Vtrenz Gives a Solid Overview of Relationship Marketing
Customer Experience Matrix
OCTOBER 11, 2006
The question with vendor white papers is not whether they are self-serving—that’s inevitable—but whether they are useful as well. So it came as a pleasant surprise to find that marketing automation vendor Vtrenz’ ( www.vtrenz.com ) series “Effective Relationship Marketing” presented a fairly comprehensive overview of its topic, including several points with no obvious direct relationship to Vtrenz products.