Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. If they are showing you your “must-have” features.

Work Management 94

Work Management Enterprise Management Digital Asset Management Marketing Management 94

Ambal's Amusings

APRIL 30, 2011

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. eBook: “Crafting White Paper 2.0:

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers.

Paper 48

Paper Marketing Agencies 1 Tips Paid Search Agency 48

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. billion doing so, according to new analysis from ZoomInfo. billion estimate.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

KoMarketing Associates

JULY 6, 2020

This was followed by the white paper, guide, eGuide, and tips and tricks guide. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases. FocusVision surveyed 243 marketers to understand the role and types of content used during the buyer’s journey.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Customer Experience Matrix

JULY 9, 2009

Summary: a new white paper says business analysts gather data with little help from IT. Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. Click to read my Lyza review.)

Paper 120

Paper Business Analysis Software 120

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 1, 2006

. - point solutions: low cost, fitness to task (either doing one thing simply or providing deep, sophisticated functionality), vertical specialization by industry or business function, and vendor expertise. It’s easy enough to formulate these advantages as “rules” similar to those in the Sage white paper.

Paper 120

Paper Vendors CRM Verticals 120

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? For some, it may be the hassle of navigating an onerous MDF approval process. Define your message. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Customer Experience Matrix

SEPTEMBER 30, 2014

I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. Questions to Ask When Selecting Your Customer Data Platform helps marketers to understand what a CDP is, whether they need one, and what specific questions to ask vendors when trying to pick the right system.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

The Point

APRIL 16, 2019

For example: Using descriptive terms (ex: “Enterprise”) in ad copy that define the intended audience Strategic and aggressive use of negative keywords (ex: “Free”) Use of offers (white papers, for example) that immediately and intuitively identify the intended audience and dissuade unqualified prospects from clicking on the ad.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. billion doing so, according to new analysis from ZoomInfo. billion estimate.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Customer Experience Matrix

DECEMBER 5, 2006

I suppose it’s petty to complain about the size of the type used in a white paper, but you would think something called “The CEO’s Guide to CRM Success” would recognize that senior managers might struggle with a six point font. Did I just call a CRM white paper “charmingly earnest”?

Paper 120

Paper Case Study Case Studies CRM 120

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. However, on a scale of 1 to 4 (4 being the most trustworthy), B2B customers said that marketing collateral barely earned a 2.5

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Stevens & Tate

FEBRUARY 9, 2023

Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from. They will also research vendors that provide those products and services to determine if they are trustworthy. How do you drive website conversions throughout the buyer’s journey?

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Customer Experience Matrix

OCTOBER 18, 2006

Knowing this, I was pleased to see they had published a paper titled “Five Steps to Achieving Precise Customer Targeting Online.” In fact, this may be the least effective white paper I’ve ever seen. Even knowing what [x+1] does, I could barely see the relationship between this paper and their product.

Paper 120

Paper Product Banner Ads Banners 120

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Cintell

JULY 3, 2018

But according to a recent report from TrustRadius , many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Buyers Want the Full Picture in Making a Decision – and that’s where many vendors fall short.

Buy 172

Buy B2B Vendors Transparency 172

Martech

DECEMBER 1, 2022

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. ” Why we care.

Service 117

Service SMB Fulfillment Sample 117

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. As such, they need to be sure of the long-term viability of the vendor in addition to the quality, fit, functionality, and support of what they are buying.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

B2B Marketing Directions

APRIL 7, 2024

If I find one of your company's white papers to be valuable, I'll be inclined to believe other content produced by your company is likely to be valuable. And when the potential buyer is ready to begin an active buying process, your company will likely be included in his or her initial consideration set of potential vendors.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. This moment represents a crucial opportunity for sellers to capitalize on.”.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on. “We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

NOVEMBER 19, 2021

Because much of my digital time is spent researching digital marketing, I even get TV-style vendor ads against some of my OTT programming. They might even download a relevant white paper and share an email for you to reach them for a follow-up. Social media is relevant, and not just LinkedIn, but Facebook, too.

Work Management 95

Work Management Marketing Management B2B Paper 95

The Point

APRIL 22, 2020

For more advice on how to get the most from content syndication, including tips on the type of content that works best, and how to choose a publisher/vendor, download our free white paper: “ 8 Tips for Content Syndication Success.”. The follow-up will have more context and be more effective for it.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. I hear about the “brain drain” in healthcare everywhere, from vendors to long-term care facilities.

Work Management 93

Work Management Marketing Management Differentiation Education 93

Launch Marketing

JUNE 15, 2022

At this stage, content such as checklists, calculators, case studies, vendor comparisons, white papers, reports and webinars based on each persona is best. Consideration content should help them understand your specific product or service offering and the value it delivers. Outreach & Sales Efforts.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

Sales Engine

JUNE 2, 2016

Mistake #1 Treating content marketing like an event, and not a process As an example, let’s assume that you’re a human resource software vendor. Maybe it’s a white paper. So you assemble a team to put this white paper together. The makings of a brilliant white paper emerges on containing healthcare benefits costs.

Top of Funnel 120

Top of Funnel Marketing & Strategy Paper Content 120

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. My Chrome browser activity triggered Instagram ads.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110