Email Critique: CMS Vendor Asks Too Many Questions

The Point

and the header image containing the headline “Beyond Web 2.0 – Taking Your Website to the Next Level.” Instead the first thing most readers will see is the copy: “Ektron CMS400.NET lets you need to do everything you need to do on the Web and everything you want to do.&#

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

I kid you not: even though Amazon predated the whole Web 2.0 It’s inevitable that several enterprise software vendors will come up with their own flavour of social platforms. amazon.com (Photo credit: soumit).

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Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

Some of the requests are spam (many have been from vendors who want to sell to me), and I still only connect to people I know or to those I deem strategic connections. LinkedIn Social Media/Web 2.0 Tweet.

Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Connect strategically with stakeholders – customers, prospects, partners, vendors and others. LinkedIn Social Media/Web 2.0 Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations.

The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant

Sales Intelligence View

In the report’s introduction, Gartner analysts mandate measurable benefits of any social CRM vendor included in the Magic Quadrant. Sales Intelligence Social CRM B2B CRM crm 2.0 Enterprise 2.0 gartner Lithium Techologies magic quadrant Sales 2.0

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

Here is the vendor perspective. According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 Web 2.0

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy.

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 tags: B2B website traffic building, web 2.0

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Following up on its first study on the value of Web 2.0 hours on vendor-produced content. For B2B vendors, the message is clear: participating (properly) across social media venues is now the most influential way to reach buyers. tags: Web 2.0

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The Coming Consolidation in Social Networking

WebMarketCentral

A while back, I posted the Alexa rankings for 42 popular Web 2.0 tags: Social media sites, Alexa rankings, Web 2.0 Social media sites are multiplying like rabbits. social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. Social Tagging Web Marketing Tags: Web 2.0

How to Create a Social Media Marketing Strategy

WebMarketCentral

The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second. Tags: Web 2.0 In It Came from Facebook!

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4 Ways to be a Better B2B Twitterer

WebMarketCentral

Tags: Web 2.0

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LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

This is all good—vendors can get valuable feedback from the right sample groups based on accurate LinkedIn profiles, LinkedIn gets another revenue stream, and participants get token rewards.

B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

hours) or vendor-produced content (websites, webcasts, white papers, etc. - When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial.

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4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages.

What is Demand Marketing?

ANNUITAS

Mad Men tactics were able to persist in a nascent Web 1.0 But the new dynamics of a Web 2.0 Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change.

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The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Vendors leveraged that knowledge gap.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. You can follow any responses to this entry through the RSS 2.0

My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. I also talk about the results of my research on using Web 2.0

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Both sites enable b2b vendors to register and list their products for free, and buyers to review at least some of this information at no charge.

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Not establishing a realistic goal: get bids from multiple vendors to ensure your expectations are realistic.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! You can follow any responses to this entry through the RSS 2.0

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

The Ghost Blogging Debate Done Right

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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How to Fail at Social Media

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation.

Explaining Social Media

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

KNOVA Wins at Buzzword Bingo

Customer Experience Matrix

This was going to be another snarky deconstruction of a press release, based on an announcement from knowledge management vendor KNOVA ( www.knova.com ). Nor are matters clarified by learning that KNOVA brings “the power of Web 2.0 The connecting thread, and what justifies the Web 2.0 What actually softened my attitude, however, was a previous glance at the Products Overview tab on KNOVA’s Web site.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ.

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

I also like Adam Needles “Buyers 2.0″ IT Vendors who subscribe to this model may as well claim: “Christmas Trees cause Christmas” Michael Brenner Oct 20 2010 Kenny, thanks as always for your support and encouragement.

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

The white paper also showed that business professionals are using social media more than online editorial and vendor content. A large majority of participants stated that it was “essential or important for vendors to have a presence in online communities.”

More Free Marketing Knowledge

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow.