Horizontal vs. Vertical Growth Strategy

seo.co

Part of this has to do with vertical growth and whether or not you can scale your supply chain to meet the new demand, but we’ll get into that later in the guide. Vertical Growth and How it Works. Vertical Growth Should be Logical. Talking Strategy: Horizontal vs. Vertical.

Use vertical marketing to generate more sales-ready leads

Sales Lead Insights

The post Use vertical marketing to generate more sales-ready leads appeared first on Sales Lead Insights. Sales lead generation vertical marketingImagine that you have a business problem and are evaluating companies to help you solve it. You can choose a generalist that claims to do everything for every scenario or an expert that focuses on solving exactly the kind of problem you have, for companies just like yours, with a track record of success. I’ll […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. Now, the question is: What exactly is vertical SaaS? In this article, you will learn: What Is Vertical SaaS? What Is Vertical SaaS?

What’s Vertical Messaging Really About?

Crimson Marketing

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. Some things to consider when revitalizing your new vertical marketing plan: . Partner Marketing channel marketing marketing concepts marketing message marketing solutions partner marketing verticals

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. I asked him what his vertical positioning strategy was and his response was “We’re making some changes to our marketing materials and adding a few new web pages.

The Role of Sales in Vertical Marketing

Crimson Marketing

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. . Other Interesting Topics Partner Marketing b2b marketing channel marketing marketing concepts marketing solutions partner marketing sales alignment verticals

When Should Your Startup Expand Into New Verticals

Altitude Branding

Exploring new verticals is an excellent way to grow and protect your business from market fluctuations and changes; diversification is the key to success. Finding the right time to move into a new vertical can be challenging, though. Expanding Vertically.

300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

Marketing Insider Group

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. Highly regulated verticals like finance won’t usually see viral engagement for a narrow, industry-specific content marketing campaign like a campaign for a travel brand would see, but that doesn’t mean it’s impossible to […].

A Look at Email Deliverability Across Industry Verticals

Oracle

I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I looked at campaigns sent over the last 90 days across four different verticals: Financial Services. I looked at the following data points for all of the verticals: The total number of campaigns monitored over the 90-day time period.

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Highly regulated industries like pharmaceuticals, healthcare, public sector, and financial services face unique challenges. Marketers in these specialist sectors may well be envious of their colleagues in retail, travel or IT solutions , for example.

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to-market approach. Vertical Marketing is Truly Focused on the 10%. Blog alignment buyer personas Demand Generation Strategy vertical marketing

Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Vertical. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche. Horizontal vs. vertical content.

Four Steps to Successful Vertical Marketing Campaigns

Launch Marketing

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Whether you want to strengthen outreach in an industry where you’re already seeing success or are looking to tap into a promising new area, vertical marketing campaigns can uncover more business opportunities and boost growth. .

5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. Vertical competition happens along a channel or a value chain, where each stage of the channel or each contributor to the value chain takes a slice of the revenue pie — or extracts some other benefit for themselves — from the delivery of the final product or service to the consumer.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

Three verticals that have an opportunity to thrive following the holiday shopping season

Liveintent

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality.

5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

chiefmartech

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. The most powerful “competitor” in vertical competition is one who has an exclusive gateway to the customer. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Instagram’s co-founders step down, vertical video gains momentum, Facebook launches Stories Ads, and more! Part II: Vertical video gains momentum and popularity with brands. Part II: Vertical video gains momentum and popularity with brands.

5 Steps to Market to a New Vertical

Marketo

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances. Author: Vyoma Kapur Financial services.

12 Top Uses of AI in Marketing by Vertical, According to CMOs

inPowered

Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical. The Tech Software/Biotech vertical leads the pack in AI use with adoption in every category except Biometrics. The post 12 Top Uses of AI in Marketing by Vertical, According to CMOs appeared first on inPowered blog.

How to Sell Beyond Your ICP + 3 New Verticals For SaaS Sales

Outreach

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method.

Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]

inPowered

Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and vertical. We wanted to look at vertical click-through rates, cost per engagement, engagement rate and average time spent with content post-click. Benchmark data is nice to have in native advertising, but this is the first time we’ve been able to see a post-click picture by industry vertical.

7 New BrightEdge Industry Vertical SEO and Marketing Research Reports

Brightedge

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Amazon and Google now lead two key martech categories as vertical competition heats up

chiefmartech

But what’s likely driving a big part of that disruption are the dynamics of vertical competition. Particularly in the context of commerce, Amazon is a uniquely powerful vertical competitor — through Amazon.com, Alexa, and now even Whole Foods, they have a growing portfolio of proprietary touchpoints with consumers. ” That’s vertical competition at work.

The Rise of AI Tools: Verticals to Watch, Part 4

Conversica

Some current AI applications in this vertical include: Performing audits in real time instead of looking backwards at data to find errors. In part three of this series, we saw how teachers, media companies, and e-commerce businesses are using AI to process large amounts of data and tailor experiences to their end users (or students, in a teacher’s case). In this post, we’ll be taking a look at how legal and regulatory professionals are using AI to examine risks and improve performance.

Why You Need Vertical Visuals If Your Audience is Mobile

Content Marketing Institute

A decade ago, nobody mentioned vertical content. Today, smartphones are ubiquitous and vertical content is a must-have. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. Before getting too far into the topic, vertical content is content that can be easily read on a rectangular, elongated device such as a smartphone or tablet. Most people find it natural to hold their phones in a vertical position.

How to Identify and Market Your SaaS Product to Different Verticals

Golden Spiral

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. The Article In 60 Seconds. Don’t take a scattershot approach to marketing. Narrow down the field to the people who will care about your product, the people you can help the most, and who actually needs it. Define your customers before you start.

The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part of our series, we’re going to talk about AI use cases that are particularly close to our heart.

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities.

By-Vertical Insights to Ring in the New Year with ROAS

Outbrain

across a number of verticals to give your New Year’s campaigns that refreshing twist. So, why not break from the routine and dip into those other high-performing ad verticals for better campaign CTR?

ROAS 28

Google Releases Two New Ad Formats: Their Role in Vertical Search

Brightedge

Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. Users employ vertical searches when they use platforms such as TripAdvisor, Zillo, Consumer Reports, Amazon, Reddit, […]. The post Google Releases Two New Ad Formats: Their Role in Vertical Search appeared first on BrightEdge SEO Blog.

Niche is Nice: Manufacturers Need to Choose Vertically-Aligned CPQ Solutions

FPX

IT departments and others with digital transformation initiatives within manufacturing companies have a lot to consider when selecting new technologies ( yep, that includes CPQ ) to bring into their ecosystems - integrations to existing systems, rising costs and headcount, data security, etc

What is the CTR on CTAs at Each Level of the Buyer’s Journey by Vertical – Post-Content Engagement? [New Data]

inPowered

We’ve explored cost per engagement, averaged engaged time with content, and content engagement rates across many verticals using millions of dollars’ worth of data. This exploration will look at next actions taken at each stage of the buyer’s journey by vertical post content engagement. While we don’t have data for all the verticals out there, we do for 13 of them. Next Action CTRs Across All Verticals. Next Action CTRs Across Verticals.

CTR 67

12 Top Uses of AI in Marketing by Vertical, According to CMOs

inPowered

Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical. The Tech Software/Biotech vertical leads the pack in AI use with adoption in every category except Biometrics. The post 12 Top Uses of AI in Marketing by Vertical, According to CMOs appeared first on inPowered blog.

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities.

I Signed Up for 30 Newsletters Across 6 Verticals, and This Is What I Learned

SnapApp

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Online course/membership community. . Vertical: Nonprofit. . Different vertical this time, but another similar approach here. Vertical: Publishing/News. . Vertical: News/Publishing. .