Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. Video is the most popular content type, accounting for 14.9% Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

SEPTEMBER 22, 2020

In 2019, “69% of businesses had video conferencing tools such as Zoom and WebEx, but only half used them frequently.” As this graphic shows, that included products like firewalls and VPNs, video conferencing software , and team collaboration tools. Most large enterprise buy from 16 or more vendors.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Zoominfo

DECEMBER 2, 2022

It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. Working with a non-compliant data vendor runs the risk of serious fines, negative publicity, and being forced to rebuild your database from scratch. To put it simply, their risk is your risk.

Work Management 130

Work Management Marketing Management Privacy Vendors 130

Biznology

DECEMBER 15, 2021

Vendor consolidation. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. Video everywhere. The video trend has been building for about a decade in B2B, and is likely to continue. A smart move.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). We’d like to know how it’s been for you.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Marketing Insider Group

MAY 15, 2023

In fact, 70% of marketing technology buyers look for content on vendor websites. Video Marketing. Video marketing is the latest and greatest way to connect with your audience and showcase your products or services. After all, 82% of online traffic comes from video content. Video Source: Adam Enfroy 7.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. Innovative AI tools will make existing tools obsolete Another force is generative AI itself.

Marketing Management 109

Marketing Management Marketing Budget Budget Programs Vendors 109

Stevens & Tate

FEBRUARY 9, 2023

Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from. They will also research vendors that provide those products and services to determine if they are trustworthy. How do you drive website conversions throughout the buyer’s journey?

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. It records webinar video in HD and lets attendees join with one click and nothing to download.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. It’s the job of the vendor to provide product knowledge to their partners. Each has its own target audience expertise and product preferences.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Biznology

DECEMBER 6, 2019

But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. Video to the rescue.

Differentiation 151

Differentiation Video Marketing Gartner Vendors 151

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

Marketing Insider Group

DECEMBER 1, 2023

Recording Sales Conversations A colleague of mine was working with a mega software company and their sales training vendor. The training vendor sent their people along to record sales calls with hundreds of the sales reps. Video training applications are becoming especially popular and functionally rich.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. Generative AI generates texts (or images, or even videos). Are there AI vendors in the martech space? Vendors using AI There are an estimated 11,000-plus vendors in the martech space. Well…is generative AI something new? Generative AI.

Marketing AI 102

Marketing AI Enterprise Management Work Management Marketing Management 102

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Video also increases conversion rates on landing pages by 80% while 90% of customers say video helps guide their buying decisions. Video Hosting and Narration.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. Integrate Video in Marketing Strategies. Video emerged as one of the most efficient channels for interacting with prospects and closing deals.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Martech

JANUARY 20, 2022

The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Wordhero has over 50 types of content in its toolbox, from Amazon product descriptions to video titles.

Lock-In 125

Lock-In Content Copywriting Vendors 125

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? For example, did your listing appear in web results, in Top Stories, in a carousel or the video results?

Enterprise Management 101

Enterprise Management Digital Asset Management Work Management Marketing Management 101

Biznology

NOVEMBER 6, 2017

A growing blizzard of new and more advanced connected devices, products, and services force users to try and figure out new combinations of hardware, software, social media, live video, Internet of Things devices, networks, communications, services, apps, and entertainment. Superficially, these devices and apps look different.

Lead Ranking 173

Lead Ranking Best Practices API Vendors 173

Martech

OCTOBER 27, 2023

The segment includes: Sales of advertising services to sellers Vendors Publishers Authors Third parties through programs like sponsored ads, display ads and video advertising. However, Amazon’s ad sales surpassed this by $460 million. Ad partners.

Amazon 106

Amazon Paid Search Agency Service Ads 106

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. No one wants to go through a long waltz with a vendor only to find out you are out of their price range. Why do vendors do this? What content helps B2B vendors win deals? The emphasis added below is mine.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

SEPTEMBER 20, 2023

“What we’ve built is a verification pixel you can place into an ad creative, into an ebook, a video, an email signature, and we can detect every time that ad is seen — the company, industry, all those attributes — and understand if that was the target audience it was intended for.”

DemandBase 90

DemandBase Marketing Attribution Account Based Marketing B2B 90

Martech

JULY 23, 2021

Get your business goals in order first before selecting a tech vendor. Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in the early stages. Those are different goals that could take you to different vendors. Chris Wood, Editor.

Paid Content 123

Paid Content CMS Development Enterprise Management Marketing Automation Services 123

Biznology

MARCH 1, 2019

Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. 97% watch tech-related videos. On the plus side (for us video specialists :-), 97% of millennial ITDMs reported watching a tech-related video in the past three months. Other significant stats.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Only B2B

OCTOBER 5, 2021

They search for and compare equivalent goods, browse relevant material, and watch videos that best suit their needs or problems. How To Select Intent Data Vendor. Your business needs a reliable data vendor. As a result, you must inquire with your vendors about the platforms they monitor.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

TrustRadius Marketing

JANUARY 24, 2023

Free trials that last between 7 and 21 days are available from most vendors so you can verify if their features match your needs. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans. You can see more details for free features and paid plans on the vendor site here.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Top Rank Marketing

NOVEMBER 15, 2023

Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties. Pam Didner “Short-form video continues to be a major player in the realm of influencer marketing.

Work Management 123

Work Management Marketing Management B2B Marketing B2B 123

LeadsRX

NOVEMBER 9, 2021

This video breaks down the challenges marketer face and the importance of transitioning to a first-party data marketing approach, if you are not already. Part of brands and business protecting themselves and their customer data is to make sure third-party vendors they work with are being equally as compliant with data regulations.

Privacy 78

Privacy Privacy Policies Vendors Video Marketing 78

TrustRadius Marketing

JANUARY 24, 2023

With more and more companies working in offices again, video conferencing products like Zoom have been rebranding. Specifically, UCaaS platforms include: Voice communication/VoIP Video conferencing Messaging Collaboration All these communication capabilities are accessible over the internet.

Work Management 98

Work Management Service API Bundling 98

Biznology

AUGUST 19, 2020

Roughly 90 percent of TikTok’s user base launches the app daily, watching over 1 million videos each day. It features short-form videos with very powerful video editing capabilities built right into the platform. TikTok videos are typically anywhere from 15 seconds to a minute long, but people tend to binge videos on the app. “It

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Martech

APRIL 5, 2022

Do not be afraid of implementing training tactics that may not scale over the long term, like doing 1:1 sit-downs or video calls with your users and walking them through the tool personally. Short webinars and “tips and tricks” videos. Video training can be especially effective for software. Office hours.

Budget Programs 99

Budget Programs Peer-to-peer Work Management Marketing Management 99