Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

FEBRUARY 5, 2012

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. Real marketers care about what the systems can do.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

chiefmartech

FEBRUARY 3, 2020

One: much-needed maturing of the martech profession and martech vendor landscape , bringing us greater structure, stability, and discipline. Join me on Tuesday, February 18 at 1:00pm EST for an unvarnished 45-minute webinar , where I will take the role of both Dr. Can these struggling martech personas converge into one coherent webinar?

Webinar Metrics 131

Webinar Metrics Marketing Management Marketing Automation Services Privacy 131

SWZD

MARCH 1, 2021

See how IT vendors can better serve organizations’ unique needs; by identifying decision-makers using business level intent-data and engaging with the right people, at the right time, with the right message.

Webinar Metrics 111

Webinar Metrics Intent Data Intent Vendors 111

Customer Experience Matrix

NOVEMBER 19, 2011

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support. I’ve summarized them in three commandments.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars. 3) Webinar benchmarks. Webinars are a long-time staple of B2B marketing. Thursday (28%).

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”. Anatomy of a webinar.

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

Webbiquity

APRIL 14, 2020

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

markempa

OCTOBER 21, 2013

That’s why I’m involved in hiring a vendor to support MECLABS with this monumental task. There’s a multitude of data vendors and sometimes it can be easy to go with whoever is the cheapest. You want to make sure the vendor you choose can live up to its marketing. Compile a list of vendors.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

The Mx Group

OCTOBER 24, 2017

So you’re thinking about creating a webinar. Maybe even a series of webinars … awesome! Creating B2B webinars is worth your time and effort. Through our experience, we know there are definitely webinar do’s and don’ts. Follow our webinar best practices below and you’ll be well on your way toward success.

Webinar Metrics 80

Webinar Metrics Practices Best Practices Buyer Personas 80

Webbiquity

SEPTEMBER 22, 2020

The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. However, channels that still work well include webinars and online events (if compelling and well done), display ads, and “content syndication via email.”

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. highlight to tweet).

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Parse.ly

JANUARY 28, 2021

joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. To set the stage for our discussion, we asked the webinar audience what goals they’re focused on for content marketing in 2021. Focus areas for 2021? B2B buyers. . Let’s go back to the brief.’

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Martech

APRIL 21, 2023

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? You would send an invitation email to all the new leads to attend the stated webinar at a specific time.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? For some, it may be the hassle of navigating an onerous MDF approval process. Define your message. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

OCTOBER 17, 2023

B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals. With Data Guardian, Integrate seeks to set some basic standards for ensuring that lead data is compliant and protected; in effect, challenging other vendors to do the same. Why we care.

Privacy 120

Privacy Intent Signal Lead Scoring Lead Ranking 120

SnapApp

JULY 13, 2018

Marketers love webinars. Webinars sound like the gold-standard content marketing win — your audience gets free training and substantial value, and you’re getting hundreds of new prospects and a thought leadership platform. Why aren’t webinars working today? Anyone who has ever registered for a webinar is familiar.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

Litmus

APRIL 16, 2020

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! The post The Future of the Inbox: Webinar Recording + Q&A appeared first on Litmus Software, Inc. Don’t worry. You can access the full recording and read the Q&A below.

Webinar Metrics 65

Webinar Metrics Paid Search Agency Guidelines User-Generated Content 65

Marketing Insider Group

MAY 18, 2021

Webinars or Q&As. Semrush and countless other companies understand the value of making employees the human face of their brand via webinars. In fact, Semrush makes sure to highlight the people running their webinars by including their pictures in the featured photos. Have Employees Run Webinars and Q&As.

Content Marketing 280

Content Marketing Planning Webinar Metrics Content 280

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

markempa

APRIL 29, 2012

Scully, the Business Development Manager for Planisware , a leading provider of project and portfolio management solutions, told his top brass that the best way to use leftover credit with a leading analyst was to feature her in a webinar. The competition had been hosting webinars for years with hundreds of attendees.

Lead Generation 120

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 120

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment. Download here.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Streamline Recruits by Getting on Approved Vendor Lists. Read more: Ways to Get on the Approved Vendor List for IT Staffing. I don’t have the budget for that.”.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

B2B Marketing Directions

APRIL 16, 2017

One was a survey of 418 individuals who played a key role in a significant software purchase during the previous two years, and the second was a survey of 190 individuals who worked for software vendors in a marketing or sales leadership capacity. Respondents ranked vendor or product websites and vendor collateral (e.g.

Vendors 40

Vendors Peer-to-peer B2B Case Studies 40

Zoominfo

NOVEMBER 29, 2021

Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Webinar KPIs Webinars are a great source of warm inbound leads. Conversion rates : Webinars can be high-volume, high conversion-rate channels.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. As you do your research, identify which vendors are known for providing the best customer service.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 28, 2020

Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. The most straightforward way to access buying signals data is through a third-party vendor. It’s crucial because it shows that the timing is right to reach out and connect. How do you access buyer intent data?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. I hear about the “brain drain” in healthcare everywhere, from vendors to long-term care facilities.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Martech

DECEMBER 12, 2023

Even taking advantage of free tutorials or webinars every month to learn about the latest product updates is a great way to keep the team in the know and using the software to its fullest capacity. Do your homework on the vendor marketplace. Many vendors offer free demos or trials. Get hands-on where you can. Crunch the numbers.

Work Management 126

Work Management Marketing Management Budget Programs Software 126