Expert insights. Personalized for you.
So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Nonprofit. . MORE
Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and vertical. The below verticals have data collected from campaigns spending between $100,000 and over $3 million. MORE
Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. MORE
How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. MORE
Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. Users employ vertical searches when they use platforms such as TripAdvisor, Zillo, Consumer Reports, Amazon, Reddit, […]. MORE
Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances. MORE
ADmantX enriches its high-quality Brand Care solutions with new brand safety categories for vertical sectors including: Consumer Electronics, Fashion, Finance, Pharma, and Wellness & Healthy Living. London, 5 th September 2019 – ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand safety categories for different vertical sectors to reinforce its Brand Care offering. MORE
Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. The Article In 60 Seconds. MORE
The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. MORE
This has implications for video design beyond interactive videos—expect to see more vertical format video, for example. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. MORE
Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. . MORE
Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Part II: Vertical video gains momentum and popularity with brands. MORE
I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%. MORE
BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog. MORE
By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. MORE
Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical. The Tech Software/Biotech vertical leads the pack in AI use with adoption in every category except Biometrics. The post 12 Top Uses of AI in Marketing by Vertical, According to CMOs appeared first on inPowered blog. MORE
I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I see this vertical as one I will be watching in the future. MORE
Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical. MORE
VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. MORE
Some current AI applications in this vertical include: Performing audits in real time instead of looking backwards at data to find errors. MORE
I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%. MORE
Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. MORE
Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. I know this is a basic idea and many of you do this this already but knowing something and actually doing it are two different things. MORE
A decade ago, nobody mentioned vertical content. Today, smartphones are ubiquitous and vertical content is a must-have. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. How vertical content began. MORE
The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. MORE
IT departments and others with digital transformation initiatives within manufacturing companies have a lot to consider when selecting new technologies ( yep, that includes CPQ ) to bring into their ecosystems - integrations to existing systems, rising costs and headcount, data security, etc MORE
It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Content and messaging for vertical markets. You’ll need to develop a spectrum of content specialized for your targeted vertical. MORE
Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Be sure that your messaging and voice remains consistent across the different verticals you are targeting. MORE
But what’s likely driving a big part of that disruption are the dynamics of vertical competition. ” That’s vertical competition at work. MORE
We’ve explored cost per engagement, averaged engaged time with content, and content engagement rates across many verticals using millions of dollars’ worth of data. This exploration will look at next actions taken at each stage of the buyer’s journey by vertical post content engagement. MORE
Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. MORE
The post Use vertical marketing to generate more sales-ready leads appeared first on Sales Lead Insights. Sales lead generation vertical marketingImagine that you have a business problem and are evaluating companies to help you solve it. MORE
What is vertical search optimization or VSO? The post VSO: Vertical Search Optimization, What SEOs Need to Know to Succeed appeared first on BrightEdge SEO Blog. From an interactive and transactional perspective, search is the fundamental digital discovery activity. MORE
At the same time, we live in times where we observe a strong fusion among traditional verticals. At the end of day, we need to understand that industry verticals don’t exist anymore but what does exist are dynamic formation of relevant to our needs business ecosystems. MORE
The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.” MORE
Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. So how will vertical competition affect marketers? MORE
Specifically, vertical video vs. square video. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. Overall vertical video research conclusion. MORE
Specifically, vertical video vs. square video. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. Overall vertical video research conclusion. MORE
Vertical Related Topics Sales Lead Insights
SEPTEMBER 4, 2018
The post Use vertical marketing to generate more sales-ready leads appeared first on Sales Lead Insights. Sales lead generation vertical marketingImagine that you have a business problem and are evaluating companies to help you solve it.
ANNUITAS
SEPTEMBER 25, 2014
I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.
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Crimson Marketing
JUNE 4, 2013
Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages.
Crimson Marketing
APRIL 29, 2013
How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.
ANNUITAS
MAY 26, 2015
I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.
Crimson Marketing
JULY 23, 2013
Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. .
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Tomorrow People
OCTOBER 31, 2017
Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy.
Buffer
FEBRUARY 19, 2019
Specifically, vertical video vs. square video. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. Overall vertical video research conclusion.
Launch Marketing
MAY 16, 2018
Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Be sure that your messaging and voice remains consistent across the different verticals you are targeting.
Modern Marketing
MAY 11, 2016
I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I see this vertical as one I will be watching in the future.
chiefmartech
DECEMBER 11, 2016
Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. So how will vertical competition affect marketers?
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Buffer
FEBRUARY 19, 2019
Specifically, vertical video vs. square video. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. Overall vertical video research conclusion.
inPowered
JUNE 20, 2019
Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical.
ADmantX
SEPTEMBER 5, 2019
ADmantX enriches its high-quality Brand Care solutions with new brand safety categories for vertical sectors including: Consumer Electronics, Fashion, Finance, Pharma, and Wellness & Healthy Living. London, 5 th September 2019 – ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand safety categories for different vertical sectors to reinforce its Brand Care offering.
chiefmartech
DECEMBER 18, 2017
VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value.
Marketo
FEBRUARY 15, 2017
Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances.
inPowered
SEPTEMBER 11, 2018
Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and vertical. The below verticals have data collected from campaigns spending between $100,000 and over $3 million.
Golden Spiral
OCTOBER 29, 2019
Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. The Article In 60 Seconds.
Buffer
OCTOBER 1, 2018
Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Part II: Vertical video gains momentum and popularity with brands.
Marketing Action
JULY 19, 2013
It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Content and messaging for vertical markets. You’ll need to develop a spectrum of content specialized for your targeted vertical.
chiefmartech
DECEMBER 4, 2017
But what’s likely driving a big part of that disruption are the dynamics of vertical competition. ” That’s vertical competition at work.
Content Marketing Institute
OCTOBER 9, 2018
A decade ago, nobody mentioned vertical content. Today, smartphones are ubiquitous and vertical content is a must-have. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. How vertical content began.
Conversica
SEPTEMBER 12, 2018
Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further.
Conversica
JUNE 5, 2018
Some current AI applications in this vertical include: Performing audits in real time instead of looking backwards at data to find errors.
SnapApp
FEBRUARY 20, 2018
The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical.
Brightedge
NOVEMBER 21, 2018
BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.
Brightedge
SEPTEMBER 26, 2018
Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. Users employ vertical searches when they use platforms such as TripAdvisor, Zillo, Consumer Reports, Amazon, Reddit, […].
FPX
JANUARY 25, 2019
IT departments and others with digital transformation initiatives within manufacturing companies have a lot to consider when selecting new technologies ( yep, that includes CPQ ) to bring into their ecosystems - integrations to existing systems, rising costs and headcount, data security, etc
inPowered
FEBRUARY 21, 2019
We’ve explored cost per engagement, averaged engaged time with content, and content engagement rates across many verticals using millions of dollars’ worth of data. This exploration will look at next actions taken at each stage of the buyer’s journey by vertical post content engagement.
SnapApp
FEBRUARY 20, 2018
The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical.
SnapApp
FEBRUARY 1, 2018
So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Nonprofit. .
Brightedge
APRIL 16, 2018
What is vertical search optimization or VSO? The post VSO: Vertical Search Optimization, What SEOs Need to Know to Succeed appeared first on BrightEdge SEO Blog. From an interactive and transactional perspective, search is the fundamental digital discovery activity.
inPowered
JUNE 20, 2019
Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical. The Tech Software/Biotech vertical leads the pack in AI use with adoption in every category except Biometrics. The post 12 Top Uses of AI in Marketing by Vertical, According to CMOs appeared first on inPowered blog.
Paul Gillin
OCTOBER 3, 2014
The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.”
B2B Lead Generation
JANUARY 28, 2010
Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. I know this is a basic idea and many of you do this this already but knowing something and actually doing it are two different things.
Biznology
MARCH 8, 2017
At the same time, we live in times where we observe a strong fusion among traditional verticals. At the end of day, we need to understand that industry verticals don’t exist anymore but what does exist are dynamic formation of relevant to our needs business ecosystems.
Biznology
OCTOBER 28, 2016
This has implications for video design beyond interactive videos—expect to see more vertical format video, for example. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.
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