countries/regions for both iOS and Android.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Hubspot

JUNE 11, 2020

These videos are often filmed vertically, but have similar features as YouTube Live. However, the live-streaming site has notably gone viral as video gamers have been using it to stream their sessions. The success of the overall app is due in part to Stories, live video, and IGTV. Twitch is one of the newest platforms on this list.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Marketing Insider Group

OCTOBER 21, 2015

https://www.crunchbase.com/organization/virally. Vertically Integrated Network. . $25,000,000. 63,100,000. https://www.wochit.com/. https://www.crunchbase.com/organization/wochit. 10,900,000. 14,800,000. https://www.crunchbase.com/organization/doz. https://www.crunchbase.com/product/stipso. 310,000. $600,000. https://www.wyzowl.com/.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Outbrain

MAY 20, 2020

So many different verticals can work, due to the nature of the traffic being so diverse with many targeting options available. Whereas, with native traffic, a wide array of verticals can be promoted successfully — from pay-per-lead to pay-per-purchase, and everything in between. The word “potential” comes to mind.

CTR 37

CTR CPC Cost Per Click Advertising Funnels 37

Content Standard

AUGUST 31, 2018

Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Riverdale , a moody reimagining of the Archie comics, is one of Netflix’s most viral and bingeworthy hits for young adults—in no small part because of Instagram. Enter IGTV.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Sprout Social

MARCH 8, 2023

Nerf #fyp #viral ♬ original sound – Nerf How to set you and your talent roster up for success You have the “why.” Should it be horizontal or vertical? Depending on how important having one creator is to your team, consider hiring someone specifically for this job. nerf I mean, I still spend most of my time making TikToks ??

Video Marketing 91

Video Marketing Content Thought Leadership Social Media 91

readwrite

MARCH 9, 2017

The image went viral and capital, entrepreneurs and brands made significant investments into the space. You may not think a VR campaign would be straightforward for insurance, alcohol, kitty litter, or even fast food companies, but we have seen brands from all verticals bring audiences into their narrative through this immersive media format.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Content Standard

DECEMBER 29, 2015

For a long time now, marketers have relegated social media to its own, isolated corner of marketing, where success is measured in viral strength, length of conversations, and the sincerest hope of influencer attention. It’s a world that seems, by most rights, separate from the comparatively sterile technicality of SEO.

Paid Search Agency 40

Paid Search Agency Facebook SEO Effectiveness 40

Single Grain

OCTOBER 23, 2023

What I’ve been successful in is building up accounts in the vertical that I’m interested in. So, for example, SkinnyMe Tea, we have that Instagram page, but then we also have 10 others around the health niche, like detox tips, detox water, be-fit foods, be-fit smoothies, there’s just so many different vertical accounts for us.

Social Media 98

Social Media Media eCommerce Verticals 98

Sprout Social

OCTOBER 24, 2022

You want to know how to go viral on Instagram. But going viral on Instagram is far from easy. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. Understanding your target audience on Instagram will help you create more relatable content that’s more likely to go viral. Know your audience.

Viral Marketing 85

Viral Marketing Ideal Customer Profiles Brand Identity Branding 85

ConvertKit

FEBRUARY 4, 2020

When you create branded graphics on Pinterest to promote your landing page, here are a few tips to keep in mind: Create a vertical image so it is easy to see when someone is scrolling through their Pinterest feed, like this great example from Blogging Babe. Vertical Pinterest post. Image via Blogging Babe.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Lenny's Newsletter

SEPTEMBER 5, 2023

We filtered Crunchbase by data points like when was the last time the company fundraised and what verticals they’re in. If we got some of the right people using it, we would get sort of a viral adoption effect. We didn’t want SaaS, because SaaS companies actually don’t build that many internal tools.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

NOVEMBER 4, 2016

Vertical Measures recommends starting internet research on.gov,edu, and.org sites, which are associated with governing bodies, educational institutions, and organizations with greater legitimacy than blogs or individuals. Vertical Measures suggests that you let the research drive the topic and narrative of the infographic.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Single Grain

AUGUST 25, 2023

Memes are cultural symbols or ideas that spread virally, primarily through the internet. The Genesis of a Viral Meme: A Sneak Peek into the Process So what’s an example of a meme marketing campaign that worked well? Work With Us What Is Meme Marketing? In most cases, memes speak for themselves.

Viral Marketing 98

Viral Marketing Marketing & Strategy Internet Marketing Lead Scoring 98

Single Grain

NOVEMBER 10, 2023

Even if you’re creating thread-based content, it’s the novelty and uniqueness of your perspective that will catapult your content to go viral. Sure, you can supplement it occasionally with recycled ideas from other creators that are likely to be viral, but those should be few and far between, not your entire content strategy.

Viral Marketing 52

Viral Marketing Word of Mouth Social Media Ad Exchange 52