Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

I kid you not: even though Amazon predated the whole Web 2.0 It’s inevitable that several enterprise software vendors will come up with their own flavour of social platforms. Internet Marketing Social Media Marketing Amazon Business Enterprise Social Network Facebook Social networking service Web 2.0 amazon.com (Photo credit: soumit).

Email Critique: CMS Vendor Asks Too Many Questions

The Point

and the header image containing the headline “Beyond Web 2.0 – Taking Your Website to the Next Level.” Instead the first thing most readers will see is the copy: “Ektron CMS400.NET lets you need to do everything you need to do on the Web and everything you want to do.&# Prime examples are: “What would you want your Web site to do?,” “… lets you do everything you need to do on the Web,” and “… the right tool for any Web project.”

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Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Connect strategically with stakeholders – customers, prospects, partners, vendors and others. LinkedIn Social Media/Web 2.0 Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations.

Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

Some of the requests are spam (many have been from vendors who want to sell to me), and I still only connect to people I know or to those I deem strategic connections. LinkedIn Social Media/Web 2.0 Tweet. I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.

The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant

Sales Intelligence View

In the report’s introduction, Gartner analysts mandate measurable benefits of any social CRM vendor included in the Magic Quadrant. “InsideView distinguishes itself as one of the few vendors in social CRM focused on sales processes,&# reads the Gartner report, available for purchase here. Sales Intelligence Social CRM B2B CRM crm 2.0 Enterprise 2.0 gartner Lithium Techologies magic quadrant Sales 2.0

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

The first post on this topic focused on the IT buyer use of social media, outlining an ITtoolbox study which found that IT decision makers spend more time each week reading or interacting with social media than they do with editorial content, vendor-produced content or the research of analyst firms—and that they trust social media more than any other source. Here is the vendor perspective. They're rolling Web 2.0 More than half of marketers embracing Web 2.0

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say.

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 While developing relevant content for your corporate website is still important for PR and SEO purposes, writing and promoting a blog establishes credibility in a way that articles viewed as "vendor content" can't. tags: B2B website traffic building, web 2.0

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Following up on its first study on the value of Web 2.0 ITtoolbox/PJA IT Social Media Index Wave II updates the earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content." hours on vendor-produced content. Again, the ITtoobox/PJA report on social media use by B2B IT buyers is available here. ** technorati tags: Web 2.0

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The Coming Consolidation in Social Networking

WebMarketCentral

A while back, I posted the Alexa rankings for 42 popular Web 2.0 For example, B2B buyers and vendors are unlikely to want to congregate on the same sites where tweenagers are babbling about Hannah Montana , and kids could care less about developments in database technology or network appliances. tags: Social media sites, Alexa rankings, Web 2.0 Social media sites are multiplying like rabbits. social tagging sites.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors have products and services designed to solve those problems. That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings. Every vendor will rave about its own products or services, and buyers get that. Social Tagging Web Marketing

How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 Tags: Web 2.0 In It Came from Facebook!

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4 Ways to be a Better B2B Twitterer

WebMarketCentral

Tags: Web 2.0

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LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

This is all good—vendors can get valuable feedback from the right sample groups based on accurate LinkedIn profiles, LinkedIn gets another revenue stream, and participants get token rewards.

B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

hours) or vendor-produced content (websites, webcasts, white papers, etc. - When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial. Vendor content came in second, followed closely by trade media. And some good news for vendors: 60% of respondents across industries said that their IT purchasing budgets are rising this year.

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4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. With that in mind, here are four ways B2B vendors can use social media to spread their messages.

What is Demand Marketing?

ANNUITAS

Mad Men tactics were able to persist in a nascent Web 1.0 But the new dynamics of a Web 2.0 world — which have given B2B buyers more tools than ever to consume content when and where they want, to circumvent vendor interactions and to better engage one-to-one with peer insights — are changing the fundamental equation of what it means to successfully market and sell to modern B2B buyers. Marketing as a business discipline is ever-evolving.

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Both sites enable b2b vendors to register and list their products for free, and buyers to review at least some of this information at no charge.

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The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Vendors leveraged that knowledge gap. The vendor sales person was the primary gateway to information the buyer needed to decide – a tremendously powerful position. How has the Web impacted B2B companies? (KS) The proliferation of Web 2.0

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! You can follow any responses to this entry through the RSS 2.0

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end). So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. I cited three specific examples of promoting client thought-leadership content through Web 2.0 social media tagging: Customer stories from telephony migration, voicemail list management and unified messaging software vendor Unimax. tags: Paul Dunay, podcast, web 2.0

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation.

KNOVA Wins at Buzzword Bingo

Customer Experience Matrix

This was going to be another snarky deconstruction of a press release, based on an announcement from knowledge management vendor KNOVA ( www.knova.com ). Nor are matters clarified by learning that KNOVA brings “the power of Web 2.0 The connecting thread, and what justifies the Web 2.0 What actually softened my attitude, however, was a previous glance at the Products Overview tab on KNOVA’s Web site.

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Not establishing a realistic goal: get bids from multiple vendors to ensure your expectations are realistic. Improper training enablement: provide training in the vendor’s format so they really get it.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

More Free Marketing Knowledge

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

The Ghost Blogging Debate Done Right

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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How to Fail at Social Media

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Explaining Social Media

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

I also like Adam Needles “Buyers 2.0″ IT Vendors who subscribe to this model may as well claim: “Christmas Trees cause Christmas” Michael Brenner Oct 20 2010 Kenny, thanks as always for your support and encouragement.

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Differences Among Mobile Marketing Systems

Customer Experience Matrix

You may have thought from last Friday’s post that I had merely gathered the names of mobile marketing software vendors. That list was based on a close parsing of the relevant Web sites. And if it’s on the Web, it might be true, right?) But I don’t see why it should conflict with voting and similar interactions, so perhaps some vendors do both and just don’t mention it. User-provided content might be considered shorthand for all the Web 2.0

Social Media's Next Victim?

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

The white paper also showed that business professionals are using social media more than online editorial and vendor content. A large majority of participants stated that it was “essential or important for vendors to have a presence in online communities.”