Use vertical marketing to generate more sales-ready leads

Sales Lead Insights

The post Use vertical marketing to generate more sales-ready leads appeared first on Sales Lead Insights. Sales lead generation vertical marketingImagine that you have a business problem and are evaluating companies to help you solve it.

Three Things to Think About Before You Develop a Vertical Marketing Strategy


I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

Why You Need Vertical Visuals If Your Audience is Mobile

Content Marketing Institute

A decade ago, nobody mentioned vertical content. Today, smartphones are ubiquitous and vertical content is a must-have. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. How vertical content began.

What’s Vertical Messaging Really About?

Crimson Marketing

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages.

How B2B Marketing is Changing in 2018

and association partners, vertically targeted. FastCompany, HBR, and Forbes) 1 Content strategy / calendar 1 Educational content 1 Research-based content 1 Vertical market content 1 Social Media Marketing Tactics (35 responses). 1How B2B Marketing.

3 Things to Think About Before You Develop a Vertical Marketing Strategy


I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

Marketing Insider Group

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others.

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy.

Four Steps to Successful Vertical Marketing Campaigns

Launch Marketing

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Be sure that your messaging and voice remains consistent across the different verticals you are targeting.

Google Releases Two New Ad Formats: Their Role in Vertical Search


Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. Users employ vertical searches when they use platforms such as TripAdvisor, Zillo, Consumer Reports, Amazon, Reddit, […].

5 Disruptions to Marketing, Part 3: Vertical Competition


Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. So how will vertical competition affect marketers?

A Look at Email Deliverability Across Industry Verticals

Modern Marketing

I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I see this vertical as one I will be watching in the future.

Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]


Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and vertical. The below verticals have data collected from campaigns spending between $100,000 and over $3 million.

5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)


VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value.

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!


Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Part II: Vertical video gains momentum and popularity with brands.

5 Steps to Market to a New Vertical

Modern B2B Marketing

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances.

Making the Most of Vertical Marketing

Marketing Action

It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Content and messaging for vertical markets. You’ll need to develop a spectrum of content specialized for your targeted vertical.

VSO: Vertical Search Optimization, What SEOs Need to Know to Succeed


What is vertical search optimization or VSO? The post VSO: Vertical Search Optimization, What SEOs Need to Know to Succeed appeared first on BrightEdge SEO Blog. From an interactive and transactional perspective, search is the fundamental digital discovery activity.

Once You've Found the Right Influencer for Your Vertical, Then What?


The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical.

Amazon and Google now lead two key martech categories as vertical competition heats up


But what’s likely driving a big part of that disruption are the dynamics of vertical competition. ” That’s vertical competition at work.

The Rise of AI Tools: Verticals to Watch, Part 4


Some current AI applications in this vertical include: Performing audits in real time instead of looking backwards at data to find errors.

The Rise of AI Tools: Verticals to Watch, Part 5


Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further.

Webinar Recap: Managing Effective Territory and Vertical Campaigns


Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. However, there are also challenges when it comes to executing activities according to territory and vertical-organized teams. Today’s post is written by Max Nicassio, Radius Customer Success Manager.

I Signed Up for 30 Newsletters Across 6 Verticals, and This Is What I Learned


So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Nonprofit. .

Once You've Found the Right Influencer for Your Vertical, Then What?


The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical.

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.”

Beyond the buzzwords


At the same time, we live in times where we observe a strong fusion among traditional verticals. At the end of day, we need to understand that industry verticals don’t exist anymore but what does exist are dynamic formation of relevant to our needs business ecosystems.

Is Vertical Video the Next Big Thing for Mobile Video Marketing?

Content Standard

Snapchat is upending a mobile video no-no by asking brands to film their ads vertically. Going vertical isn’t without its challenges, but the new perspective could have big payoffs as part of brands’ mobile video marketing strategies.

Target Your B2B Lead Generation Efforts by Vertical and Job Title

B2B Lead Generation

Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. I know this is a basic idea and many of you do this this already but knowing something and actually doing it are two different things.

Interactive video for sales just got a big boost from Apple


This has implications for video design beyond interactive videos—expect to see more vertical format video, for example. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

How to improve sales with online chat software


Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience.

Better built than bought – how to build your email marketing list


Using a purchased or rented list will also almost certainly break the user agreement you have with your email service provider– Mailchimp , Vertical Response , Constant Contact , etc.

List 175

Is your SEO content suffering from Useless Box Kit Syndrome?


Lumping your verticals together into one persona: If your company sells to different vertical markets, that means every vertical needs its own persona. Instead, create customer persona documents for every vertical. Your company is blogging on a regular basis.

SEO 197

Design thinking


Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Having said that, we can claim that a design-based approach is not industry or vertical-led.

Design 151

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

Segment by Industry/Vertical ?. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries.

Delivery relevancy


Companies ignore industry verticals or segmentations to ensure that they control elements that are key to customers’ successful outcomes. We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever.

Using email effectively in your content marketing


A service like Mailchimp, Vertical Response, iContact, and others is an absolute must. Content Marketing Email Marketing A/B testing CAN-SPAM Content marketing email marketing iContact Litmus MailChimp Spam subject lines Vertical ResponseEveryone hates email.

Creating a Clear Customer Message

Crimson Marketing

Corporate Marketing Other Interesting Topics b2b marketing branding channel marketing marketing concepts marketing message marketing solutions social media verticals

The 5 W Model for CMOs: Evolving from Tactical to Always-On Influencer Marketing | Traackr


In this interview, Sebastian Jespersen, CEO and Founder of Vertic, reveals what it takes to evolve from tactical to always-on strategic influencer marketing

Why You Should Hire Marketers With Strong Industry Relationships

Marketing Insider Group

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart.

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)


But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. Instagram believes that vertical videos are the future of video. Repurpose and crop your videos vertically.

BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]


Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. 1) The Huffington Post is the only publisher to make it into all five verticals.