Three Things to Think About Before You Develop a Vertical Marketing Strategy


I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

A Look at Email Deliverability Across Industry Verticals

Modern Marketing

I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I see this vertical as one I will be watching in the future.

5 Steps to Market to a New Vertical

Modern B2B Marketing

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances.

3 Things to Think About Before You Develop a Vertical Marketing Strategy


I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

What’s Vertical Messaging Really About?

Crimson Marketing

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages.

The Role of Sales in Vertical Marketing

Crimson Marketing

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. .

5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)


VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value.

Amazon and Google now lead two key martech categories as vertical competition heats up


But what’s likely driving a big part of that disruption are the dynamics of vertical competition. ” That’s vertical competition at work.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

Making the Most of Vertical Marketing

Marketing Action

It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Content and messaging for vertical markets. You’ll need to develop a spectrum of content specialized for your targeted vertical.

Design thinking


Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Having said that, we can claim that a design-based approach is not industry or vertical-led.

Interactive video for sales just got a big boost from Apple


This has implications for video design beyond interactive videos—expect to see more vertical format video, for example. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

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Webinar Recap: Managing Effective Territory and Vertical Campaigns


Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. However, there are also challenges when it comes to executing activities according to territory and vertical-organized teams. Today’s post is written by Max Nicassio, Radius Customer Success Manager.

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat.

Better built than bought – how to build your email marketing list


Using a purchased or rented list will also almost certainly break the user agreement you have with your email service provider– Mailchimp , Vertical Response , Constant Contact , etc.

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Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

Segment by Industry/Vertical ?. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries.

Using email effectively in your content marketing


A service like Mailchimp, Vertical Response, iContact, and others is an absolute must. Content Marketing Email Marketing A/B testing CAN-SPAM Content marketing email marketing iContact Litmus MailChimp Spam subject lines Vertical ResponseEveryone hates email.

How to improve sales with online chat software


Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience.

Is your SEO content suffering from Useless Box Kit Syndrome?


Lumping your verticals together into one persona: If your company sells to different vertical markets, that means every vertical needs its own persona. Instead, create customer persona documents for every vertical. Your company is blogging on a regular basis.

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Creating a Clear Customer Message

Crimson Marketing

Corporate Marketing Other Interesting Topics b2b marketing branding channel marketing marketing concepts marketing message marketing solutions social media verticals

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Once You've Found the Right Influencer for Your Vertical, Then What?


The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical.


Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.”

B2B 2

Beyond the buzzwords


At the same time, we live in times where we observe a strong fusion among traditional verticals. At the end of day, we need to understand that industry verticals don’t exist anymore but what does exist are dynamic formation of relevant to our needs business ecosystems.

I Signed Up for 30 Newsletters Across 6 Verticals, and This Is What I Learned


So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Nonprofit. .

The 5 W Model for CMOs: Evolving from Tactical to Always-On Influencer Marketing | Traackr


In this interview, Sebastian Jespersen, CEO and Founder of Vertic, reveals what it takes to evolve from tactical to always-on strategic influencer marketing

How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns


Average Social Share Benchmarks by Vertical. Setting realistic expectations and understanding the target audience can help content in any vertical meet specific goals, including earning high volumes of links and social shares.

BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]


Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. 1) The Huffington Post is the only publisher to make it into all five verticals.

Internet of Things – The online guide to the Internet of Things


Where does ‘it’ come from, how is IoT used in practice, what are the key IoT benefits and challenges, and what can we expect in the future across several vertical markets and from various angles and IoT use cases? What is the Internet of Things (IoT)? From the Consumer Internet of Things to the Industrial […

The Internet of Things in manufacturing: benefits, use cases and trends


The manufacturing industry is the vertical where most Industrial Internet of Things (IIoT) projects are realized and by far the market where most IIoT investments are made. Moreover, manufacturing isn’t just the clear leader in the Industrial Internet but it tops ALL industries (including the consumer IoT space) in the broader Internet of Things (IoT) […]. Internet of Everything

Is Vertical Video the Next Big Thing for Mobile Video Marketing?

Content Standard

Snapchat is upending a mobile video no-no by asking brands to film their ads vertically. Going vertical isn’t without its challenges, but the new perspective could have big payoffs as part of brands’ mobile video marketing strategies.

Why You Should Hire Marketers With Strong Industry Relationships

Marketing Insider Group

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart.

New Data: What Types of Content Perform Best on Social Media?


To figure out how and when to publish content to have a big social media splash, Fractl recently partnered with BuzzStream to analyze 220,000 articles from 11 verticals published during June 2014 to November 2014. News was the only vertical that saw specific content types pass 5,000 shares.

Delivery relevancy


Companies ignore industry verticals or segmentations to ensure that they control elements that are key to customers’ successful outcomes. We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.”

5 Common Marketing Challenges Agencies (and Companies) Face


Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. In our healthcare and technology verticals, we are contacted by a lot of startups with no brand recognition (and sometimes no brand at all!), Marketing is hard.

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Mobile Myth Busting: How to Write Great Content for Mobile


It means thinking about how the vertical screen changes the way we write and structure content. Users would then scan the content’s left side vertically, forming the stem of the “F” However, this all went out the window with the introduction of mobile screens.

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Target Your B2B Lead Generation Efforts by Vertical and Job Title

B2B Lead Generation Blog

Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. I know this is a basic idea and many of you do this this already but knowing something and actually doing it are two different things.

Pop quiz: What do Amazon Alexa and Whole Foods have in common?


billion purchase of Whole Foods — insert requisite “Whole Paycheck” joke, such as it was cheaper than buying groceries there for the company cookout — gives Amazon a powerful new touchpoint in their vertical competition pipeline between marketers and consumers.

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

Emergence of such vertical systems is normal: it happens because the basic concepts of the systems are now widely understand and new entrants see opportunities to compete with early leaders by meeting specialized needs. B2B is another vertical.

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3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram


On Facebook, vertical video is making a come-back because it fits so well within the mobile feed. 1), Square (1:1), Vertical (4:5). 1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical).