How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Vertical markets are a category of business.

Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. Now, the question is: What exactly is vertical SaaS? In this article, you will learn: What Is Vertical SaaS? What Is Vertical SaaS?

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Use vertical marketing to generate more sales-ready leads

Sales Lead Insights

The post Use vertical marketing to generate more sales-ready leads appeared first on Sales Lead Insights. Sales lead generation vertical marketingImagine that you have a business problem and are evaluating companies to help you solve it. You can choose a generalist that claims to do everything for every scenario or an expert that focuses on solving exactly the kind of problem you have, for companies just like yours, with a track record of success. I’ll […].

Horizontal vs. Vertical Growth Strategy

seo.co

Part of this has to do with vertical growth and whether or not you can scale your supply chain to meet the new demand, but we’ll get into that later in the guide. Vertical Growth and How it Works. Vertical Growth Should be Logical. Talking Strategy: Horizontal vs. Vertical.

What vertical networks mean for the future of social media

Sprout Social

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Examples of vertical social networks.

Vertical Content: What It Is and How to Implement It

Benchmark Email

Among the marketing trends through the years, vertical content doesn’t receive the recognition it deserves. You’d think that, because of the popularity and usage of mobile devices, marketers would be all over how people can leverage vertical content in their overall marketing strategy.

Matrixed Tech Stacks with Both Horizontal and Vertical Aggregation Platforms

Chief Martec

These are vertical aggregation platforms. Vertical aggregation platforms can often be recognized serving as the “home base” app for a particular department or team. A CRM platform and/or a marketing automation platform is my vertical aggregation platform.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. I asked him what his vertical positioning strategy was and his response was “We’re making some changes to our marketing materials and adding a few new web pages.

The Role of Sales in Vertical Marketing

Crimson Marketing

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. . Other Interesting Topics Partner Marketing b2b marketing channel marketing marketing concepts marketing solutions partner marketing sales alignment verticals

Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach. Vertical Marketing is Truly Focused on the 10%.

Google Search Results Explained: Vertical Search Results

ClearVoice

What are vertical search results on Google? Vertical search results are a deep dive — a vertical plunge into a single topic. A vertical search engine, like Google News or Google Books, offers only niche (or vertical) search results. .

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Highly regulated industries like pharmaceuticals, healthcare, public sector, and financial services face unique challenges. Marketers in these specialist sectors may well be envious of their colleagues in retail, travel or IT solutions , for example.

Google Bans Specific Verticals from YouTube Masthead via @sejournal, @martinibuster

Search Engine Journal

Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead The post Google Bans Specific Verticals from YouTube Masthead appeared first on Search Engine Journal.

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to-market approach. Vertical Marketing is Truly Focused on the 10%. Blog alignment buyer personas Demand Generation Strategy vertical marketing

When Should Your Startup Expand Into New Verticals

Altitude Branding

Exploring new verticals is an excellent way to grow and protect your business from market fluctuations and changes; diversification is the key to success. Finding the right time to move into a new vertical can be challenging, though. Expanding Vertically.

Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Vertical. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche. Horizontal vs. vertical content.

300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

Marketing Insider Group

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. Highly regulated verticals like finance won’t usually see viral engagement for a narrow, industry-specific content marketing campaign like a campaign for a travel brand would see, but that doesn’t mean it’s impossible to […].

Four Steps to Successful Vertical Marketing Campaigns

Launch Marketing

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Whether you want to strengthen outreach in an industry where you’re already seeing success or are looking to tap into a promising new area, vertical marketing campaigns can uncover more business opportunities and boost growth. .

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

5 Steps to Market to a New Vertical

Marketo

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances. Author: Vyoma Kapur Financial services.

5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. Vertical competition happens along a channel or a value chain, where each stage of the channel or each contributor to the value chain takes a slice of the revenue pie — or extracts some other benefit for themselves — from the delivery of the final product or service to the consumer.

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Instagram’s co-founders step down, vertical video gains momentum, Facebook launches Stories Ads, and more! Part II: Vertical video gains momentum and popularity with brands. Part II: Vertical video gains momentum and popularity with brands.

Real Estate PPC: Tips For Optimizing Google Ads Campaigns via @sejournal, @jonleeclark

Search Engine Journal

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. PPC Vertical SEOThe post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.

7 New BrightEdge Industry Vertical SEO and Marketing Research Reports

Brightedge

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

chiefmartech

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. The most powerful “competitor” in vertical competition is one who has an exclusive gateway to the customer. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Healthcare SEO Fundamentals To Grow Your Medical Practice via @sejournal, @krisjonescom

Search Engine Journal

SEO Vertical SEOIf you're looking for some SEO fundamentals overall for optimizing your medical practice's website for organic search, check out these top tips! The post Healthcare SEO Fundamentals To Grow Your Medical Practice appeared first on Search Engine Journal.

Real Estate PPC: Tips For Optimizing Google Ads Campaigns via @sejournal, @jonleeclark

Search Engine Journal

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. PPC Vertical SEOThe post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.

Three verticals that have an opportunity to thrive following the holiday shopping season

Liveintent

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality.

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities.

How to Identify and Market Your SaaS Product to Different Verticals

Golden Spiral

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. The Article In 60 Seconds. Don’t take a scattershot approach to marketing. Narrow down the field to the people who will care about your product, the people you can help the most, and who actually needs it. Define your customers before you start.

Website Organization Best Practices For Law Firms via @sejournal, @krisjonescom

Search Engine Journal

SEO Vertical SEOLearn these important ways to improve the search presence of your law firm's website. The post Website Organization Best Practices For Law Firms appeared first on Search Engine Journal.

How to Sell Beyond Your ICP + 3 New Verticals For SaaS Sales

Outreach

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method.

Google Releases Two New Ad Formats: Their Role in Vertical Search

Brightedge

Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. Users employ vertical searches when they use platforms such as TripAdvisor, Zillo, Consumer Reports, Amazon, Reddit, […]. The post Google Releases Two New Ad Formats: Their Role in Vertical Search appeared first on BrightEdge SEO Blog.

Why You Need Vertical Visuals If Your Audience is Mobile

Content Marketing Institute

A decade ago, nobody mentioned vertical content. Today, smartphones are ubiquitous and vertical content is a must-have. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. Before getting too far into the topic, vertical content is content that can be easily read on a rectangular, elongated device such as a smartphone or tablet. Most people find it natural to hold their phones in a vertical position.

6 SEO Content Writing Tips For Law Firms via @sejournal, @krisjonescom

Search Engine Journal

Content Creation Vertical SEOReach out to potential clients with high-quality content. Here are six simple content writing tips for law firms. The post 6 SEO Content Writing Tips For Law Firms appeared first on Search Engine Journal.

Amazon and Google now lead two key martech categories as vertical competition heats up

chiefmartech

But what’s likely driving a big part of that disruption are the dynamics of vertical competition. Particularly in the context of commerce, Amazon is a uniquely powerful vertical competitor — through Amazon.com, Alexa, and now even Whole Foods, they have a growing portfolio of proprietary touchpoints with consumers. ” That’s vertical competition at work.

Local SEO Strategies For Plumbers, Electricians & Other Trades

Search Engine Journal

Local Search Vertical SEOHow can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help.

6 Google Business Profile Tips For Hotel SEO via @sejournal, @atuljindal01

Search Engine Journal

Local Search SEO Vertical SEOOptimize your hotel listing on Google Business Profile and get the right reviews. Here are 6 tips for both small and big hotel chains. The post 6 Google Business Profile Tips For Hotel SEO appeared first on Search Engine Journal.

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.” ” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks.