5 Steps to Market to a New Vertical

Modern B2B Marketing

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances.

A Look at Email Deliverability Across Industry Verticals

Modern Marketing

I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I see this vertical as one I will be watching in the future.

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Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. So how will vertical competition affect marketers?

Thought Leadership Marketing in a Vertical Market

Your Sales Management Guru

Learn how thought leadership marketing will impact your vertical market presence. The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits? Next, select your target verticals.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

Webinar Recap: Managing Effective Territory and Vertical Campaigns

Radius

Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. However, there are also challenges when it comes to executing activities according to territory and vertical-organized teams. Today’s post is written by Max Nicassio, Radius Customer Success Manager.

Making the Most of Vertical Marketing

Marketing Action

It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Content and messaging for vertical markets. You’ll need to develop a spectrum of content specialized for your targeted vertical.

Design thinking

Biznology

Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Having said that, we can claim that a design-based approach is not industry or vertical-led.

Interactive video for sales just got a big boost from Apple

Biznology

This has implications for video design beyond interactive videos—expect to see more vertical format video, for example. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

Segment by Industry/Vertical ?. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries.

Better built than bought – how to build your email marketing list

Biznology

Using a purchased or rented list will also almost certainly break the user agreement you have with your email service provider– Mailchimp , Vertical Response , Constant Contact , etc.

Using email effectively in your content marketing

Biznology

A service like Mailchimp, Vertical Response, iContact, and others is an absolute must. Content Marketing Email Marketing A/B testing CAN-SPAM Content marketing email marketing iContact Litmus MailChimp Spam subject lines Vertical ResponseEveryone hates email.

Is your SEO content suffering from Useless Box Kit Syndrome?

Biznology

Lumping your verticals together into one persona: If your company sells to different vertical markets, that means every vertical needs its own persona. Instead, create customer persona documents for every vertical. Your company is blogging on a regular basis.

Creating a Clear Customer Message

Crimson Marketing

Corporate Marketing Other Interesting Topics b2b marketing branding channel marketing marketing concepts marketing message marketing solutions social media verticals

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.”

Event Marketing Maintenance Release

Vertical Response

Bug Fixes Event Marketing Events bug fixes email marketing event marketing Vertical Response VerticalResponse We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes.

Beyond the buzzwords

Biznology

At the same time, we live in times where we observe a strong fusion among traditional verticals. At the end of day, we need to understand that industry verticals don’t exist anymore but what does exist are dynamic formation of relevant to our needs business ecosystems.

How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

Hubspot

Average Social Share Benchmarks by Vertical. Setting realistic expectations and understanding the target audience can help content in any vertical meet specific goals, including earning high volumes of links and social shares.

BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]

Hubspot

Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. 1) The Huffington Post is the only publisher to make it into all five verticals.

Is Vertical Video the Next Big Thing for Mobile Video Marketing?

Content Standard

Snapchat is upending a mobile video no-no by asking brands to film their ads vertically. Going vertical isn’t without its challenges, but the new perspective could have big payoffs as part of brands’ mobile video marketing strategies.

Why You Should Hire Marketers With Strong Industry Relationships

B2B Marketing Insider

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart.

Internet of Things – The online guide to the Internet of Things

i-Scoop

Where does ‘it’ come from, how is IoT used in practice, what are the key IoT benefits and challenges, and what can we expect in the future across several vertical markets and from various angles and IoT use cases? What is the Internet of Things (IoT)? From the Consumer Internet of Things to the Industrial […

Delivery relevancy

Biznology

Companies ignore industry verticals or segmentations to ensure that they control elements that are key to customers’ successful outcomes. We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever.

The Internet of Things in manufacturing: benefits, use cases and trends

i-Scoop

The manufacturing industry is the vertical where most Industrial Internet of Things (IIoT) projects are realized and by far the market where most IIoT investments are made. Moreover, manufacturing isn’t just the clear leader in the Industrial Internet but it tops ALL industries (including the consumer IoT space) in the broader Internet of Things (IoT) […]. Internet of Everything

New Data: What Types of Content Perform Best on Social Media?

Hubspot

To figure out how and when to publish content to have a big social media splash, Fractl recently partnered with BuzzStream to analyze 220,000 articles from 11 verticals published during June 2014 to November 2014. News was the only vertical that saw specific content types pass 5,000 shares.

Pop quiz: What do Amazon Alexa and Whole Foods have in common?

chiefmartech

billion purchase of Whole Foods — insert requisite “Whole Paycheck” joke, such as it was cheaper than buying groceries there for the company cookout — gives Amazon a powerful new touchpoint in their vertical competition pipeline between marketers and consumers.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.”

8 Design Rules to Live by to Take Your Website to the Next Level [Infographic]

Vertical Response

© 2015, Vertical Response Blog. The post 8 Design Rules to Live by to Take Your Website to the Next Level [Infographic] appeared first on Vertical Response Blog. Designing a website is a challenge. Even the pros make mistakes.

Target Your B2B Lead Generation Efforts by Vertical and Job Title

B2B Lead Generation Blog

Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. I know this is a basic idea and many of you do this this already but knowing something and actually doing it are two different things.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. In our healthcare and technology verticals, we are contacted by a lot of startups with no brand recognition (and sometimes no brand at all!), Marketing is hard.

Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

It means thinking about how the vertical screen changes the way we write and structure content. Users would then scan the content’s left side vertically, forming the stem of the “F” However, this all went out the window with the introduction of mobile screens.

7 not-quite-predictions for marketing technology in 2016

chiefmartech

Vertical competition for enterprise marketing tech companies is going to get fierce. Services companies (agencies, systems integrators, and other marketing service providers) will become champions of this approach because it’s a different lever of vertical competition in their favor. #6.

How to Automate Your Account-Based Marketing Strategy

Modern B2B Marketing

For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more. While companies may be able to easily build out a solid vertical focus, carving out the top accounts to go after within it can be a tricky endeavor.

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation Blog

Shelby explained that one of her first challenges in revamping Adobe’s content marketing was rooted in moving from “one-off” webinars to a strategy that focused on specific targeted verticals.

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns.

The Top 10 Stats from 2015 that Show the Importance of Video Marketing

Content Standard

Vertical Takes Center Stage. Thanks to mobile, video recorded vertically got a shot in the arm. Snapchat reported users are nine times more likely to watch a vertical ad to the end, versus a horizontal ad, according to Adweek. Video marketing was everywhere in 2015.

Stats 54

How to Improve Lead Routing for More Sales

B2B Lead Generation Blog

Written criteria for lead routing (territories, vertical focus, product interest, etc.). Distribute leads based on product or industry vertical know-how. Industry vertical and initial interest. Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point.