Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them
Webbiquity
AUGUST 31, 2021
Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. Free trials/accounts.
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