Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. Now, the question is: What exactly is vertical SaaS? In this article, you will learn: What Is Vertical SaaS? What Is Vertical SaaS?

Use vertical marketing to generate more sales-ready leads

Sales Lead Insights

The post Use vertical marketing to generate more sales-ready leads appeared first on Sales Lead Insights. Sales lead generation vertical marketingImagine that you have a business problem and are evaluating companies to help you solve it.

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What’s Vertical Messaging Really About?

Crimson Marketing

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. Some things to consider when revitalizing your new vertical marketing plan: . Partner Marketing channel marketing marketing concepts marketing message marketing solutions partner marketing verticals

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. I asked him what his vertical positioning strategy was and his response was “We’re making some changes to our marketing materials and adding a few new web pages.

The Role of Sales in Vertical Marketing

Crimson Marketing

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. . Other Interesting Topics Partner Marketing b2b marketing channel marketing marketing concepts marketing solutions partner marketing sales alignment verticals

Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach. Vertical Marketing is Truly Focused on the 10%.

A Look at Email Deliverability Across Industry Verticals

Modern Marketing

I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I looked at campaigns sent over the last 90 days across four different verticals: Financial Services. I looked at the following data points for all of the verticals: The total number of campaigns monitored over the 90-day time period.

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Highly regulated industries like pharmaceuticals, healthcare, public sector, and financial services face unique challenges. Marketers in these specialist sectors may well be envious of their colleagues in retail, travel or IT solutions , for example.

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to-market approach. Vertical Marketing is Truly Focused on the 10%. Blog alignment buyer personas Demand Generation Strategy vertical marketing

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Part II: Vertical video gains momentum and popularity with brands.

Four Steps to Successful Vertical Marketing Campaigns

Launch Marketing

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Whether you want to strengthen outreach in an industry where you’re already seeing success or are looking to tap into a promising new area, vertical marketing campaigns can uncover more business opportunities and boost growth. .

Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Vertical. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche. Verticals are major categories or themes near the top of a brand hierarchy. Vertical content involves the creation of highly relevant messaging for your intended audience. Verticals can be industries, company sizes, or demographics.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. Vertical competition happens along a channel or a value chain, where each stage of the channel or each contributor to the value chain takes a slice of the revenue pie — or extracts some other benefit for themselves — from the delivery of the final product or service to the consumer.

Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]

inPowered

Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and vertical. The below verticals have data collected from campaigns spending between $100,000 and over $3 million.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

7 New BrightEdge Industry Vertical SEO and Marketing Research Reports

Brightedge

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

12 Top Uses of AI in Marketing by Vertical, According to CMOs

inPowered

Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical. The Tech Software/Biotech vertical leads the pack in AI use with adoption in every category except Biometrics. The post 12 Top Uses of AI in Marketing by Vertical, According to CMOs appeared first on inPowered blog.

5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

chiefmartech

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. The most powerful “competitor” in vertical competition is one who has an exclusive gateway to the customer. However, here in the US, we’re seeing vertical competition on the Internet grow too.

5 Steps to Market to a New Vertical

Marketo

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances. Author: Vyoma Kapur Financial services.

The Rise of AI Tools: Verticals to Watch, Part 4

Conversica

Some current AI applications in this vertical include: Performing audits in real time instead of looking backwards at data to find errors.

The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further.

Why You Need Vertical Visuals If Your Audience is Mobile

Content Marketing Institute

A decade ago, nobody mentioned vertical content. Today, smartphones are ubiquitous and vertical content is a must-have. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. How vertical content began.

Making the Most of Vertical Marketing

Marketing Action

It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Demand Gen Report recently published an insightful article about vertical marketing, Vertical Industry Marketing Gains Momentum But Requires A Learning Curve , in which industry leaders discussed the opportunities and hard realities of making vertical marketing work well. Content and messaging for vertical markets.

How to Sell Beyond Your ICP + 3 New Verticals For SaaS Sales

Outreach

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method. Ken Amar and Brooke Bachesta tested and proved that Outreach can break into a new vertical, and they shared their successful process in this on demand webinar. Ken and Brooke walk you through: Collecting contacts, referrals, and quotes from current customers in similar verticals.

Google Releases Two New Ad Formats: Their Role in Vertical Search

Brightedge

Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. Users employ vertical searches when they use platforms such as TripAdvisor, Zillo, Consumer Reports, Amazon, Reddit, […].

How to Identify and Market Your SaaS Product to Different Verticals

Golden Spiral

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. The Article In 60 Seconds. Don’t take a scattershot approach to marketing. Narrow down the field to the people who will care about your product, the people you can help the most, and who actually needs it. Define your customers before you start.

Amazon and Google now lead two key martech categories as vertical competition heats up

chiefmartech

But what’s likely driving a big part of that disruption are the dynamics of vertical competition. Particularly in the context of commerce, Amazon is a uniquely powerful vertical competitor — through Amazon.com, Alexa, and now even Whole Foods, they have a growing portfolio of proprietary touchpoints with consumers. ” That’s vertical competition at work.

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities.

Niche is Nice: Manufacturers Need to Choose Vertically-Aligned CPQ Solutions

FPX

IT departments and others with digital transformation initiatives within manufacturing companies have a lot to consider when selecting new technologies ( yep, that includes CPQ ) to bring into their ecosystems - integrations to existing systems, rising costs and headcount, data security, etc

What is the CTR on CTAs at Each Level of the Buyer’s Journey by Vertical – Post-Content Engagement? [New Data]

inPowered

We’ve explored cost per engagement, averaged engaged time with content, and content engagement rates across many verticals using millions of dollars’ worth of data. This exploration will look at next actions taken at each stage of the buyer’s journey by vertical post content engagement. While we don’t have data for all the verticals out there, we do for 13 of them. Next Action CTRs Across All Verticals. Next Action CTRs Across Verticals.

CTR 67

12 Top Uses of AI in Marketing by Vertical, According to CMOs

inPowered

Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical. The Tech Software/Biotech vertical leads the pack in AI use with adoption in every category except Biometrics. The post 12 Top Uses of AI in Marketing by Vertical, According to CMOs appeared first on inPowered blog.

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities.

I Signed Up for 30 Newsletters Across 6 Verticals, and This Is What I Learned

SnapApp

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Online course/membership community. . Vertical: Nonprofit. . Different vertical this time, but another similar approach here. Vertical: Publishing/News. . Vertical: News/Publishing. .

VSO: Vertical Search Optimization, What SEOs Need to Know to Succeed

Brightedge

What is vertical search optimization or VSO? The post VSO: Vertical Search Optimization, What SEOs Need to Know to Succeed appeared first on BrightEdge SEO Blog. From an interactive and transactional perspective, search is the fundamental digital discovery activity. People input text or voice to search, find alternatives, explore, and then make decisions.

Target Your B2B Lead Generation Efforts by Vertical and Job Title

B2B Lead Generation

Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. I know this is a basic idea and many of you do this this already but knowing something and actually doing it are two different things.

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.” ” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks.