Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation

Of course, I got some responses from vendors, but most were from people who were eager to help. Lead Generation Webcasts/Webinars lead generation teleprospecting webinars

Making the Most of Your Webinars

The Effective Marketer

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare.

tools of the trade: webinars and online presentations

The Effective Marketer

Choose the appropriate webinar platform Now that you have listed how you will be using webinars, you’re ready to investigate and fend off vendors.

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How do I Generate More Leads from my Website?

Anything Goes Marketing

They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites. This item didn't even crack the top 5 for vendors! Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Campaigns External lead generation vendors and programs come in a variety of forms. 1How B2B Marketing.

How to Manage Successful Webinars, Part 3: A Post-Event Checklist

Modern B2B Marketing

This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors. Being the first vendor to follow up lead to a much higher email click-through rate. B2B Marketing checklist event follow up webcasts webinars

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)


Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. Happy New Year!

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Raab Marketing Automation Webinar on January 14

Customer Experience Matrix

You can register at [link] This is part of a two-day Marketing Automation Summit organized by BrightTALK , a vendor of webcasting technology that sponsors channels of specialized content, as well as running regular online conferences. As near as I can tell, BrightTALK makes its money selling the technology and related services: according to their Web site, you can have your own "channel" with unlimited webcasts for $949 per month.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.

How To Plan Your B2B Lead Generation Content Over Three Martinis

The Forward Observer

The buyer tends to be looking for educational, third party, vendor-neutral content related to identifying problems or symptoms. At this point he is interested in things like comparison white papers, expert guides, webcasts, podcasts and videos.

IDC Interview: Financial Justification a Requirement for Technology Buyers

The ROI Guy

IDC indicates that 81% of buyers expect vendors to quantify business value of proposed solutions. Although buyers require vendors to deliver business value assessments, they often don’t trust the results, knowing at the end of the day that the solution provider is out to sell something.

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. Webcasts. Do you have a clear understanding of who your target audience is and what they want?

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more.

Lead Generation Programs That Work

Marketing Insider Group

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.”

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Yet less half utilize webcasts and just 20% create e-books. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. Happy New Year! It is January and time again for the obligatory 2011 predictions.

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Who Do B2B Buyers Trust?

The ROI Guy

This has led to a desire to have content that is more targeted, personalized and relevant – giving a rise in popularity to newer content formats such as videos, webcasts and interactive tools (such as diagnostic assessments, ROI calculators and TCO comparison tools). The best podcasts, videos and webcasts deliver content focused on a facilitating a specific step in the buyer’s journey.

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B2B Tech Buyers Like Social Media


The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Vendor Comparisons & Waves. Purchase research and Webcasts securely online. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer. Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search Forrester.com. S earch. Advanced Search. Search our database of research documents. Buy risk-free and download PDF immediately. Welcome to Forrester.com. Log In. Contact Us. Shopping Cart.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Your B2B markets are changing rapidly.

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups


Rich also notes challenges from “this stinky permanent recession that’s putting margin pressure on so many vendors.” He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

Use online alerts to the main phrases in your industry to find content from bloggers and industry publications that are vendor agnostic and can share with your lead nurturing audience through a short synopsis and a link.

4 Essential Tips for Navigating the Content Planning Roadmap


They want light, vendor-neutral information that will help them identify their specific problem. In the decision stage, users have decided how they will solve their problem and they are simply seeking validation in determining their short list and selecting a final vendor.

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B2B Content Strategy & Development: Top Challenges to Address

Launch Marketing

Webcasts / Webinars. They’re also looking to build confidence in their decision, which is supported by content such as: Vendor/Product comparisons.

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

Employees , vendors, users, and partners can be tapped for influential case studies, video testimonials, and social sharing. Connections Amisha fostered among her influencers prompted three of them to work together to start a webcast series.

How to Stand Out at a Trade Show: A Guide for Marketers


In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths.

Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

Of their initial meetings with vendors, 58% were by phone and of those, 69% were "effective." Have you seen our webcast replay of The 10 Pillars of an Ideal B2B Demand Gen Platform on Focus.com

LinkedIn for B2B Marketing and Sales: What’s Missing?


According to Openview’s State of B2B Content Marketing , 65% of B2B buyers say that a winning vendor’s content had a “significant impact” on their buying decision. As our world transforms in the digital age, some of the old barriers transform as well.

More Free Marketing Training

The Effective Marketer

The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them. That’s why I think their new webcast series has great promise. The link for Meeting of the Minds Webcast Series is: [link] I’ll watch them and post my review.

WMC Interviews: Sharat Sharan


This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. That's when we started focused on live webcasting events.

SiriusDecisions Reveals Sales Content Research and Secrets to Success

The ROI Guy

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another.

Marketing Automation Interview Questions (Use-case based)

Capstone Insights

a confirmation email after registration for a webcast or event). tradeshow follow-up, webcast invites and follow-up, etc.). There, I wrote dozens of reports and gave way to many presentations on marketing automation, its vendors, and how to maximize its value impact.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Webcasts |. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. WEBCASTS. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP.

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011


Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king.