Content Hit List


B2B buyers expect vendors to understand their needs, pain points and expectations. ABM Buyer-Focused Content Content Strategy Customer Experience Webinars & Webcasts abm B2B Choice Award b2b event marketing content repurposing intent data

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Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation

Of course, I got some responses from vendors, but most were from people who were eager to help. Lead Generation Webcasts/Webinars lead generation teleprospecting webinars

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Making the Most of Your Webinars

The Effective Marketer

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare.

tools of the trade: webinars and online presentations

The Effective Marketer

Choose the appropriate webinar platform Now that you have listed how you will be using webinars, you’re ready to investigate and fend off vendors.

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How to Manage Successful Webinars, Part 3: A Post-Event Checklist


This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors. Being the first vendor to follow up lead to a much higher email click-through rate. B2B Marketing checklist event follow up webcasts webinars

How do I Generate More Leads from my Website?

Anything Goes Marketing

They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites. This item didn't even crack the top 5 for vendors! Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)


Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.

How To Plan Your B2B Lead Generation Content Over Three Martinis

The Forward Observer

The buyer tends to be looking for educational, third party, vendor-neutral content related to identifying problems or symptoms. At this point he is interested in things like comparison white papers, expert guides, webcasts, podcasts and videos.

Lead Generation Programs That Work

Marketing Insider Group

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.”

Raab Marketing Automation Webinar on January 14

Customer Experience Matrix

You can register at [link] This is part of a two-day Marketing Automation Summit organized by BrightTALK , a vendor of webcasting technology that sponsors channels of specialized content, as well as running regular online conferences. As near as I can tell, BrightTALK makes its money selling the technology and related services: according to their Web site, you can have your own "channel" with unlimited webcasts for $949 per month.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. Happy New Year!

Trends 257

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.

PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups


Rich also notes challenges from “this stinky permanent recession that’s putting margin pressure on so many vendors.” He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. Webcasts. Do you have a clear understanding of who your target audience is and what they want?

IDC Interview: Financial Justification a Requirement for Technology Buyers

The ROI Guy

IDC indicates that 81% of buyers expect vendors to quantify business value of proposed solutions. Although buyers require vendors to deliver business value assessments, they often don’t trust the results, knowing at the end of the day that the solution provider is out to sell something.

10 Tips to Make the Most of Case Studies in B2B Content


The Content Preferences Report found that 96% of B2B buyers said vendors need to “curb the sales speak” in their content. On the live webcast, it also gives attendees an opportunity to ask your customer questions.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Yet less half utilize webcasts and just 20% create e-books. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook.

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more.

B2B Tech Buyers Like Social Media


The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.   Forrester Research: Download slides and listen to the webcast about this survey. 

4 Essential Tips for Navigating the Content Planning Roadmap


They want light, vendor-neutral information that will help them identify their specific problem. In the decision stage, users have decided how they will solve their problem and they are simply seeking validation in determining their short list and selecting a final vendor.

Plan 75

Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

Of their initial meetings with vendors, 58% were by phone and of those, 69% were "effective." Have you seen our webcast replay of The 10 Pillars of an Ideal B2B Demand Gen Platform on

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

Employees , vendors, users, and partners can be tapped for influential case studies, video testimonials, and social sharing. Connections Amisha fostered among her influencers prompted three of them to work together to start a webcast series.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

Use online alerts to the main phrases in your industry to find content from bloggers and industry publications that are vendor agnostic and can share with your lead nurturing audience through a short synopsis and a link.

LinkedIn for B2B Marketing and Sales: What’s Missing?


According to Openview’s State of B2B Content Marketing , 65% of B2B buyers say that a winning vendor’s content had a “significant impact” on their buying decision. As our world transforms in the digital age, some of the old barriers transform as well.

WMC Interviews: Sharat Sharan


This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. That's when we started focused on live webcasting events.

More Free Marketing Training

The Effective Marketer

The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them. That’s why I think their new webcast series has great promise. The link for Meeting of the Minds Webcast Series is: [link] I’ll watch them and post my review.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. Happy New Year! It is January and time again for the obligatory 2011 predictions.

Trends 270

How to Stand Out at a Trade Show: A Guide for Marketers


In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Vendor Comparisons & Waves. Purchase research and Webcasts securely online. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer. Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search S earch. Advanced Search. Search our database of research documents. Buy risk-free and download PDF immediately. Welcome to Log In. Contact Us. Shopping Cart.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Your B2B markets are changing rapidly.

Marketing Automation Interview Questions (Use-case based)

Capstone Insights

a confirmation email after registration for a webcast or event). tradeshow follow-up, webcast invites and follow-up, etc.). There, I wrote dozens of reports and gave way to many presentations on marketing automation, its vendors, and how to maximize its value impact.

Case 60

New on WMC: Guide to Web-Based B2B Lead Generation Programs


Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Yet less half utilize webcasts and just 20% create e-books. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook.

Web Conferencing Services Reviewed, Part 2


Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors. Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets.

Marketing Automation: 6 Examples of Success

Marketing Action

Consolidate vendors, enhance visibility, and streamline marketing-to-sales communication. Using Act-On’s campaign automation capabilities, Progressive created and delivered targeted messages to its agents, from initial invitation through post-webcast follow-up.

How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

Webcasts |. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. WEBCASTS. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP.

SiriusDecisions Reveals Sales Content Research and Secrets to Success

The ROI Guy

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another.